“Priti is an inspiring and impactful leader with an exceptional gift for motivating and empowering others. She goes the extra mile to drive growth - helping her team, cross-functional partners, and customers achieve (and exceed) their goals. Amongst her many talents, she is an exceptionally effective communicator and collaborator with an infectious passion and spirit. She is an incredibly authentic and genuine human being and would be an invaluable asset to any team and company.”
About
An award-winning marketing and advertising professional, Priti Ohri has built a…
Activity
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Looking forward to our event in NYC on 12/4 with an awesome panel and holiday party!
Looking forward to our event in NYC on 12/4 with an awesome panel and holiday party!
Liked by Priti Ohri
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Excited to kick off 2025 in Vegas for CES! Invitations for the MadTech Blowout Bar will be hitting inboxes next week—don’t miss out on the…
Excited to kick off 2025 in Vegas for CES! Invitations for the MadTech Blowout Bar will be hitting inboxes next week—don’t miss out on the…
Liked by Priti Ohri
Experience
Education
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Activities and Societies: Retail Management Association, Marketing Association, Brand Management Committee, South Asian Business Association, UCLA Graduate Student Association – Campus Programs Committee Funding Board, Riordan Fellows Mentor Program Volunteer Coordinator
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Activities and Societies: National Society of Collegiate Scholars, Provost Honors List, Resident Assistant, Leadership Intern Supervisor Post graduate activities: Recent Graduate Ambassador, Alumni Academy Volunteer Development Program Graduate, Office of Residential Life Alumni Association Founder/Treasurer, Scholarship Committee Board Member Internships: Salomon Smith Barney, Marketing Intern
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Activities and Societies: International Baccalaureate Diploma Recipient, Salutatorian of Graduating Class
Licenses & Certifications
Volunteer Experience
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"Fashion Forward" Gala Committee Member & Auction Organizer
GMHC
- 7 months
• Consulted for GMHC to broaden the product offering for their premiere fashion-based fundraising gala
• Conducted an in-depth post-event analysis to determine key revenue drivers and ideal bid increments/starting price points to maximize turn & improve revenues
GMHC is the world’s first and leading provider of HIV/AIDS prevention, care and advocacy. Building on decades of dedication and expertise, we understand the reality of HIV/AIDS and empower a healthy life for all.
Publications
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Turning data into action: The 2017 data management & activation guidebook
dataxu
Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.
To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.
This whitepaper is designed to help marketing professionals make even better use of data in the future.
The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this…Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.
To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.
This whitepaper is designed to help marketing professionals make even better use of data in the future.
The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this data
Four steps proven to maximize the value of 1st-party data
Four key marketing use cases for data -
“Activating Your First-Party Data: Six Challenges, and How to Solve Them”
Mobile Marketing Association
- How to ensure first-party data is transferable from one platform to another
- How to use consumer metadata to boost accuracy
- Ways to scale your data using look-a-like modeling
- Methods for differentiating creative to reach various first-party data subsets -
A Match Made In Heaven: Connected TV, Meet Cross-Device Measurement
CMO.com
-Brands that continue to target by device will likely be disappointed by device-specific low engagement rates.
- When marketers are able to target people, not cookies, they are able to deliver the right message to the right consumer on the right device.
- Brands can expect to see higher profits once they add connected TV to their cross-device strategies. -
Contributor of "How Cross-Device Marketing Works"
Mobile Marketing Association
While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part…
While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part of the marketing arsenal - revealing much more about the customer journey than ever before!
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Contributor of "Cracking Cross-Device Attribution in 2016: Data Quality, Blended Models, and Merging Online-Offline Data"
eMarketer
Attribution—the practice of assigning credit to any advertising- or marketing-driven interaction or other brand-imposed touchpoint—is essential for marketers looking to plan and optimize media channels in this increasingly fragmented, digitally driven world. - See more at: https://www.emarketer.com/Report/Cracking-Cross-Device-Attribution-2016-Data-Quality-Blended-Models-Merging-Online-Offline-Data/2001838#sthash.gER5S9X8.dpuf
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Understanding Today's Cross-Device Consumer
This whitepaper is designed to help marketers understand:
The meaning of the term “cross-device”
The importance and role of cross-device solutions within marketing organizations
The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.
The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and…This whitepaper is designed to help marketers understand:
The meaning of the term “cross-device”
The importance and role of cross-device solutions within marketing organizations
The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.
The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and examples will help marketers everywhere master what has become an increasingly complex analytics challenge. -
Contributor of "Cross-Device Targeting: First-Party Data, TV and Privacy are Big Factors for 2016"
emarketer
Cross-Device Targeting High in Demand, but Still Underdeveloped - Marketers still face challenges with cross-device targeting
https://www.dataxu.com/blog/unlocking-power-cross-device/
Courses
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Decker Communications - Communicate to Influence
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Decker Communications - Made to Stick
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Stanford University - Natural Language Processing
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University of Michigan - Model Thinking
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Honors & Awards
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Top Women in Media and AdTech - Entrepreneur
Admonsters & AdExchanger
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2016 Global Smarties™ Industry Impact Award
Mobile Marketing Association (MMA)
The MMA Impact Awards celebrate a collection of industry executives who have devoted their time, energy and expertise to furthering the mission of the MMA and the industry. Priti received the award for her efforts in programmatic marketing.
http://www.mmaglobal.com/news/mma-2016-global-smartiestm-awards-honor-most-creative-innovative-and-effective-mobile-marketing -
XuKeeper of the Month
DataXu
DataXu Global Employee of the Month Award: Awarded to a DataXu employee who exercises the company’s principles and values while contributing work that enhances DataXu’s mission.
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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Spanish
Full professional proficiency
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Italian
Professional working proficiency
Organizations
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AWNY - Advertising Women of New York
Leadership Committee
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BIMA
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IAB - Interactive Advertising Bureau
Mobile Committee, Social Committee, Research Committee
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Mobile Marketing Association (MMA)
Programmatic Committee Co-Chair
Recommendations received
11 people have recommended Priti
Join now to viewMore activity by Priti
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We are now accepting applications for the 2025 Discovery program. If you’re a sophomore with interest, please use the link below to apply…
We are now accepting applications for the 2025 Discovery program. If you’re a sophomore with interest, please use the link below to apply…
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🟢 Thrilled to welcome certified powerhouse Rebecca Rogers to kipi.ai 🟢 With a wealth of experience in data, analytics and cloud, we're beyond…
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