Priti Ohri

Priti Ohri

New York City Metropolitan Area
3K followers 500+ connections

About

An award-winning marketing and advertising professional, Priti Ohri has built a…

Activity

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Experience

  • Advertible Inc. Graphic

    Advertible Inc.

    New York, United States

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    Greater Boston Area

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    Greater Boston Area

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    Greater Boston Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Milan Area, Italy

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    Greater New York City Area

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    Santa Monica, CA

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    Greater Los Angeles Area

Education

  • SDA Bocconi Graphic

    SDA Bocconi

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    Activities and Societies: Luxury Conference Planning Board

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    Activities and Societies: Retail Management Association, Marketing Association, Brand Management Committee, South Asian Business Association, UCLA Graduate Student Association – Campus Programs Committee Funding Board, Riordan Fellows Mentor Program Volunteer Coordinator

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    Activities and Societies: National Society of Collegiate Scholars, Provost Honors List, Resident Assistant, Leadership Intern Supervisor Post graduate activities: Recent Graduate Ambassador, Alumni Academy Volunteer Development Program Graduate, Office of Residential Life Alumni Association Founder/Treasurer, Scholarship Committee Board Member Internships: Salomon Smith Barney, Marketing Intern

  • Activities and Societies: International Baccalaureate Diploma Recipient, Salutatorian of Graduating Class

Licenses & Certifications

Volunteer Experience

  • SDA Bocconi School of Management Graphic

    Admissions Committee

    SDA Bocconi School of Management

    Education

  • GMHC Graphic

    "Fashion Forward" Gala Committee Member & Auction Organizer

    GMHC

    - 7 months

    • Consulted for GMHC to broaden the product offering for their premiere fashion-based fundraising gala
    • Conducted an in-depth post-event analysis to determine key revenue drivers and ideal bid increments/starting price points to maximize turn & improve revenues


    GMHC is the world’s first and leading provider of HIV/AIDS prevention, care and advocacy. Building on decades of dedication and expertise, we understand the reality of HIV/AIDS and empower a healthy life for all.

Publications

  • Turning data into action: The 2017 data management & activation guidebook

    dataxu

    Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.

    To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.

    This whitepaper is designed to help marketing professionals make even better use of data in the future.

    The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this…

    Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.

    To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.

    This whitepaper is designed to help marketing professionals make even better use of data in the future.

    The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this data
    Four steps proven to maximize the value of 1st-party data
    Four key marketing use cases for data

    See publication
  • “Activating Your First-Party Data: Six Challenges, and How to Solve Them”

    Mobile Marketing Association

    - How to ensure first-party data is transferable from one platform to another
    - How to use consumer metadata to boost accuracy
    - Ways to scale your data using look-a-like modeling
    - Methods for differentiating creative to reach various first-party data subsets

    See publication
  • A Match Made In Heaven: Connected TV, Meet Cross-Device Measurement

    CMO.com

    -Brands that continue to target by device will likely be disappointed by device-specific low engagement rates.

    - When marketers are able to target people, not cookies, they are able to deliver the right message to the right consumer on the right device.

    - Brands can expect to see higher profits once they add connected TV to their cross-device strategies.

    See publication
  • Contributor of "How Cross-Device Marketing Works"​

    Mobile Marketing Association

    While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part…

    While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet. Although consumers have quickly embraced a cross-device world, marketers are struggling to catch up. The MMA’s new white paper gives marketers a practical look at where cross-device marketing stands today, its promise for the future and how it can be a part of the marketing arsenal - revealing much more about the customer journey than ever before!

    See publication
  • Contributor of "Cracking Cross-Device Attribution in 2016: Data Quality, Blended Models, and Merging Online-Offline Data"​

    eMarketer

    Attribution—the practice of assigning credit to any advertising- or marketing-driven interaction or other brand-imposed touchpoint—is essential for marketers looking to plan and optimize media channels in this increasingly fragmented, digitally driven world. - See more at: https://www.emarketer.com/Report/Cracking-Cross-Device-Attribution-2016-Data-Quality-Blended-Models-Merging-Online-Offline-Data/2001838#sthash.gER5S9X8.dpuf

    See publication
  • Understanding Today's Cross-Device Consumer

    This whitepaper is designed to help marketers understand:

    The meaning of the term “cross-device”
    The importance and role of cross-device solutions within marketing organizations
    The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.

    The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and…

    This whitepaper is designed to help marketers understand:

    The meaning of the term “cross-device”
    The importance and role of cross-device solutions within marketing organizations
    The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.

    The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and examples will help marketers everywhere master what has become an increasingly complex analytics challenge.

    See publication
  • Contributor of "Cross-Device Targeting: First-Party Data, TV and Privacy are Big Factors for 2016"​

    emarketer

    Cross-Device Targeting High in Demand, but Still Underdeveloped - Marketers still face challenges with cross-device targeting
    https://www.dataxu.com/blog/unlocking-power-cross-device/

    See publication

Courses

  • Decker Communications - Communicate to Influence

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  • Decker Communications - Made to Stick

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  • Stanford University - Natural Language Processing

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  • University of Michigan - Model Thinking

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Honors & Awards

  • Top Women in Media and AdTech - Entrepreneur

    Admonsters & AdExchanger

  • 2016 Global Smarties™ Industry Impact Award

    Mobile Marketing Association (MMA)

    The MMA Impact Awards celebrate a collection of industry executives who have devoted their time, energy and expertise to furthering the mission of the MMA and the industry. Priti received the award for her efforts in programmatic marketing.

    http://www.mmaglobal.com/news/mma-2016-global-smartiestm-awards-honor-most-creative-innovative-and-effective-mobile-marketing

  • XuKeeper of the Month

    DataXu

    DataXu Global Employee of the Month Award: Awarded to a DataXu employee who exercises the company’s principles and values while contributing work that enhances DataXu’s mission.

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

  • Spanish

    Full professional proficiency

  • Italian

    Professional working proficiency

Organizations

  • AWNY - Advertising Women of New York

    Leadership Committee

  • BIMA

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  • IAB - Interactive Advertising Bureau

    Mobile Committee, Social Committee, Research Committee

  • Mobile Marketing Association (MMA)

    Programmatic Committee Co-Chair

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