Poul Weihrauch

Pet Food Processing Exchange will provide #petfood professionals with valuable insights from various experts and leaders across the industry. This includes Stephanie Clark, PhD, CVT, PAS, CFS, Dpl. ACAS-N, VTS (Nutrition) of BSM Partners, who will take the stage to discuss the latest trends in product development. Learn more about Pet Food Processing Exchange and register here: https://ow.ly/ZY9N50Rpiw4 #PFPE2024 #PFPExchange #petfoodindustry

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🔍 Traditional food and beverage research often focuses narrowly on consumption. At dsm-firmenich, we believe insights should reflect that food and drink are integral to human culture and life.​ ✨ Our Human Insights team broadens the scope, exploring emotions, needs, and behaviors through families, communities, science, and environment. We Ask Questions Others Are Not Asking, giving us and our customers a unique edge.​ 🌍 Our Mission: Understand Deeply, Inspire Greatly​ 🔧 By combining early signal detection, sensory perception, and market dynamics, we see patterns others miss.​ Transforming food and beverage with deep, inspiring insights. Read more: https://bit.ly/3RNtv95 #FoodAndBeverage #HumanInsights #Innovation #MarketResearch #SensoryScience #dsmfirmenich​ ​

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💡NotCo is leveraging the power of AI to uncover unlikely flavor combinations and create next-generation alternative protein products. Read more 👉 https://bit.ly/44SnDAw “There is a complete world of ingredients that, in their combinations, we have no idea as human beings how they can react, or what they can create, when mixed together,” said NotCo CEO and co-founder Mathias Muchnik. That's where the AI tools come in. For instance, the startup's tools identified a mix of pineapple and cabbage flavor molecules that, when processed correctly, react to form lactones, giving their flagship product, NotMilk, its milky flavor and scent. It's exciting to see AI being used to accelerate alt protein innovation and make delicious products consumers know and love in more sustainable ways 👏

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Lief's Director of Planning and Procurement, Jeohvan Montoya, wrote an article for Nutrition Industry Executive/VRM Media that dives into the landscape of today's nutrition industry supply chain management. Jeohvan provides insight on the current supply chain outlook and also outlines strategic approaches to meet supply and demand objectives. One of the strategies that Jeohvan recommends, and is actively employing at Lief, is a customer-focused approach that includes in-depth discussions with customers about their needs, evaluating their forecasting data, and discussing parameters that align with both parties. To learn more, read the full article here: https://lnkd.in/gWJi4iW3

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Good food is sold in the same grocery stores as ultra-processed foods, and the key to getting off the shelf and into a cart is also the same. A new study shows today's consumers are prioritizing nutrition in purchase decisions, but also that brand is still a top driver. So does building a memorable brand apply to apple growers and regenerative-agriculture based snacks as much as sugary children's cereal? Looks like it. https://lnkd.in/gP5AsJgs 🥕 The most important on-pack information influencing packaged food and beverage purchases is Brand. 🍎 Younger consumers, those aged 18-34, and/or those with children, will pay more for added nutritional benefits. 🍠 The most dramatic increase reported in this year’s study was that consumers are checking ingredient labels — up 43% from last year — and nutrition labels — up 36% from last year — at a more frequent rate.

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What #drives the demand for cheese sauces and what shifts are observed in consumer preferences regarding healthier options? As #consumerpreferences shift towards convenience, the demand for cheese sauces rises, with alternatives like #cheddar and #mozzarella catering to taste and nutrition needs. Despite concerns over sodium and artificial additives, a trend towards healthier, natural options emerges in the market. Explore for More Info:   https://lnkd.in/dYCZzA78 Key Market Player TreeHouse Foods AFP advanced food products llc, Groupe Savencia Conagra Brands #AMR #CheeseSauceDemand #InnovationInFood #HealthierOptions #NaturalIngredients #QuickAndEasyMeals #FoodTrends #ConvenienceFoods #HealthyEating #InnovativeCuisine

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Lief's Founder and CEO, Adel Villalobos, was a featured speaker on a SupplySide Supplement Journal Education Series webinar focused on the growth and transformation of the active nutrition sector! Alongside other industry experts, Adel shared insight into the shifting landscape for performance ingredients and the latest developments behind some of the bestselling ingredients. The discussion also captured perspectives on what the future holds for the active nutrition space and how it will shape product development moving forward. Watch the webinar on demand: https://lnkd.in/gmmS-65X #activenutrition #lieflabs #productdevelopment #performanceingredients #bestsellingingredients #performancesupplements #webinar #industryexperts

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🌍 Global Food & Beverage Trends – August 2024 Insights 🌱 According to Innova Market Insights, several key trends are shaping the global food and beverage landscape: 1️⃣ Probiotics in Infant Nutrition From July 2023 to June 2024, 79% of newly launched infant nutrition products globally (especially infant formula) contained probiotics. Of these, 40% included Bifidobacterium, and 19% featured Bifidobacterium BB-12. Digestive and gut health are the primary focus of new product development in this sector. 2️⃣ Health Innovations with Plant-Based Ingredients Between 2019 and 2024, dietary supplements and sports nutrition products containing plant-based ingredients saw a 6% increase in global launches. From July 2023 to June 2024, 64% of these launches were dietary supplements, with cacao powder being the most common ingredient. Key positioning includes immune health (23%), brain and mood health (22%), and energy & endurance (22%). 3️⃣ The Rise of CBD and Alternatives in Supplements From April 2019 to March 2024, 81% of CBD product launches fell into the plant and herbal supplement category. Melatonin supplements containing CBD showed the highest growth, increasing by 73%. Additionally, 44% of these supplements targeted brain and mood health, while supplements for sexual health experienced the fastest growth. 4️⃣ Innovation in Fruit & Vegetable Products Fruit and vegetable product innovation has grown at a compound annual growth rate of 4% from April 2019 to March 2024. 68% of new launches were vegetable products, with a 5% growth rate over the past five years, while fruit products also showed steady growth at 3%. 5️⃣ Circular Ingredients on the Rise From April 2019 to March 2024, food and beverage product launches featuring circular ingredients grew by 47% annually. The top categories for these launches were bakery products, snacks, and cereals. These trends highlight the future of innovation, health, and sustainability in the food and beverage industry! 💡🌿 #FoodandBeverage #MarketTrends #supplement #Botanicalextracts #CBD #health #FoodInnovation #nutritional #HerbMountain

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Together, dairy and dairy alternatives account for 34% of all U.S. packaged food by volume. Consumers are saying “yes, and” to dairy in all its forms. Download our Dairy Insights Report and learn more about the top trends in dairy such as label-friendly simplicity, snacking and beyond: https://lnkd.in/ggfN85tk

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“When considering the future of protein sources, it’s not an ‘or,’ it’s an ‘and.’ We must find ways to feed a growing global population and provide necessary nutritional value, such as protein content..." https://lnkd.in/gkNr3fYN #plantbasedfoods #plantbasedprotein #esg #health #innovation #newingredients #protein #lifestyle #fitness #ingredients #futureoffood #foodsecurity #growingpopulation #nutrition #sustainablefoods

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"Low public awareness opens up new opportunities for highlighting milk as an iodine dietary source" A recent study published in the Journal of Dairy Science highlights that while #dairy milk is a rich source of #iodine, consumer awareness of this fact is low, presenting an untapped commercial opportunity for dairy producers through better #labeling. The research analyzed responses from over 4,000 people globally, finding that most consumers—regardless of age or background—did not associate milk with iodine. Instead, they believed fish, seafood, and incorrectly, cereals and meat, were key sources of iodine. Iodine is a crucial mineral necessary for #thyroid hormone production, and its deficiency can lead to health issues like #hypothyroidism. For pregnant and breastfeeding women, even a slight iodine deficiency can negatively affect a child’s #cognitive development. Although dairy #milk is a major source of iodine, particularly in the U.S. and Europe, where it accounts for up to half of iodine intake, consumers remain largely unaware of this fact. Survey results showed that consumers had the least awareness of milk’s iodine content. Researchers concluded that low public awareness of milk’s iodine benefits could be due to the limited accessibility of information. They suggested that clearer packaging labels highlighting iodine content, along with public awareness campaigns, could help bridge this knowledge gap. DOI: 10.3168/jds.2024-25030

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As consumer demand and knowledge are increasing, so is the challenge for a D2C nutrition brand to accelerate the overall health experience for its consumers.     The inaugural Voice of the Consumer Survey 2024 by PwC states that - 71% of consumers surveyed are expected to increase their personal spending on health and beauty in the next 6 months.    The health-conscious consumer is evolving at an extremely fast pace and brands need to keep up to build a holistic experience to build their loyalty amongst consumers.    On this month’s edition of #FoundersEdit, our Co-founder Saurabh Kapoor shares insights on how to truly connect with today’s health-conscious consumer?   1.    How do you feel the wellness consumer has changed over the years?    The wellness consumer has changed dramatically in recent years, redefining health and wellness beyond exercise and dieting. They’re more informed and demand higher quality and transparency. Wellness is now highly personal, with people seeking solutions that align with their values.   This is not just the case in metro cities. Tier 2 and 3 markets too are moving towards a health-conscious lifestyle.     2.    How do you capture the attention of such a selective audience and turn them into loyalists of the brand?    Today’s health-conscious consumers prioritize knowledge and transparency. They don’t just pick products off the shelf—they research ingredients to find solutions for their specific needs. They explore the science behind products, understand their benefits, and seek validation. While they consider recommendations from friends and family, they always back their choices with personal research.   3.    What are some ways to elevate the experience of a consumer in a fast-paced D2C health brand?    No two consumers are alike! Understanding the unique benefits and solutions each customer seeks allows brands to cater to their needs more effectively and communicate more meaningfully. A customer becomes a loyal consumer when trust and emotional connection are established. Equally important is consistently monitoring data and feedback, brands can refine their strategies, build stronger relationships, and drive long-term loyalty. It’s important to have a conversation with your consumer to understand their needs and preferences. 

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https://lnkd.in/gNFDFz-X Hunger and obesity are two major food crises facing the United States. According to the Food Research and Action Center (FRAC), one in eight households, or an estimated 44.2 million Americans, experienced food insecurity or lack of access to an affordable, nutritious diet in 2022. Meanwhile, FRAC reports that nearly 40% of adults are obese and another 31.6% are overweight, which can lead to chronic disease. Let Icon Foods help you get ahead of the Truth in Labeling Act with sweetening solutions that will clean up your front of pack #addedsugar call-out.

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❗️The Challenge: Consumers love gummies, but not the added sugar. 👏 The Solution: Incorporating vegetable or fruit juice solutions from Kerr by Ingredion to achieve the sweetness profile you’re seeking while maintaining the irresistible, indulgent quality of your confections. Learn more about #SugarReduction in #confectionery applications on our website!

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