About
Media executive, leader, builder, operator. Former journalist and editor. Launched and…
Articles by Stephen
Contributions
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How do you measure ROI of your influencer marketing campaigns?
I help run a media company in the outdoors space with millions of readers. For one revenue stream, we facilitate projects with brands that hope to reach our readers. We seek out influencer partners when we have a project that requires a third party or an adjacent audience to amplify our messaging. The search for influencer partners is an organic one, meaning my staff leans into the people that they follow already across social media, people we know, trust, and engage with outside of any paid project. Those are often the best partners and a natural fit.
Activity
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Thrilled to share some exciting momentum in Minnesota's startup scene! Just received this note from one of our VC partners that perfectly captures…
Thrilled to share some exciting momentum in Minnesota's startup scene! Just received this note from one of our VC partners that perfectly captures…
Liked by Stephen Regenold
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If you’re buying for someone who loves space this Christmas, how about a jacket you could rebuild on Mars? Made from hypersonic space parachutes…
If you’re buying for someone who loves space this Christmas, how about a jacket you could rebuild on Mars? Made from hypersonic space parachutes…
Liked by Stephen Regenold
Experience
Education
Volunteer Experience
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Coach
National Interscholastic Cycling Association (NICA)
- Present 6 years 8 months
Children
Teach mountain bike skills and ride 2-3 times per week with middle- and high-school kids in Minneapolis.
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Task Force
State of Minnesota
- 1 year 1 month
Environment
As a member of the Outdoor Recreation Task Force, I volunteered for a year-long research project with 20 cohorts concerning outdoor recreation in the state of Minnesota. Partner agencies included the MN Department of Natural Resources and Explore Minnesota.
Honors & Awards
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SGB '40 Under 40' Award
SGB (Sporting Goods Business) Magazine
Each year, SGB (Sporting Goods Business) Magazine’s “40 Under 40” award gives a nod to 40 professionals who are said to be “the best and the brightest of the next generation of leaders” in the outdoor and sporting goods industry. This year, the publication honored GearJunkie editor/founder Stephen Regenold.
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We’re thrilled to share that Scott Trepanier has joined our team as Executive Vice President of Marketing. Scott joins us after a distinguished…
We’re thrilled to share that Scott Trepanier has joined our team as Executive Vice President of Marketing. Scott joins us after a distinguished…
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Today is my last day of work for 2024 and I’m stoked that I got out on the trail for a bit to get some shots in for my final article for GearJunkie…
Today is my last day of work for 2024 and I’m stoked that I got out on the trail for a bit to get some shots in for my final article for GearJunkie…
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Our comprehensive BF / CM insights report is live. There are some important takeaways to inform your marketing and media strategies in 2025. Notably,…
Our comprehensive BF / CM insights report is live. There are some important takeaways to inform your marketing and media strategies in 2025. Notably,…
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Eric Porres created a stunning image using AI. As he said, we did it the old fashioned way about ten years ago. Standing around in the dark. Pam…
Eric Porres created a stunning image using AI. As he said, we did it the old fashioned way about ten years ago. Standing around in the dark. Pam…
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🤖 Dial-a-bot I just got off a call. 1-800-CHATGPT puts you in real-time conversation with AI, and anyone can dial in. 📞 The new feature comes as…
🤖 Dial-a-bot I just got off a call. 1-800-CHATGPT puts you in real-time conversation with AI, and anyone can dial in. 📞 The new feature comes as…
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Pretty cool to see SMASHD recognized alongside brands like Nike and adidas and creators like Taylor Swift and Kai Cenat. Ad Age should have…
Pretty cool to see SMASHD recognized alongside brands like Nike and adidas and creators like Taylor Swift and Kai Cenat. Ad Age should have…
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