Rianne Lund

I attended a great panel this morning at Denver Startup Week called "How Hiring Fractional Talent Can Drive Quick Wins for Small and Medium Size Businesses." I'm about to hit my one year anniversary of becoming a fractional SEO Director, and a lot of what the panel discussed really resonated with what I see as the value I bring to my clients every day. Some of the key advantages of working with fractional talent include: - You are able to hire higher caliber talent than you may be able to afford if you were to hire a full-time employee. - You get a brutally honest voice in the room. We aren't politicking or angling for a promotion. Your success is our success too. - You get quicker execution from fractional talent. Onboarding is shorter, meetings are fewer, and there is more intentionality around our goals and work because our time is more limited. - Your organization benefits from us working with other clients. We will get you out of the "we've always done it this way" mindset and provider fresh perspectives on how others have approached your challenges. If you're looking for fractional SEO or content strategy help, or you are interested in getting into the fractional world, my DMs are open! #denverstartupweek #fractionalleader #fractionalhiring #fractionaladvantage

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Boost your brand’s visibility with PSM Marketing’s Content Marketing services. Engaging, SEO-driven content that drives results. #ContentMarketing #SEO

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Feeling lost about GA4? Have no fear, MMC+Tech is right around the corner! 💫 We’ll be there sharing insights on Google Analytics 4: What You Need to Know. Come join and learn how to elevate your reporting skills and stay ahead in the game. To find out how you can attend, check out the link below: https://lnkd.in/e5FV8pDV #mmc2024 #yokoco #assnchat #GA4 #conferencespeaker #GoogleAnalytics4 #tech

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Gotta check out this GSC tool. One of the smartest and useful tools for SEO I’ve seen in a long time. Check out the YouTube video coming out soon!

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Ya'll know I love meeting smart marketers :) I was introduced to Sean Grabowski through Alvin Ding and we immediately hit it off. Sean and I share a lot in common- from our interest in meditation and mindfulness to our passion for constant innovation in business. He got his start managing large search accounts at GroupM and Mindshare before transitioning to start his own agency- Keepers Digital Marketing. What impresses me about him the most is his focus on personal wellness and how he leverages systems, AI, and human capital to achieve his business goals. Some key takeaways from the conversation: ✅ AI and automation are reshaping ad management- quickly. Marketers should allocate time to experimenting with new solutions as things like Chat-GPT become foundational. ✅ Expectation Management can make or break business relationships. Agencies need to give realistic expectations to clients and be comfortable with pushing back when necessary. ✅ External Factors are often overlooked when forecasting. Ad platform fluctuations due to competition, algorithmic changes, and macroeconomic conditions need to be managed against when developing media plans. This one is a great listen for marketers who are looking to stay ahead of the curve as we move toward a new world of media buying and business management. -- 👋 Follow me for media mix optimization content ♻️ Repost to share with your community

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Ever blamed "bad leads" for poor conversion rates? Think again. 🤔 Rick Haase drops this truth bomb in our latest podcast episode: "There's no such thing as a bad lead. There's only poor follow-up programs that don't understand the various states of readiness of consumers." Let that sink in for a moment. It's not about the quality of leads. It's about your approach to nurturing them. Every lead is at a different stage in their journey. Some are ready to buy tomorrow. Others might be years away. Your job? Meet them where they are. ‣ Tailor your communication ‣ Provide value at every stage ‣ Stay top-of-mind without being pushy Remember: Today's "not ready" lead could be tomorrow's dream client. How are you adapting your follow-up strategy for different lead stages? Catch Rick's full episode on the Local Marketing Lab podcast. It's a masterclass in real estate success! #LeadNurturing #RealEstateMarketing #LeadConversion #SalesStrategy #CustomerJourney

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Our favourite Head of SEO in the world (okay, we're biased) has divulged his secrets on how he stays on top of competitor analysis for HUB clients with Rankalyzer! Have a read below 👇

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📈 **Maximize Your Local Business with Google Ads Strategies!** 📈 Looking to enhance your local business visibility with Google Ads? Check out our latest post, "Google Ads Strategies for Local Businesses," for actionable insights and tips. 💡 **In this article, you’ll discover:** - Effective strategies for optimizing local Google Ads campaigns. - Tips for targeting the right audience and increasing ROI. - Techniques to boost your local search presence and drive traffic. Unlock the full potential of Google Ads and drive more local customers to your business. Read More - https://lnkd.in/gJ7vC52h #GoogleAds #LocalMarketing #DigitalMarketing #PPC #MarketingStrategy

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🚨 PSA: Please, please, please collect data. You've been avoiding it for years. Worried that it might hurt your brand or lower sign-ups. But here’s the truth: responsible data collection won’t kill your subscription biz. It fuels better targeting by sending positive signals—helping you better understand and find more of your best-fit customers. Do it ethically? Goes without saying. Integrate fully? Everywhere you can. Necessary for growth? Absolutely. The future of scaling depends on how well you know your customers. Don’t leave your growth to chance.

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We’re sharing the who, the what and the how of B2B affiliate marketing with tips from two partner veterans. Read the full length guide on building a partner program with integrity: https://bit.ly/3UkbMqg

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Small Business SEO President, Peter Roesler, takes the spotlight on the Blueprints Behind Business podcast! 🚀 Discover firsthand his journey through the digital marketing landscape and gain insights that can elevate your business game. Catch these invaluable tips from a true industry leader! https://lnkd.in/eCVtyfyA

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Attention all agency owners! Are you looking to scale your business effectively? Check out The Cori Kohlmeier Blueprint to SCALE YOUR AGENCY! Learn valuable insights from a seasoned expert at https://buff.ly/43XYVON @AgencyAnalytics

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As I've been thinking about Q3/H2 content strategy here at Houzz I keep thinking about Ross Simmonds' excellent book, "Create Once, Distribute Forever." Ross is someone who over the years has helped me think about content production and promotion really differently, and the book is a great read for anyone who has a hand in content marketing at any stage! Check it out if you haven't already! https://lnkd.in/gkD3YvDY

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"The only way to reduce customer acquisition costs (or CAC) over time is ... BRAND." - Joe Marchese on the People vs. Algorithms podcast I love this quote because it nails a crucial insight: performance marketing alone isn’t a sustainable strategy if your competitors can simply outbid you. Building a strong brand is key to long-term success and lower CAC. That’s why I’m so passionate about B2B media—we help strengthen brands by bridging the gap to their key customers. And we do it through genuine engagement, trustworthy insights, and real connections. #thisisannex #b2bmarketing #annexbusinessmedia

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Businesses don’t get real results from marketing by hiring someone who knows how to use Instagram and Tik Tok. If you want real marketing results, you need to hire someone who has great foundational knowledge, who understands all of the marketing fundamentals. You will not get that from someone with a degree in English or Art History. Sorry, you just can’t. If you want your marketing dollars to actually generate results, you need to start with someone who has a solid marketing foundation. Then, you need someone with broad and deep marketing experience, because that’s the only way you’ll get true marketing wisdom. #smallbusiness #marketing #digitalmarketing #ecommerce #digitaltransformation #smallbiz Rick Wingender (MBA, MS in Marketing) www.smallbizcoach.biz

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