Sarah Hider

Play #4: Inspire Your Community Don't let your donors forget about you when they're planning their year-end giving. While donor engagement is a year-round process, you can stand out in your donors’ inboxes with some special end-of-year communications. Get your free Year-End Playbook >> https://bit.ly/3TUOIij

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#DRGTIP In fundraising, it seems like nonprofits are constantly either planning, currently in, or closing a campaign. Donor relations plays a role throughout the entire campaign process—but today, we're focusing on our role before a campaign launches. What can donor relations do to prepare for a campaign launch? Angie Joens shares her tips.

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Bi-partisan election alert! The 2024 Election is a problem for fundraising. Experts say that November will be a total loss when it comes to getting donor attention. So, let's focus on how to maximize fundraising this fall. With less than two months, let's get started! Check out our FREE webinar! https://lnkd.in/gzfu5sqG

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Test to Confirm Impact and Eliminate Variables Fundraisers test to determine if changes to their fundraising strategies have the intended impact. Rigorous testing also eliminates external variables that could skew the results. Without testing, fundraisers risk making changes that unintentionally decrease revenue or alienate donors. To test properly, fundraisers must state a hypothesis A hypothesis would be be “adding a $500 option to our donation page will increase the average gift amount.” The null hypothesis is that the change will have no effect or decrease revenue. Statistical testing aims to disprove the null hypothesis with a high degree of confidence, like 95-99%. Measuring results requires determining a margin of error, like +/- 3%, based on the sample size. A larger sample size means a smaller margin of error and higher confidence in the results. For multivariate testing of several variables at once, the sample size must increase to account for more possible outcomes. Back-testing uses historical data to build models that predict future outcomes. Divide donors into groups, building models based on one group and testing them on the other. This confirms the model works for that donor base before applying it broadly. While “best practices” provide a starting point, fundraisers must test them. A tactic that works for some groups could alienate others, gradually eliminating them. Testing also considers donor segments to avoid negatively impacting any group. Though testing sounds complicated, basic tools can run simple A/B tests. Focus on effect size, like whether results exceed the margin of error, more than statistical significance. For small donor populations like major donors, smaller sample sizes may still yield useful insights. Testing requires time and resources, but so does making uninformed changes that reduce revenue. As fundraising becomes more data-driven, testing is key to developing evidence-based strategies tailored to each organization’s unique donor base. Fundraisers must test to determine true impact, eliminate variables, and avoid blindly adopting “best practices” that do not serve their donors or mission. Overall, testing leads to more sustainable growth and impact.

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An excerpt from our popular Fundraising Field Guide, this blog post explains the strategies and tactics that cultivate major and planned gift donors: mid-level programs, donor-advised funds, donor surveying, prospect research, and more!

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🔍 Is your organization reaching its full fundraising potential? Our fundraising program assessment provides a comprehensive audit of internal processes and donor capacity, ensuring efficiency and maximizing revenue. Learn more: #WinklerGroup20

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Nonprofit organizations constantly strive to secure the funding necessary to support their vital missions and provide continued assistance to their constituents, despite facing numerous challenges. Our comprehensive guide delves into common fundraising challenges nonprofits encounter and provides actionable solutions, including: 🔹 Limited Resources 🔹 Lacking Donor Engagement 🔹 Evaluating Program Effectiveness 🔹 Executing a Strategic Plan 🔹 And more! Don't let fundraising hurdles stand in your way. Read the guide today and empower your organization to thrive! 🌟 https://hubs.la/Q02GPmrs0

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Learn how to integrate your congregation's messages across multimedia channels to maximize fundraising efforts. Discover best practices for reaching donors and fostering collaboration between communications and development teams. Don't miss this opportunity to elevate your fundraising strategies!

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Proven strategies for soliciting capital campaign gifts include asking for leadership gifts first, recruiting great leaders, peer solicitations only, personal visits, asking for a specific gift, and offering commemorative gifts. Learn about the 8 keys now!

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🌟 Donor Engagement Best Practices! 🌟 Strengthening relationships with donors is key to long-term success. Here are five tips to enhance your engagement strategy: 1. Personalize Calling: Tailor messages to individual donors. 2. Express Gratitude: Record a gratitude message for one of your individuals impacted by your mission. 3. Involve Donors: Invite them to events and share feedback. 4. Show Transparency: Share how their contributions make an impact. 5. Leverage Technology: Use CRM tools for effective donor management. What strategies have you found most effective? Share below! 👇 For personalized support, connect with AnswerNet Nonprofit: https://lnkd.in/e6SAMxKf #DonorEngagement #NonprofitTips #Nonprofit

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If you are an Estate Planning Attorney and want to learn more about helping your clients find solutions that align with their Catholic faith, join us for this free webinar!

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If you work for a small nonprofit like I do, you probably know that it's hard to find time to work on planned giving. Planned gifts don't usually help you reach that all-important year-end fundraising goal, and there's a lot of technical terminology that, as a new fundraiser, you may not feel confident in discussing with donors. Here's how to get started:

Want to make a positive impact, but unsure how you can make a difference? Learn how a donor-advised fund can help you plan your giving on a timeline that works for you. https://lnkd.in/eU9zgWzy

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Donors are 3 times more likely to give ONLINE in reponse to a DIRECT MAIL appeal than they are an email. 🤯 That's part of the reason why coordinating your year-end campaign across all channels is critical to your campaign success. Tune in today at 11:00 am CT for more practical tips on making your 2024 Year-End Campaign your most successful yet. And don't worry - even if you can't make it, register now and we'll send you the replay! https://lnkd.in/gD83QQRu #nonprofitfundraising #nonprofitleadership #fundraising #yearendfundraising

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Leadership isn’t just about having a title—it’s about taking action, advocating for others, and continuously striving for the success of your community. Whether through my role as an executive board member of the Huntington County Humane Society, serving on the Huntington City Plan Commission, or leading efforts within Pathfinder, I aim to foster growth and inclusion in every space I occupy. #Leadership #CommunityInvolvement #NonprofitLeadership #Pathfinder

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A capital campaign case for support is a document that outlines the needs and benefits of a nonprofit’s capital request. Read this case for support example to help assess your own case. #nonprofitfundraising #nonprofitcapitalcampaign #capitalcampaign #capitalcampaignconsultant

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Maximize your fundraising with proven strategies from the Gravyty Donor Engagement Benchmark Report. Did you know that in 2024, fundraisers will invest in ‘improving donor engagement’ and ‘enhancing pipeline development and qualification’ to achieve goals? ADage is here to help your community understand what works in donor retention and engagement to fuel your nonprofit's mission. #EngageToInspire #NonprofitSuccess

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With 13 years of planned giving marketing under our belts and lots of testing, we’ve identified "5 Essential Strategies for an Impactful Planned Giving Website." If you want to understand what motivates donors, connects them to your mission, educates them about planned giving, and starts donor conversations, this is the blueprint you’ve been waiting for. Read now: 5 Strategies for an Impactful Planned Giving Website https://hubs.li/Q02VyLYr0

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