Richard Lombardo

We have arrived at the five year anniversary mark for Cloudcast Media and the article from today's The Wall Street Journal has reinforced our original hypothesis and supported by the military adage of never take a fortified hill. Instead, build your own hill and fortify it. Many companies decided to take on the "blockbusters" and compete with Spotify and others. Not Cloudcast. We chose a different kind of "block" buster as in your neighborhood block. Our goal was to become the national leader in LOCAL podcasting. With local print, TV, and radio undergoing seismic cataclysmic changes and death spirals due to technology and consumer habits, we thought local podcasting could become the new horse in the local media race. 65+ shows later, with expansion now to Altanta and Philly, thousands of episodes, educational initiatives like SchoolCAST, VOICE, and PODucation, many corporate sponsors, many blue chip clients, University collaborators, middle schools, high schools, YMCAs, live events, and even the first ever podcast-to-play....maybe we're onto something. The laws of gravity dicate that local always wins. A proud "4QPreneur." (Yes, that's becoming a show...never miss an opportunity to pitch new shows, particularly since we're talking to corporate sponsors). PS. Stay tuned for more on our 5 Year Anniversary. PPS. Message to all entrepreneurs and fellow 4QPreneurs...uncertainty is almost always opportunity. Nine months into launch, COVID hit and we had to do a reboot of Drew Schlosberg's show, now known as Spotlight On The Community, as both the UT and sponsor pulled out. We could have said "oh well" but chose the road less travelled. And here we are. https://lnkd.in/gv5F6EJp

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📣 Calling all IT Directors, AV professionals, Video Specialists, PIOs, and decision-makers in government communications! Tackling complex A/V projects—whether it’s launching closed captioning, a new streaming app, or building a city council chamber—comes with major challenges. Sign up for Cablecast by Tightrope Media Systems webinar to help you navigate roadblocks like: ✅ Misaligned teams; ✅ Lack of stakeholder buy-in; ✅ Budget and timeline issues; ✅ Coordinating vendors. Join us to hear from experts who have navigated these challenges and come out on top. You’ll leave with actionable strategies to ensure your next big video project hits the ground running—with every stakeholder on board. Registration link in the comments.

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The why... Everything we do at Axon starts and ends with the mission that we share with our law enforcement partners to Protect Life. Click the link to watch our next Safe Journeys episode featuring Scottsdale PD and how transformative TASER 10 technology + effective training + a commitment to de-escalation saves more than one life during one call for service. #ProtectLife #ThisIsAxon #OurMoonshot #Moonshot50in10

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Last month, I had the pleasure of speaking with Seth Geftic of Huntress about some of the cybersecurity challenges facing SMBs. Seth shared his thoughts on why threat actors typically view SMBs as 'low-hanging fruit', and how the security industry as a whole is underserving the SMB community. We also discussed how SMBs can leverage managed security services to get access to high-quality security tools and expertise, without having to hire, train, and retain an in-house SOC team. Thank you, Seth, for sharing your insights with me! You can read the full conversation below 👇 #expertinsights #smbsecurity #managedsecurity #mdr

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SailPoint Director of Strategy and Standards Mike Kiser joined the Identity at the Center Podcast to discuss the significance of shared signals in identity security, and how dolphins relate to the Shared Signals Framework. Watch the full episode:

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How Third Party Sourcing Elevates Credence and Credibility To demonstrate experience and expertise, the #marketers at Kratos Defense and Security Solutions invest in a thought leadership campaign called "Constellations." A multi-source content creation approach delivers a unique perspective, while also conferring third-party validation. Note the respected analysts quoted in this article. Well played! #ContentMarketing #ThoughtLeadership #DemandGeneration #B2BMarketing #PublicSectorMarketing #IndustryMarketing https://lnkd.in/ebjtrdnH

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It's been so exciting working with #client Vercara and seeing the results of our brand to demand approach. Read more in our latest case study! #brandtodemand

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A very valid point… we are not just transforming newsrooms - we are challenging the very foundations of traditional news production. The story-centric approach is the future, and it's time for the industry to catch up. Or at least NBCU and ABC champion this view at our recent NAB panel. But in this post, I see that their justification is beneficial; Break Down Silos - Traditional, siloed workflows are outdated. Embrace collaboration and see the difference / Centralise Information - Stop juggling multiple sources. One source of truth for all editorial and media content / Integrate Seamlessly - The right technology can revolutionise your newsroom without disrupting production. Disrupt the Status Quo!

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Adding Election Stats to your newsroom toolbox with BLOX Digital will make sure your newsroom is ready for November!

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You Talk About Digital Fight Club! Watch the pre and post-fight interviews with the fighters and refs for DFC Cyber 2024. This event was recorded for first episode of an upcoming show...details to come... and covered pertinent cyber issues including Critical Infrastructure, Media, Hollywood & Cybersecurity, and Securing AI in Organizations. Check them out!

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Cision has put out its 2024 State of the Media Report, linked below. For 15 years the company has been asking journalists what they need from PR professionals and what are their top concerns in general about their industry. This year #Cision surveyed more than 3,000 journalists - and the cut between those who work on staff at a publication and those who are freelancers is pretty interesting. Generally, there is a lot keeping reporters up at night, that's for sure. In terms of working with PR professionals they still highly suggest making sure your pitch is relevant to their beat and audience (duh, but shockingly it's still an issue), providing them with accurate, timely, unique information, and only following up a little bit. Guess how many want to get a phone call from a PR pro? A whopping TWO PERCENT. Yup - calling reporters is so 1999. Don't do it. So much more here - if you work with media, you need to spend 30 minutes reading this. #publicrelations #journalists #journalism #communications

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Election day is just about two months from now. Polling is changing on a daily basis, and it is critical that political campaigns and issue advertisers make strong, strategic moves from now through the general election. Trust a DSP with a strong history of working in the political category. JamLoop is fast, flexible and reliable. Choose JamLoop to help your campaigns across the finish line. I am happy to help. #jamloop#dsp#ott#ctv#ottadvertising#ottadvertising#political#truaudience

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** SoundThinking Responds to New York City Comptroller Audit Report; Refutes Misleading Conclusions ** We just issued a formal reply on the Report regarding ShotSpotter’s accuracy and effectiveness. The 47-page response letter—which incorporates findings, independent studies, and success stories and testimonials from a broad array of law enforcement professionals, public officials, and media—focuses on the misinformed conclusions regarding ShotSpotter’s efficacy and the role that it plays in providing the New York City Police Department with an important tool to fight New York City’s scourge of gun violence. #publicsafety #communitysafety #shotspotter #fastresponse SoundThinking (formerly ShotSpotter) https://lnkd.in/gNffWven

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Part of TNT's "Inside the NBA", Charles Barkley is retiring from television. But do you believe him? The reasons behind his decision aren't exactly clear, but one thing is: the NBA's next media rights deal is a microcosm of the shifting landscape of sports media. Money talks. His announcement comes at a particularly intriguing time for the NBA. The league is on the cusp of a monumental shift, as negotiations for its next round of media rights deals are underway. These deals, slated to begin in the 2025-26 season and boasting a record $76 billion price tag over ten years, will undoubtedly reshape the NBA landscape. Slam dunk or getting dunked? Media giants Disney/ABC/ESPN, Amazon, NBC, and Warner Bros. Discovery are all vying for a piece of this lucrative pie. But, there's a significant possibility that Warner Bros. Discovery could be left out in the cold, potentially leading to the demise of NBA games on TNT and Barkley's "Inside the NBA" program. Change...content creators are more like, "Keep the change, ya filthy animal!" The same can be said for the media industry. From newsrooms to bloggers in their garages, changes are afoot and not in a good way. For broadcasters and on-air talent, the rising cost of entry for live sporting events due to big tech and streaming services has a mixed impact. While the potential benefits from increased investment and prestige are obvious, concerns about pressure, job security, and content accessibility will go up exponentially as you add more zeroes to these media deals. With these big "show me the money" deals come with even bigger "show me the ratings" pressure. The pressure to deliver ratings and audience engagement can be immense, potentially leading to a homogenized and less critical approach to sports coverage as broadcasters prioritize entertainment over in-depth analysis. Consolidation within the industry, where fewer companies control more rights, could also impact job security for on-air talent and behind-the-scenes personnel. Calling play-by-play for dodgeball on ESPN8: The Ocho isn't a long-term gig. While Barkley doesn't fall into the group, the focus on big personalities on exclusive streaming platforms could limit opportunities for up-and-coming broadcasters. And with all this going on, there's a paradox at work. While everyone will be under pressure to deliver higher rates, content restrictions could decrease accessibility for fans without subscriptions, hurting overall viewership and public engagement with sports, which ultimately affects broadcasters who rely on larger audiences. While Barkley's retirement is a significant moment, it may simply be a temporary blip in the grand scheme of the ever-evolving sports media landscape. However, for sports fans and the industry itself, it marks a distinct turning point – a passing of the ball, whether readily embraced or not https://lnkd.in/g7wuFsA3 #charlesbarkley #espn #tnt #sports #streaming #nba #media #television #broadcasting

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This one's juicy ... and totally expected. Allison Schiff gives us the latest from the FTC's assessment of online privacy across some of the largest social media and video streaming platforms. "Data hoarding, including information from data brokers; indefinite data retention policies; a lack of control or oversight for data handling; an inadequate approach to data minimization; a tendency not to fully comply with user data deletion requests; a reliance on 'privacy-invasive tracking technologies, such as pixels'; using algorithms for analytics with no easy way for people to opt out .... We need real protections for people’s data .… No one has time to read those policies, and choice is illusory in many of these markets.” The tides are changing. Reading articles like this one from AdExchanger highlight warning shots from the FTC. Enforcement is likely next. And whether you're motivated by risk or by opportunity, 74% of consumers say they’ll share their data with brands they trust will protect their data. This is why my colleagues and I at Symitri believe that privacy is a competitive advantage. In the end, the good guys will win.

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SpotCrime Weekly Reads - week of May 6, 2024: Our curated list of news headlines relating to police and crime. This week features fired cops, police advisory committee, police community relations, traffic stops clogging courts, police discipline records, National Crime Victimization Survey, stranger danger and violent crime, reducing gun crime, stolen guns, rap music used as evidence to convict, AI tool in criminal cases faces legal challenges, AI cameras, drones respond to 911 calls, police transparency in Pittsburgh, police data transparency, dashboards for criminal justice, and more... #AI #algorithm #shotspotter #drone #machinelearning #crimedata #police #crimerate #gun #violentcrimes #gunviolence #policetransparency #camera #bodycam #opendata #stolenguns #homicides #policeadvisorycommittee #policecommunityrelations #trafficstops #FBI #pittsburgh #detroit #savannah #policedatatransparency #criminaljustice #prison

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Magid is right about the reality that newsrooms are seeing shrinking resources. While Generative AI is not meant to lead to smaller newsrooms, it would be naive to think that isn’t going to happen. Newsroom leaders need to set standards now versus waiting to see what happens. It’s crucial to strike a balance and ensure AI complements rather than replaces the human touch in journalism.

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Army plans to split up signals intelligence, electronic warfare platform - DefenseScoop https://lnkd.in/gQ-JS6RJ --#marketing #sales #salesdriver.io #digitalmarketing #digital #agency #marketingagency #RockfordHunt

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