Pedro Canhenha

Pedro Canhenha

Atlanta, Georgia, United States
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Creative Station

About

I’m a Product Design Professional, with a background in Education, Business…

Articles by Pedro

  • Design Literacy in Organizations
    Jun 16, 2024

    Design Literacy in Organizations

    Design Literacy or the establishment of this discipline, is a designation that has become a typical expression within…

  • Empathy and the Design Process
    Jun 2, 2024

    Empathy and the Design Process

    The topic of empathy has been circling around for quite some time, particularly since it’s one of the pillars of the…

  • Design Processes, Implementation Phases and Creating an MVP
    May 19, 2024

    Design Processes, Implementation Phases and Creating an MVP

    The topic of MVPs recently came about in a discussion with fellow Designers and former co-workers. Our discussion was…

  • Friction in the Design Process
    May 4, 2024

    Friction in the Design Process

    On the heels of an article I wrote in 2021 on the topic of Design as an Influencer versus Design as a Stakeholder…

  • Lessons from working at Startups
    Apr 28, 2024

    Lessons from working at Startups

    It recently dawned on me that in all the articles I have written, I have not yet focused on the topic of working in…

    2 Comments
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Activity

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Experience

  • Freddie Mac Graphic

    Freddie Mac

    Tysons Corner, Virginia, United States

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    Tysons Corner, Virginia, United States

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    Atlanta, Georgia, United States

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    Greater Atlanta Area

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    Atlanta, Georgia, United States

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    Atlanta, Georgia, United States

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    Alpharetta, Georgia, United States

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    Atlanta, Georgia, United States

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    Atlanta, Georgia, United States

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    Atlanta, Georgia, United States

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    Palo Alto, California

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    Woodinville, Washington, United States

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    United States

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    Lisbon, Portugal

Education

  • Creative Station

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    Certificate provided by Apple Training Center, Creative Station, on Adobe InDesign and migrating from QuarkXpress.

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    Certificate provided by Apple Training Center, Creative Station, on Apple Motion.

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    Certificate provided by Apple Training Center, Creative Station, on Apple Final Cut Pro 5.

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    Databases (relational databases, introduction to MySQL, installing SQL server, installing PHPmyAdmin), SQL Language, Listing Data, Inputting information into databases, Authenticating and managing sessions.

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    Dreamweaver and PHP (configuration of remote sites, test servers), Binding and other functions, Server-side Validation, Other PHP functions (sending html emails, headers).

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    Certification in pedagogical skills to be a trainer, in accordance with the definitions laid out in the respective professional profile. Certification provided by Instituto do Emprego e Formacao Profissional (Institute of Employment and Vocational Training), a certifying body under the terms of government decrees 66/94 of 18th November and 26/97 of 18th June.

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    Course focused on Macromedia Director, specifically Lingo programming language.

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    Course focused on scripting language Javascript.

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    Advanced Web Design Degree from Aula do Risco (Advanced Arts School). The core of this program was the understanding of the basis for the creation of interactive products, from a technical viewpoint and also an artistic/conceptual viewpoint.

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    First year of professional Photography course in School of Advanced Arts, ArCo. The course featured classes such as History of Art, History of Photography and Lab work.

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    Post Degree course focused on providing specialty training to graduate degree holders. The course focused specifically in Multimedia and Design. Among the subjects that were part of the course, it included: Educational Training (Learning Psychology, Running Training Sessions/Motivation & Communication, Creativity, Group Dynamics, Defining Operational Objectives, Pedagogical methods and techniques, Planning Training Sessions), Social Cultural Training (Photography and Filmmaking), Scientific…

    Post Degree course focused on providing specialty training to graduate degree holders. The course focused specifically in Multimedia and Design. Among the subjects that were part of the course, it included: Educational Training (Learning Psychology, Running Training Sessions/Motivation & Communication, Creativity, Group Dynamics, Defining Operational Objectives, Pedagogical methods and techniques, Planning Training Sessions), Social Cultural Training (Photography and Filmmaking), Scientific Training (Operating Systems, Software packages such as Quark Xpress, Adobe Photoshop, Adobe Illustrator, Strata Studio Pro, Adobe Premiere, Adobe Director, Adobe Dreamweaver, Deck II, Debabelizer, Sound Edit Pro).

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    Comprised of Operating System (DOS), Windows Environment, Word, Excel and Superbase.

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    4 Year degree in Business Administration, with particular emphasis on Information Technology, Statistics and Macro/Micro-Economics. This degree also focused on showcasing how technology can inform how companies function, people management, accounting and essential law practices. The degree provided in depth development of case studies on actual companies, to understand their operations, approach to the balance of revenue/cost effectiveness and accounting insights.

Licenses & Certifications

Publications

Patents

  • Software-aided consistent analysis of documents

    Issued US20220398273A1

    The present technology pertains to a system for automatic analysis and segregation of documents. The system provides a graphical user interface for receiving inputs pertaining to a first document of a plurality of documents in a document analysis project.

    See patent

  • Fitness equipment display screen with icon

    Issued US USD734360 S1

    The ornamental design that is claimed is shown in solid lines in the drawings. The broken (dashed) lines shown in the figures are included for the purpose of illustrating environmental elements only and form no part of the claimed design.

    Other inventors
    See patent

  • Fitness equipment display screen with icon

    Issued US US D722606 S1

    FIG. 1 is a side perspective view of a fitness equipment display screen with icon; and,

    FIG. 2 is a front view of a fitness equipment display screen with icon of FIG. 1.

    The dash-dash-dash broken lines illustrate environmental structure and form no part of the claimed design. The dash-dot-dash broken lines define the boundaries of the claimed design and form no part thereof.

    Other inventors
    See patent

  • Fitness goal and guidance system US 20140257537 A1

    Issued US US20140257537 A1

    A fitness goal and guidance system and method display a dial to a person exercising. The system and method further display a first indicator on the dial representing a starting time for a multi-session exercise metric goal, a second indicator angularly moving about the axis during the ongoing exercise session based upon on signals indicating ongoing exercise performance by the person exercising, and a third indicator angularly spaced from the first indicator about the axis by a sum of a first…

    A fitness goal and guidance system and method display a dial to a person exercising. The system and method further display a first indicator on the dial representing a starting time for a multi-session exercise metric goal, a second indicator angularly moving about the axis during the ongoing exercise session based upon on signals indicating ongoing exercise performance by the person exercising, and a third indicator angularly spaced from the first indicator about the axis by a sum of a first arc corresponding to a first target exercise metric value for the ongoing exercise session and a second arc corresponding to a cumulation of exercise metric results of exercise sessions preceding the ongoing exercise session since the starting time.

    Other inventors
    See patent

  • Fitness equipment display screen with icon

    Issued US D712,431

    We claim the ornamental design for fitness equipment display screen with icon, as shown and described

    Other inventors
    See patent

  • Portable display device with icon

    Issued US D711920

    The evenly spaced broken lines shown in the figures are included for the purpose of illustrating environmental elements and form no part of the claimed design. The dot-dash broken lines illustrate a display screen and form no part of the claimed design.

    Other inventors
    See patent

Projects

  • Active Inventory Application

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    MA is a software company, who designs, builds and delivers supply chain, omnichannel and inventory software. This company has been around since 1990, and in more recent years has experienced dramatic transformations in their product delivery and strategy. This engagement, and particularly this application resulted from the perception of the following problem: there wasn’t an immediately perceptible and available application that gave insight, in a holistic way, to all aspects of inventory…

    MA is a software company, who designs, builds and delivers supply chain, omnichannel and inventory software. This company has been around since 1990, and in more recent years has experienced dramatic transformations in their product delivery and strategy. This engagement, and particularly this application resulted from the perception of the following problem: there wasn’t an immediately perceptible and available application that gave insight, in a holistic way, to all aspects of inventory strategy. The goal of this application, is to empower its users to gain insight, information on service levels, increase sales cycles, and other relevant key metrics, which allow for far more effective strategies in Inventory Strategy (while also improving communication between the different key stakeholders of this ecosystem).

    See project

  • Healthcare App - Curandus

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    The product experience was specifically built around an IOS ecosystem. As part of the product definition and experience, I sought out statistics in regards of a convergence of demographics and what devices these groups tend to gravitate towards. The experience also went beyond just the concept of building a product specifically for hospital care, but also pre-hospital care and post hospital care and treatment. The concept for this application revolves around building an app that functions as an…

    The product experience was specifically built around an IOS ecosystem. As part of the product definition and experience, I sought out statistics in regards of a convergence of demographics and what devices these groups tend to gravitate towards. The experience also went beyond just the concept of building a product specifically for hospital care, but also pre-hospital care and post hospital care and treatment. The concept for this application revolves around building an app that functions as an all encompassing application which centralizes all the needs felt from by patients, and through which they can easily access information about their physicians, scheduling appointments, checking on refills, get information on preventative care, and list goes on. The goal was to create an introduction to what this application can potentially be, with a focus on personalization and onboarding efforts. The product was also built around the concept of a global audience. 3 day project.

    See project

  • Travel App - IOS Platform Experience

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    The concept for this project revolved around the development of the experience for a travel booking application, specifically focused on the Flight product. . The responsibility for the delineation of the process, tasks and artifacts produced, lied with the UX professional. The product experience was specifically built around an IOS ecosystem. The flow was streamlined specifically for a success scenario, and excluded at this point, skeleton and loading screens, incomplete, error and partial…

    The concept for this project revolved around the development of the experience for a travel booking application, specifically focused on the Flight product. . The responsibility for the delineation of the process, tasks and artifacts produced, lied with the UX professional. The product experience was specifically built around an IOS ecosystem. The flow was streamlined specifically for a success scenario, and excluded at this point, skeleton and loading screens, incomplete, error and partial scenarios. Also the forms presented, only showcased default states, excluding focus and feedback states. This exercise should also be done in roughly 1 day.

    See project

  • Streaming Media App Concept

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    The concept for this article is to exemplify the definition of a streamlined UX process for the redesign of a digital application, more specifically a streaming digital application. This can provide context into the commencement of a lean UX process.

    See project

  • Theming White Label Platform

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    Part of the redesign effort of the Bridge2Solutions travel platform, involved considering crucial factors (and requirements) surrounding theming capabilities and localization. Theming focused specifically in the capability clients have to alter the UI to a certain extent, in order to satisfy their branding needs. For that matter a microsite was put in place that explains the concept of theming, what curated packages have been put in place, and what specific components in the product can be…

    Part of the redesign effort of the Bridge2Solutions travel platform, involved considering crucial factors (and requirements) surrounding theming capabilities and localization. Theming focused specifically in the capability clients have to alter the UI to a certain extent, in order to satisfy their branding needs. For that matter a microsite was put in place that explains the concept of theming, what curated packages have been put in place, and what specific components in the product can be effectively altered. Localization was another important variable when creating the strategy for the UI implementation and definition - from aspects such as string length, readability, currency representation, all these factors were weighed and balanced. This case study showcases the final concepts for these products, as well as the result of workshops, alongside considerations for different languages and how that impacted the product rendering.

  • DocSnap

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    docsnap is a healthcare application allowing for a better integration of information between medical providers, patients and healthcare facilities. The goal for this project included the creation of a new web presence (responsive), and building infographics representative of how the application works and what type of solution it provides. I was responsible for the Interaction Design, Art Direction, Infographics, Illustration, Script and early storyboards. My colleague Nino Kapetanovic was…

    docsnap is a healthcare application allowing for a better integration of information between medical providers, patients and healthcare facilities. The goal for this project included the creation of a new web presence (responsive), and building infographics representative of how the application works and what type of solution it provides. I was responsible for the Interaction Design, Art Direction, Infographics, Illustration, Script and early storyboards. My colleague Nino Kapetanovic was responsible for the final storyboard and motion graphics. The ultimate goal for this project was an expansion of the brand’s awareness in the healthcare world. As this startup solidifies itself on the market, and its distinct solution, it’s important that the web and motion presence amplify those concepts.

    Other creators
    See project

  • Hotel Reservation Product

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    Part of the redesign of the TST suite of products includes the main hotel flow, from search through results and details.

    Other creators
    See project

  • Car Rental Product

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    Another component of the redesign effort currently taking place across the suite of products at TST, includes the main search page for each product. This follows the visual language created for the suite of products within TST booking suite products.

    Other creators
    See project

  • Cruise Reservation Product

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    Redesign of a white label Cruise Reservation/Booking engine, with mobile first considerations in place.

    Other creators
    See project

  • Hotels Promotional Pages

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    These promotional pages aim to highlight specific destinations, but also enable the traveling widget from TST.

    Other creators
    See project

  • Agent Subsites

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    Creation of Interactive Product for Travel Agents to promote destinations and themselves in a clean and intuitive way. The goal is to capitalize on the network of available travel agents.

    See project

  • GlobalMeet Desktop App - Help Feature

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    Developing the Help Feature within GlobalMeet's desktop application.

    See project

  • GlobalMeet - MyControls Feature

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    Defining the Information Architecture, user experience, interaction flows and visual layouts.

    See project

  • Preva Rewards

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    Creation of Rewards system for Precor, specifically the creation of badges and mission cards to reward the user for the number of workouts accomplished.

    See project

  • Precor App P80

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    Creation of dashboard interface for Precor, tracking the fitness goals of all users. This interface is a component of a personalized fitness experience that crosses to different platforms, such as mobile and desktop.

    See project

  • Precor Personalization Case Study

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    This case study showcases the process by which Precor evolved the language of their touchscreen application to something that contemplated mobile applications and setting goals. The project also showcases the establishment of a gaming structure. My roles in this redesign effort included: user research, competitive analysis, product research, conducting user testing, information architecture, prototyping, visual design, product guideline structuring, review of builds and development. This…

    This case study showcases the process by which Precor evolved the language of their touchscreen application to something that contemplated mobile applications and setting goals. The project also showcases the establishment of a gaming structure. My roles in this redesign effort included: user research, competitive analysis, product research, conducting user testing, information architecture, prototyping, visual design, product guideline structuring, review of builds and development. This application was more than a product improvement - it was a new business model for Precor. It represents a holistic way of looking at fitness - from the gym context, to every day life, in a single coherent ecosystem. This application engages with users in a compelling way, specifically addressing goals established, and biometrics that are established and defined by the user. Stories of personalization, gamification and ultimately user retention come into play in this product. The results are quantifiable in terms of both volume of sales, but also in the patented technologies that came from it.

    See project

Honors & Awards

  • App Design Served

    Behance

    Feature definition for meeting settings and account setup for GlobalMeet. This feature has been highlighted by Behance curated website, App Design Served.

  • AIGA - Highlight

    AIGA

    The work I developed for Precor - definition of rewards program, visuals - has been highlighted by AIGA.

  • Articles/Tutorials/Illustrations in the Design Publication Photoshop Projects.

    Photoshop Projects

    A series of illustrations and tutorials that I devised and wrote were published throughout the years in the magazine Photoshop Projects. These started in 2010 and ran through 2013.

  • Website JoaoPedroCanhenha.com published in the Book "Web Design Index Vol.8".

    Pepin Press publishing house

    My official portfolio was selected as one of the best interactive products to be released in 2008. My role included the Information Architecture, Visual Design and Front End development of the product.

  • Websites Claud and Goncalo Varanda published in the Book "Web Design Index By Content Vol3."

    Pepin Press publishing house

    The websites for artists Claud and Goncalo Varanda were published in the yearly collection of best interactive products by publishing house Pepin Press. My work included Information Architecture, Visual Design and Front End Development.

Languages

  • English

    Native or bilingual proficiency

  • Portuguese

    Native or bilingual proficiency

  • French

    Full professional proficiency

  • Spanish

    Full professional proficiency

  • German

    Professional working proficiency

Organizations

  • Invision

    Design Leadership Forum Member

    - Present

    The mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

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