Rich Hollenberg

#TalkBackToTelevision, sponsored by Hub Entertainment Research, Operative and Leap Media Group LLC, welcomes Ethan Heftman, Chief Revenue Officer of Ampersand, the joint venture of Charter Communications, Comcast and Cox Communications. I was surprised to learn that Ampersand’s inventory accessing over 117M households allows buyers to tap into not only the linear supply of their ownership and affiliate partners, but their streaming supply as well. As important to the cross-screen reach Ampersand provides advertisers are the viewership data insights that come from the direct relationship the operator maintains with each subscriber. Those data insights households contribute to Ampersand’s staggering 75% coverage of US addressable households.

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How Transferring High School Players Impact College Sports Programs Discover the consequences of high school players transferring to different schools and the effects it has on college sports programs. Understand the challenges faced by these programs when losing talented players and the financial constraints that prevent them from recruiting replacements. #HighSchoolTransfers #CollegeSportsPrograms #TalentDrain #RecruitmentChallenges #TransferringAthletes #SportsScholarships #CompetitiveAdvantage #FinancialConstraints #SportsRecruiting #TeamBuilding

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What lies in the future for extreme calisthenics? Chris Joyce, from Team Harlem of the UFX, shares his thoughts on how the sport will grow, in terms of viewership and more! #ExtremeCalisthenics #UFX #FoxSports Watch the full video: https://lnkd.in/eYmUmnRE

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Six straight days of declines, and we're not likely done with this correction. What's you next move? Catch Lance Roberts' latest feature, #BeforeTheBell, on our YouTube channel: https://lnkd.in/gb3MtSma #MarketCorrection #MarketBounce #InvestingAdvice

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🎧 How do you handle poor biz performances? In this episode Eric Woerner and I talk about handling “bad games” in sports and life! #TheAthleticClub

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#TalkBackToTelevision, sponsored by Operative and Leap Media Group LLC welcomes Jon Giegengack from our sponsor Hub Entertainment Research. We dig into the @YouTube question, which is actually a lot more complex than it looks on the surface. YouTube’s free #TrojanHorse platform certainly draws in millions of viewers. But do they have the #will, the #desire and the TV #MarketingChops to exploit that and drive subscription content for their own premium services and for those of their partners?

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Listening To Audiences Is Key To Local TV’s Survival... Dustin Block - TV Newscheck The industry’s “gut” instinct for news must replace the audience’s actual information needs. During a recent family gathering, an uncle ambled up to me with a serious look in his eye and leaned in close. “You work in the media?” he asked during a party on a beautiful summer day. I nodded. He continued. “How much of what you report is made up?” Tense moment. I tried to lighten the mood. “About 50 percent,” I said, “but we’re never sure what half.” He stared me down, and I could see this was the wrong approach. As I tried to backpedal out of my joke, I’d locked in his belief that news was made up. One uncle a world doesn’t make, but this isn’t the first time I’d heard this profound doubt in the veracity of journalism. My rock-solid foundation of belief in local news as a force for good is not shared by all, perhaps even most. In a research project, I observed, a room full of young professionals expressing outright distrust for local TV news. One participant bluntly said, “If I see it’s a local news reporter, I don’t trust it.” They would rather get their news from their neighbors or the social accounts they follow. The toughest habit for local TV news leaders to break is the belief that they alone should decide what their audiences see. For years, high lead-ins and limited competition allowed this flawed approach to persist. But the landscape has changed, and it’s time for a fundamental shift in how local news directors operate. Many still rely heavily on “gut instinct,” believing it provides a mystical connection to the truth. However, the reality is that cognitive biases are real, and gut-driven decision-making is often dead wrong. As the Local Media Association’s Frank Mungeam wisely observed; “If you win with a 5 share, remember 95% of the market chose not to tune in.” Clinging to this instinctual, inward-facing mindset has led local news to its current predicament. News directors often claim they are data-driven, but the data is insular. Ratings, market research, and talent studies only scratch the surface, failing to paint a complete picture of their evolving audiences. These limited data points have become the walls of the local news prison, constraining innovation and keeping audiences at arm’s length. The problem is compounded by news leaders and producers living in hyper-informed environments, making coverage decisions for audiences with very different lives and concerns. Their “gut” is out of sync with the audiences they serve. Reaching the next generation of local viewers requires a fundamental shift: We need to listen. There are practical and painful, lessons that come from acting without actively listening. The recent, sad demise of Scripps News is one example. Many wonderfully brilliant minds worked on this service. It was an achievement in many ways, but likely fell apart when it came to meeting audience needs.

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Like other AEW shows, this is a stacked card with many matches. Let’s discuss the AEW Double or Nothing 2024 Predictions, Possible Winners, and Matches. #AEW #wrestling #wrestlingfans #aewfans #wrestlinglovers #AEWwriting #Wrestlingwriter #sportswriter #Contentwriting #letsconnect

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Lots of great insight on all things in the performance field in this conversation.

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Witnessing Max Holloway's performance this weekend was nothing short of awe-inspiring. 🥊 His victory wasn't just about clinching the BMF Championship or adding another win to his stellar UFC career—it was a testament to his unrivaled skill and unwavering sportsmanship. In the heart-pounding clash against Justin Gaethje at #UFC300, Holloway showcased his mastery with finesse. From controlling the tempo to landing precision blows, every move was calculated, every strike deliberate. What truly set this match apart, however, was not just the technical prowess on display, but Holloway's unwavering commitment to honor and fair play. With the bout seemingly in his grasp and victory assured, Holloway could have coasted to a decision. Yet, in a move that stunned the crowd and left fans in awe, he called Gaethje to the center of the ring for one final exchange. In those heart-pounding moments, Holloway's dedication to the spirit of competition shone brightest. His belief that every fighter deserves a chance for redemption, even in the final seconds, speaks volumes about his character and values. In a world where victory at any cost often takes precedence, Max Holloway's actions serve as a powerful reminder of what it means to compete with integrity and respect. Whether it's in the octagon or the boardroom, true champions understand that success is not just about the win, but the manner in which it is achieved. Reflecting on Holloway's actions, I couldn't help but be moved. In a society that often prioritizes individual gain over collective spirit, his approach serves as a powerful reminder of what it means to compete with honor, both in the octagon and beyond. As I watched #UFC300 unfold, I didn't just witness a fight—I witnessed a lesson in sportsmanship, determination, and the relentless pursuit of excellence. Max Holloway isn't just a BMF—he's an embodiment of what it means to strive for greatness with integrity. Here's to hoping that someday, we all aspire to be remembered in the same breath as the likes of Max Holloway. #Inspiration #Sportsmanship #UFC **************************** If content like this is your passion 👇 Like this 👍 Follow me ➕ Get notified 🔔 Grow together 💪

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Track and field has been a sport for hundreds of years, but how to increase and sustain viewership has been the topic of discussion. 4x Olympic gold medalist, Michael Johnson, created Grand Slam Track. But it’s just that, track events only. This excludes a large majority of athletes looking to increase their professional careers and causing viewers to miss out on high profile athletes such as Olympic gold medalist Tara Davis-Woodhall and Olympic silver medalist Shelby McEwen. https://lnkd.in/gSUJgaSG

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