Peter Cloutier

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/gJwfR3Vi #retailmedia #standardization #bestpractices #webinar #measurement

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eNBujcky #retailmedia #standardization #bestpractices #webinar #measurement

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Exploring new horizons in the consumer goods industry is key to revitalizing its remarkable growth from the 2000s. In the 3rd edition of our State of CPG report, Jessica Moulton, @pavlosExarchos, and @WarrenTeichner dive into the four megatrends shaping topline growth and how companies can enhance their value creation models for the future. Read more here: https://lnkd.in/epKZjrAY

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Our latest shopper marketing research highlights a growing trend: consumers are buying in bulk and splitting the bill as a way to beat inflation. https://lnkd.in/dgMUR_zX #shoppermarketing #commercetrends #thoughtleadership

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41% of holiday shoppers are more likely to take action when an ad highlights relevant products, compared to just 31% for ads with discounts. 🎯 Relevance is key to driving engagement. Rather than focusing solely on discounts during the holiday season, consider how your messaging can resonate with your audience’s context. Check out the full research from MNTN below. 🔗 https://lnkd.in/eQeZCBsM #Advertising #HolidayMarketing #CustomerEngagement #AdvertisingResearch

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It’s exciting to read in the The Wall Street Journal, the announcement that Interpublic Group (IPG) has acquired Intelligence Node a Mumbai-based retail analytics firm, in a deal valued at nearly $100 million. This strategic move will enhance our ability to provide real-time data on pricing, promotions, and product availability, empowering brands and retailers to better understand shopper trends and drive sales. By integrating Intelligence Node’s capabilities with our existing consumer data from Acxiom, we continue to strengthen our commerce offerings in the rapidly growing e-commerce and retail media sectors. #IPG #RetailAnalytics #Ecommerce #DataDriven #BusinessGrowth #Acquisition #MarketingInnovation https://lnkd.in/emzTXJkQ

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5 Ways for Brands To Boost Their Back-To-School Shoppers - Forbes Agency Council post by LTK's Rodney Mason unveils new shopper study and key strategies to help brands innovate and better connect with Back-To-School shoppers, based on insights from LTK's 2024 Back-to-School Shopper Study. 💡https://lnkd.in/evphga2f #LTK #backtoschool #bts #marketing #creators #marketingstrategy #creatormarketing #creatorcommerce #forbes #forbesagencycouncil #retail #shoppers #influencer #digitalmarketing #socialmedia

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This is a great read! In this latest report, Mars United Commerce presents a new approach to the classic “path to purchase” that starts with shopper mindsets rather than the more traditional focus on behaviors or tactics in this latest report. Download your copy here: https://lnkd.in/eF4HWZCg #pathtopurchase #ecommerce #commercemarketing #strategy

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Beauty brands are adapting to changing consumer mindsets shaped by age, values, and time. Some seek the convenience of fast beauty for quick results, while others embrace slow beauty, focusing on mindfulness and long-term care. As Julie Darras explains, today’s consumers want skincare that fits their unique needs and lifestyle. By recognising these different approaches, brands can create strategies and campaigns that connect authentically with diverse audiences in the evolving beauty landscape. #Marketing #SGK #Beauty

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Only retailers that truly deliver value to both shoppers and advertisers will be able to maintain sustainable growth. Mars United Commerce's Michele Roney offers eight changes we see taking place over the next five years that every hopeful network needs to consider going forward: https://lnkd.in/gDXpss9W #retailmedia #trends #retailmedianetworks

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Retail media, another hot topic from a recent Sales Director forum. Partner and Head of Negotiation Ralph Ballard Total Negotiation Group Ballard says: “Retail media is simply another variable, it’s a request for money from retailers, it’s a negotiation opportunity. From a negotiation point of view, suppliers need to ensure full conditionality of any spend, but also that the full investment from supplier to retailer, from any of the multi-functional selling team, is known, approved and aligned. Retail media can change the dynamic in the relationship too. The suppliers become the purchasers of the media, ie switching from a seller of a product, to a buyer of media.  Multiple retailers globally are using this to their advantage. As a supplier knowing and controlling your total investment spend is crucial. TNG only ever work on the grocery supplier side of the negotiation table. We have in-depth retailer understanding, with many of our experts having worked in senior roles within grocery retailers, but we prefer to offer our supplier partners a competitive advantage." To ensure that your commercial teams make the most of this negotiation opportunity speak to one of our FMCG experts today. [email protected] _____________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅ https://lnkd.in/ddmaGr84

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Listen in as Kristy Click, Senior Client Officer in Ipsos US, joins the conversation with hosts Helen Bywater-Smith and Danielle Doran and guest, acclaimed author Siew Ting Foo, who has recently published her book "Building Brands with Soul". Together they explore the intersection of customer experience (CX) and brand building. They discuss how the principles laid out in the book are not just applicable to Chief Marketing Officers (CMOs) but to all leaders, regardless of function. The conversation emphasizes the importance of breaking down siloes, engaging employees in the brand purpose and finding their own personal “Ikigai”, understanding customer needs and expectations while designing the customer journey to build emotional connection. https://lnkd.in/edksShx Kristy Click

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

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Some thoughts about private label in my latest Op-Ed. Be sure to also ask about our Private Label webinar filled with all sorts of actionable intelligence powered by our growing #commerce #data set! Thank you Retail TouchPoints. #marketing, #advertising

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/dUXpPsT4 #retailmedia #webinar #retailmediareportcard

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Did you know that 44% of executives still lack a clear view of the customer journey? The customer is evolving faster than ever, and staying ahead is crucial. Don’t be part of the 44%—gain the essential insights to keep up. Access the latest Pulse Report Harvard Business Review Analytic Services, sponsored by NielsenIQ to uncover the key trends and strategies shaping the future of the customer experience. Stay informed. Stay ahead 👇 https://ow.ly/aeBG30sIqft #PulseReport #CustomerExperience #HBRAnalyticServices

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