Santronya Smith

Forrester Consulting found that 9 out of 10 companies agree – data collaboration is critical to driving revenue growth. Download this study to: 🛒 Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data 💲 Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more 🤝 Gain key recommendations on how to overcome barriers to data collaboration Download your copy:

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Excited to be speaking at the #EngagePDX Conference on October 17-18 in Portland, OR! Join me and other industry experts for two days of digital marketing insights, networking, and innovation. My Session Title: Data-Driven Positioning: How Research & Experimentation Drives Results in 90 Days Session Description:  Most companies guess about positioning that resonates with their customers. This session will help you leverage a customer research and experimentation process to find the positioning that drives results in under 90 days.   - A simple 4 phase customer journey framework - Step-by-step guide on how to conduct research - How to nail your positioning - A/B tests to improve your conversion rates - Case studies with measurable results Link in comments for discount code on tickets. #DigitalMarketing #SEMpdx #Engagepdx2024 #Marketresearch

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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Regularly auditing your marketing technology stack is essential for aligning with corporate strategy and optimizing resources. Just as decluttering a closet reveals hidden treasures, a martech clean-out uncovers inefficiencies and opportunities. Collaborating cross-functionally to document use cases ensures a comprehensive approach, enabling informed decisions about technology investments. By prioritizing integration and interoperability, organizations can enhance customer experiences and drive growth. Embrace a minimalist mindset to streamline your stack and maximize ROI. #MarketingStrategy #martech #technologyaudit

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Loyalty program redemptions are influenced by factors that include economic uncertainties, social trends and even news cycles. In an election year we always see redemption shifts in categories. As part of the Official Member of Forbes Business Development Council I contributed the article below. Be aware of what motivates consumers and employees and deliver a more impactful program.

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Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/3ZIzUa5

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💡 Are you making Martech decisions? If so, don’t miss out on Cella's latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse." Packed with actionable insights, this guide will help you sidestep common pitfalls and ensure your Martech investments deliver real value. Grab your copy today and stay ahead in the Martech game! https://bit.ly/4dNKQrh #Martech #Ebook #Cella #RandstadDigital

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As restaurant advertising trends shift, Yelp is smartly pivoting by doubling down on home services. This strategic move is set to capitalize on the growing demand for home-related services and position Yelp as a leader in the industry. 📈🏠 Read more about Yelp's innovative approach and what it means for the future of online service marketplaces: WSJ Article https://lnkd.in/gdR-D5d4 #PPC #SEM #HomeServices #DigitalMarketing #Yelp #YelpAgencyPartnerProgram

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“Hispanic audiences are increasingly turning to streaming platforms, not just for the breadth of content, but for the personalized, on-demand experience CTV offers. Brands that prioritize these preferences are poised to forge stronger, more meaningful connections” #digitalmarketing #digitaladvertising

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In Forbes' recent article, "16 Big Trends In Marketing That May Soon Be On Their Way Out," Thomas Zawacki, President of Axle Agency and Chief Marketing Officer of Data Axle, shares his insights on how partnership between AI and human creative is critical for maintaining an emotional connection with audiences. "If only artificial intelligence had a heart. While generative AI boosts efficiency, it lacks the ability to create sentient connections, a crucial element in driving consumer affinity and loyalty. Research shows emotionally connected customers are 52% more valuable, driving higher long-term growth and brand advocacy. Brands must balance AI’s speed with genuine emotional engagement to create lasting impact and empathetic connections." #TechTrends #AI #DigitalMarketing #CustomerLoyalty

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Unlock more success in ABM with the right metrics and KPIs! Discover how to prove marketing’s impact, create scalable campaigns, and convert your best accounts faster. But let’s be real—it can be tough to measure ABM effectiveness. Our new eBook dives into:  - What to measure & when  - A repeatable framework for your revenue waterfall  - Best practices for optimizing ABM KPIs - Don’t let measurement challenges hold you back! Download the eBook now and elevate your ABM strategy!    https://lnkd.in/gVwQkjUN

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Discover the top 6 strategies for shaping a thriving in-house creative agency within a Fortune 1000 company! From fostering a collaborative culture to leveraging the right technology, Cella's latest blog dives deep into what makes creative teams excel. 🚀 👉 Read the full insights here! #InHouseTeam #Marketing #Cella #RandstadDigital

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How has the financial health of constituents changed in the past four years and how can government agencies work to improve programs and reach those who need them most? Download this TransUnion report for insights. https://lnkd.in/eHEWp_BK

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🌟 Valuable Insights Alert! 🌟 Understanding consumer preferences is key to crafting effective marketing strategies. Valpak's survey of 1700+ U.S. adults sheds light on their entertainment interests and spending habits. Dive into this blog to unlock actionable tips for enhancing your marketing approach: https://bit.ly/3WoFvB8. #MarketingStrategy #ConsumerInsights #Valpak

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If you are not using the power of sports and the loyalty of this audience to drive marketing results, you may be missing out! At Audacy, we have scale with the sports consumer and brands are winning with our solutions. Trying to reach the local, regional, or national sports fan? Let's talk sports! #sportsmarketing #digitalaudio #podcast

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