Scott Smith

Embedded Finance and Loyalty Marketing New study from Fiserv and Paymnts.com in the US examines the intersection of embedded finance and expanded offerings, including loyalty programs. Analysis focuses on payment service providers, retail software firms and platform marketplaces like Amazon. Predictions forecast growth over the next 2-5 years.

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DFAR, DFRR, DPT, SEC, BNPR, FTA, FTE, FNMR, FRR.....endless acronyms. So many identity verification metrics - but what do they all mean? Here's a reminder for you - https://lnkd.in/dyv4KGM5 #Identityverification #IDV #acronyms

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Tomorrow, on the FixedOps UX, guest Mike Vogel reminds us that we need to stop chasing numbers - focus on the customer experience. Mike has leveraged an amazing fixed operations career at several large dealer groups to build an in-demand coaching firm. Amazing service revenue and rock-solid retention starts with great fixed ops leadership, which requires getting up close with your teams, processes and customers. See the full episode tomorrow right here! #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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Great seeing our collaboration with our partner Jobber and Halstead Media sharing how home services companies can leverage AI to drive insights and growth for their businesses. I just finished reading a report from Bloomberg that “Home Renovations are booming thanks to High Rates” so we see homeowners mostly staying put and upgrading their homes - and home services companies can stand to benefit from this trend- and leveraging AI can help them Take a listen to this! #homeservicesmarketing #homeservices #jobber #callrail

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🚨 The SEO landscape is shifting again! Google's November 2024 Core Update is rolling out, and it’s a wake-up call for car dealerships relying on outdated SEO strategies. 🚨 With Google's renewed focus on helpful, people-first content, generic SEO packages from website providers may do more harm than good. Many of these services churn out unhelpful, duplicate, or template-based content that no longer cuts it in Google's eyes. This update emphasizes the need for high-quality, in-depth content tailored to your audience's needs. For dealerships, this means investing in vehicle descriptions, buyer guides, and local content that are genuinely valuable. I've broken down what this update means for dealerships and how to prepare in my latest article: Understanding Google’s November 2024 Core Update Now is the time to rethink your content strategy and ensure you're set up for success. Let’s make our content work for us, not against us! #SEO #AutomotiveSEO #ContentMarketing #GoogleUpdate #CarDealerships #Hrizn #HelpfulContent #DigitalMarketing

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New Confessions of a Market Maker podcast is out with guest Dave Mabe CTO & Quant Trading AI developer for Trade Ideas, LLC. Listen on your favorite podcast platform app, or watch on Youtube below at

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Data drives decisions. 🧠 We recently worked with an exceptional Credit Union that lacked essential customer insights. They didn't know the lifetime value of their customers, their duration of membership, or the revenue earned per relationship. Here’s how we transformed their approach: Privacy is crucial, but leveraging search, programmatic, and OTT advertising data has given them invaluable insights. We helped them understand customer interactions, product interests, and ultimately, drive up their lifetime value. This informed their marketing spend, ensuring every dollar was well spent. It's been a fantastic journey helping them realize the true worth of their customers and strategize for growth. At the end of the day, numbers tell stories. We help you listen.

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Nice to speak with Alyssa Boyle from AdExchanger - we caught up on how Relo Metrics is transforming sports sponsorship measurement. We talked about our journey from GumGum Sports to Relo Metrics and how we're helping brands get the most out of their sponsorships across TV and digital platforms. We also discussed the shift to impression-level reporting and our game-changing approaches to measuring fan engagement. If you're interested in the future of sports sponsorships, give the article a read! https://hubs.la/Q02NwGxm0 #SportsMarketing #Sponsorship #AdTech

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Here's an observation I've had working in the automotive industry - Specifically in the Used Car market. True Digital Retail Does Not Exist. Until you can buy a used car and have the exact same experience as ordering something from Amazon, it's not digital retail. No requiring financing. No days-long processing times. No speaking with a representative. And I think that's the clearest example of what the team is working on at DealNow - empowering TRUE digital retail. DealNow for dealers is coming very soon 👀 (Dealers can sign up for the beta at dealnow (dot) com/dealer)

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Maybe the Fed will cut rates this year if we tell them "Don't" ? 😉 Serious note - Retail Sales was way above expectations showing consumer strength. However - we want to see April's number as Easter fell in March this year. And when adjusted for inflation - all numbers show limited to no growth...paying more, not buying more. My old stomping ground, NY, is struggling in manufacturing - numbers remain contractionary #interestrates #mortgage #economy #fedpolicy #retailsales #housing

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How can Brand factor into a new B2B Marketing Playbook? There is a lot of talk these days about a new B2B technology marketing playbook. Jon Miller has penned many posts and been featured on several podcasts challenging the efficacy of the playbook that has been used by B2B marketers for decades.  Jon points out, rightfully so, B2B marketers have long sacrificed brand building in the quest for the ever elusive marketing driven revenue growth formula.   He argues, and I agree, it’s time for B2B CMOs to get back in the business of building brands that fuel growth.  I have often said, B2B CMOs can learn a ton from what successful B2C CMOs do well.  In today’s Marketing Dive, Chris Kelly profiles Gail Hollander, J.M. Smuckers CMO, and how she revitalized the company’s brands and drove double digit growth.  Here is a summary of the what B2B CMOs can learn from what Gail did at J.M. Smucker: 🎯 Streamline Operations: Simplify your marketing by realigning teams and consolidating external partnerships. Smucker’s "Power of One" model is a blueprint for efficiency and clarity. 📊 Drive Measurable Growth: Track your brand’s performance meticulously. Smucker turned less than a quarter of its portfolio into nearly 86% growth achievers by focusing on data-driven strategies. 🌐 Adapt to Market Trends: Just as Smucker reimagined Jif and Meow Mix for new audiences, your startup must pivot swiftly to meet evolving B2B needs and expectations. 🔗 Develop Strong Brand Platforms: Dive deep into your brand’s DNA and the market’s demands. Establish a strong, adaptable brand platform that resonates with both current trends and timeless values. 💥 Innovate Boldly: Smucker’s success came from not just refreshing but revolutionizing its approach. As a B2B CMO, push the boundaries of traditional industry marketing to make your mark. 👩‍💼 Build Long-Term Vision: Champion the importance of strategic, long-term brand building within your company. Align every department with your brand’s mission to ensure cohesive growth and visibility. Have a read... https://lnkd.in/gp6eX7zK #B2BMarketing #StartupGrowth #BrandStrategy #CMOLeadership #Innovation

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🚀 According to eMarketer, retail media spend is projected to rise +23.5% in 2025, surpassing $67.28B. With over 200 brands already monetizing their first-party data through Retail Media Networks (RMNs), the real question isn’t just "build or buy"—it’s about what to build and what to buy. As brands embrace cloud data lakes and prioritize reducing data movement and replication to stay compliant, reduce costs, and protect privacy, the case for building around their own data has never been stronger. 🔗 Read on for key tips on how to make the right decision for your RMN strategy. >> https://lnkd.in/gsq75MQJ #RetailMedia #MarTech #AdTech #DataDrivenMarketing

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Right now, no merchant wants to be the next Peloton. Rick Watson shared a brilliant case study (see link in comments). It shows where Peloton’s strategy went wrong: chasing growth over profit. There's an important lesson for merchants, and it all comes down to C.R.E.A.M. Wu-tang Clan had it right: cash rules EVERYTHING around me. There is only one truth about a business: the free cash flow it generates. Every other metric on financial statements is a lie. It’s just a matter of degrees. Especially for the last 10 years, inflation has remained low, which has meant that the Federal Reserve could make money very cheap. This is a secular change underway. Inflation is set to remain higher than it has been for the last 30 years. So what can merchants do to survive in this new world? 1.) Boost. Your. Margins. Build your 2025 strategy around boosting margins everywhere. Focus retention strategies on your most profitable customers, not your highest growing customers. 2.) Rethink returns. If Amazon is tweaking its return policies, you can, too. 3.) Audit your tech stack. What’s not adding value? How can you lower total ownership costs? Remember what Warren Buffet said: It’s only when the tide goes out that you realize who has been swimming naked.

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With the customer trading down (a trend we’re seeing as well) best-in-class product pages become even more important for higher price point items. Why? If you have a high-end product, it has to ✨shine✨. Every feature highlighted, inspirational copy, great aspirational imagery, no question left unanswered. Not just to build customer confidence in the cost, but to justify it. Having great product page detail also increases the perceived value of a product—no matter what the price point, but especially for luxury products. #ecommerce #consumerspending #retailtrends

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DraftKings Boosts Social Media Spend, Leads in User Growth During 2023 NFL Season: DraftKings strategically increased its social media ad spending by notable margins across Instagram (up 9 percentage points), Snapchat (up 6 points), and Facebook (up 3 points) during the 2023 NFL season. This move contributed to a significant 30% year-over-year increase in monthly active users (MAUs), surpassing competitors like FanDuel (23% increase) and Caesars Sportsbook (12% increase). While BetMGM saw a 50% surge in MAUs, it started from a much smaller base of under 1 million, in contrast to the over 2 million MAUs for both FanDuel and DraftKings. #DraftKings #NFL #SocialMediaMarketing #UserGrowth Chat with this post here:https://lnkd.in/gweKnHsd

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Breaking news in breaking sports. Greenfly and Yahoo Sports!

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FTC CRACKS DOWN - FTC Chair Lina Khan orders data from eight companies to investigate dynamic pricing. - Subpoena issued to Mastercard, Revionics, Bloomreach, JPMorgan Chase, TASK Software, PROS, Accenture, and McKinsey. - Investigating data-driven, personalized, and location-based pricing practices. - Possible report or presentation to Congress on pricing practices; aim to protect consumers from personalized pricing. - Dynamic pricing tied to targeted advertising practices, highlighting privacy concerns and data use in setting prices. 📖 Article James Hercher at AdExchanger : https://lnkd.in/geMWD6t2 🌎To learn more join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Political Advertising with OTSM is Advertising you can Trust.

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Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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