Peggy Prendergast

Join us for our new webinar with Conductor as we explore the most recent organic search traffic benchmarks, trends, and insights for 2024 to elevate your search strategy for maximum impact. https://bit.ly/46i1FI5 #organictraffic #searchtraffic #benchmarks #webinar

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The search landscape is changing fast, and Google’s AI Overviews are set to radically alter how we approach SEO. Our proprietary research highlights key strategies for you to focus on, which include:   * Craft high-quality, user-intent-focused content;   * Leverage long-tail keywords, conversational tone, and structured data/schema  * Augment content with rich media and focus on an optimised user experience. For a comprehensive rundown of our AI Overviews’ recommendations, check out our research and recommendations: https://lnkd.in/gc3VfmCH

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4 tips to attract B2B buyers with programmatic ads: In this article, let’s look at four actionable tips that will enhance your programmatic ad efforts and get you quality B2B leads that convert. Find out more: https://lnkd.in/eVEWPTBy #B2B #programmaticads #B2Bleads #marketing #leads #marketing #technology #martech

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In this Resonate Spotlight, Vlad Opryshko, Head of Product & Marketing at Semrush, highlights how user research helped them launch a new feature for tagging and analyzing social media campaigns — already adopted by 20% of users! Semrush -  the largest suite of tools for marketing professionals is a prime example of how research-driven decisions fuel success in digital marketing and product innovation. 👇 #ResonateSpotlight #UserResearch #ProductInnovation #ProductManagement #UserValidation

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PPC for SaaS brands often isn’t a straight-line path from A to B. Rather, it’s about different campaign types working together, nurturing your audience with education, and serving up various resources that ultimately get them to convert. Here are 12 expert tips to thrive: https://hubs.ly/Q02xqsJp0

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Are you confused by intent data? You're not alone! This article by Scott Gillum explores why B2B marketers get mixed signals and how to leverage your own engagement data for better targeting. Instead of chasing prospects who may not be ready to buy, focus on the content your audience truly values. #b2bmarketing #marketingstrategy #intentdata #engagementdata

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Artificial intelligence (#AI) has become a critical component of business strategy. Companies that leverage AI strategies effectively can unlock new opportunities for growth, streamline operations, and gain a competitive edge. This article explores the key AI strategies businesses can implement to drive success and stay ahead in the age of digital transformation. #ArtificialIntelligence https://lnkd.in/gUvyV7cd

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Tired of the DTC buzz? 🤫 Cut through the noise with data-driven marketing strategies! Christie Ray H.'s article from MarTech gives you 3️⃣ actionable tips to: Identify & remove customer journey barriers 🛑 Optimize your DTC marketing efforts 🚀 Grow with your customers through data automation 📈 Stop feeling lost in the DTC crowd. ➡️ #marketing #marketingdata #dtc #marketingstrategy https://lnkd.in/eKj_CSSx

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Keyword research and compelling descriptions can make all the difference when it comes to SELLING MORE. Check out our blog to uncover key strategies for optimizing your product listings and boosting visibility in search results: ➡ ➡ ➡ https://lnkd.in/gJ8iUT-8 #sitesearch #searchtools #onlinesearch #websearch #searchengine #ecommerce #onlineshopping #shoplocal #sitesearch #webdevelopment #opportunities

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Is your HubSpot database suffering from duplicate contacts? The culprits behind these "evil twins" can vary: ⚠️ Contacts submitting multiple email addresses through your forms ⚠️ Data imports that didn't go as planned ⚠️ Issues with syncing applications ⚠️ And more Thankfully, HubSpot offers an AI-powered solution to swiftly identify duplicate contacts and seamlessly merge them into a single, organized record. Here's how: https://hubs.li/Q02vTRmV0 #HubSpot #DuplicateContacts #DataManagement #Marketing

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Marketing campaigns fall flat when teams can’t adapt to audience feedback in real time. SwarmZero’s AI Agent Swarms integrate Instagram, ZoomInfo, and Semrush to analyze audience sentiment, gather market insights, and refine strategies instantly. Boost engagement, optimize ROI, and deliver campaigns that truly connect—all with real-time automation. #AIagents #MarketingOptimization #RealTimeInsights #AIuseCases #TopAIagents #SwarmZero #MarketingTech

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There's a clear need for more control over how your ads are showing. And programmatic ads can help you with that need. Message us if you want to learn more! https://buff.ly/4c3atDo.

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Choosing the right PPC management agency can be transformative for your business—driving targeted traffic, maximizing ROI, and setting you apart in a competitive digital landscape. But with so many agencies out there, what should you look for to ensure the best fit? 🔗 Check it out: https://lnkd.in/dFHtNqSg #DigitalMarketing #PPC #MarketingTips #BusinessGrowth

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