Jay Schwedelson

Big targets to hit in the back half of the year? This on-demand webcast covers the key strategies and technologies advertisers need to grow faster and more efficiently. Two executive leaders join Ad Age to share:  ✨ How advances in programmatic can be automated and combined with traditional "demand capture" channels for improved results ✨ Best practices for ad automation - and how to prepare your organization to embrace them  ✨ Where AI fits in to help you drive tangible and scalable value, not just experimentation   ✨ Proven use cases for driving multichannel strategy at scale ✨ How to mitigate risks for brand compliance and brand safety Watch the on-demand webcast to dig in! 🎥 https://lnkd.in/gU2wCgZE

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Are you making the most of your marketing leads? Identifying and nurturing Marketing Qualified Leads (MQLs) is crucial for efficient lead conversion. Uncover this guide on MQL to help you to enhance your marketing strategy and achieve better results. https://ow.ly/n4aE50SsLt0 #MarketingStrategy #LeadNurturing #MQL

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📬What 5 metrics should you be paying attention to for better direct mail results? We’ve got them right here! Lob makes the right measurement approach possible, so you can craft targeted, data-informed campaigns that stand out from the sea of digital noise — and deliver the results you need to grow your business. https://lnkd.in/gvFxBted #DirectMail #MarketingAnalytics #QRcode #Lob

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Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses Share this on social: Discover how to leverage data to create personalized experiences, optimize campaigns, and drive results for your small business in our latest article. https://lnkd.in/eHRKzFFs #LifeatCox #AskMeHowToGrowBusinessWithCoxMedia Read More

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𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮: 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀, 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀, 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 In today's digital marketing landscape, understanding your customers is more important than ever. But simply having customer data isn't enough. You need to be able to use that data to create targeted campaigns that resonate with your audience. This article from 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗦𝗶𝘁𝗲𝗳𝗶𝗻𝗶𝘁𝘆 dives into three key concepts that can help you do just that: personas, audience segments, and attribution. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀: Representational profiles of your ideal customers, capturing their demographics, behaviors, and needs. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀: Groups of customers who share similar characteristics. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: The process of assigning credit for a conversion to the different marketing channels that touched the customer along the way. By understanding these concepts, you can create more targeted campaigns that are more likely to be successful. Read the full article here: . . #softgainz #sitefinity #cms #marketingatribution

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Supercharge your ABM campaigns with the essential tools and technologies that drive success. From account identification and data enrichment to personalization and automation, these solutions help you target high-value accounts, deliver tailored content, and align your sales and marketing teams. Unlock deeper insights, streamline engagement, and boost conversions with a tech stack built for B2B growth. Read the whole article here ➡️ https://lnkd.in/d_iHP-4D #ABM #AccountBasedMarketing #B2BMarketing #SalesAndMarketing #MarketingTech #Personalization #DataDrivenMarketing #B2BSales #Demandmediabpm #bestplacetowork

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📈 Market research might sound like a lot, but it’s really just your go-to for making smart business choices. For us, it's about understanding your audience, getting to know your customers, and staying one step ahead of the game. Check out our article below to learn more! 🌟 https://lnkd.in/gREcrPa6 #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware

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📚 Dive into the world of Intent Data with our latest eBook! Learn about the strategic importance of intent data for B2B organizations in Part 1 of “The B2B Guide to Intent Data Solutions." Discover how to leverage intent data effectively and find your ideal data solution. Ready to elevate your data strategy? Download your free copy today! https://buff.ly/3Rf3ZZW #B2B #IntentData #eBook #DataSolutions

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Did you know that 15% of B2B marketers in the 🇺🇸 reported that AI-powered chatbots contributed to a lead generation boost of over 30%? 🤯 Learn about the best AI lead-generation tools available that can supercharge your lead-generation efforts 👇

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Ready to level up your CRO game? 🚀 Let’s dive into the future of Conversion Rate Optimization! Imagine harnessing the power of AI, mastering personalization, and creating an unbeatable user experience. Sounds like sci-fi? It's happening now! Continuous testing and data-driven strategies are your secret weapons to outsmart the competition and drive those conversions sky-high. Curious how to stay ahead of the curve? Check out our latest insights and get ready to transform your digital marketing strategy. Read more: https://lnkd.in/gVPMPrvY #CRO #DigitalMarketing #AI #Personalization #GrowEnrollments #ConversionOptimization #MarketingTrends

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Learn how to fine-tune your B2B paid search campaigns with John Horn, CEO of StubGroup! Discover the importance of effective targeting, clear ad copy, and strategic landing page optimization. Plus, why a number one ad placement isn't always your best move. #paidsearch #marketingstrategy #aocp #digitalmarketing 

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Webinar Panelist Opp for a B2C ecomm/etail Brand-Side Marketer I'm looking for *one more panelist* for my upcoming ANA | EEC August 21 webinar. https://lnkd.in/gEerNVnF Are you a B2C brand-side email or marketing automation pro in the etail/retail/ecomm sector, available that day, and cleared to speak for your company? If so please reach out to discuss. Panelist commitment is minimal and there’s no content creation (that’s my job), just a rehearsal call about two weeks prior. Panelists need only come prepared to engage in lively discussion and are invited to share content or real-life results if they wish. We already have 75+ registrants for the event! (sorry, no agencies or provider-side experts will be considered, but your agency can help you prep) #emailmarketing #speakeropp #marketingautomation #digitalmessaging #webinar #email #speaking

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Is traditional attribution driving you up the wall? It is outdated, inaccurate, and fails to keep up with the modern B2B GTM motion. But, there is light at the end of this data tunnel – RevSure AI! Imagine a single platform that bridges the gap between Marketing, SDR/BDR, and AE campaigns, providing a forward-looking view instead of just a rear view. A solution that can identify key campaigns, map the end-to-end GTM motion and help plan the next best touch. Say goodbye to low ROI and missed pipeline targets with RevSure. Learn more: https://lnkd.in/d5DTgpk7

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