Sam Wells

These athleisure brands are harnessing the power of athlete-influencers through high-performing social media campaigns. Here’s the breakdown: While partnerships with athletes aren’t new to the athleisure industry, these brands are elevating their marketing efforts with innovative social media strategies that reach new heights. Athlete-influencer NIL deals are allowing brands to: ➊ 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 eager to emulate their favorite athletes. ➋ 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐨𝐟𝐟-𝐬𝐞𝐚𝐬𝐨𝐧 with their products. ➌ 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐮𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 through authentic athletic performance. ➍ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 from athletes who seamlessly incorporate the product into their everyday lives. Strategic collaborations with athletes are not only enhancing brand visibility but also building authentic connections with consumers, significantly boosting engagement and maximizing ROI. As NIL continues to evolve and social media grows, athlete-influencers are poised to become the primary force in marketing for athleisure brands everywhere. #NIL #SportsMarketing #BrandMarketing #SocialMedia #InfluencerMarketing Malachi Jones Will Lawler Alli Serrano Grant Gaon Jordan Silverman

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Which brands earned the most Sponsor Media Value in this year's Major League Baseball (MLB) Regular Season? This is the top 20. It comes as no surprise that Nike tops the chart, with $1.1B in SMV. That puts some perspective on the next highest brand – Statefarm Insurance– at $117.7M. Of all the brands earning value in the MLB, those in financial services and insurance generated the most (excluding Nike). Impressively, Toyota Motor Corporation generated a third of the entire automotive industry's value in the MLB with $78.3M. What else can this year's report tell you about sponsorship in the MLB? Download it to find out: https://hubs.la/Q02Z9dk30 #MLBSponsorship #SportsMarketing #SponsorMediaValue #MLB2024 #Nike #StateFarm #BrandSponsorship #SportsSponsorship #MLBMarketing #SportsPartnerships #BrandExposure #MarketingInsights

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The Sponsorship Experts’ private influencer network is now live! Athletes do you know your value? As an athlete, you have a direct connection with fans, and this connection is valuable to brands. But do you know exactly how valuable? You’re used to the pressure of competition, but finding funding is challenging. Step 1 is to know your value. Why? Knowing the value of your social media audience is the first step to lucrative influencer marketing deals. By joining The Sponsorship Experts' private influencer network and downloading the Sportskred app, athletes like you can keep track of your ever-changing social media value and its influence, while understanding your audience. Contact us to join https://lnkd.in/g3gVaEn #sponsorship #socialmedia #influencermarketing #sports #athletes #influencers #sportskred #thesponsorshipexperts 

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The Sponsorship Experts’ private influencer network is now live! Athletes do you know your value? As an athlete, you have a direct connection with fans, and this connection is valuable to brands. But do you know exactly how valuable? You’re used to the pressure of competition, but finding funding is challenging. Step 1 is to know your value. Why? Knowing the value of your social media audience is the first step to lucrative influencer marketing deals. By joining The Sponsorship Experts' private influencer network and downloading the Sportskred app, athletes like you can keep track of your ever-changing social media value and its influence, while understanding your audience. Contact us to join https://lnkd.in/g3gVaEn #sponsorship #socialmedia #influencermarketing #sports #athletes #influencers #sportskred #thesponsorshipexperts 

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The Sponsorship Experts’ private influencer network is now live! Athletes do you know your value? As an athlete, you have a direct connection with fans, and this connection is valuable to brands. But do you know exactly how valuable? You’re used to the pressure of competition, but finding funding is challenging. Step 1 is to know your value. Why? Knowing the value of your social media audience is the first step to lucrative influencer marketing deals. By joining The Sponsorship Experts' private influencer network and downloading the Sportskred app, athletes like you can keep track of your ever-changing social media value and its influence, while understanding your audience. Contact us to join https://lnkd.in/g3gVaEn #sponsorship #socialmedia #influencermarketing #sports #athletes #influencers #sportskred #thesponsorshipexperts 

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Well-optimized PDPs can have a conversion rate of 2.5% to 5%. Tip to increase Conversion rate · Conduct A/B testing. · Write strong CTAs · Optimize for mobile. In this before & after Indoor Golf PROS brand PDP, the 6 improvements to increase the Conversion Rate 1. Sleek notification bar to show offers and discounts 2. bigger, bolder headline to hook people in. 3. Free Shipping below CTA Button 4. Showing the Industry Partners 5. Two-column product gallery Found this interesting? Let’s discuss in the comments! And want us to optimize your Shopify brand? Learn more here. #cro #croagency #croexperts #crodeveloper #webinopoly

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Data shows that supporting women's sports enhances brand perception, with 62% of consumers viewing such brands more favorably. As women's sports grow, investment costs remain low, offering accessible entry for businesses. For instance, a WNBA jersey sponsorship deal is $3 million compared to $30 million in the men's league. However, the landscape is rapidly evolving, as seen with Barclay's £45 million Women's Super League sponsorship. Both B2B and B2C brands are reaping significant returns, with Visa and Budweiser experiencing substantial increases following their sponsorships. Learn more from EssenceMediacom's Jamie Melecio: https://loom.ly/nleF2DA

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⚠️ 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀, 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. Building a personal brand isn’t just about getting noticed—it’s about standing out, connecting with the right people, and setting yourself up for success off the pitch as much as on it. I know it can feel overwhelming, especially with the demands of being a pro athlete, but it doesn’t have to be. In this latest blog, I break it down into simple, actionable steps to get started. This is about taking control of your story and making your platform work for you. Whether you're aiming for sponsorships, partnerships, or long-term impact, the work starts here. 👉 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗵𝗲𝗿𝗲 - https://lnkd.in/ehyiCxBr Where do you feel stuck when it comes to your brand? Drop your thoughts in the comments—I’d love to hear. #AthleteBranding #PersonalBrand #SportsMarketing

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You need athletes as part of your marketing strategy, and here is why. Fans love them. That trust and loyalty are something brands need, and that they struggle to build without association with a trusted individual. And guess what - they're outperforming influencers. If you're trying to scale your marketing working with athletes and want to know more about affiliate marketing strategies, drop a comment below, and we will get in touch to discuss what this might look like for you! #affiliatemarketing #brandambassador #socialmediamarketing #equestrian

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Ready to upgrade your gym bag? Let’s face it, NOTHING ruins a workout faster than uncomfortable underwear. Whether you're smashing reps at the gym, hitting the pavement for a run, or stretching it out in downward dog, the right boxer briefs make all the difference. That’s where AndThen’s bamboo boxer briefs come in! We’re proud to say that Men’s Fitness recently rated us higher than Gymshark, Under Armour, and Lululemon for comfort and best moisture-wicking boxers. But what makes bamboo boxer briefs the ultimate game-changer for active guys? Bamboo is quite simply... better! 🌿 Not only is it sustainable, it’s also unbeatable in performance: ✔️ Breathability: Keeps you cool when the heat is on. ✔️ Moisture-wicking: Pulls sweat away from your skin and dries fast. ✔️ Odour control: Naturally antibacterial to keep you fresh. ✔️ Softness: Hypoallergenic and gentle for all-day comfort. AndThen's are perfect for every activity... * Running & cycling = no bunching, maximum stretch, and chafe-free comfort. * Weightlifting: secure fit with breathable flexibility for deep squats and big lifts. * Yoga & stretching = they move with you, no tugging or irritation during flows. AndThen bamboo boxers aren’t just built for performance - they’re also sustainably made. Every purchase helps support men’s mental health, with 50% of our profits going directly to life-changing causes. It’s time to ditch the synthetics and go bamboo. Experience the difference for yourself. SHOP NOW and find out why AndThen is redefining activewear. 👉 Follow AndThen for more tips, reviews, and updates on how we’re raising the bar for men’s underwear and men's mental health. #MentalHealthAwareness #MissionDriven #SustainableGifting

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Riding record viewership, women’s pro leagues will generate >$1B in 2024. Signing Caitlin Clark, Nike plans to capitalize on growing popularity — and it’s not alone. Reddit co-founder and Angel City FC co-owner Alexis Ohanian Sr. is launching the 776 Invitational, an experiential women’s track event, and the 776 Foundation will fund expansion of women’s sports bar The Sports Bra. Meanwhile, female athletes consistently boast 2x the engagement of male counterparts on social media, driving huge sponsor returns. • adidas, PUMA Group, Nike, and Vuori’s women’s campaigns were 69%, 62%, 16%, and 8% more effective than their average broadcast ads, respectively. • In 2023, OOFOS’ campaign with women’s sports marketing company HypeHer generated a 177% spike in web traffic, 191% sales increase, and 223% increase in customers YoY. Bigger than business, promoting women’s sports will get more girls playing — boosting mental, physical, and behavioral health outcomes.

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AP September Series: Athletes & Branding Partnerships 👟 Exciting times for athlete endorsements! 🙌 In the latest article from BoF, we see how brands like Nike and Adidas are transforming their marketing strategies by harnessing data and technology. Athletes are no longer just faces of a brand; they are integral storytellers who connect deeply with consumers. Athletes are out to partner with smaller brands that offer equity, leadership roles and custom-made products. With the rise of social media, authenticity is key. Brands are prioritizing partnerships with athletes who truly resonate with their audiences, creating compelling narratives that drive engagement and sales. As we embrace this new era, it's clear that athletepreneurs have a unique opportunity to shape their brands and narratives. Let's leverage these insights to build powerful, authentic connections in the sports and business world! #Athletepreneur #Endorsements #BrandStrategy #SportsMarketing #SportsAndBusiness #MarketingStrategies #BrandGrowth https://lnkd.in/dDtu8tE9

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