Robert Brady

Finally, a group of experienced website optimizers are coming together to provide uniform guidance on what makes an ecommerce site great. Audit guidelines, benchmarks, and a community are all a part of the package. Will you join us in this? #conversionsciences #crobenchmark

6

1 Comment

Are you following Nick LeRoy 🍕 He recently sent out the 400th issue of #SEOForLunch!!! Be sure to give Nick a follow, subscribe to #SEOForLunch and learn more about him below! https://lnkd.in/gGtzbnhg

6

Since the August Core Update 2024 has started rolling out, HouseFresh.com has been at the forefront of post-HCU recovery. Here’s what I’ve noted: 📈 Significant Rankings Increase: Their rankings have ascended in this update like no other site I’ve encountered. 🔍 Strategic SEO Efforts: Post-HCU, they’ve made substantial progress—elevating their DA from 43 to 58, refining on-page SEO, and enhancing UX. 🏅 Enhanced EEAT: Their Expertise, Authoritativeness, and Trustworthiness (EEAT) have notably strengthened. Interestingly, despite similar efforts, many other sites haven't experienced the same positive trend. 💼Possibly Manual Influence: To me, this recovery for HouseFresh.com appears more manual than algorithmic at this stage, especially given the influential article they published on Google’s HCU. Only time will reveal if this pattern extends to other sites. #seo #googleupdate #algorithmic_update #housefresh

2

This came up during a recent client call (well, bike ride). For small companies with pinched budgets, is SEO or PPC the better option? There's no universal answer - but there is a metaphor. Think of SEO as digging a canal to guide a stream to your backyard. It's a lot of work, and it takes a while, but then you've got free water out back for the long haul. Think of PPC as calling a water company. Sure, they'll bring you a jug whenever you pony up the cash, but if you stop paying, they stop showing up. Here's a drier look at the PPC vs. SEO debate, but what's your take? #PPC #SEO #DigitalMarketing #ExtendedMetaphors

6

2 Comments

Don't go chasing Domain Rating goes the famous TLC song. For those of you who aren't SEO nerds, Domain Rating shows the strength of a website's backlink profile compared to the others in the Ahrefs (an SEO software) database on a 100-point scale. Lately, I've gotten several requests from prospects whose primary ask is to "raise my Domain Rating by 15-20 points in one year." Not only is this an unstructured approach, but it is also chasing a vanity metric (a waterfall) that doesn't always have something to do with actual business value. For example, I showed a prospect a website that built (or earned) over 300 links in one year. Their Domain Rating actually went down from 53 to 52. An uninitiated SEO agency might sell this prospect on 300 links in one year (this is hella expensive) and get the same results. It's just a bad KPI. For me, I need to look holistically at things like : - current on-page SEO - current content - # of competitors referring domains to page - internal links ...before I start arbitrarily building links. So if your primary concern is to increase Domain Rating, you should first understand that there are 4-5 fundamental things you must understand and successfully implement before investing in link building. For me, the question shouldn't be "How can I increase my Domain Rating?" It's "What SEO strategies do I need to implement to generate more sales?" See you in the water.

6

After listening to last week's conversations on the Google leak, here are my top three actionable takeaways. Yes, aligning titles with queries still matters. More importantly, embeddings are key to mapping your site's topic authority. Michael King has extensive resources about vector embeddings and why they matter, especially in the age of multimodal AI. https://lnkd.in/g9pjcPaE Treat E.E.A.T. like influencer marketing. The leak has shown that Google stores individual author citations across the Web. If there are reputable experts in your field with an expanded digital footprint, they can be valuable in supporting your content's authority. Think quality over quantity when it comes to site authors. Chrome's clickstream influences Google's value signals. Monitor your site's user browser data and adjust your tactics accordingly. #SEO #GoogleLeak

3

This was a challenging project with some nuances that required a mid campaign pivot to adjust to our clients’ business priorities. In the end we were able to achieve big results and help GD vastly expand their organic reach and ROI. #SEO #SEOresults #leadgen #SEOcasestudy #techmarketing #b2bSEO #marketing #growthmarketing

4

1 Comment

Oooh, it must be Fall (hard to tell when you live in Florida)...the 2025 trends lists are coming out already! SEO Top Trends for 2025 1) Search alternatives and Google’s antitrust trial. 2) AI as a powerful (or terrible) assistant. 3) E-E-A-T and the push for originality. 4) The user versus the keywords. 5) Technical SEO will matter more than ever. #seostrategist #contentstrategist #SEOcontentwriter #SEOtrends #copywriter

2

Identify which pages on your website should be entry points based on user queries and intent. For broad searches like "Red Marbles," direct users to product listing pages. For specific searches like "10mm Red Marbles," ensure product pages are shown, as the intent is to purchase. https://lnkd.in/gJ_PTV4W #seo #digitalmarketing #contentmarketing

1

RSS feeds are an efficient way to stay updated with website content from a centralized location. Structuring data in a widely accepted protocol enables easy content curation and indexing. Popular RSS readers like Feedly and Feeder utilize this technology to aggregate content seamlessly.

1

Ever had to troubleshoot why an import to HubSpot hasn't gone to plan 🙋‍♀️? Here's a handy way to unpick the original mappings, and piece together why it's not worked 1. Navigate to the imports tool 2. Click "More" next to the import in question 3. Select "Download original file" 4. Then, once your download is complete, on the same original import select "Use as template for new import" 5. Once you've clicked this option, go to re-import your copy of the original download. 7. Now you can see what mappings were set for that original import It helped me recently to understand why duplicate company records were created on a multi-object import, even when the CSV had the company domain name. [Spoiler: In this case, the domain name was mapped to Additional Domains by mistake] #hubspottip #hubspothelp

6

Why do people still use lead forms? Is it just for the low cost per lead? Consider this: we have-- 16 qualifying questions Email verified Phone number verified TCPA compliant And we're getting this low CPL Now I understand why so many think Facebook ads don't work. If you keep relying on Facebook lead forms, you’re bound to get disappointing results.

8

🔥 Agency Growth Hack: Buy another agency ... this is possible even for smaller agencies without a lot of cash stacked.... hear me out! When growing Inflow® over the years, I missed out on one growth strategy that, in hindsight, would have been clutch: buying another agency. I could have purchased an agency similar in size and service offerings for 0% down using SBA financing (and solving for a tough hiring market at the time). Another option would have been buying a complimentary agency like an email marketing or affiliate marketing agency where we could cross-sell services to a more extensive client base. My friends at CapForge Bookkeeping & More (where I am a client) explained this strategy excellently in a recent blog post (link in comments). Check it out, and let me know if you'd like to chat about it.

17

1 Comment

Quick Klaviyo API Update To all Klaviyo Email Marketers As you may know klaviyo's v1/v2 API's are scheduled to go into retirement tomorrow If your clients klaviyo is integrated with shopify There is no need to worry However, you can double-check this guide directly from Klaviyo - https://lnkd.in/d-GYP7rM. Happy emailing ~L. #emailmarketing #ecommerce #klaviyo

3

The most up-to-minute information in 2024 doesn't come from Google, or Bing. It's all on Reddit, TikTok, and YouTube. Tory Gray breaks down how you should be using this information to inform your bigger SEO plans 🧠

14

1 Comment

Google’s AI Overviews are now live in the U.S., and they’re coming for B2B software companies …if your SEO strategy has been focused on creating high-level “what is” content that any underpaid freelancer (or large language model) can easily spin up. I’ve been looking at the results for hundreds of purchase intent keywords all morning — those for highly popular categories/brands and much more niche ones — and I haven’t run across a single AI Overview for any of them. Best CRMs, email marketing software, sales AI software, accounting software, Quickbooks alternatives, Walnut alternatives, HubSpot vs Salesforce, Zoom vs Teams, Help Scout vs Front — zero AI Overviews. Instead of panicking about losing traffic to top-of-funnel posts that — let’s be honest — rarely (if ever) helped with customer acquisition in the first place, maybe it’s time to pivot to a revenue-focused SEO strategy that actually moves the needle for your business.

52

13 Comments

As I predicted, Google's increasing need to monetize, combined with limited inventory, has led to a rise in CPC costs. "Over the past three quarters of 2024, Google reports that cost-per-click (CPC) rates have risen by 4 to 6% year over year, adding to the financial strain" (source in comment). This highlights the enduring importance of #SEO in driving organic traffic and reducing reliance on paid advertising.

2

1 Comment

Store Locator SEO: Simple but Effective Here's a case study on what happened when we fixed the SEO on a multi-location retailer's store locator. https://lnkd.in/dYyM8_HF

13