Sameer Inamdar

On CX day, let's acknowledge the impact of prioritizing customer experience on creating positive customer interactions, fueling business growth, and cultivating a vibrant work atmosphere. Share your strategies for enhancing CX within your organization and explore the Ipsos Global Trends to uncover the macro forces shaping our world today. https://lnkd.in/geHG_ERz #CXDay #CustomerExperience #Ipsos #Globaltrends

11

1 Comment

Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

7

A must-read for every CMO. Kantar's Blueprint an evidence-based framework on how to build strong & profitable brands. It's built on a decade of global attitudinal and behavioral data, and powered by our externally validated Meaningful, Different & Salient framework. Executive summary is here:

17

1 Comment

"To successfully implement a strategy for redoing market research," Shiv Gupta has found, "organizations need to adopt a mindset of continuous improvement." Revisit strategy. Rediscover new data sources. Reevaluate current methods. Rethink the need for new Research. MarTech #growthmindset

7

3 Comments

The pharmaceutical industry stands at a pivotal moment—ready for a groundbreaking shift in how commercial decisions are made. Here you will find an insightful perspective written by Surya Pandruvada, EVP Ipsos MMA, highlighting how Ipsos MMA’s Unified Commercial Effectiveness Measurement solution provides integrating cutting-edge tools and real-time feedback loops empowering companies to optimize every aspect of their campaigns, driving higher marketing ROI and, ultimately, better healthcare outcomes. https://lnkd.in/et_b5icb

6

Be inspired by top Insights & Analytics leaders via The Path https://lnkd.in/gKTtgKxR Our November leader – Reynolds’ VP Insights & Foresight, Srabani Rake – underscores the importance of understanding all the aspects of your business, including margins across the product line

8

Be inspired by top Insights & Analytics leaders via The Path https://lnkd.in/gnKFpjFh. Our July leader – Sean Burress, MBA, Kimberly-Clark Global Sr Director, Insights & Analytics – tells us how he found his best professional self from the most painful advice. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

2

MARKETING. Capital One spend on marketing will be “meaningfully higher” during the second half of the year according to Chairman and CEO Rich Fairbank on the Q2 ‘24 earnings call and will follow a “similar pattern” to 2023. 🧮The comments sent analysts scrambling to get their calculators. Capital One usually has a very strong Q4 with 56% of its 2023 annual budget weighted to the second half. Using that assumption we are looking at a total marketing spend estimate in excess of $4.7 BILLION for 2024. Lots of great context from Rich Fairbank on the marketing but here is the most telling quote: “It is not lost on us that competitive intensity and marketing levels at the top of the market are increasing and we know we have important investments to make.” 💡You have to spend big to keep up with the Joneses and that means really big when the neighbor next door is Amex and the one across the street is Chase. Capital One is clearly committed but you have to wonder whether the dual distractions of Walmart (additional loss allowances) and Discover might prove to be too much of a headwind at a time when Capital One needs to accelerate to keep up in this race. #marketing #advertising #earnings #barometer

10

Mornings differ across generations, and each routine shapes a different consumption need. Circana’s Future of™ Morning can help you identify which age groups will drive in-home and away-from-home food and beverage consumption in the years to come. Learn more here: https://bit.ly/4eKJ1vs

14

1 Comment

If the holy grail of CI programs is achieving a position of competitive advantage, one of the largest disconnects we continue to see is in research methodologies that don't promote proper diversity by restricting participation to specific devices, which often represent only small portions of a brand's total clientele. We know that people who adopt different communication channels and platforms tend to behave differently, so integrated diversity in data collection is critical. While the authors did a good job highlighting the benefits of diversity within CI teams for ensuring broad perspectives, without that same diversity in your sample, driving true competitive advantage will be difficult.

5

Ready for 2025? 🚀 The Asia Pacific market is shifting, and your business needs to be prepared. Get the inside scoop on the trends that will shape consumer behavior and fuel your success. 🌏 Find out how you can stay ahead and make smart decisions for the future! Learn more here 👉 https://ow.ly/gR5o30sI0Mr #ConsumerInsights #RetailTrends #CategoryManagement #ConsumerBehavior

2

Use of GLP-1s is booming, and understanding the stories of those using them is key to staying ahead. Check out this work from our Ethnography and Heathcare teams. #GLP1 #Obesity #MarketResearch #ConsumerInsights #FutureofFood #Ethnography #Ipsos

4

Quantifying the impact of Customer Experience on the bottom line is often seen as a hard to achieve holy grail. In this piece, we talk about how Ipsos approaches Return on Customer Experience Investment (ROCXI) and the steps to rally the entire organziation from the C-Suite to the frontline around the impact of CX. Spolier Alert: It takes more than just a model! https://lnkd.in/gUAQtTbN #Ipsos #CustomerExperience #ROI #Success

33

Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

7

Achieving excellence in panel management requires a commitment to fulfilling the expectations of all stakeholders while prioritizing individuals throughout the research process. We invite you to participate in our webinar, 'Crack the Code: Evolving Panel Expectations,' on August 27th at 12 p.m. EST, featuring insights from experts at Sago and Kantar. Ensure your attendance: https://bit.ly/46DSaTM

4