Rebecca Foss

As RFK Jr. takes the reins at HHS, 2025 could mark a pivotal year for health communications. In an era where public health narratives are shaped often by platforms like TikTok rather than by the CDC, the need for science-backed education has never been greater. Patients are increasingly using social media to self-educate, which makes clear, compelling, and evidence-driven storytelling critical. And yes, some of this will be from corporations/brands but at the end of the day we will have to lean on trusted voices. I see certified physicians and patient-led communities playing hero roles in bridging the gap between credible data and accessible communication. Companies like MedFluencers and Savvy Cooperative are already leading the charge, proving that health literacy and authenticity can coexist on these platforms. With rare disease communities already demonstrating how empowered, knowledgeable patients can drive better outcomes, could this become the evolving model for all healthcare communications?

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Kudos to Eleanor Hawkins and the Axios Communicators team for their "1 big thing" visual of the day. Yes, it's reductive guidance on when to speak out and when not to, and yes, you should think through it with more nuance and specificity to a situation at hand, but these are great questions to start with when you're wondering how to communicate through murky or uncomfortable events. Some other questions to consider: ▶ Do we know enough about this situation? If not, do we have a sense of timing for more information to come through? ▶ Can we meaningfully influence the situation by speaking out? ▶ If we are communicating about this, who is the right person to serve as our voice?

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Read my exclusive interview in today's New York Post on why #GenAlpha has the "blue light stare" and how #tech is impacting them.

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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🌟 How can AI become an essential player in transforming our schools MarComms approach? At Dux Studio we have been exploring this topic, most recently through practical applications for AI within school MarComms teams, highlighting how it can streamline and prioritize processes for even the smallest teams. With the insights from Edelman, it's worth considering which processes in your MarComms strategy could be reimagined through AI to maximize efficiency and impact? Drop a comment if you've already started! #ai #streamlining #schools #education #marcomms #tools #duxstudio #edelman Giannabella Sacco

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Many brands want to share their DEI initiatives but fear the backlash that may ensue. Learn how to successfully message your DEI strategy in 2024 in our latest blog. #DEI #BrandStrategy

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This is my brother-in-law, Yitzi Feldman. We're volunteer EMTs with Hatzalah of Baltimore. On our first ever emergency call together, we saved a choking baby. Since then, we've been on many calls together - even saving a few more lives. These days, we don't always ride together. Why? Because Yitzi is usually around at night, while I'm available during the day. That's the beauty of Hatzalah. Hatzalah is an all-volunteer service, with over 50 EMTs, paramedics and doctors on call 24/7. We have 5 ambulances that are always fully-stocked. We carry portable radios and are dispatched immediately, with an average on-scene time of under 3 minutes. This model of emergency care means Yitzi and I don't see each other as often. But when we do, we're always happy to be there. Because saving lives is what we're here for. ----- We're running our annual fundraiser to cover operating costs. As a fully-volunteer service, none of us get paid. This money goes directly to operational costs, such as keeping the ambulance behind me fully stocked. Please consider donate. Every dollar saves. https://lnkd.in/gT_Z5NA

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Enhance your professional development with Vanguard Communications 10-Day #DEI Bootcamp for Communicators. Are you ready to become a more inclusive and equity-focused communicator? Sign up today for expert tips and resources and attend our closing webinar with top industry professionals. #dei #communications #publicrelations #marketing #webinars #workshops #training #diversityequityandinclusion #nonprofits #government #associations #foundations #leadership #media

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In this recent article with Authority Magazine, I discuss the barriers women face in advancing to leadership roles and share actionable strategies to overcome these challenges. It's an honor to be part of this conversation and to continue advocating for a future where equity is not just an aspiration but a reality. Read the full article: https://lnkd.in/dXx-XWxK 💪🏽 #Leadership #WomenInLeadership #Equity #DEI #HopeForTheFuture #AmiraBarger

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Does your digital advocacy campaign need a bubble bath? Axios has identified 12 bubbles impacting the 2024 presidential campaign and there are implications for issue advocacy here as well. It's useful to think in "bubbles"- it provides a way of thinking about reaching your audience that's less tactical than thinking channel by channel. How many places can you reach your audience? How can you surround them with your message in their bubble? And be nimble...bubbles burst. And new ones form.

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MULTIPLE CITIES

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More and more, I’m seeing CMOs take a hard look at their entire support network. They're not just looking for a single vendor swap, but rather evaluating the right mix for their business—whether that's building out internal resources, switching up agency partners, or bringing in specialized consultants. It’s a reflection of the pressure they’re under to deliver more with tighter budgets, forcing them to rethink how they allocate resources. At the end of the day, they’re responsible for driving results, and the most effective CMOs know it’s not about quick fixes; it’s about structuring resources in a way that addresses core business challenges.

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3/4 of Gen Z, millennials and Gen X use social media to find news. As PR professionals, we always have to consider where our audience is getting their news, we can’t assume we know  this article is so helpful, includes the breakdown of what we need to know (and might be very surprised by!)  https://lnkd.in/gN6K5-bg #PR #message #audience  Thanks Axios

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👋🏼 Did you catch one of the biggest tech news stories last week? I break down the news and implications for communicators. And we continue our Google Grants resources with more on crafting your ad copy and headlines. for social change communicators 📚 📣 this week's topic: Welcome Back! 👋🏼 Did you catch one of the biggest tech news stories last week? I break down the news and implications for communicators. And we continue our Google Grants resources with more on crafting your ad copy and headlines. Read on for more... Share & Watch Google Search Tired of signing up for newsletters and not finding them helpful for your everyday work? This newsletter is built differently. It’s created for you: 🌱 for cultivating social change in a chaotic digital world 🔮 for folks who want to do it differently ❤️‍🔥 for busy communicators with limited time 🧱 for folks reshaping digital communications 🤓 Read & Subscribe: https://lnkd.in/grir2eDF

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An employee voice initiative only makes sense if: 1. It listens to ALL your colleagues - not just the ones with a company mobile 2. It leads to action - stuff happens as a result. There are many ways to hear from hard-to-reach audiences that can make a big difference to the employee experience of all your colleagues. Nick Robbins shares some interesting perspectives here:

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DENVER

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We are almost at the end of our journey. Day 8 of Vanguard Communications #DEI Bootcamp for Communicators looks at how communicators can combat ageism in content and messaging. Gendered ageism is a double whammy for those affected because it is a form of age and gender discrimination. How are you disrupting outdated narratives and myths about age through impactful communication strategies? #ageism #communications #diversityequityandinclusion #government #nonprofit #association #foundation #genderequity #media

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This 👇... and not just with press releases. ⚠️ If your announcement, press release, social media post, email, etc., begins with "I" or "we," consider whether there's a way to reframe the message from your audience's perspective. (In other words: what do they get out of the news? If it's just knowing how great you are, that answer is, "nothing.") If you can't reframe it - and to Parry's point, make it sound human - consider skipping it altogether. 💫 #PR #PublicRelations #PressRelease #SocialMedia #SocialMediaMarketing #Marketing

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