“Sandy is an outstanding leader of people and proven senior executive. She quickly builds relationships and knows how to support her teams and leaders and create a collaborative and inclusive culture. When those skills were combined with her creativity and marketing instincts, she made a huge impact at LRW/Material+. And...we all had fun doing it!”
About
Dynamic business leader with demonstrated line of business responsibility to build and…
Contributions
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How can you develop a marketing strategy leadership plan on a limited budget?
Focus on measurable goals that are time-bound, separating out awareness from trial to repeat buying. Make sure the goals are appropriate to the tactics and budgets envisioned. So if the initial plan is small campaign via google ads, be sure that the assessments are reasonable given the spend. Use benchmarking and prior data to clarify norms and expectations in advance of implementing tactics.
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How can you develop a marketing strategy leadership plan on a limited budget?
The most important aspect of planning is to have a deep and rich understanding of who the core target is and what motivates them. Targets should be narrowly defined and personified - who is "Sam" (the core target), where do they live, how do they use the product or category? This understanding comes from research, customer data and other feedback. If your team can visualize and understand your "Sam" their messaging and tactics will be more powerful and create more impact. Once the core target is understood, the team can generate 2-3 more personas who could be reached by the approaches and tactics you develop.
Activity
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With so much misinformation about vaping, vaccines and mental health, how can influencers incorporate accurate public health information in their…
With so much misinformation about vaping, vaccines and mental health, how can influencers incorporate accurate public health information in their…
Shared by Sandy Wax
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Green Production solutions. Dark Slope is proud to be the first soundstage facility in Canada to offer a green energy solution for our back office…
Green Production solutions. Dark Slope is proud to be the first soundstage facility in Canada to offer a green energy solution for our back office…
Liked by Sandy Wax
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It was an absolute honor of a lifetime to be Governor Tim Walz's Social Media Lead. As disappointing as the election results were, I can honestly say…
It was an absolute honor of a lifetime to be Governor Tim Walz's Social Media Lead. As disappointing as the election results were, I can honestly say…
Liked by Sandy Wax
Experience
Education
Volunteer Experience
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Advisory Board
Science to People
- Present 7 months
Science and Technology
Science To People (S2P) is a nonprofit organization associated with the efforts of Harvard's Creators Program. The organization's proprietary VeriSci.AI tool is an innovative AI research assistant that provides clear, evidence-based public health messages for content creators to use on social platforms. S2P aims to advance health equity through reaching underserved/marginalized populations who receive the majority of their health information in social spaces online.
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Volunteer
Eastwood Ranch Foundation
- Present 6 months
Animal Welfare
Eastwood Ranch Foundation (ERF) is a non-profit Southern California based Animal Welfare and Rescue Organization. ERF rescues domestic animals from high kill shelters around Southern California and find them loving forever homes.
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Advisory Council Member (Los Angeles)
Common Sense Media
- Present 6 years
Common Sense is the nation's leading independent nonprofit organization dedicated to helping kids thrive in a world of media and technology. Active member of LA Advisory Board.
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LSX Advisory Council Member
New America
- 2 years 7 months
Education
The Learning Sciences Exchange (LSX) is a fellowship program and problem-solving platform for transforming early childhood education. LSX focuses on breaking through silos that separate learning science from entertainment, tech, journalism, entrepreneurs and education policy. The program brings together mid-career fellows who hail from Europe, North America, Africa and Latin America. Each participant works in a cross-disciplinary team to shape ideas, build programs and communicate them…
The Learning Sciences Exchange (LSX) is a fellowship program and problem-solving platform for transforming early childhood education. LSX focuses on breaking through silos that separate learning science from entertainment, tech, journalism, entrepreneurs and education policy. The program brings together mid-career fellows who hail from Europe, North America, Africa and Latin America. Each participant works in a cross-disciplinary team to shape ideas, build programs and communicate them broadly. Website: https://www.newamerica.org/prek-12-education/learning-sciences-exchange-lsx/
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Chief Strategic Advisor
Center for Scholars & Storytellers
- 3 years
Provided ongoing consulting to generate and implement a 3-year strategic plan and advise teams on business development, pricing and strategy. CSS is a nonprofit that bridges the gap between academic research and content creators to better inform storytelling for teens and tweens, with a focus on issues related to mental health and diversity, equity and inclusion.
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Participating Member
Paradigm for Parity
- 3 years
Represent Material/LRW at leading coalition of corporations committed to advancing measurement and programs to achieve gender parity.
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Board Member
Please Touch Museum
- 7 years
PTM is Philadelphia's nationally acclaimed children's museum which promotes learning through play and discovery
Served on Board of Directors, and Vice Chair
Chaired Program Committee, multiple years
Chair of Event Committee, Great Friends to Kids Awards, 2011 -
Advisory Board Member
Cradles to Crayons
- 5 years
C2C collects and redistributes clothing, school supplies and other needed items to families in the Philadelphia area. Advocated for the organization within Comcast, including Comcast Cares Day support.
Patents
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Process for Making Crystalline Siliceous Materials
Issued US US 4900529 A
Other inventors
Honors & Awards
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Program Hall of Fame Award
CableFAX
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Cable/ Broadcast Executive Award
Cynopsis Kids Imagination Awards
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Woman of Achievement
K.I.D.S.
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Wonder Woman
Multichannel News
Recommendations received
4 people have recommended Sandy
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Why I’m All In for Harris-Walz — and Why I Invite You to Be Too 💙🇺🇸🗳️ This election, I’ve made a personal commitment to do everything I can to…
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✨ Yesterday was a day I’ll forever cherish — a celebration of heritage, hope, and light. Deep thanks to The White House and the Biden Administration…
✨ Yesterday was a day I’ll forever cherish — a celebration of heritage, hope, and light. Deep thanks to The White House and the Biden Administration…
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Excited to share this news from NEVISION LIMITED and kudos to Neil Zeiger, James Cabourne and the UK team, Timothy Buxton and Keith Evans!
Excited to share this news from NEVISION LIMITED and kudos to Neil Zeiger, James Cabourne and the UK team, Timothy Buxton and Keith Evans!
Shared by Sandy Wax
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We first launched the Humpty Dumpty Had A Great Fall Squash Risotto campaign because: 1. Fall Squash Risotto is delicious and kids love it 2. We…
We first launched the Humpty Dumpty Had A Great Fall Squash Risotto campaign because: 1. Fall Squash Risotto is delicious and kids love it 2. We…
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