Robin Jolliffe

Y'all! It's been awhile since I saw some of y'all. Come hang out with me and the rest of the Klick crew tomorrow. Let's chat about new and interesting ways to approach pharma marketing. #pharmamarketing #dtcnational #xpectives #weoutchea

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Julie Kim asks "What if we took lessons from the new American citizen experience to build more inclusive environments for everyone on our teams?" #TeamTakeda https://bit.ly/4eYyr3r

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I was curious to learn what experts are saying about the merits of conflict / friction in teams after a discussion this week on the subject at #MyCompany. I found this Harvard Business Review podcast shares good stuff on… ‼️ Common sources of organizational friction (hint: email, bureaucracy, back-to-back-to-backs…) 🧠 Sources of healthy friction to help spur curiosity and such 🎁 The value of giving people the gift of time to focus on what matters I like the shades of friction covered in this podcast too, as it’s clear to me that most organizational friction is only bad if we don’t do something about it. Cc: Kate Bushnell Sarah F. David Grossman Kaitlin Meiser Angelique Navarro Jennifer Norton Fiona Phillips Michelle Romano Angela Sekston Sandra Waite

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Interesting article from Russell Reynolds Associates about the future of patient engagement in biopharma. I found a lot of valuable information in this article that dives into the the role of patient engagement in biopharma, describing how it has developed over the years and how it will develop in the coming years. As it says in the article; “Patient engagement is a relatively new function in the complex organizational mosaic of pharmaceutical companies. After rapidly evolving in an erratic way through the impulses of internal and external forces, its profile and purpose is now stabilizing both from a structural and talent point of view, entering a more mature phase.” I believe that this is one of the main reasons why we are experiencing a lot of discussion about how to work with patient engagement in drug development. Some stakeholders criticise the current state of patient engagement work in pharma by saying not nearly enough work is being done, while others say we are doing more patient engagement activities than ever. Both statements can be equally true. Based on the input from the experts that was interviewed, the article presents the following requirements that will reshape the patient engagement function in the years to come: Proximity to the CEO Connectivity and ubiquitous presence in the organization  Structured platform for external engagement Access to key datasets From what I have learned when talking with multiple people in pharma working with patient engagement is that 2 elements will be crucial to unleash the true power of patient engagement in drug development. 1. Work holistically with patient engagement Patient engagement is something that should be done holistically within the organisation so you don’t risk being slowed down or stopped by a silo structure. Try to influence as many divisions and departments within the organisation as possible and implement your processes so they also can experience the upsides of patient engagement. 2. Start collecting ROI data on patient engagement. All of us working with patient engagement need to better at presenting the business rationale for doing patient engagement activities. The good news is that more and more studies are starting to show positive ROI data from clinical trials where patient engagement has been an integral part of the strategy from the begining. So identifying the ROI of patient engagement should be just another reason for a pharma company to do patient engagement. To wrap up, I believe that in order to truly succeed with patient engagement in the pharmaceutical industry, the next challenges will be to develop standard processes for patient engagement, ensuring these processes are integrated into as many divisions and departments within the organisation as possible and ensure to collect and present the ROI data on the patient engagement activities. Please let me know your thoughts around this topic.

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Happy National Daughters Day! While I may not have a daughter, I’ve always recognized the importance of nurturing and supporting the next generation of women leaders. Our daughters, like any aspiring professional, need mentors who can guide, empower, and push them to thrive in a world that doesn't always make the path easy for them. Just like in business, where we foster talent through mentorship, leadership, and opportunities for growth, supporting our daughters is about more than love—it's about preparing them to succeed in any field they choose. Whether you're raising a daughter, mentoring a young woman, or leading gender equality in the workplace, today is a great reminder to reflect on how we can better support their journeys. Encouraging resilience, confidence, and independence isn’t just a responsibility for parents; it's something we should all participate in—whether through professional guidance, offering leadership roles, or simply being role models. Let’s continue to build environments where they can thrive, just like we do for the teams we lead in our professional lives. Let’s celebrate their dreams today and every day, as they are the future leaders, innovators, and changemakers! #womenempowerment  #empoweringwomen  #womensupportingwomen  #girlpower  #strongwomen 

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Hahahaha - oh, this is rich. The mission statement from one of the priciest consulting groups around. And the audacity to open it up with, OUR MISSION IS CLEAR: Our mission is clear. We go deep to unlock insight and have the courage to act. We bring the right people together to challenge established thinking and drive transformation. We work with our clients to build the capabilities that enable organizations to achieve sustainable advantage. We are shaping the future. Together. (translation: we trade lotsa jargon for lotsa dollars)

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This will be the last in my series about lessons I’ve learned from being a parent. This week is all about taking time to understand the bigger picture before making a judgment. We had a fabulous time on vacation. However, if you would have seen my family on Monday afternoon, it would have been easy to conclude that we were all bad people who hated each other, because we were so grumpy and irritable.  If you took a step back and looked at the bigger picture, you might think a little differently. We had been on vacation for 2 weeks and desperately wanted to get home. We had been traveling all day. We were exhausted, rushed, overwhelmed, etc. Understanding all of this, you would likely conclude that we were good people who just had a long day. You’d give us grace and patience. What does this have to do with anything?  Have you ever had a negative experience with someone and instantly decided that they were bad? I have. Someone has been in a bad mood, and I’ve made the snap decision that they must be a jerk. Someone didn’t do something well at work, and I’ve made the snap decision that they don’t have the right skills. It’s so easy to make judgments based on a snapshot in time vs on the bigger picture and a confirmed pattern of behavior. The majority of time, these snap decisions are wrong. Maybe the person is a jerk, or maybe they are going through something incredibly difficult in life and they are carrying more stress than usual. I know that I’ve unintentionally lashed out at people, when I carried stress that had nothing to do with them. Maybe the person doesn’t have the necessary skills, or maybe they had a different vision for what was supposed to occur or maybe they are just human and made a mistake. I know I’ve made mistakes before. Making these snap judgments often lead to the worst possible paths for all parties involved. The challenge: Will you take the time to see the bigger picture before passing judgment? #bigpicture #grace #judgment #leadership #vacation #jetlag https://lnkd.in/gV7sDWnB

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In an era where medicine is as complex as the diseases it aims to treat, involving patients isn't just beneficial—it's imperative. Patient insights drive the development process, from initial design to regulatory approval. This approach isn't just about compliance; it's about crafting therapies that genuinely help those who need it. When patients are the cornerstone of our development strategy, it leads to faster trial enrollments, particularly in rare diseases. It helps us navigate the regulatory landscape more effectively by aligning early with patient needs and expectations.

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💬 “It's really important that we shift healthcare to earlier stages of disease where the outcomes for patients are better, but then also the greenhouse gas emissions are much less.” The climate crisis poses severe threats to human health, yet healthcare systems are major contributors to global emissions. In HealthBeats’ latest podcast, my friend and colleague Stefan Werner Weber, VP Global Policy, Advocacy and Health Equity at AstraZeneca, discusses how we can build resilient and sustainable healthcare systems to tackle this dual challenge. Listen to the full episode here: Spotify: https://lnkd.in/efrQpipW Apple: https://lnkd.in/erc7VRXp #Healthcare #Sustainability #ClimateAction #ADGHW

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This video drives home how important science is for driving innovations in medicine and helping people live longer, healthier lives. Be sure to check out the upcoming lecture (streaming online as well as in person) by Jeff Kelly, the scientist behind tafamadis. Register here: https://lnkd.in/grM3TaYM Jeff will share how he is developing novel therapeutic strategies to target protein misfolding diseases, which lead to deterioration of the heart and brain. His multi-disciplinary research has already led to the development of an FDA-approved drug available in the pharmacy called tafamidis (Vyndaqel® and Vyndamax®): a medicine that slows the progression of the neurodegenerative disease familial amyloid polyneuropathy and the degenerative heart disease called TTR cardiomyopathy.

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The latest #inizio webinar is coming soon on 29th October, and sounds absolutely fascinating... Join our live webinar in our 'Future horizons' series from Inizio Evoke, where our experts will highlight how generating unique, actionable data—specifically targeted to individual HCPs—is creating new opportunities to expand current discussions at @Inizio #FutureHorizons #ReimagineHealth #AI #Commercialization #CustomerEngagement #Healthcare #InizioExpertsLive

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How can real-world data (RWD) enhance the safety and effectiveness of consumer healthcare products? Consumer health expert Jenna Phillips will share real-life examples of how RWD can help monitor safety and effective data sources and their applications in this upcoming webinar. #ConsumerHealthcare #RealWorldData #Webinar

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Another great episode! Tips to address challenges and reframe, acknowledge & influence skeptical audiences.

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"To travel far, there is no better ship than a book." – Emily Dickinson Though this may sound clichéd - reading transports your mind, expands imagination. My quest for new books comes from unlikely places - be it airport bookstores, or public libraries. As a result, my bookshelf has a diverse mix of titles and genres – thanks to those who’ve introduced me to new genres and authors. And some unique ones that have I’ve been gifted. Over the years, some books have left an indelible mark on me. Let me know if they did for you too. #WorldBookDay   1. Bhagwat Gita 2. Good to Great – James C Collins 3. Sapiens – Yuval Noah Harari 4 . The innovator’s dilemma – Clayton Christensen 5. Uncommon service – Anne Morriss & Frances Frei 6. Outliers – Malcom Gladwell 7. The Goal - Eliyahu M. Goldratt 8. Reengineering the corporation – James A. Champy & Michael Martin Hammer 9. Ocean of churn – Sanjeev Sanyal 

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On this World Human Rights Day, join us in our collective commitment: to help create advancements in healthcare that further equity in care, to address barriers to access, and to enable the launch of innovative treatments. If there is a single truth to overcoming the mental health challenges that America faces, it is that no one entity can do it alone. Focused on a better tomorrow, our mission is clear. Otsuka-people: creating new products for better health worldwide. Learn more: https://bit.ly/49h7VBb #WorldHumanRightsDay

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‘If it’s like this, I don’t do it anymore’ (angry stomping) Practicing energy tools for ourselves can sometimes feel that it is failing us. Whether these are for protection, healing, balance, intention setting, realizing our goals etc. it applies to all A/ it is normal, we all go through it, ans some of us are more patient than others. It happened to me many times and that’s then the frustrated and angry Emilie reaction 👆😂 B/ it may not be true that it is failing us, we just don’t see the bigger picture yet. Jeffrey Allen is explaining this very nicely in the below 👇 and giving very helpful tips for when you are in such a situation. Worth watching for those of you that are practicing. Enjoy and keep going! 🌞 #energyhealing #energymanagement #energycoaching

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