Carter Parrish

Carter Parrish

Atlanta Metropolitan Area
4K followers 500+ connections

About

Creating connections between brands and consumers on a more human level, all while doing…

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    Atlanta, Georgia, United States

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    Atlanta Metropolitan Area

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    Atlanta, Georgia, United States

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    Atlanta, Georgia, United States

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    United States

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    Greater Atlanta Area

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    Greater Atlanta Area

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    London, United Kingdom

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    London, United Kingdom

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    Atlanta, GA

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    Towson, MD

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    Hillsborough, NC

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    Hillsborough, NC

Education

Licenses & Certifications

Projects

  • Cupcake Vineyards

    - Present

    Helped to produce the Frozie Factory and Wine Lounge at Lollapalooza. Make sure to check out my post on Linked in recaping Lolla 2019!

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  • Olive Garden Never Ending Family Table Launch and Tour

    - Present

    Olive Garden Never Ending Family Table. MKTG partnered with Olive Garden to help launch 4 new menu items nationwide by doing media and consumer launch events in NYC in late May and early June. The events were hosted at the Elevated Acre and High Line giving guests the opportunity to try out the newest food innovations from Olive Garden. The event brought guests together at a table that continued to grow throughout the day.

    Throughout the summer OG was also offering up surprise and…

    Olive Garden Never Ending Family Table. MKTG partnered with Olive Garden to help launch 4 new menu items nationwide by doing media and consumer launch events in NYC in late May and early June. The events were hosted at the Elevated Acre and High Line giving guests the opportunity to try out the newest food innovations from Olive Garden. The event brought guests together at a table that continued to grow throughout the day.

    Throughout the summer OG was also offering up surprise and delight moments where families all over the country were given the opportunity to have Olive Garden come to them and cater a personal event just for them.

  • Sambazon Sampling Tour 2016

    - Present

    Bring the brand/product to the people in California, Phoenix and Las Vegas in 2016. Sharing the taste with the community while educating consumers on the product, it's benefits and the the brand through a mobile food truck.

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  • Methode Electronics Mobile Showroom

    - Present

    Methode Data Solutions Group will be taking our Data Center mobile showroom back on the road this fall/spring to provide educational sessions to our partners and customers. What's unique about it is that we will be travelling to your city, providing "hands on" experience that's a one of a kind opportunity not to be missed. So far we have been to New Jersey, Wisconsin, Illinois, Missouri, Texas and Kentucky. The west coast in coming in Dec in Long Beach, CA.

    We worked with Methode to…

    Methode Data Solutions Group will be taking our Data Center mobile showroom back on the road this fall/spring to provide educational sessions to our partners and customers. What's unique about it is that we will be travelling to your city, providing "hands on" experience that's a one of a kind opportunity not to be missed. So far we have been to New Jersey, Wisconsin, Illinois, Missouri, Texas and Kentucky. The west coast in coming in Dec in Long Beach, CA.

    We worked with Methode to help coordinate a driver to transport the trailer to each location and help with the setup of the trailer. We also worked with local caterers to help provide F&B for all the guests at each event. We are here to provide overall logistics and maintenance help for the trailer.

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  • Nike Speed Zone 2015

    MKTG INC is working with Nike to create and execute the 2015 Nike Speed Zone. Leveraging the excitement and energy of the NFL Draft, Nike has identified this opportunity to unveil their latest cleated footwear made for the modern football warrior. With an emphasis on speed, this line of footwear is meant to make the game fast, and the player faster. With 3 different footwear silos, any type of player can find their speed with Nike. The focus for the Speed Zone is to invite top high school…

    MKTG INC is working with Nike to create and execute the 2015 Nike Speed Zone. Leveraging the excitement and energy of the NFL Draft, Nike has identified this opportunity to unveil their latest cleated footwear made for the modern football warrior. With an emphasis on speed, this line of footwear is meant to make the game fast, and the player faster. With 3 different footwear silos, any type of player can find their speed with Nike. The focus for the Speed Zone is to invite top high school athletes from the Chicagoland area and give them first access to the future of Nike Football. These players are the target consumer for Nike, and are influential amongst their peers and on social media. The goal is to give these athletes an exclusive experience that highlights the brand, the latest Nike footwear, and equips these athletes with the tools to elevate their game.

    Consumer Experience: The Speed Zone experience takes place at the Nike Studio and Nike Chicago, both located on Michigan Avenue in downtown Chicago. Teams will be bussed to and from the experience (see below) during the exclusive team days (Tuesday - Friday), and Saturday will then be open to the public. One on site athletes will get to try out the shoes in silo specific drills. After trialing, the athletes will have the opportunity in the GIF photo experience.

    After the Speed Zone experience there will be an opportunity for a Q&A w/ an athlete. Trying to give these athletes a real and premium experience.

  • ASC Trainings

    - Present

    With Beats becoming part of the Apple family in 2014, this year will be all about introducing the Beats brand to Apple employees. The ASC Trainings will kick the process off by hitting 10+ cities from February to June to educate Apple Sales employees worldwide about the Beats brand, train them on the full product line and best sales practices. The events will include a main presentation with Beats executives, breakout meetings / trainings, brand room / lounge and cocktail party. MKTG will be…

    With Beats becoming part of the Apple family in 2014, this year will be all about introducing the Beats brand to Apple employees. The ASC Trainings will kick the process off by hitting 10+ cities from February to June to educate Apple Sales employees worldwide about the Beats brand, train them on the full product line and best sales practices. The events will include a main presentation with Beats executives, breakout meetings / trainings, brand room / lounge and cocktail party. MKTG will be responsible for managing the entire tour from confirming venues, build out, on-site management and the recap.

    Tentative Schedule
    Feb 9 & 11: Singapore ASC
    Feb 24 & 25: Mexico City
    May 19: London
    June 1: Madrid
    June 11: Dubai
    June 15: Stockholm
    June 23: Munich
    July 1: Milan
    July 14-15: Sao Paulo
    July 21: Paris
    August/Sept TBC: 3-4 ASC cities (Mubmai, Sydney, Shanghai and/or Tokyo)

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  • DROPBOX HACKATHON

    Sure, California’s Silicon Valley may always be the birthplace of tech, but recently a few other cities worldwide have been giving Silicon Valley a run for its digital money. From New York’s Silicon Alley to Dublin’s Silicon Docks, hotbeds of innovation everywhere have begun to draw the attention of the world’s biggest tech name-brands.

    The newest in this lineup is London and its “Silicon Roundabout.” Located around Old Street and bordering Central and Eastern London, this thriving…

    Sure, California’s Silicon Valley may always be the birthplace of tech, but recently a few other cities worldwide have been giving Silicon Valley a run for its digital money. From New York’s Silicon Alley to Dublin’s Silicon Docks, hotbeds of innovation everywhere have begun to draw the attention of the world’s biggest tech name-brands.

    The newest in this lineup is London and its “Silicon Roundabout.” Located around Old Street and bordering Central and Eastern London, this thriving tech/creative area has attracted companies like Google, Cisco … and, now, Dropbox. So MKTG LDN thought we’d give the newcomer a warm English welcome, in the form of a 2-day hackathon at Shoreditch Studios.

    Over 120 developers and designers were challenged to create new apps using the Dropbox API, and were awarded for their skill and creativity in a variety of categories, including London Local, Best Design and Overall Winner. Two social hours, including an open bar and dinner, allowed ample opportunity for some members of the Dropbox product teams to meet their new neighbors.

    With mentions in The Guardian, Techworld and multiple social media channels, the Dropbox hackathon proved that it will make a great neighbor in London’s new capital of tech and innovation.

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  • Beats IFA 2014

    In 2013, Beats made some serious noise at the IFA Conference in Berlin, creating a booth space where everyone wanted to be. With black walls and no way to see inside, music blasting and a queue to get in, the word quickly spread that this was the booth you just had to see. This year, Beats and MKTG INC took a different approach by creating a conference “Oasis” for guests to escape the chaos during one of the world’s largest consumer electronics shows. KPM Porcelain Factory, built in the mid…

    In 2013, Beats made some serious noise at the IFA Conference in Berlin, creating a booth space where everyone wanted to be. With black walls and no way to see inside, music blasting and a queue to get in, the word quickly spread that this was the booth you just had to see. This year, Beats and MKTG INC took a different approach by creating a conference “Oasis” for guests to escape the chaos during one of the world’s largest consumer electronics shows. KPM Porcelain Factory, built in the mid 18th century, hosted meetings, presentations and a hands on product demonstrations daily. MKTG and Beats organized a private car service for guests to get to and from KPM to add to the high-end service Beats always offer.

    Once guests arrived at KPM, they were escorted to one of four meetings rooms built out by MKTG where Beats hosted distributors throughout the four-day activation. Guests had the opportunity to hear about everything new with the Beats brand and get hands-on with the products in a dedicated Brand Room. MKTG provided on-site Beats Product Specialists to help demo the products and answer any questions. After meetings and presentations, guests were invited to lounge and enjoy a drink in the Ibizan-themed Courtyard.

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  • BEATS IDC 2014

    Every year Beats by Dre welcome European distributors to London to talk about anything and everything Beats. The International Distributors Conference gives Beats the chance to engage with their distributors, showcase the latest products and talk best practices. The two day event is made up of presentations, breakout meetings and hands on training sessions…oh and who can forget a good Beats by Dre party. Each room was assigned to different Beats departments to cover a full range of topics.…

    Every year Beats by Dre welcome European distributors to London to talk about anything and everything Beats. The International Distributors Conference gives Beats the chance to engage with their distributors, showcase the latest products and talk best practices. The two day event is made up of presentations, breakout meetings and hands on training sessions…oh and who can forget a good Beats by Dre party. Each room was assigned to different Beats departments to cover a full range of topics. MKTG INC then turned existing meeting room spaces into a themed room that had its own personality and showcased each product from their full line.
    MKTG INC was tasked with creating a consumer journey that flowed from room to room and gave each distributor a new experience throughout the day. Each group of distributors were provided a Beats Brand Ambassador to offer a concierge type service to the conference. Escorting groups to the meeting rooms, greeting them when they came out and answering any questions they might have throughout the event.

    Monday evening was the Beats World Cup Viewing Party at Skyloft in London. Located on the 28th floor of Millbank Tower distributors and Beats got an opportunity to get away from talking business and relax for a night of food, drinks and football.

    From finding the venues to casting the right staff, from designing the rooms to building out all the spaces, MKTG offered a full service event for Beats and their distributors. Now it is on to Hong Kong for round two of Beats IDC 2014.

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  • Gatorade "Unreal Around the World"

    This year, Gatorade has been challenging the young football athletes of the globe to show us their real work through an online contest called “Unreal Around the World,” in which athletes upload a video of themselves putting in the real work necessary to give a great performance on the pitch. The athletes behind the top five winning videos will win a trip around the world with stops at the top football meccas of the world, such as the Gatorade Sports Science Institute in Bradenton, Florida,…

    This year, Gatorade has been challenging the young football athletes of the globe to show us their real work through an online contest called “Unreal Around the World,” in which athletes upload a video of themselves putting in the real work necessary to give a great performance on the pitch. The athletes behind the top five winning videos will win a trip around the world with stops at the top football meccas of the world, such as the Gatorade Sports Science Institute in Bradenton, Florida, London, Liverpool, AC Milan, FC Barcelona, Boca Juniors in Buenos Aires, Argentina), and Rio de Janeiro. To support the contest, MKTG INC is giving a taste of an unreal experience to a few elite footballers in London and New York.

    On 26 May 2014, at the esteemed Emirates Stadium, 120 local athletes from academies were invited to take part in a competition that was like no other. Wearing technology that measured their biometric output, the teams were sent out to a divided pitch and started with rotations of small-sided games. Members of the Arsenal tech staff were on the sidelines providing their own assessments via an iPad scoring system. Athletes were awarded extra points for creativity and athletic ability.

    Based on their scores from the wearable technology and the iPad scoring system, the top 12 overall players and the top 3 keepers were identified and highlighted in a final challenge of football drills. Drills were measured by time, creativity and accuracy.

    The emotion of these athletes was intense; never before have they scored a goal to see a reaction of pyrotechnics, smoke and streamers, all in Emirates Stadium. One of the Arsenal legends, Martin Keown, made an appearance and awarded the top athletes with some words of wisdom and a congratulatory message.

    Unreal Around the World will visit the New York area on May 30 at Sinatra Park in Hoboken, NJ.

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  • Turkcell Ambassador Summit

    MKTG INC and Beats by Dre took their talents to Antalya, Turkey for the first time EVER. Turkish mobile phone providers Turkcell hosted the 7th annual Ambassador Summit Feb. 10-11, 2014. The two day event called over 6,000 managers of Turkcell stores to come check out the latest and greatest in consumer electronics. Big names such as HTC, LG, Samsung and Sony were all in attendance.

    MKTG INC built a consumer booth space for people to test the full line of Beats products from the Pills…

    MKTG INC and Beats by Dre took their talents to Antalya, Turkey for the first time EVER. Turkish mobile phone providers Turkcell hosted the 7th annual Ambassador Summit Feb. 10-11, 2014. The two day event called over 6,000 managers of Turkcell stores to come check out the latest and greatest in consumer electronics. Big names such as HTC, LG, Samsung and Sony were all in attendance.

    MKTG INC built a consumer booth space for people to test the full line of Beats products from the Pills to the new Studio Headphones. With a simple but slick space, consumers could focus on the products and what Beats has to offer. The booth created a real opportunity to engage with the managers and educate them on the new products and get their feedback. Even the CEO got a taste of the Beats experience.

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  • NBA Global Games Manchester Fan Zone

    We all know Manchester is known for it’s “football” or soccer. With local teams Manchester United and Manchester City within a few miles of the city center, weekends see the streets of Manchester filled with seas of Red and Blue. The weekend of October 5, 2013 introduced Manchester to a new type of fan, the basketball kind. MKTG INC and the NBA worked together to produce an engaging Fan Zone to help educate fans and promote the Global Game between the Philadelphia 76′ers and Oklahoma City…

    We all know Manchester is known for it’s “football” or soccer. With local teams Manchester United and Manchester City within a few miles of the city center, weekends see the streets of Manchester filled with seas of Red and Blue. The weekend of October 5, 2013 introduced Manchester to a new type of fan, the basketball kind. MKTG INC and the NBA worked together to produce an engaging Fan Zone to help educate fans and promote the Global Game between the Philadelphia 76′ers and Oklahoma City Thunder, being played right there in Manchester. The backdrop was a Centre Court setup in Manchester’s busy Printworks. The high foot fall centre draws tens of thousands of people, young and old, everyday.

    MKTG INC produced a space that got basketball fans, and even non fans, excited about the game. From hosting shooting competitions to dance competitions, skills competitions to autograph signings, social media wall to “jersey row,” even if you didn’t know much about basketball you weren’t excluded. Not to mention NBA Legends Vlade Divac, Peja Stojakovic, Dikembe Mutombo and Manchester’s own John Ameachi were in attendance throughout the weekend. The experience made fans feel like they were at a half time show all day long. Crowds gathered all day to see NBA Legends, win cool prizes…oh yeah and there were cheerleaders there, too!

    The next Global Game will be in London in Jan. 2014 between the Atlanta Hawks and Brooklyn Nets. The NBA is truly a Global brand and MKTG INC not only helped bring basketball fans together but showed people that the UK isn’t all about football.

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  • IFA Conference 2013

    We all know what trade shows and conferences can be like. In typical BEATS fashion they like to do things a bit differently. MKTG rolled into the IFA Conference in Berlin and helped BEATS turn the traditional conference experience into a BEATS experience hosting 4 separate events throughout the 6 days...Marketing Stand, Sales Stand, Cinema Consumer Experience (MSH) and BEATS Party. The Consumer Electronics Conference is one of the largest in the world and saw over 60,000 consumers…

    We all know what trade shows and conferences can be like. In typical BEATS fashion they like to do things a bit differently. MKTG rolled into the IFA Conference in Berlin and helped BEATS turn the traditional conference experience into a BEATS experience hosting 4 separate events throughout the 6 days...Marketing Stand, Sales Stand, Cinema Consumer Experience (MSH) and BEATS Party. The Consumer Electronics Conference is one of the largest in the world and saw over 60,000 consumers daily.

    Marketing Stand - "How do I get in? Do I need a VIP pass?" With one of the only fully enclosed spaces at IFA, buzz was surrounding the hall floor. With BEATS Boxes blaring music, the long queue and security guards out front everyone wanted to get in to see what BEATS had going on. MKTG helped liven up the space with TV monitors looping video content and gobo lights filling the space. Once inside consumers were met by product specialists to showcase BEATS latest products (Studio, Neon Mixr's, and more).

    Sales Stand - MKTG helped BEATS by providing BA's to meet and greet consumers as they entered the booth.

    BEATS sales team were hosting invited consumers throughout the 6 days.

    MSH - BEATS wanted to offer an exclusive experience to influential buyers to showcase their latest products and plans for the rest of the year. Held at Astor Film Lounge, buyers were greeted by 12 beautiful MKTG Brand Ambassadors and got the exclusive chance to hear President Luke Wood share his knowledge of the new products and the exciting plans for what is to come next.

    BEATS Party - What would any event be without a party hosted by BEATS? Hosted at the riverside venue Spindler & Klatt BEATS brought in headliner Axwell to perform for almost 2,000 guests. MKTG provided VIP hostesses for the special "invite only" occasion.

    For BEATS this was their first conference since going "Solo" (ha, see what I did there), but surely it won't be their last. The BEATS go on!

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  • NBA 3X UK

    In July 2013 the NBA and their global 3X program came to the UK and called on all local basketball players to show their skills. With the NBA Global Games starting in October the NBA wanted to educate the UK on the game of basketball and get people excited for October and beyond. First up was London. Ducketts Common in North London welcomed players from all over London and NBA Star from the Atlanta Hawks, Al Horford. The two day event featured 3v3 tournaments, skills challenges and a social…

    In July 2013 the NBA and their global 3X program came to the UK and called on all local basketball players to show their skills. With the NBA Global Games starting in October the NBA wanted to educate the UK on the game of basketball and get people excited for October and beyond. First up was London. Ducketts Common in North London welcomed players from all over London and NBA Star from the Atlanta Hawks, Al Horford. The two day event featured 3v3 tournaments, skills challenges and a social media area for consumers to share the experience with the social world.

    After London showed what they had, next up was Manchester. With Oklahoma City Thunder star Serge Ibaka in attendance at Manchester City FC Etihad Stadium, Manchester was dressed to impress. The two day event showcased some of Manchester's best local talent including this gem...http://youtu.be/wPe4S-SrrYA

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  • BEATS Pill @ HMV

    MKTG and BEATS came together to promote the Pill in London's HMV. Robin Thicke's new song "Blurred Lines" has hit the top of the UK charts and the song and video are unforgettable. BEATS saw a great opportunity to use their Pill in the US commercial version of Thicke's music video. MKTG helped produce the reenactment in store while girls performed a 2 min performance every hour on the hour. In between shows there was a photo wall allowing customers to get their photos taken with Brand…

    MKTG and BEATS came together to promote the Pill in London's HMV. Robin Thicke's new song "Blurred Lines" has hit the top of the UK charts and the song and video are unforgettable. BEATS saw a great opportunity to use their Pill in the US commercial version of Thicke's music video. MKTG helped produce the reenactment in store while girls performed a 2 min performance every hour on the hour. In between shows there was a photo wall allowing customers to get their photos taken with Brand Ambassadors and props from the music video. If you didn't know the song or know about BEATS Pill, you did after that.

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  • We Own the Night Nike 10K

    Nike was calling the women of London to "Own the Night". On May 18th Victoria Park in East London turned into a 10K course. The Event Village opened up at 6pm and allowed runners to relax and take in the music and atmosphere before their run. The race kicked off at 8:15pm and finished deep into the night bring the course to life when the sun went down. After passing motivation animated signs, XYLO Bands lighting up and colored avenues, the runners finished back inside the village where…

    Nike was calling the women of London to "Own the Night". On May 18th Victoria Park in East London turned into a 10K course. The Event Village opened up at 6pm and allowed runners to relax and take in the music and atmosphere before their run. The race kicked off at 8:15pm and finished deep into the night bring the course to life when the sun went down. After passing motivation animated signs, XYLO Bands lighting up and colored avenues, the runners finished back inside the village where they were greeting with bracelets and Prosecco. The party continued through the night and runners left the park thinking "Night Owned"

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  • Nike NTC Supercharge Week

    SUPERCHARGE WEEK POWERED BY NIKE TRAINING CLUB
    In the week where over half of New Year's resolutions are broken, we will help Supercharge your commitment. Seven days of
    custom Nike Training Club classes across London to inspire you and your friends to keep your goals on track.

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  • NIKE NFL COMMUNITY DAY

    With the NFL International game making it's way across the pond, Nike and the NFL gave local kids from around London the opportunity to come out and train like the pros. Local High School kids were bused in in the morning and got the chance to run football training drills just like NFL players. Using SPARQ training equipment the kids rotated through 5-7 different agility, strength and speed drills. At lunch they had a surprise visit from Hall of Fame player Marshall Faulk and got a 20 min…

    With the NFL International game making it's way across the pond, Nike and the NFL gave local kids from around London the opportunity to come out and train like the pros. Local High School kids were bused in in the morning and got the chance to run football training drills just like NFL players. Using SPARQ training equipment the kids rotated through 5-7 different agility, strength and speed drills. At lunch they had a surprise visit from Hall of Fame player Marshall Faulk and got a 20 min Q&A. Players then came back out fueled up and ready to compete for the top individual and teams in their respected drills. Might have been a different kind of football for these kids but some great talent and fun was had by all.

  • BEATS Shoreditch

    Olympic athletes live in the spotlight, thrive under pressure, and are arguably the best at what they do. During the 2012 Summer Olympics, Beats by Dr. Dre had the same mentality while looking to take over the Games with a hospitality space and promotional plan like no other. MKTG INC turned the Shoreditch House at 13 Bethnal Green Road into the hottest ticket on the market. Constantly surrounded by celebrities and media queuing to get a peek inside, MKTG INC created a space where athletes…

    Olympic athletes live in the spotlight, thrive under pressure, and are arguably the best at what they do. During the 2012 Summer Olympics, Beats by Dr. Dre had the same mentality while looking to take over the Games with a hospitality space and promotional plan like no other. MKTG INC turned the Shoreditch House at 13 Bethnal Green Road into the hottest ticket on the market. Constantly surrounded by celebrities and media queuing to get a peek inside, MKTG INC created a space where athletes could check out limited edition Beats by Dr. Dre products, strike poses in a photo booth, or just relax and watch fellow Olympians on the TV. Oh yeah, and they picked up some headphones as well. Twenty-two nations were represented in the campaign, including athletes from the USA Track & Field team, Team Great Britain and many other Olympic medalists from around the world. MKTG INC and Beats by Dr. Dre won the Olympics and are looking forward to the next adventure in four years' time.

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  • NIKE British 10K

    MKTG INC isn't a stranger to Nike running events, but the British 10K in London last month took 27,000 runners along an iconic route and a true Nike journey. For some runners, races are about winning. For most, though, it's about the experience, which MKTG INC delivered in full. The race started with performances by Heather Small and DJ Reggie Yates, sending the runners down Piccadilly, throughout central London, and past iconic landmarks such as Big Ben, the EDF London Eye, St. Paul's…

    MKTG INC isn't a stranger to Nike running events, but the British 10K in London last month took 27,000 runners along an iconic route and a true Nike journey. For some runners, races are about winning. For most, though, it's about the experience, which MKTG INC delivered in full. The race started with performances by Heather Small and DJ Reggie Yates, sending the runners down Piccadilly, throughout central London, and past iconic landmarks such as Big Ben, the EDF London Eye, St. Paul's Cathedral, Trafalgar Square, and Westminster Abbey. Just when the excitement of everything started to take its toll, runners looked up at a large digital screen that had personal messages from family members and friends that were sent via the Nike+ Cheer Me On app. Our goal was to help the runners see how far they have come and what they have accomplished. In the end, MKTG INC and Nike delivered a personal experience and helped the runners feel a true sense of accomplishment from the starting whistle to the finish line.

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  • HBO McMillions at Sundance

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    Who remembers the 90's McDonald's Monopoly Game? We sure did along with many others, but what most don't know is that from 1989-2001 there were almost no legitimate winners of the larger prizes. HBO's McMillion$, a six-part docuseries, uncovers the intense story behind this $24 million-dollar scam and the mastermind behind it.

    At Sundance '20 MKTG partnered with HBO to promote McMillion$, through a unique peel away experience that broke through the festival's noise and gave attendees the…

    Who remembers the 90's McDonald's Monopoly Game? We sure did along with many others, but what most don't know is that from 1989-2001 there were almost no legitimate winners of the larger prizes. HBO's McMillion$, a six-part docuseries, uncovers the intense story behind this $24 million-dollar scam and the mastermind behind it.

    At Sundance '20 MKTG partnered with HBO to promote McMillion$, through a unique peel away experience that broke through the festival's noise and gave attendees the chance to win a game that wasn't rigged. Taking inspiration from the series, MKTG attracted large crowds using an in-character street team, exciting prizes as well as insta-worthy moments to create this immersive party. Although Sundance is known for its exclusive events, McMillion$ on Main Street deviated from the festival norm by opening to the public and giving them the opportunity to REALLY win!

    Festival goers lined the street to get in and have their chance to win big, but they stayed for the little details such as, branded "happy meals," themed cocktails, unique photo ops and nostalgic 90's music. Attendees left counting down the days to tune in for the full story on HBO and bragging about finally winning big. Don't forget to tune in and watch McMillion$, which aired Feb. 3rd.

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  • Lyft + Life is Beautiful

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    Ever stop to think what makes your life beautiful? No, well Lyft has! Lyft partnered with MKTG at Life is Beautiful Festival in Las Vegas to bring an immersive experience to festival goers and celebrate "Y" life is beautiful.

    Lyft doesn't want people to just buy what they do, they want them to buy into why they do it. The "Y" is why they do what they do, why they partner with certain festivals, and allows them to show up in meaningful ways. We were excited to contribute to Life is…

    Ever stop to think what makes your life beautiful? No, well Lyft has! Lyft partnered with MKTG at Life is Beautiful Festival in Las Vegas to bring an immersive experience to festival goers and celebrate "Y" life is beautiful.

    Lyft doesn't want people to just buy what they do, they want them to buy into why they do it. The "Y" is why they do what they do, why they partner with certain festivals, and allows them to show up in meaningful ways. We were excited to contribute to Life is Beautiful and create a unique experience that celebrates the beauty of life.

    Working with some amazing partners, the footprint showcased a 9' tall, 360 degree LED Y showing content from all angles and a 13' x 20' flower tunnel perfect for an amazing photo op experience. Consumers could leave their mark at the festival by writing messages why life is beautiful to them and attaching a flower which was placed on the wall to bring the wall to life even more.

    Happy to have partnered with Lyft to bring their vision to life and celebrating life and "Y" it is beautiful!
    #lifeisbeautiful #mktg #lyft #lyfeisbeautiful

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  • 2019 Tartan Week NYC

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    In 1998 the U.S. Senate declared April 6 to be National Tartan Day to recognize the contributions made by Scottish-Americans to the United States. In 1999, two pipe bands and a small but enthusiastic group of Scottish Americans marched from the British Consulate to the UN—the first Parade! Since then, Tartan Week has grown to include hundreds of pipers, thousands of marchers and many more thousands cheering from the sidelines.

    In honor of this historic day MKTG partnered with Visit…

    In 1998 the U.S. Senate declared April 6 to be National Tartan Day to recognize the contributions made by Scottish-Americans to the United States. In 1999, two pipe bands and a small but enthusiastic group of Scottish Americans marched from the British Consulate to the UN—the first Parade! Since then, Tartan Week has grown to include hundreds of pipers, thousands of marchers and many more thousands cheering from the sidelines.

    In honor of this historic day MKTG partnered with Visit Scotland to help promote all the wonderful things Visit Scotland has to offer. The star of the show was a van wrapped to look like the Scottish Coo Cow, which traveled all over NYC to create awareness about Scotland and give people to opportunity to see what a trip to Scotland could look like.

    MKTG also supported the local Visit Scotland team to host events at Neue House in NY, and help create unique experiences for guests. From a mini putt putt course to interactive green screen with Scottish themed props, guests could come together and enjoy Tartan Week stateside!

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  • Old Spice SB Media Event

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    We all know how crazy the week leading up to the big game can be, and not sure for talent but for consumers as well. Old Spice and MKTG wanted to create a space to escape from the craziness, recharge your batteries (literally and metaphorically) while giving you a chance to engage with the brand in a fun and relaxing way. Whether you wanted jump on the paddle board and ride through the mosaic of all 3 of their new scents (Deep Sea, Volcano and Fiji) or just relax in our island forest themed…

    We all know how crazy the week leading up to the big game can be, and not sure for talent but for consumers as well. Old Spice and MKTG wanted to create a space to escape from the craziness, recharge your batteries (literally and metaphorically) while giving you a chance to engage with the brand in a fun and relaxing way. Whether you wanted jump on the paddle board and ride through the mosaic of all 3 of their new scents (Deep Sea, Volcano and Fiji) or just relax in our island forest themed lounge, the choice was yours. The space also hosted some great NFL talent throughout the week (Saquon Barkley, Deshaun Watson, Derwin James, Pat Mahomes and of course Old Spice ambassador Von Miller. Old Spice knows how to host during SB week and they want you to always remember #MenHaveSkinToo

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  • Lyft Event Vehicle

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    MKTG is no stranger to creating custom vehicles for tours and events. We specialize in finding new and unique vehicles that fit what the brands is looking for and work with amazing and experienced partners like Craftsmen Industries to bring those ideas to life. This one was bring the Lyft teams' dreams to life. They wanted a vehicle that was clean, slick and nimble to get around the country to events all over the country to promote pick up and drop off locations at large events (i.e -…

    MKTG is no stranger to creating custom vehicles for tours and events. We specialize in finding new and unique vehicles that fit what the brands is looking for and work with amazing and experienced partners like Craftsmen Industries to bring those ideas to life. This one was bring the Lyft teams' dreams to life. They wanted a vehicle that was clean, slick and nimble to get around the country to events all over the country to promote pick up and drop off locations at large events (i.e - festivals, sporting events, and more).

  • Lyft PUDO 2018

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    Lyft is making a lot of noise in the rideshare world the past year or so. Now looking to create brand consistency across the country regarding signage and other event assets, we helped to produce a new design for their assets in 11 Beta markets across the country. Through this test we now have a fully functioning and illuminated signage suite used at events for better wayfinding and brand direction.

  • AT&T College Football Playoff: Playoff Fan Central

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    MKTG duplicated the SEC Championship Fan Fare footprint at the 2018 College Football Playoff Fan Central for the National Championship in Atlanta. Again allowing an opportunity for fans of college football and place to engage with AT&T in a cool and fun way through Escape Rooms, interactive games, social sharing and talent appearances.

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  • AT&T SEC Championship Fan Fare

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    After a successful SEC Nation tour MKTG decided to take the Escape Room to another level by creating a 2nd Escape Room. Same concept of trying to escape with SVP's device (his phone this time) but a different football related storyline. This time SVP left his phone at a production control room after filming a segment. This room was much more tech heavy again showcasing AT&T/Samsung devices and their capabilities.

    Not only did MKTG have 2 x Escape Rooms in the space we also…

    After a successful SEC Nation tour MKTG decided to take the Escape Room to another level by creating a 2nd Escape Room. Same concept of trying to escape with SVP's device (his phone this time) but a different football related storyline. This time SVP left his phone at a production control room after filming a segment. This room was much more tech heavy again showcasing AT&T/Samsung devices and their capabilities.

    Not only did MKTG have 2 x Escape Rooms in the space we also incorporated a couple of custom football themed games for mobile devices, created a lounge for consumers to charge their phones while watching some DirecTV, gave fans a chance to meet and get autographs from former players from the championship schools. Finally we gave fans the platform to share all of these amazing moments in the footprint and get rewarded for it at the Social Rewards table. Show you shared a moment in the Fan Fare and get a branded premium.

    Another great opportunity for fans to engage with the brand and college football and show everyone how to FREE YOUR FANDOM!

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  • AT&T SEC Nation Tour

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    MKTG tried to come up with a new way to incorporate SEC football and AT&T's mobility/devices in one place that could be used in a 10ft x 20ft space on college campuses during the college football season. We took an existing 20ft x 8ft shipping container and fabricated out the entire inside to look like Scott Van Pelt's (SVP) home office and he left his tablet there and needed it so he could stream the games. Consumers had 10mins to find clues and solve puzzles in order to escape the room with…

    MKTG tried to come up with a new way to incorporate SEC football and AT&T's mobility/devices in one place that could be used in a 10ft x 20ft space on college campuses during the college football season. We took an existing 20ft x 8ft shipping container and fabricated out the entire inside to look like Scott Van Pelt's (SVP) home office and he left his tablet there and needed it so he could stream the games. Consumers had 10mins to find clues and solve puzzles in order to escape the room with SVP's tablet.

    The Escape Room traveled to 4 stops throughout the South to give fans the chance to FREE YOUR FANDOM!.

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  • AT&T Final Four

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    Built and activated the Fan Fest activation in Phoenix, AZ surrounding the 2017 Men's College Basketball Final Four. Worked with production team to build out an approx 170ft x 80ft footprint and organize the daily activation of interactives within the space. Working with AT&T partners to organize and fun and engaging space for fans to get their football and technology fix. The activation ran for 5 days

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  • AT&T CFP

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    Built and activated the Fan Central activation in Tampa, FL surrounding the 2016-17 College Football Playoff Championship. Worked with production team to build out an approx 80ft x 80ft footprint and organize the daily activation of interactives within the space. Working with AT&T partners to organize and fun and engaging space for fans to get their football and technology fix. The activation ran for 4 days

  • GSMA Mobility Live

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    Managed and produced all creative elements for Sponsorship Pods (15 sponsors) and Registration/General Foyer area for the 2 day event.

  • True Aussie Beef & Lamb Tailgate Series

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    This fall, True Aussie Beef & Lamb combined two of the greatest things, Football and Meat. With a partnership with local Boston grocery store Stop & Shop, TABL put on an engaging and exclusive event at local Stop & Shop locations to give customers a chance to sample their great product. Oh and they could hang out and watch football, play tailgating games and register to win a trip to Australia.

    There was a professional chef on site serving up delicious Lamb and Beef dishes (using True…

    This fall, True Aussie Beef & Lamb combined two of the greatest things, Football and Meat. With a partnership with local Boston grocery store Stop & Shop, TABL put on an engaging and exclusive event at local Stop & Shop locations to give customers a chance to sample their great product. Oh and they could hang out and watch football, play tailgating games and register to win a trip to Australia.

    There was a professional chef on site serving up delicious Lamb and Beef dishes (using True Aussies grassfed meat). You got an up close and personal experience with the chef and able to walk away with a recipe card to show you how to make the exact dish.

    There are still two more events in Boston (Hingham Oct 11 and North Attleborough Oct 25) if you haven't checked it out yet get out there and eat some great food and relax and watch some football. If you can't make it out, check out the product at http://www.trueaussiebeef.com.au/lamb.html

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  • BEATS x LIVERPOOL MALL TOUR

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    OVER THREE WEEKENDS IN LATE JULY AND EARLY AUGUST, BEATS PARTNERED WITH LIVERPOOL STORES TO ACTIVATE A #SOLOSELFIE EXPERIENCE IN SIX OF THE BUSIEST MALLS IN MEXICO. BEATS BROUGHT THE #SOLOSELFIE VIDEO TUTORIAL TO LIFE AND EMPOWERED CONSUMERS BY GIVING THEM A BEATS LOUNGE TO TAKE THEIR #SOLOSELFIE FOR SOCIAL MEDIA.

    CONSUMERS WERE GIVEN A LIVERPOOL GIFT CARD TO USE ON BEATS PRODUCT AT LIVERPOOL STORES. ON THE LAST WEEKEND, BEATS AND LIVERPOOL HOSTED AN EXCLUSIVE PARTY WITH DJ HUDSON…

    OVER THREE WEEKENDS IN LATE JULY AND EARLY AUGUST, BEATS PARTNERED WITH LIVERPOOL STORES TO ACTIVATE A #SOLOSELFIE EXPERIENCE IN SIX OF THE BUSIEST MALLS IN MEXICO. BEATS BROUGHT THE #SOLOSELFIE VIDEO TUTORIAL TO LIFE AND EMPOWERED CONSUMERS BY GIVING THEM A BEATS LOUNGE TO TAKE THEIR #SOLOSELFIE FOR SOCIAL MEDIA.

    CONSUMERS WERE GIVEN A LIVERPOOL GIFT CARD TO USE ON BEATS PRODUCT AT LIVERPOOL STORES. ON THE LAST WEEKEND, BEATS AND LIVERPOOL HOSTED AN EXCLUSIVE PARTY WITH DJ HUDSON MOHAWKE AT LOCAL PRIVATE CLUB MN ROY

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  • Manchester United International Trophy Tour

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    Winning the Barclays Premier League Trophy is a HUGE achievement, winning 20…well that is INCREDIBLE! In 2013 global football powerhouse Manchester United did just that and claimed their 20th Premier League Trophy. The Red Devils have one of the largest fan bases in all of sports, and what better way to say thank you than to share the trophy with all of them. Manchester United partnered with MKTG INC to travel the world with the Premier League Trophy to say thanks to fans, partners and…

    Winning the Barclays Premier League Trophy is a HUGE achievement, winning 20…well that is INCREDIBLE! In 2013 global football powerhouse Manchester United did just that and claimed their 20th Premier League Trophy. The Red Devils have one of the largest fan bases in all of sports, and what better way to say thank you than to share the trophy with all of them. Manchester United partnered with MKTG INC to travel the world with the Premier League Trophy to say thanks to fans, partners and supporters that were a part of the historical season.Manchester United
    MKTG traveled all over the world to put the Trophy Wall and Museum structures together. Working closely with the local venues and partners throughout the tour to create a consumer experience like no other. The tour has spanned over 152 days, traveled 96,000km and visited 31 cities in 24 countries across 4 continents. Fans and partners in local markets got the opportunity to come out and meet Manchester United Legends and have their photo taken with the trophy. Fans also got the opportunity to explore the Story Wall Museum taking them down memory lane through Manchester United’s history. Showcasing artifacts from previous eras and allowing fans young and old to get an up close and personal look into the historical club.

    The celebration might be coming to an end but the support for the Reds will carry on…Glory Glory Man United!

    International Trophy Tour visited:

    LATIN AMERICA (Santiago, Mexico City), ASIA (Seoul, Shanghai, Guanzhou, Hong Kong),INDIA/ME (Mumbai, Dubai), USA (LA, SF, Chicago, NY), EASTERN EUROPE/SCANDINAVIA (Oslo, Basel, Instanbul, Moscow)

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  • BEATS Show your Colours

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    http://youtu.be/_QtoHqZPkk0
    BEATS Photo Booth take over London's Covent Garden letting people "Show Their Colours". BEATS continued the tour all over the world (UK, Berlin, Majorca, Paris, Hong Kong and Moscow)
    MANIFESTO:
    BEATS ARE A REFLECTION OF MY TRUE COLOURS.
    IS A REFLECTION OF, EXPRESSION, EMOTION & PRIDE.
    COLOR REFLECTS PRIDE THROUGH COUNTRIES & TEAMS
    COLOR ALLOWS US TO EXPRESS WHAT WE STAND FOR:
    ANGER, LOVE, LAUGHTER, or HAPPINESS
    THAT’S WHAT MAKES US…

    http://youtu.be/_QtoHqZPkk0
    BEATS Photo Booth take over London's Covent Garden letting people "Show Their Colours". BEATS continued the tour all over the world (UK, Berlin, Majorca, Paris, Hong Kong and Moscow)
    MANIFESTO:
    BEATS ARE A REFLECTION OF MY TRUE COLOURS.
    IS A REFLECTION OF, EXPRESSION, EMOTION & PRIDE.
    COLOR REFLECTS PRIDE THROUGH COUNTRIES & TEAMS
    COLOR ALLOWS US TO EXPRESS WHAT WE STAND FOR:
    ANGER, LOVE, LAUGHTER, or HAPPINESS
    THAT’S WHAT MAKES US HUMAN
    AND BRINGS US ALL TOGETHER.

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    See project

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