About
I lead Commercial Growth Strategy of data-focused identity and media solutions for one of…
Articles by Robin
Contributions
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What techniques can you use to create a sense of ownership and investment in your team's success?
First, "ownership" implies contribution. This simply means authentic inclusion in the process of setting up targets, objectives, and initiatives. Rather than dictating these, create a genuine process for team members to share in their creation. Second, transparency in how all team objectives are uniquely linked to the the team's overall success will provide a sense of inclusion and ownership. This can be accomplished with comp plans where one component is the overall team target in addition to individual targets. Finally, communicate with consistency and openness. Treat team members as stakeholders rather than cogs.
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What are some ways to make your strategic plan sustainable?
"Sustainable" in conjunction with "strategic plan" presumes the plan is first and foremost successful and its objectives attainable. Unless both of those things are true, sustainability simply perpetuates a broken business model. This may seem like remedial 99 guidance, however the landscape is littered with companies that clung to outmoded "strategic plans" because the desire was to grow a business or an idea that had become obsolete. So the first step in sustainability is ensuring continued relevance and innovation. Without that, inclusion, alignment, and monitoring are merely "managing in place."
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You’re an executive manager with a remote team. What communication tools will help you stay connected?
There is no magic answer here. No tech tool can ever replace the value of real trust and transparent communication. And no amount of trust will ever replace the value of communication. My approach is always to place real-time communication over any amount of delegation and trust. The content of feedback on performance as it happens is more valuable than any communication medium. Then, leverage whatever tools are available to support communication - Teams, Zoom, Sharepoint, Box, Phone, Email, etc.
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What are the top tips for managing a team as a new executive?
All teams feel a sense of apprehension when a new leader is introduced. In every situation where I’ve stepped into a new leadership role, I’ve found the keys to success are not complicated. Successful and effective leadership includes a few key components: - Accessibility by the team - Transparency in communication - Clear communication of targets and expectations - Curiosity enough to first understand, then prescribe - Consistency
Activity
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Everyone is talking about the IPG + Omnicom merger. In Urdu, we say, "Jitnay muon utni batein" — there’s as much talk as there are mouths. While the…
Everyone is talking about the IPG + Omnicom merger. In Urdu, we say, "Jitnay muon utni batein" — there’s as much talk as there are mouths. While the…
Liked by Robin Green
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No AI was harmed in the making of this video. 😅
No AI was harmed in the making of this video. 😅
Shared by Robin Green
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“The collapse of the traditional marketing funnel sets brand marketing and performance marketing practices on a collision course” - Jay Pattisall.…
“The collapse of the traditional marketing funnel sets brand marketing and performance marketing practices on a collision course” - Jay Pattisall.…
Liked by Robin Green
Experience
Education
Volunteer Experience
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Executive Management
Willow Creek Global Leadership Summit
- 4 years 1 month
Disaster and Humanitarian Relief
Overall event leadership for annual Global Summit at the Austin, TX citywide venue. Recruited 70+ volunteers annually to support 500-650+ registered attendees.
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Worship Leader
Westlake Hills Presbyterian Church
- 16 years 1 month
Poverty Alleviation
Serving as ongoing worship and team leader for Westlake Hills Presbyterian Church
Honors & Awards
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100% Club
DRT Systems
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Circle of Excellence
FICO
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President's Circle
Oracle
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President's Club
Xchange
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Young Leaders Advisory Board
Young Leaders Council - Nashville
Organizations
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Rev1211
Board Member
- PresentRev1211 brings together musicians, songwriters, filmmakers, entrepreneurs, developers, trailblazers, supporters, seekers, and you to “overcome by the power of story.” Our mission is to help promote positive life-change, community and healing through artistic application, creative collaboration and powerful story-telling via multimedia projects and intimate Gospel music experiences.
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Over the past two years, American businesses have been engaged in a rapid-fire restructuring of their corporate hierarchies. In the name of…
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A lot of folks ask me why Publicis has done so well in the last few years (especially since acquiring Epsilon in 2019). This article perfectly…
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The incredible creativity and vision of our students was showcased at the 2024 Business Pitch Competition hosted by The Cone Center for…
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We're proud to celebrate Sarah Padgett, entrepreneurship ’18 and master of arts in teaching ’20, who was recently named a Metro Nashville Public…
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I'm incredibly proud of the Roku team for continuing to CRUSH across the Platform and AVOD market. In a world where scale and logged-in…
I'm incredibly proud of the Roku team for continuing to CRUSH across the Platform and AVOD market. In a world where scale and logged-in…
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First time at Publicis Groupe offices in Paris. Great view and even better people. 🇫🇷🤝🇺🇸 #Influential
First time at Publicis Groupe offices in Paris. Great view and even better people. 🇫🇷🤝🇺🇸 #Influential
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Unless you're writing a novel or spreading paint on a canvas, collaboration is the heart and soul and core of authentic creativity. Bravo, Cordia…
Unless you're writing a novel or spreading paint on a canvas, collaboration is the heart and soul and core of authentic creativity. Bravo, Cordia…
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