Sahiba Babra

Discover how brands can secure publication recognition and stand out in a competitive market with Fublis's comprehensive guide. From crafting compelling narratives to building relationships with journalists, this guide covers proven strategies to enhance visibility, credibility, and industry leadership. https://lnkd.in/gJYwZn6K #BrandRecognition #PublicRelations #MediaStrategy #ThoughtLeadership #Fublis

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TikTok’s unique blend of creativity, short-form content, and vibrant community makes it a powerful platform for UGC. In this comprehensive blog post, Senior Content Strategist Madison Jesmer explores everything you need to know about UGC on TikTok, from creating a TikTok UGC plan to becoming a successful UGC creator on TikTok. Read the blog now: https://hubs.ly/Q02FKxrb0

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📖 Mastering Your Pricing Strategies - a free guide from The Agency Collective Selecting the right pricing structure is a crucial decision. It directly influences your agency’s profitability, client relationships, and operational efficiency. In our free-to-download guide, we explore the three primary pricing models used by agencies and look at the pros and cons of each. You might also want to consider whether using just one, or a combination of these models, is right for you and your clients. We look at hourly rates, project-based pricing and retainers, and the pros and cons of each. Download your guide here: https://hubs.la/Q02PrCg40 Agency Collective members can also access the guide in the Hub!

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Thanks so much to the PR Club for having our very own Deborah Kurtz on today’s panel "Mastering the mid-to-senior-level job hunt"! This expert group of panelists will be sharing insights into: - Optimizing your resume - Interview prep - Career shifts - Latest market trends #jobsearch #interviewtips

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The strongest PR strategies are driven by data. From gauging audience expectations to identifying timely media opportunities to keeping up with trends and competitor activity, research helps inform measurable goals to work toward. Our new blog explores six ways research can help your brand achieve PR success — check it out here: https://bit.ly/3xFMefJ

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Whether you're facing skepticism in a new market, or trying to boost performance in an existing one, programmatic advertising is the best way to get high quality placements and protect your brand image. For more, head to the blog – linked in the comments.

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Thought Leadership: The Ultimate Marketing Advantage 📖 Thought leadership content isn’t just insightful—it’s impactful. At KNG Ghostwriting & Publishing, we help executives turn their expertise into compelling narratives that engage, inspire, and achieve results. Our latest blog explores how thought leadership can: ✅ Guide audiences through the marketing funnel ✅ Build trust through strategic content ✅ Achieve both personal and professional goals Whether you’re looking to raise awareness, attract talent, find your next big role, or grow your influence, a tailored thought leadership strategy is the key. Dive into the blog here: [https://lnkd.in/gjS2HT8C] #ContentMarketing #ExecutiveBranding #ThoughtLeadership #KNGPublishing #MarketingTips

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What should PR firms learn from the evolving National Football League (NFL) messaging playbook? "When faced with negative headlines, PR pros should focus on quick, decisive action coupled with clear communication to establish or rebuild trust. “Clearly, this is something that the NFL is really good at, and I would argue that it’s also true of the stronger performing teams, both in and out of sports,” said Dan Lobring, currently senior vice president at Chicago-based Stretch PR." Learn more from Dan and others in this piece: https://lnkd.in/gM29Dn4z

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Dreaming of a successful copywriting career but don't know where to start? This article guides you through the essential steps to break into the industry from scratch. By enrolling in our program, you'll gain the skills, confidence, and insider knowledge needed to launch your copywriting journey and turn your passion for words into a thriving career. Take the first step toward your new future today! 👉 https://ow.ly/I9Oq50TkTMG #ClickAcademyAsia #CopywritingCareer #SkillDevelopment #CreativeWriting

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In this edition of What’s the BUZZ in Social, we explore Meta’s Reels Marketing Tips, look at how LinkedIn is Expanding their Podcast Network and revisit the adage, The Only Constant is Change:

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📈 TikTok Shares Insights Into Key Considerations for Brand Marketing 📈 TikTok has released a new guide, "Return on Creative," in partnership with Ipsos, detailing how brands can enhance their marketing strategies. Here are some highlights: 🫂 Empathy: Understand what matters to your audience and reflect it in your content. 🔊 Resonance: Create content that stands out and inspires action. 💡 Creation: Utilize TikTok's tools to craft engaging videos. For more in-depth insights and strategies, check out the full report: https://lnkd.in/eQ8xUQcT #TikTokMarketing #DigitalMarketing #SocialMediaStrategy #BrandMarketing #TikTokGuide #TikTokUpdate #NewStudy

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Many brands are missing the mark with Hispanic consumers. Although they make up nearly 20% of the U.S. population, marketing budget allocation is often low, authentic representation is often lacking, and targeting strategies are often ineffective. Research from Magid's AD.VANTAGE and SubScape data tools offer compelling evidence that there is substantial, untapped potential for marketers to connect authentically with Hispanic consumers. Check out our deep dive below ⤵ https://lnkd.in/gia8hNNb #ConsumerInsights #AuthenticRepresentation #Magid

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📣 Attention all Media Planners and Media Buyers... Download WFA's Diversity in Media Planning & Buying Guide today! Just as important as the messages we put out, is where they show up. The report includes advice on: 💡 Inclusive audience planning; 💡 Supporting diverse voices; 💡 Balancing brand safety; 💡 Measuring success. 🔗 Link to download: https://lnkd.in/eHPZrHJd At Conscious Advertising Network, it is our belief that democracy, public health, the climate, and more are under threat from a pandemic of disinformation and misinformation funded by advertising. Read our Mis/Disinformation manifesto: https://lnkd.in/eX6iKy2E Want to learn how to avoid dis/misinformation and promote quality journalism from diverse, credible sources? Contact [email protected] to find out more about our free membership. #ConsciousAdvertising #MediaPlanning #MediaBuying #ResponsibleAdvertising #BrandSafety #Disinformation #DEI #TogetherWeCan

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The Power Of Market Research Market research isn’t just a step—it’s the foundation of a successful Go-to-Market strategy. Understanding your audience’s needs and preferences helps you tailor your product and marketing efforts for maximum impact. Without it, you’re guessing, not strategizing. Want to learn how to conduct effective market research? Join our masterclass for expert tips and strategies. Register here: [nttps://bit.ly/B2BE3] #Back2Basics #Entrepreneurship #YouthEntrepreneurs #JAGhana #InspireYouth

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