Rachel Karten

How will the transition from Impressions to Views across Meta’s platforms impact you as a SMM? 🤔 Our CEO Thomas Kramer shares his take on the increasingly blurry future facing your paid and organic activity. 💡

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💛🖤 Reclaiming the narrative isn’t just for Black History Month. ❤️💚 The Black Marketers Council is dedicated to reshaping how ‘Black Britain’ is understood, represented, and valued within the Data & Marketing industry—every month of the year. In this third post, we’re highlighting three inspiring members of the Black Marketers Council, sharing what being Black in the workplace means to them. Join us in fostering important conversations about the challenges and opportunities that shape career paths for Black talent in our industry. ✨ Featuring: Lorna Forbes, Head of Brand Engagement, RNIB Colin Gillespie, Co-founder & CEO, All Response Media Sheryl Agyemang, Marketing and Media Professional ➡️ Apply to join the Council and be part of this change: https://lnkd.in/eMDNV2y6 #BlackHistoryMonth #ReclaimingNarratives #DMACouncils #BlackMarketersCouncil #DiversityInMarketing #BlackVoicesMatter #Inclusion #BHM2024 #DataAndMarketing

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How can brands transcend the traditional ad experience, break through the noise, AND stay on the pulse of culture? By meeting people right in their own group chats. Register now for GIPHY's ADWEEK Webinar to learn from our experts how to create conversational media people will *actually* want to share. https://lnkd.in/d5q44hXv

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Check out this week's #TuesdayTips to see how B2B leaders are transforming their go-to-market strategies! From reinventing press releases to leveraging customer events, these insights will help supercharge your marketing approach.

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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🎙️New episode with Katie Stoller! Influencer marketing pioneer Katie Stoller shares her journey from styling A-list celebrities and managing celebrity gifting suites to global PR agencies to entrepreneurship. On this episode of The M Word, Jennifer talks with Katie about the origins of influencer marketing and the upside of pursuing her entrepreneurial dreams. Read the blog: https://bit.ly/44hu8Ng

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Tired of struggling with SEO and Google Ads? SoCal Digital Marketing, your Orange County, CA SEO and Google Ads experts, can help! We publish regular how-to videos that break down complex digital marketing strategies into easy-to-understand steps. Here's what you'll get by subscribing: 1. Learn SEO best practices: Optimize your website for higher search rankings and attract more organic traffic. 2. Master Google Ads campaigns: Reach your target audience and drive conversions with effective ad strategies. 3. Stay up-to-date on the latest trends: Get insights and tips on the ever-evolving world of digital marketing. 4. Actionable advice from the pros: Learn directly from experienced SEO and Google Ads specialists. Whether you're a small business owner, marketer, or entrepreneur, SoCal Digital Marketing can help you achieve your online marketing goals. Click subscribe and take control of your digital presence today! https://lnkd.in/gAJmFCd4 #SEO #GoogleAds #DigitalMarketing #OrangeCounty

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Suzanne Kagan joined us in the Content Kitchen this week, and let me tell you - you're in for a treat with this episode! From novels to marketing campaigns, Suzanne shared how you can: 1. Create authentic buyer personas 2. Test messaging on a budget 3. Build brand stories that truly connect Want to hear how Suzanne turned her creative writing background into a powerful marketing career? And why keeping your eggs on low heat might be the perfect metaphor for patient, strategic marketing? 🍳 Check out the link for the full episode! https://lnkd.in/d8bQnTtF #podcast #contentmarketing #contentinthekitchen

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If you’re like most B2B marketers, you’re looking for ways to grow your business faster. We have two words of advice: brand experience. Discover how to supercharge your brand experience. Reserve your spot for this webinar Sept. 24, 2 PM ET / 11AM PT https://hubs.ly/Q02Q6xTl0

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“For brands, an effective community management strategy is key to standing out in saturated markets.“ -Joe Moring, the author of the latest report by SAMY Alliance. Get your copy of CAOS report on our website. Let's. Get. Social.

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Many brands are missing the mark with Hispanic consumers. Although they make up nearly 20% of the U.S. population, marketing budget allocation is often low, authentic representation is often lacking, and targeting strategies are often ineffective. Research from Magid's AD.VANTAGE and SubScape data tools offer compelling evidence that there is substantial, untapped potential for marketers to connect authentically with Hispanic consumers. Check out our deep dive below ⤵ https://lnkd.in/gia8hNNb #ConsumerInsights #AuthenticRepresentation #Magid

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The upcoming presidential election will bring a surge in political ad spending. Is your brand prepared? Political ads can disrupt your media strategy. Rising CPMs and ad fatigue are just a few of those challenges. Paid Social Manager Emery Keele shares 12 strategies to minimize these impacts in our latest guide for #B2BMarketers. 👀 Go read her guide (link in comments) Learn how to safeguard your brand’s advertising and stay ahead of the curve. How will you adapt your strategy for this election season? Tell us in the comments below!

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B.R.A.N.D.: Transforming Brands into Dynamic Platforms 🌟 Brand-as-a-Platform: Brands are no longer just static identities—they're becoming interactive platforms. Engage, connect, and grow alongside your audience. 🔍 Key Insight: Authenticity is the compass that guides your brand’s journey. 🎯 Impact: Turn your brand into a vibrant, evolving platform. 🚀 Explore More: Uncover the future of branding in Part 1 of B.R.A.N.D. Get your copy from Amazon.com: https://lnkd.in/gGNPHSb2 Get your copy from Amazon.in: https://lnkd.in/gXWzxYKX #Marketing #BusinessGrowth #DigitalMedia #Book #Storytelling #Entrepreneurs #Enterprises #businessleaders #Entrepreneurship #Leaders #BusinessStrategy #marketingstrategy

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