“Focusing on the right things is something that I do well. Focusing on the right things, in the RIGHT WAY, is a skill I mastered working with Pete Vanderveen! When I joined Eat the Frog Fitness, it was Pete's leadership and support that led to my success. He made sure I was thinking about every situation the right way. Not solely focusing on getting each task complete, but also strategically contributing to the overall success of the Eat the Frog Brand! Pete made sure that my success equaled the company's success. He also guided me by ensuring that the success I experienced at Eat the Frog would also lead to success in all other areas of my life. Pete lifted my positive mindset! He was able to show me that my success was as much for me as it was for Eat the Frog. It is with honor that I recommend Pete Vanderveen!”
About
What is the founders problem?
Many companies with outstanding products or services…
Services
Contributions
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You're facing pushback from stakeholders on new brand performance metrics. How can you win them over?
Brand performance metrics need to go much deeper. For instance, there has to be a brand development voice and tone that is congruent with the culture of the company. There has to be authenticity that delivers value and is systemic inside the company. Far too many brands fake it and the disconnect breeds bad culture and bad marketing. Brand development is all about building trust inside the market for your product or service. That trust needs to come through providing value and being authentic as a brand and value center. Today's marketplace has lost the art of building trust and only thrives on virality. This now becomes a game of trying to exploit the marketplace with flash-in-the-pan tactics and metrics that showcase this.
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