Ronda Carnegie

Wondering what's new in the world of early-stage innovation research? Katie Sheehan's team has helped many brands use conversational research to better explore unmet needs and whitespace territories, understand their real potential in the market, and refine ideas. Register for the next Reach3 Insights masterclass webinar featuring Katie and Matt Kleinschmit to hear what they're learning and best practices you can use right away: https://lnkd.in/gwrpUxga #innovation #marketresearch #productresearch

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"I believe in the value of creative... and I think we're going to have to see that value dip when you don't invest in it before companies recognize the value." Lots of creative professionals and entrepreneurs are feeling the pressure of this moment and seeing the divestment in their talent. This episode gives voice to the tensions created by "the perfect storm" that's made #AI seem like the only pragmatic way to navigate bigger demands and smaller budgets. Thanks for suggesting, Kameron Davis! #Ai #creative #tech #value #business

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Let's celebrate the great marketers you work with by nominating them for AMA Chicago's #MarketerofTheYear Award! Applications open today -- please share with your networks so we can recognize them the amazing work they do for your organizations! Details and link to the application, below. #marketingawards #marketingleaders #marketingteam #celebratemarketing

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Getting "obsessed" with consumers can be a smart move for brands that can help increase engagement and loyalty. Ben Osborne of Creative Bloq writes, "We don’t invent brands; we find them – more archaeology than alchemy. We believe that inherent in every brand or company is something extraordinary and unique, a truth, worth uncovering." Creative branding is all about one thing, after all: the consumer. Why are we being creative? Why are we innovating? It's all for the consumer — to capture their engagement and loyalty. In obsessing over the consumer by learning from our metrics, consistently following up post-sale or interaction, and taking their feedback and interests as seriously as possible, we're bound to find that connection and loyalty. #ConsumerObsession #CreativeBranding #Marketing #Advertising

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SXSW chose "Hoodwinked" for a book talk. This is such a bucket list moment for me! Here's the talk: Is Everything a Cult? Date: March 8 (tentatively) Cults used to be defined by charismatic leaders and remote compounds. Not anymore. Today we think of cults as brands like Apple or Fenty, influencers like MrBeast or Jessie Lee Ward, conspiracy theorists like Alex Jones, or MLMs like LulaRoe and doTerra. In her new book, "Hoodwinked: How Marketers Use the Same Tactics as Cults," Dr. Mara Einstein explains how social media and digital technologies have made us vulnerable to cult tactics, and why marketers are driven to implement these approaches in order to grab our attention and “create community.” If you don't want to wait until March, you can pre-order Hoodwinked now wherever you buy books, and come check me out on TikTok.

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🎯 Crafting compelling grant applications goes beyond ticking boxes and meeting requirements. It’s about engaging both the rational minds and emotional cores of your audience. At Q.E.N. Strategic Consulting, our Get into the Heads and Hearts strategy is the foundation of our Grow Your G.R.A.N.T. methodology. 🔍 Understanding the Dual Appeal: When applying for a grant, remember that reviewers are people with logical and emotional responses. Make your application stand out by appealing to both their heads and their hearts. 📊 Appealing to the Head: Use Data to Support Your Case: Define the problem with hard data and statistics. Be Specific and Clear: Provide detailed descriptions of how your program addresses the problem. 💖 Appealing to the Heart: Share Personal Stories: Highlight the real-life impact of your work through anecdotes and testimonials. Paint a Vision of Success: Describe the positive changes that will occur with the funding. By combining data and stories, you create a compelling narrative that engages both the analytical and emotional sides of your audience. Interested in learning more? Check out the full article on my website: https://lnkd.in/emKj3qnC You can also join my free workshop at 5:30pm on Thursday, August 15th to dive deeper into the Grow Your G.R.A.N.T. methodology, hosted by Bernadette Joy of CRUSH your Money Goals! Ready to elevate your grant applications? Sign up for my next Grow Your G.R.A.N.T. 60-Day Workshop Series starting on August 26th! Register now: bit.ly/CRUSHyourGRANT Thanks for reading! If you found this article helpful, please share it with your network. Follow Q.E.N. Strategic Consulting for more insights on grant writing, digital marketing, and brand strategy.

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📣 New Issue Alert: Leadership, Advocacy, and Communication - Elevate Your Association's Impact 📣 Dive into the latest issue of The Association 100 newsletter for invaluable insights into transforming leadership, mastering mental health in the workplace and enhancing your association's media strategies. Featuring a special podcast with Kinsey Fabrizio of the Consumer Technology Association and essential tips on navigating press interviews effectively. Don't miss out on expert advice to amplify your association's impact across all sectors! 👉 Read now for transformative strategies: https://loom.ly/4IGa8hU #Leadership #Advocacy #AssociationManagement #TheA100

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Some podcasts gatekeep the episode. We don’t. Our guests gets the full unedited recording within hours after we make it, to pull any content from it they like, and use it for their own marketing. For other podcasts, it makes sense to keep control of where the episode ends up, they’re trying to build the biggest audience. We’re trying to get fractional CMOs hired. Different goal, so different methods. This week, in episode 48, Cheryl O'Hern and Lauri Christiansen Wegener, MBA, PMP show CEOs what the first 90 days look like when you hire an fCMO.

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Key Takeaways from the ANA Multicultural Marketing & Diversity Conference 2024. We were inspired by the powerful insights shared by leading CMOs on building authentic, inclusive marketing strategies. Among those executives were: ✅ Michael Lacorazza, CMO of U.S. Bank, demonstrated the value of cultural relevance and authentic community partnerships in fostering lasting brand equity. ✅ Kate Wik, CMO of LVCVA, gave an inside look into how Las Vegas connects with multicultural audiences, especially within Asian, Hispanic, and LGBTQ+ communities. ✅ Martha Boudreau, CMO of AARP, emphasized the $8.5 trillion opportunity that comes with authentically engaging the 50+ consumer demographic as part of DEI strategies. At Transparent Partners, we’re proud to align with these approaches by leveraging data, insights, and tailored activation plans to connect meaningfully with diverse consumer segments. Huge thank you to the ANA for hosting such a thought-provoking event. Let’s continue the conversation about how inclusive marketing can drive both business growth and cultural impact! #ANAMulticultural #DiversityAndInclusion #MarketingStrategy #TransparentPartners

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How do you navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling for your brand? Join our latest webinar for a mid-year check-in that spotlights what today’s consumers want from brands on the issues that matter, and how you can succeed. Learn how to navigate political polarization and backlash in an election year. We'll share how consumers want brands to activate around specific issues including race relations, abortion, climate change, LGBTQ+ rights, and generative AI, among other topics. Register now: https://lnkd.in/e9Bmbg4i #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #brandhealth #revenuegrowth #businessimpact

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How can your advocacy campaign cut through the noise in 2024 to actually move the needle with lawmakers? We partnered with the Center for Campaign Innovation to gather public affairs experts and advocacy pros to answer this question. Here’s what we found: ▪️ Storytelling is key. ▪️ Vendor-client relationships are more important than ever. ▪️ AI is filling gaps – but it’s not foolproof. Get the full readout of these findings and more in our post-conference report:

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70% of millennials relate to creators over celebrities. "This movement towards a social-first approach isn’t just about platform preference—it’s about acknowledging the shift in consumer values and aesthetics and meeting them where they are. In this landscape, being “one of us” means embracing the imperfections, celebrating the every day and forging genuine connections. It means choosing collaboration over endorsement, dialogue over monologue and community over audience." Couldn't have said it better myself. Our clients see big results when they include influencer strategy and programs in their marketing programs. Do your followers see themselves in your content? Are you leveraging micro-influencers? https://lnkd.in/gyurPQ7Q

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The book marketing landscape is ever-evolving. On today’s episode of The Book Marketing Action Podcast, Hesha Abrams talks about the importance of adapting after launching a book. By prioritizing experimentation and adaptation in the months and years after publication, authors can amplify their impact, engage diverse audiences, and find lasting success. Hear more at https://lnkd.in/gXTTnRFZ #BMAPodcast #BookMarketing #NewEpisode 

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“Generative AI may have launched the movement, but AI of all types makes marketers more productive, effective, and strategic employees.” That’s out of the newest marketing report from Klaviyo, who surveyed more than 1,500 global marketers about current AI use and future AI hopes. And while the largest percentage of AI use in the last 6 months has been generative (56%), other types of AI — including predictive (53%), conversational (53%), and self-optimizing (43%) — have also gained traction “for help with curating insights, making smarter decisions, and better serving their customers.” Of the top reasons marketers are currently using AI, 37% said customer service and support, 36% said image generation, 36% said data analysis, 35% said research and idea generation, and 34% said website personalization. “When we asked marketers what they wish they could use AI for,” the report says, “nearly half of respondents identified AI applications that are already here — things like performing marketing analytics, comparing their company’s performance to similar organizations, and predicting customer behavior and attributes.” Klaviyo’s point about the AI technology for these uses already existing is spot-on, with Mirabel Technologies’ recent launch of the Media Mate suite of AI tools sure to please those 45% who are wishing for help in creating marketing campaigns. Marketers have always been quick to adapt. Sometimes it’s just a matter of knowing what’s out there, waiting to help. #AImarketing #AImarketingcapabilities #AImarketingtechnology #AImarketinganalytics #AImarketingcampaigns #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #MediaMate (Photo Source: Klaviyo)

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