Bill Schmarzo

Bill Schmarzo

Des Moines, Iowa, United States
43K followers 500+ connections

About

- I am a pragmatic hands-on leader. Experienced in establishing, nurturing and empowering…

Services

Articles by Bill

Activity

Experience

  • Dell Technologies Graphic

    Dell Technologies

    Des Moines, Iowa, United States

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    Palo Alto, California, United States

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    Menlo Park, California, United States

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    Galway, Ireland

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    San Francisco Bay Area

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    San Jose, CA

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    Sunnyvale, CA

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    San Jose, CA

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    Greater Chicago Area

Education

Licenses & Certifications

Publications

  • The Economics of Data, Analytics, and Digital Transformation

    Packt

    Build a continuously learning and adapting organization that can extract increasing levels of business, customer and operational value from the amalgamation of data and advanced analytics such as AI and Machine Learning

    See publication
  • Big Data MBA: Driving Business Strategies with Data Science

    Wiley

    Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover…

    Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.

    See publication
  • Big Data​: Understanding How Data Powers Big Business

    http://www.amazon.com/Big-Data-Understanding-Powers-Business/dp/1118739574

    Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data​: Understanding How Data…

    Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data​: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.

    See publication

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