Renee Kujawski

How can advertisers stay ahead of the curve while keeping their ad campaigns brand safe? Integral Ad Science SVP of Product Craig Ziegler sat down with Beet.TV to discuss why AI is key in the fight for brand safety, especially on emerging platforms. Want to learn more? Watch below! #BrandSafety #AI

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With more and more retailers developing their own advertising ecosystems, how should brands and agencies decide which retail media networks to invest in? My Skai colleague Nich Weinheimer recently outlined the key considerations to Street Fight: 🥅 Alignment with business goals and sell-through on the given channel 🎯 Assurance that the RMN's audience aligns with your target buyer group 🏹 Understanding of all of the targeting options that the RMN provides 🛒 Availability of multiple ad formats to leverage and test 🔍 Transparency into how the RMN measures performance For a deep dive into each of these, see the article link below in the comments. 👇

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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From promoting your brand to enhancing customer engagement, AI can help #SMBs thrive in a variety of ways. But every AI application must be guided by a clear and cohesive #AIstrategy.

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#SGE has officially arrived! Get insight on the new Google search experience and how your brand can take control in Intero Digital's article:

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What should the marketing community do about problematic ad placements? If the fundamentals are missing or broken, then it's almost impossible to do anything more complicated on top of that. The most basic function of an ad agency, going back to letterpress days, has been tear sheets -- inform the brand decision-maker about the context in which their ad ran. When the web advertising business has trouble doing that, and an advertiser doesn't get a comprehensible report about what they're sponsoring, then it's first priority to fix. The agency has a responsibility to make it clear to the client where their ad is running, and the adtech scene has the responsibility to give them the tools to do it in a clear and practical way. And yes, the agency's responsibility to inform the client about what they're sponsoring is more important, not less, in situations where the client would prefer to pretend not to see what they're sponsoring.

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Marketers take note -- we need to be expanding the way we view PR in our mix. Some good advice here.

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Check out latest data on Podcasts! This is proving to be a great advertising medium and MRI-Simmons has the data that you need if you Podcasts are part of your strategy!

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AI Overviews, GA4, Apple Intelligence, oh my! 😮 We'll review the latest media/tech trends and best practices to stay ahead of the curve on this upcoming webinar. Can't wait to share! Sign up and join: https://bit.ly/3DdDyj2

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Hmmmm... Been reading industry reactions to last week's news from The Googs on the 3rd delay to 3P cookie deprecation in Chrome... doesn't look like it's been met with surprise or shock! This time the reason given: 'industry and regulatory pressure make it impossible to move forward'... nothing of course to do with Chrome Privacy Sandbox not being fit for purpose as an impartial and fair alternative solution. Many brands and ad tech players have been experimenting with Sandbox... the click-based retargeting ad techs for one. So, is it telling then, that when one of them announced more layoffs in prep for D-day the other week having stated it could wipe as much as £30-40m off their topline in the second half of the year, that the Privacy Sandbox they have been testing is not a reliable and trusted alternative solution. One thing's for sure... these delays are becoming rather embarrassing for our 'privacy-first, do-it-for-the-greater-good knights in shining armour!' Just pull the rip chord already!

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Had a great, data-driven discussion with Scott Breitenother, CEO of the Brooklyn Data Co. (a Velir company). He shares some great tips for anyone seeking to make better use of #data and #dataanalysis within their organizations. Check out our new interview! #data #dataanalysis

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I saw the best minds of my generation destroyed by madness—starving, hysterical, naked… For some reason, ever since I heard about Omnicom's acquisition of IPG, that line from Howl keeps echoing in my head. After 20 years at Ogilvy & Mather New York, I’ve witnessed my share of great minds worn down by this industry, but that’s not what’s haunting me. Howl was a celebration of everything that defied societal norms. When I started in advertising, this field was a celebration of creative ideas that broke norms to solve business problems. All to say, I share the sentiment of my ex-colleague (Chris Noah, M.A.Ed.) that it’s a sad day when the industry hacks away at iconic brands like JWT and Y&R. But is it really a surprise? The warning signs have been there since the mid-1990s and early 2000s. Here are my top three: The Decline of Retainer/AOR Status - Back when agencies were compensated with a percentage of media spend, they could afford to staff teams with talented, dedicated professionals who spent their time deeply understanding and solving a client’s business challenges. Then retainers began shrinking and procurement started cutting budgets. Today, with most work being project-based, the focus has shifted from strategic thinking to quick, cost-effective execution. Resistance to Innovation and Digital - Large agencies and holding companies were slow to embrace digital and innovative solutions outside traditional media like TV, print, and out-of-home. Instead of leading the charge, they allowed clients to turn to smaller agencies or build in-house capabilities for these needs. It was a missed opportunity to own the future of the industry. The Loss of C-Suite Relationships - By the 2000s, agencies had largely lost access to the C-suite. Was it due to a lack of strategic senior level talent? The missed opportunities in digital? A growing perception that agencies prioritized their own business over their clients’ success? Now, here we are. Holding companies are doing exactly what they’d advise their clients never to do—cutting away at the value of their own brands instead of investing in them. I’ve lived through the slow decline of Kodak, and this feels eerily familiar. My understanding is that David Ogilvy was strongly opposed to selling to WPP. Perhaps this is why - 'The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.'

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Good points here... “It could effectively double the energy usage of ad tech, when measured from a network bandwidth and CPU perspective...” (The double adtech thing makes sense. PAAPI ads are closer to no-cookie ads than to old-fashioned cookie ads from a publisher revenue POV, so web sites are going to try some other user addressability plus PAAPI as a fallback—which means double adtech battery drain for users who leave "Privacy Sandbox" turned on. Turning this stuff off will probably become an item in listicles of battery saving tips.)

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Master the art of growing your publishing business 🚀 Discover how partnering with #Taboola can elevate your business. Hear directly from Fiona MacDonald, CEO of ScienceAlert, as she explains the benefits and what it's like being a Taboola partner. Watch the video to learn more: https://lnkd.in/gcpBdCgJ Ploy Hassan Roy Dopaishi Bhoomi Wadhwa Hidetaka Akasaka Kohei Tsuji Yaebeen Na Arthur Koechlin Richard Barretto #PublisherGrowth #DigitalMarketing #ContentMonetization #TaboolaPartners #OnlinePublishing #MediaGrowth #AdTech #DigitalInnovation

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Not to be outdone by AI search engines like Perplexity, Google is once again revolutionizing the search game. Elizabeth Reid, Google's Head of Search, announces full-page card-based results, video search with Google Lens for interactive questioning, and the rollout of ads in AI Overviews in the US in the blog post below. In other news, Cloudflare recently introduced AI Audit, which promises content creators insight into and control over AI model access to their websites. Tools like this will aid SEO enthusiasts in grasping optimization in an AI-centric search landscape. https://lnkd.in/gHiDqWt4 #Digital #Marketing #Search #AI

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Do data standards strategies equate to increased ROI? It seems most marketers (a whopping 86%) believe employing data standards is critical to outpacing competitors these days, and why wouldn’t it? Ensuring data accuracy and privacy, creating stronger ROI measurables, aligning analytics with business objectives, consistently interpreting cross-department data to eliminate silos . . . it’s all good, right? The trouble is, most leaders have no confidence in their own practices. Little wonder. The sheer volume of available data coupled with the input of tech like generative AI can create a complex and confusing mess that’s harder to make sense of than the rules to cricket.  One way to cut through the complexity is to develop a cricket…no, I mean a corporate playbook to guide all areas of the organization to a consistent handling of incoming data. The handbook should include: ·     Identifying your business objectives ·     Mapping your processes to select and collect targeted data ·     Defining the things you want to measure as KPIs and why ·     Implementing the tools and tech you’ll use to digest and distribute the information ·     Selecting the people who will champion your data standards practice ·     Maintaining a flexible infrastructure that allows you to shift when tech and data change If you have internal alignment on your playbook, confidence will follow, along with improved ROI. And if it doesn’t? Well, that’s why you remain flexible and ready to quickly adapt to create success. Anyway, that’s what I think. What are your thoughts? How important are data standards strategies? How do approach them? https://lnkd.in/gMGv5qGE

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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I'll be speaking at Programmatic IO on May 21st! If you want to learn more about custom algorithms, when you should consider them, and how you can implement then, this session is for you. https://lnkd.in/euNZNjG6

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