Rebecca Cisek

Nearly 550 million people are affected by chronic respiratory diseases like asthma and chronic obstructive pulmonary disease (COPD) worldwide. With five decades of experience as leaders in respiratory disease, AstraZeneca, aims to transform patient outcomes by delivering sustainable respiratory care that balances both patient and planetary needs. As part of our Ambition Zero Carbon strategy, we’re making important progress in our efforts to decarbonise respiratory care, by transitioning our entire pressurised metered-dose inhaler portfolio to a next-generation propellant with near-zero global warming potential. Hear more about our respiratory sustainability ambition. #TransformingRespiratoryCare #WhatScienceCanDo

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Folks - this is a BIG deal. I wore Lingo last year during the trial. Loved it and learned so much. To wit, let's just say you're a 40-something trying to get rid of a smidge of belly fat. (I mean, who amongst us, right?) You're working out regularly (HiiT for cardio, weights, core) but that pouch is still there. You're annoyed, and you wonder, what gives? Then, you look at your plate: it looks healthy, because it IS healthy. But how do you really know the effect the foods you choose are having on your body and metabolic health? For me, there were many "Ah-Ha moments," but three worth talking about: (1) That sweet potato with dinner. Sure, it's a healthy carb. (Nothing against sweet potatoes. I love 'em and I still eat 'em, especially if I need some extra carbs and calories.) With Lingo, I was able to see how much that full sweet potato was spiking my glucose every evening (not to mention, the extra 200 calories when you add in the butter). Did I need it? Was I hungrier without it? Was the quinoa in my salad already enough of a carb source to satiate and nourish me? After a few weeks, the answer was clear: Mr. Sweet Potato wasn't serving me. But that doesn't mean it'll be the same for you. That's the point, you don't know until you have access to the data. (2) What about walking after a meal? How much does it matter, not only in terms of burning a few calories and helping digestion, but in terms of bringing your insulin spike down? Answer: for me, it mattered a fair amount, just enough that it was worth building into my regular routine (yes, even when the weather is crappy). (3) What about alcohol? Spoiler alert, it's awful, and when more people start using Lingo, my guess is the sober-curious-cum-mocktail-movement goes thermo-nuclear. That was my experience. What about yours? Feel free to weigh in here, in the comments, or post yourself. P.S. Also, happy to report it's priced affordably at a few different tiers so you can give it a try. One of those moments where my #ProudtobeAbbott is spiking (unlike my glucose). #Lingo #Metabolichealth #glucose

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From Oprah to South Park, everyone is talking about #GLP1s and their potential to revolutionize obesity care, for better or worse. Vote using PanelPicker, so Real Chemistry can bring the topic of #obesity care at #SXSW, in a way that inspires industry leaders to work with consumers, clinicians, and change agents to unlock a more productive healthcare system: https://bit.ly/4fCqfHF

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A new survey from PR measurement platform Memo is a feel-good story for chief communications officers and their teams, but there is a catch. The survey highlights a 34% increase in communications teams reporting directly to the CEO versus last year and a 26% decrease in comms reporting to marketing. In today’s complex, politicized, multi-stakeholder world, getting communications pitch perfect is mission critical for every organization. That’s more likely to happen when comms teams have the CEO’s ear. BUT: The more separation there is between comms and marketing functions, the greater the risk of strategic dissonance between earned and paid media. Blending them creates powerful synergy. Here are 8 ways to do it, starting today: 1. Align your messaging across earned and paid channels for cohesive brand storytelling. 2. Amplify earned media coverage using paid to reach audiences who don’t consume through traditional channels. 3. Boost press coverage with paid media to enhance credibility and trust. 4. Extend the lifespan of strategically relevant earned media using engaging paid formats that keep the story alive. 5. Ensure a well-rounded narrative by promoting owned content that fills gaps in your brand story not sufficiently covered by the media. 6. Redirect key earned media storylines to specific audience segments (e.g., investors, future talent) by leveraging niche paid targeting. 7. Transform earned media outcomes into compelling multimedia formats — animations, videos, or carousels — to enhance your storytelling. 8. Report results holistically by showing exec teams how earned and paid media can work together to create greater impact. A well-rounded, cohesive media strategy is essential for breaking through the clutter. Separate reporting lines and bifurcated budgets shouldn't stand in the way. ♻️ Repost if you find this helpful or add to my list of tips. How do you integrate earned and paid media? #CommsStrategy #EarnedMedia #PaidMedia

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🚨👇𝐍𝐄𝐖 𝐀𝐑𝐓𝐈𝐂𝐋𝐄: **CCOs are getting a seat at the C-suite table** Elevating the role of communicators is something many of us have been focused on for years. As Dustin Siggins shares in this article that has been happening more frequently, which is a very good thing. However, elevating the role of chief communication officers also comes with new expectations for how those leaders operate within an organization and deliver results. I added my perspective on this topic along with Stephanie Roberts, Jeremy Tunis, Jeff Berkowitz and Nick Lagalante, MPS. Check it out! #communications #pr

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Ever wondered what’s behind good and bad #crisisresponse and #reputationmanagement? In this podcast I tackled these topics, sharing my experiences, observations and anecdotes in a robust conversation with marketing expert Anton Buchner at TrinityP3. We discussed: - why reputation matters to the value of organisations and brands - why Boards should care about reputation - the role of a CEO in a crisis - the consequences for CEOs who oversee bad behaviour or toxic culture - how crisis and reputation management has changed in recent years - the challenge posed by misinformation and fake news - examination of recent crisis and reputation challenges for leading global and Australian organisations including Toyota, Boeing, PwC, ANZ, Nine Entertainment Group, Qantas, Woolworths and more. Sefiani, part of Clarity Global stands ready to assist organisations build, enhance and protect reputations. Feel free to DM me if a confidential chat would be helpful. #crisismanagement #crisiscommunications #crisispreparedness #reputationrisk #reputationrehabilitation #corporatecommunications

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More than 310,000 women are expected to be diagnosed with breast cancer this year alone. I'm proud to be part of the team working to provide and expand access to resources, fund lifesaving research, and above all – end breast cancer as we know it, for everyone. View the full Breast Cancer Facts & Figures 2024 report at cancer.org/breast-cff-2024

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Why do we do PR? Well, I would answer it's because trust and confidence among all audiences is at historic lows—an avg of 28%. With low/no trust, there is no commerce, there are no deals and business GRINDS to a halt. So, THAT is why we do PR. https://lnkd.in/g9M-_JQ4 #publicrelations, #pr, #trust, #credibility

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Politicians in PR Consultancy Does news of Nikki Haley making the transition into PR consultancy seem surprising or does it makes perfect sense? Politicians spend their careers considering public opinion, crafting messages, and managing crises—skills that are directly transferable to the world of public relations. During their time in office, politicians deal with managing press conferences, handling difficult interviews and building relationships with journalists. Their experience equips them to understand the nuances of media narratives, as well as how to shape and shift them to benefit their clients. A powerful asset former politicians bring to the PR world is their extensive networks. Their ability to open doors, provide introductions, and connect clients with key decision-makers is significant. While this may be a 4 year pause while she sits this term out, her transition from politics to PR consultancy may be logical, but let's watch and see if it raises any ethical questions. 

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Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications

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We’re a few days away from #ASCO24 where new data & findings will be shared with oncology leaders globally. Yet, despite new treatments & advancements, our greatest defense against advanced cancer remains the same: screenings. ☑ With younger adults being diagnosed with cancer at startling rates 📈, coupled with society’s social media obsession, it makes sense that RC found social media 📲 as the most effective way to raise awareness & inspire action for cancer screenings. (And, if you’re into longevity science like me, you’re channeling your inner #peterattia & focusing on prevention like it’s your job).

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An important piece from my colleague Gil Bashe on the danger to VEDS patients that can result from the recent subtyping of EDS conditions. Worth a read!

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You're an executive about to interview with a top-tier reporter and publication. This is your chance for significant coverage. Ahead of the call, the PR team prepared a smart briefing email with talking points and background notes on the reporter. You didn't look at the briefing notes and left an opportunity on the table. Why? ▶️ Because research and preparation are key. ▶️ Because your PR team put information in the document based on working with this reporter several times. ▶️ Because journalists can be particular, and each outlet has its own style and POV.

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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The integration of AI technologies is not just a trend – it is the future of healthcare. Learn how Real Chemistry is leveraging the technology to help our clients uncover revolutionary medical insights. https://bit.ly/3B3CJst

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As evidenced by the dynamics of the presidential election, women continue to be held to a different, much stricter standard than men. In my book "WOKE: A Cultural Competence Guide for Communicators, I delve into why and how women continue to struggle for equality and representation. "Women’s quest for equality is the longest-running struggle in the history of the world. Men have ruled over humanity for millennia, and nowhere has their dominance been more pronounced than over the lives and bodies of women. Although women have made great strides toward equality in the last few decades, they continue to be held to a different standard than men, and society holds many unconscious and deeply rooted biases against them. Nevertheless, women continue challenging traditional gender norms, advocating for equal rights, and reshaping female empowerment narratives." https://lnkd.in/gsTAMAbc

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