Ramona Schindelheim

Backed by solid research we believe in traditional marketing strategies mixes w digital. Here is why.

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If you're concerned about local news - anywhere - this article about California and the more informed attempts to arrest the incredible decline - 68% of journalists in CA lost since 2004, as well as 25% of newspapers; with total print news circulation down more than 50% - is a good place to start. Clear and precise, taking into account the importance of local news, the need for revenue to support it and ways of doing so that don't pit journalists against the tech platforms that might provide the source of funding: https://lnkd.in/eHjVEviH

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Believe in the Embargo 🔒 As someone who’s led a newsroom editorial team, I can say with confidence: respecting the embargo is a core value in newsroom culture. 📅 It’s a brilliant way to gauge interest while being fully transparent about what you have to offer. Some worry that news might slip out ahead of time, but a well-placed embargo is built on trust, and it will be honoured. This extra time lets editorial teams truly understand the story, plan the elements, and gather crucial feedback from editors and reporters involved. This means you get a fully prepped story ready to go the second the embargo lifts – no scrambling, no last-minute fixes. Trust is at the heart of any good embargo, and using this tool shows that you’re committed to respecting the newsroom’s process. If you’re wondering how to make your next pitch resonate, remember: believe in the power of the embargo. 📢💡 Do you agree?

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The rules of engagement have changed—both in politics and brand marketing. 🚀 In the latest election cycle, political campaigns abandoned traditional methods to connect with voters in more innovative, direct ways. This shift reflects a broader trend: influence now lies with authentic voices and platforms that resonate with communities on a personal level. At Nueva Network, we embrace this change. With talent like Chiquibaby leading important conversations, we’re helping create meaningful connections. Just as campaigns are rethinking voter outreach, brands must also meet consumers where they are—with relevance and meaning. Check out this insightful Axios article on how the “Big Media Era” has ended—and what it means for those seeking real impact: https://lnkd.in/efA3zpGz #MarketingStrategy #MediaShift #AuthenticConnections #NuevaNetwork #Chiquibaby #HispanicMarketing #BrandEngagement #PoliticalCampaigns #InnovationInMedia

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Evernote has added three features to make note-taking and journaling much easier, plus an improvement to the mobile app. https://lnkd.in/gvMwBsqe @evernote #productivity #evernoteexpert #evernotetips #notetaking

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AI may be the future, but the ancient art of storytelling is not going away. Far from it, communicating your message in authentic, compelling, human ways is what we think will define the second half of the ‘20s. Because while AI is changing how we live, work and communicate, it still is - and always will be - as advertised: artificial. We’re launching Goldcomm to be the exact opposite: authentic. Focused on telling our financial services clients’ stories in real, authentic ways, and being unapologetically honest about the counsel we give to make that happen: that is our mission. We believe the human mind will always be better at communicating than machines. Give us a call so we can prove it. #financialservices #publicrelations #Goldcomm

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Honored to contribute an article to SIE Voices Magazine, published by the Social Impact in Entertainment Society. In a world where content is ubiquitous, the entertainment industry holds a unique power to influence society. Films, television shows, podcasts, and theater productions not only entertain us but often challenge our perspectives, educate us on critical social issues, and inspire us toward action. Media projects have the power to shift culture but, without measuring the social impact of any media projects, we risk losing the opportunity to understand, replicate, and amplify their success. We list four key reasons why measuring social impact in entertainment is crucial. Can you think of any others? #socialimpactinentertainment #media #production #partnersinkind

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Radio ad demand is shrinking • How the major radio groups are privately dealing with declining advertising. • What market managers are doing to save the day (and their jobs). • The non-radio solutions being teed up by radio groups. • What some radio groups have turned to quarter by quarter to offset ad revenue declines with artificial cash infusions. • Typical market manager response to shrinking ad demand. https://lnkd.in/eXGHPhTM

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It has been a great pleasure to talk to Sarah Malanowski and Nicholas R. Baima about their new book "Why It's Ok to Be a Gamer" (Routledge) for the #NewBooksNetwork. So, please check out our new "Game Studies" podcast conversation right here: https://lnkd.in/df4zV4XF Listen, like, subscribe! 😍 #gamestudies #podcast #conversation #digitalspielforschung

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I am still reading up on the proposed FCC changes to LPTV and what that means to LP stations. Check out the article from Advanced Television Broadcasting Alliance on more details. What are your thoughts on these proposed changes?

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We've talked about the >10 reasons why News is in trouble: Locally, Nationally, & Globally, and why we at Prohaska Consulting are working on fixing 3 of them thru our industry initiative The Rebranding of News with a larger next phase & announcement coming in the fall. Several reasons focused on Local are highlighted well here by our friend Howard Homonoff from Grant Thornton (US), with thanks for the mention. https://lnkd.in/enN6n-2j

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So, what's next? We can't move forward after this election, or any big change event, without trying to understand what happened (NB: This post is for nonpartisan journalists who have the professional obligation and personal headspace to document the public's values accurately. If that's not you today, that's okay). I found a note in this morning's "The Daily" useful -- "No party has ever retained the White House when so many voters disapprove of the president and think the country is heading in the wrong direction." More here: https://lnkd.in/e5swnDQT People wanted change. Change toward what? Change from what? We can be honest about a candidate's flaws while remaining curious about voters' motivations. What now? The real work begins: Of holding public officials accountable, of analyzing the money, of tracking promises kept or ignored. This would be true of any administration, but it's certainly true of an administration that promised to deliver dramatic change on the economy, immigration and more. I remain hopeful that local media can rise to the moment. We have to be relentlessly accurate, empathetic and creative. We have to be responsive to local readers' skepticism about the media. I have found Joy Mayer's notes from Trusting News useful as I try to remain focused on what my local audience wants and needs. The conservative media landscape in the US is incredibly well-funded, well-connected and well-coordinated, as Taylor Lorenz noted in her newsletter today. The left-wing ecosystem is well-funded and well-connected, but disjointed, and, to my mind, funadementally out of step. I still believe that nonpartisan media can offer an alternative way forward, independent of party and political allegiances, but newsrooms have to truly listen to audiences and answer questions to have any hope of breaking through. I saw Richard Young post this John Dewey quote: “I am inclined to believe that the heart and final guarantee of democracy is in free gatherings of neighbors on the street corner to discuss back and forth what is read in uncensored news of the day, and in gatherings of friends in the living rooms of houses and apartments to converse freely with one another.”

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The Meaning of vinyl outselling CDs • Physical sales keep growing but there is a hidden problem about streaming music that labels are about to address. • 3 strategic ideas music radio stations can employ to get in on the trend. • How young consumers are in the midst of changing the way they enjoy music (again). • The user-generated tools that will soon become available to allow music fans to control the speed of the music they hear and these other factors. • TikTok and Instagram Reels have forced a new approach that will make sure labels get paid. https://lnkd.in/eX4aKwQc

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The Playground It’s time for recess. Here are my picks for the best recent news content collected from Catena Media’s 20 “Play” regional sites in North America. Tuesday, July 9 California PlayCA — Cardrooms Protest Potential California Bill SB 549 — by Adam Hensley https://lnkd.in/gmc92XhF If passed, a new bill in California would give the state’s Native American tribes the ability to go after cardrooms within the state. The tribes believe that California cardrooms are violating their exclusive rights to Las Vegas-style gaming. Cardroom proponents believe they do have a right to offer legal gaming, and this bill would threaten their jobs. Illinois PlayIllinois — Tier 2 Sports Betting Surpassed Tier 1 Betting In Illinois Over Past 12 Months— by Phil West https://lnkd.in/gVkc2nAi Over the last 12 months (May 2023 – April 2024), prop betting has attracted more handle in Illinois than straight-up outcome-based sports bets. Data provided by the Illinois Gaming Board shows that in that time period bettors in Illinois put down $6,281,901,895.02 worth of handle, or 50.5% of the money wagered, on prop bets, as opposed to $6,146,906,742.97 of handle on bet “determined solely by the final score or final outcome of the sports event,” such as a money line bet or an under/over bet on the final score. Michigan PlayMichigan — Detroit Casinos Post Best Revenue In 5 Years Through First 6 Months — by Dave Briggs https://lnkd.in/gR8U4qUD Through the first half of 2024, the three Detroit casinos had combined revenue of $644.7 million, the best total since 2019. While the industry has rebounded from the devastating pandemic years when casino closures were widespread, the Detroit three still have a long way to go to reach pre-pandemic revenue that was typically near or exceeding $700 million for the period January through June. Meanwhile, for the third straight year — and fifth straight if you take out the pandemic-impacted years — the MGM Grand Detroit has exceeded $300 million in revenue through June. Dave Briggs is the managing editor of PlayPennsylvania, PlayMichigan and PlayCanada, part of Catena Media’s “Play” network covering the online gambling industry from a regional perspective. #theplayground #gambling #gamblingindustry #regionalnews #regionalsites

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