“Eric recently made a presentation at a CSUF/IVC event to benefit students in a pathway program. The feedback from Eric's presentation has been phenomenal. Everyone loved his “down-to-earth” style and the fact that he was willing to go under the hood to demystify Predictive Analytics. Several of the companies in attendance have reached out to me about beginning to entwine Predictive Analytics into their business models. Eric's talk was a HUGE success. Thank you, Eric!! ”
About
Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who…
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2024 was a strong year for business books, thanks to writers and thought leaders like Michael Watkins, Steven Rogelberg, Eric Siegel, Mike…
2024 was a strong year for business books, thanks to writers and thought leaders like Michael Watkins, Steven Rogelberg, Eric Siegel, Mike…
Liked by Eric Siegel
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22 books to boost your AI understanding and great for a last minute present AI Ready - Tony Fatouros Autonomous Transformation - Brian Evergreen…
22 books to boost your AI understanding and great for a last minute present AI Ready - Tony Fatouros Autonomous Transformation - Brian Evergreen…
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#Milestone achieved: Yesterday, my oldest daughter passed her driver’s license test, and my days as a driver instructor and Uber-Dad are now over!…
#Milestone achieved: Yesterday, my oldest daughter passed her driver’s license test, and my days as a driver instructor and Uber-Dad are now over!…
Liked by Eric Siegel
Experience
Education
Licenses & Certifications
Publications
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Revised and Updated
Wiley
This rich, fascinating introduction reveals how predictive analytics works and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target and Uber are seizing upon the power of big data to predict human behavior-including yours. PA reinvents industries & runs the world. Discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting and wins elections.
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WHITE PAPER: Uplift Modeling - Predictive Analytics Can't Optimize Marketing Decisions Without It
Prediction Impact, Inc.
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. This convention-altering white paper reveals the why and how, and delivers case study results that multiply the ROI…
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. This convention-altering white paper reveals the why and how, and delivers case study results that multiply the ROI of predictive analytics by factors up to 11.
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WHITE PAPER: Seven Reasons You Need Predictive Analytics Today
Prediction Impact, Inc.
Predictive analytics has come of age as a core enterprise practice necessary to sustain competitive advantage. This definitive white paper reveals seven strategic objectives that can be attained to their full potential only by employing predictive analytics, namely Compete, Grow, Enforce, Improve, Satisfy, Learn, and Act.
Also available in Simplified Chinese, Danish, French, German, Japanese, Korean, Russian, Slovakian, Spanish, and Swedish.
Languages
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English
Native or bilingual proficiency
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Portuguese
Limited working proficiency
Recommendations received
26 people have recommended Eric
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Brian Bell asked me how I keep up with AI technology. My answer is that most of my efforts are to keep up on a broader level than the hands-on tech:
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