Paul Molinari

🔧 Retool your #IndustrialMarketing and #IndustrialSales strategies with The ChangeOver Podcast! 📈 Tap into our decades of B2B expertise and client successes. Get practical advice on true Lead gen, smart applications of #AI, and more. . Learn more about the show and watch episode 1 now 👇🏼 #WeidertGroup #B2BStrategy #TheChangeOverPodcast https://lnkd.in/gJKTqwyw

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Hear ARF President & CEO Scott McDonald discuss the evolution of attention measurement in marketing in this recent episode of the Martech Podcast: https://ow.ly/Wqtn50SXVit #advertising #advertisingresearch #attentionmetrics #marketing #marketingresearch #attentionmeasurement

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Candace H., Director of Marketing at Praxis Spinal Cord Institute, spoke on the panel "Cross-Channel Marketing Strategy." 🎤 Top tips from Candace: If you don't have a brand guideline, invest your resources to build one... If your posts aren't resonating and have low engagement (e.g. 1-2 likes), then pivot. What insights did you gather from Candace? Share in the comments. Let's keep the conversation going! 🚀 ⁠#cdmsummit #educateelevateempower #canadiandigitalmarketingsummit #digitalmarketing #marketingconference #surrey #surreybc #marketingstrategy

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In this article, Jim Kraus, President of Buyer Persona Institute, shares his insights on rethinking buyer personas for modern marketing success. 🌟 Jim gets into the limitations of traditional, demographic-based buyer personas and reveals the power of decision-based personas that focus on understanding the actual buying decisions of your target audience. 🎯 He breaks down the five key components of decision-based buyer personas:  1️⃣ Priority initiatives  2️⃣ Success factors  3️⃣ Perceived barriers  4️⃣ Decision criteria  5️⃣ Buyer's journey Jim also shares practical advice on gathering insights for modern buyer personas. 🗣️ Check out the full article and start rethinking your approach to buyer personas today! https://lnkd.in/eXkZpiMp #BuyerPersonas #ModernMarketing #MarketingInsights #CMO #MarketingStrategy

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We created a great #infographic for reference when building a marketing conversation funnel. The diagram breaks down the various stages of the funnel along with the corresponding actions and transitions needed to nurture a #lead into a #customer. Click here to learn more: https://lnkd.in/eYEnXKCG For help with your marketing, contact: [email protected] #Marketing #MarketingFunnel #CustomerJourney #BuyerJourney #LeadConversion #BusinessGrowth #MarketingInfographic #SalesFunnel

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🚀 Unlock Your Business Potential with Effective Market Research! 📊 Success goes beyond a great idea—understanding your target audience is key. Dive into SCORE Cleveland's latest article on market research to learn how it can help tailor your offerings, anticipate trends, and outpace the competition. Explore practical tips on defining your audience, refining your Unique Selling Proposition (USP), and keeping an eye on competitors. Discover tools and strategies to make market research an ongoing asset for your business. Don’t miss out—read the full article now and take your business to the next level! 🔗 Read the article: https://lnkd.in/gdkbbqkg #MarketResearch #BusinessGrowth #SCORECleveland #Entrepreneurship #CustomerInsights #USP #CompetitiveAnalysis #SmallBusiness #BusinessStrategy

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🚀 Unlocking the ROI of Business Books 📚💡 Ever wondered what publishing a business book could do for your brand and bottom line? In today’s episode of Leveraging Thought Leadership, Peter Winick and co-host Bill Sherman dive deep into this topic with an all-star panel: A.J. Marsden, Ph.D., Josh Bernoff, Marissa Eigenbrood, Alison Schwartz, and Naren Aryal. 🌟 #ThoughtLeadership #BusinessBooks #ROI #PublishingSuccess #AuthorInsights #Leadership #Growth We're unveiling fresh data from hundreds of authors, sharing insights on publishing expenses, models (Traditional, Hybrid, Self-Publishing), and the real impact these books have on their businesses. From sales figures to leveraging your book as a platform for bigger opportunities, we explore it all. Key questions answered: ✨ What’s the true ROI of a business book? ✨ How do publishing models affect success? ✨ Where’s the real value—book sales or beyond? Find the podcast on all major platforms. 🔍 Curious to discover more? A detailed white paper is dropping in September! Want to be the first to get it? Email [email protected] to secure your copy. Don’t miss out on these game-changing insights! https://lnkd.in/eMhy9T6t

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This podcast episode is all about recognizing how far you've come - you are breaking free. Take a listen: https://lnkd.in/eetd5ipr #MarketingEngine #DigitalMarketing #IdentityBasedStrategy #DefineYourStory #MakeItMatter #Strategy #BusinessStrategy #StrategicPlanning #UserExperience #Marketing #MarketingToolkit #MarketingStrategy #ContentMarketing #ContentManagement #SocialMediaManagement #SmallBusiness #ClientManagement #ContentStrategy #GraphicDesign #WomenInMarketing #TheMarketingEngine #EmailMarketing #BrandStrategy #MarketingPlan #BrandStrategist #FemaleFounders

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Just as the seasons change, so too should your #SEOStrategy. 🍂🍁 Learn how developing a #SeasonalSEO strategy for fall search trends can help you engage your audience and boost sales! Macey Boelk breaks down all the details in our new blog. https://bit.ly/3AHXhGk #AMAChicago #Marketing

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All too often, ABM becomes a bolt-on strategy reserved for a handful of accounts, and which doesn’t have any clear connection with broader business strategy. In this episode of the #B2BMarketingPodcast, Robert Norum, our Propolis Expert for ABM & Demand Strategy, outlines a new vision for ABM, using his full-stack model. This model shows you how to use ABM as your entire GTM market strategy, and how to ensure you’re investing your time and resources in the most effective way possible. If you want to hear more from Robert about aligning sales and marketing in particular, check out this exclusive Propolis on-demand session here: https://okt.to/Ipm0K1 https://okt.to/HbMqt7

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Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Check out this article by Martech - https://loom.ly/3ypSK4o If this was helpful? 👍 Like 📎 Share and ➡️ Follow MarTech Pulse for the latest insights in marketing automation and strategy. #MarketingAutomation #ABM #MarketingStrategy

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Before we dive into the depths of market research and solution validation, let's lay a sturdy foundation by discussing the power of customer personas. Read more 👉 https://lttr.ai/AUfP5 #SolutionValidation #MarketResearch #BrandIdentity #BrandStrategy #TargetAudience #BrandDevelopment

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📈 Prioritization breeds impact.   Still, Jennifer Ross, Executive Director and Fractional CMO in 2X's Strategy and Consulting practice, understands that this can be a tough conversation for marketing and revenue leaders alike—especially when certain GTM strategies must be set aside due to a lack of resources.    In this episode of Grow with GrowTal, Jennifer sits down with Bryan Karas to explain why prioritization is crucial to growth and how 2X's approach to marketing operating model redesign holds the key to impactful, scalable marketing resource allocation. 🎙️ Listen to the full episode: https://lnkd.in/gBZ3G5YZ 👉🏼 Podchaser link: https://lnkd.in/g2XS4Ek4

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A/B testing helps marketers clarify which elements of their emails are effective and resonate with clients. Factors to test include subject lines, time or day of the week, call to action, and design. https://lnkd.in/g9ggGtQw

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