Salma Nazim

Salma Nazim

Decatur, Illinois, United States
1K followers 500+ connections

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About

Numbers are the true storyteller! I am a strategic partner with a focus on business data…

Experience

  • Inspirus (a Pluxee company) Graphic

    Inspirus (a Pluxee company)

    Fort Worth, Texas, United States

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    United States

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    United States

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    Ohio, United States

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    Ohio, United States

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    Chattogram, Chattogram, Bangladesh

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    CEPZ, Bangladesh

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    Chittagong, Bangladesh

Education

  • iSchool at Illinois Graphic

    University of Illinois at Urbana-Champaign, School of Information Sciences

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    The pre-requisite courses for Masters in Computer Science in Data Science.
    - Object-oriented Data Structures in C++
    - Ordered Data Structures
    - Unordered Data Structures

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    Activities and Societies: • Executive member of Bangladesh Student Association (BSA), UAkron Chapter • Member of American Marketing Association (AMA) • Member of American Advertising Federation (AAF) • Member of American Advertising Federation- Akron (AAF-Akron)

  • Activities and Societies: Member of Social Welfare Society

  • Activities and Societies: Office executive of Social Welfare Society

    Major in Human Resources Management; Minor in Marketing

Licenses & Certifications

Volunteer Experience

  • Office Executive

    Social Welfare Society (SWS), Independent University, Bangladesh

    - 4 years

    Social Services

    ● Spearheaded the social welfare events of a dedicated group of 35 volunteers to support 5 strategic initiatives: medical aid for deprived slam children, blood donation camp, film festival charity event, food & games festival fundraiser and school scholarship contest.
    ● Led and executed a “Mathematics & General Knowledge Contest” that was assigned and sponsored by Bangladesh Rotary Club of Chittagong Mid City, to create Scholarship opportunities for financially challenged about 2000 students…

    ● Spearheaded the social welfare events of a dedicated group of 35 volunteers to support 5 strategic initiatives: medical aid for deprived slam children, blood donation camp, film festival charity event, food & games festival fundraiser and school scholarship contest.
    ● Led and executed a “Mathematics & General Knowledge Contest” that was assigned and sponsored by Bangladesh Rotary Club of Chittagong Mid City, to create Scholarship opportunities for financially challenged about 2000 students of Burhani BSRM School.
    ● Performed as official treasurer, content creator for press release and marketer for events.

    Key Achievements:
    +Organized Medical campaign for free treatment of 200+ poor slam children with the cooperation of Chittagong Medical Students.
    +Collected about 170 bags of blood donations conducting University Blood Donation Camp with the collaboration of Red Crescent.
    +Raised about BDT 15,000 at fundraising program (food & games festival) for medical campaign of the poor slam deprived children.
    +Raised about BDT 25500 fund for “Prothom-Alo Acid Survivors Foundation” by organizing university film festival.


  • Event Coordinator

    Bangladesh Student Association (BSA), Akron Chapter

    - 2 years

    Arts and Culture

    • Responsible for planning and coordinating BSA programs like Cultural Nights, community picnics, participation in the university food festivals, and International day in 2014.
    • Delicate teams to different jobs in cultural programs and coordinate with continuous communication.
    • Design and create a digital backdrop for hosting & presentation.
    • Script writing, casts management, and producing a short film and funny mimic ads for cultural programs.
    • Invite and greet international…

    • Responsible for planning and coordinating BSA programs like Cultural Nights, community picnics, participation in the university food festivals, and International day in 2014.
    • Delicate teams to different jobs in cultural programs and coordinate with continuous communication.
    • Design and create a digital backdrop for hosting & presentation.
    • Script writing, casts management, and producing a short film and funny mimic ads for cultural programs.
    • Invite and greet international students in different programs for participation.




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  • Pathrise Graphic

    Fellow

    Pathrise

    - Present 2 years 11 months

    ● Participate in a career development and accelerator program while connecting with industry professionals
    ● Engage with marketing & data analyst courses, learnings ~2-4hrs weekly to gain up-to-date knowledge and skills

Courses

  • Brand management

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  • Business Analytics & Information Strategy

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  • Business research method

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  • Consumer Behavior

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  • Customer Relationship Management (CRM)

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  • International Business Environment

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  • Leading and Influencing

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  • Managing People in Organizations

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  • Marketing Research

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  • Microsoft Excel - Excel from Beginner to Advanced

    Udemy Course

  • Negotiation in the Workplace

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  • SQL for Data Analysis - Udacity

    Ongoing Project

  • Strategic Marketing Decision Making

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  • The Advanced SQL Server Masterclass For Data Analysis - Udemy

    Ongoing projects

Projects

  • New Artist Growth Analytics Project

    A collaborative project at a startup called ChanR Analytics.

    Other creators

  • Evaluation of Brand Repositioning: Ralph Lauren

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    This solo MBA project was arbitrarily assigned for a case study of Ralph Lauren. Around 2015, this leading company aggressively implemented some marketing efforts with distinct strategies to revive one of their affordable collection. A brand audit was run to adequately investigate whether the repositioning of their contemporary lines adversely affected the existing luxury brand image of the company. An online survey with random millennials and iGen respondents has been conducted to accurately…

    This solo MBA project was arbitrarily assigned for a case study of Ralph Lauren. Around 2015, this leading company aggressively implemented some marketing efforts with distinct strategies to revive one of their affordable collection. A brand audit was run to adequately investigate whether the repositioning of their contemporary lines adversely affected the existing luxury brand image of the company. An online survey with random millennials and iGen respondents has been conducted to accurately record their unique perspective towards them. In the report, some well-defined recommendations have been offered against the company's major brand problems.

    See project

  • Business improvement research on a National Park in USA

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    A research project on a National park to generate creative ideas to improve the visitor's experience in the park. This is a MBA class project for business research methods course, which is informally assigned by the park authority as a class competition. To solve business problems, an online survey and secondary research were conducted. The survey had been conducted with convenient samples of 160 for marketing research. Our team won the competition!
    Tasks- identified problems, analyzed…

    A research project on a National park to generate creative ideas to improve the visitor's experience in the park. This is a MBA class project for business research methods course, which is informally assigned by the park authority as a class competition. To solve business problems, an online survey and secondary research were conducted. The survey had been conducted with convenient samples of 160 for marketing research. Our team won the competition!
    Tasks- identified problems, analyzed collected data with hypothesis testing for statistical significance in JMP.

    Other creators

  • Effectiveness of CRM system in online retail business of beauty products in USA

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    A marketing research was conducted on the beauty multinational retailer, Sephora with online survey and first hand observation. The survey was deployed with structured questionnaire and convenient samples utilizing survey webtool Qualtrics. While working with this report, it disclosed several opportunities and possibilities of innovation for online businesses.
    Survey questionnaire design - Qualtrics
    Data analysis and visualization - MS excel.

    See project

  • Secret Shoppers Survey

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    Led and designed a disguised survey with 10 anonymous surveyors as Secret Shoppers to reveal customer service errors at University food courts. The surveyors were trained and guided by detailed instructions to be secretive and act on discretion. The survey was assigned by Director Gary C. Goldberg and and supervised by Associate Director Robin Hadnett.
    Questionnaire Design- Adobe Illustrator
    Reporting- MS Word and Adobe PDF
    Data analysis and visualization - SAS/JMP and Microsoft Excel.

    Other creators

  • Booklet featuring the Special Catering Event in UAkron

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    Won the 2nd place (Silver award) by presenting the booklet for Loyal E. Horton Dining Award competition.
    Associate Director (Ms. Robin Hadnett) and Marketing Manager (Ms. Heather Piper) of Dining services administrative office, assigned the project on behalf of the University of Akron.
    Tools: Adobe InDesign, Illustrator and Photoshop

    Other creators
    See project

  • Brand Analysis : Rolls Royce

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    A team project to analyze the historical marketing initiatives of Roll Royce over the decades. This report covered situation analysis, SWOT, and Brand overview of the company. It helped to pinpoint the lessons to learn to create better strategic marketing plans, disclosed key reasons behind their successes and strategic responses for the company's strategic issues. The presentation was deployed with a digital public platform called Prezi.

    Other creators
    See project

  • Fraud prevention through prediction

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    • Designed predictive models using logistic regression and decision trees in JMP to predict fraudulent claims for an insurance company.

    Other creators

  • HR Audit System : GlaxoSmithKline Chittagong Ltd.

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    Designed the full Audit System and the questionnaire for different department HR activities in GSK Chittagong.

Honors & Awards

  • Graduate Assistantship Award

    The University of Akron

  • Silver Award in Catering special event category

    NACUFS Loyal E. Horton dining awards

    Accomplished Second position in NACUFS Loyal E. Horton dining awards 2015, presenting a booklet on behalf of the University of Akron Dining services for catering special event category. The National Association of College & University Food Services (NACUFS) institution members span across the U.S. and Canada who partner with industry members from the food, equipment and consulting market segments. Institutional members include 4-year and 2-year colleges; self-operated, contract and hybrid…

    Accomplished Second position in NACUFS Loyal E. Horton dining awards 2015, presenting a booklet on behalf of the University of Akron Dining services for catering special event category. The National Association of College & University Food Services (NACUFS) institution members span across the U.S. and Canada who partner with industry members from the food, equipment and consulting market segments. Institutional members include 4-year and 2-year colleges; self-operated, contract and hybrid schools; small and large campuses. Industry members represent a wide spectrum of international, national and regional companies.

  • Graduate Assistantship Award

    The University of Akron

  • Dean's list Award

    Independent University, Bangladesh

Languages

  • English

    Full professional proficiency

  • Bengali

    Native or bilingual proficiency

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