Paul Gruensfelder

"Is the social media landscape shifting? 🧐 Recent trends suggest marketers are re-evaluating their advertising strategies. Investments on platforms like X and Facebook are declining, while TikTok and Snapchat are seeing a surge in ad spend. What does this mean for your brand? It's time to reassess your target audience and consider where they're spending the most time online. Are you missing out on opportunities to connect with a younger demographic on platforms like TikTok and Snapchat? Let's discuss. What are your thoughts on this shift in social media advertising? #SocialMediaMarketing #AdvertisingTrends #TikTok #Snapchat #X #Facebook"

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Navigating the rules of OTC healthcare marketing can be complex—but it’s crucial! We dive into the dos and don'ts of reaching patients effectively and legally. From understanding prescription vs. OTC regulations to mastering content for healthcare professionals, learn the insider strategies with Jesse Gosse, founder of Medical Digitals. 💡 #HealthcareMarketing #OTCMarketing #PatientEngagement #SEO 𝓕𝓾𝓵𝓵 𝓿𝓲𝓭𝓮𝓸 𝓫𝓮𝓵𝓸𝔀 ⬇

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3rd party audiences can vastly improve your media effectiveness in healthcare.... ...especially because you can feed them directly into Meta where the user gets an Instant Lead Form and you can qualify patients immediately. Let's use dental for example: -So who are you targeting? People with insurance that's going to cover most of their bill. For dentistry, that means you want people with Blue Cross Blue Shield PPO health insurance (the default for federal government employees), because it's unique in covering the majority of dental costs. And then you can start drilling into geographic targeting by geofencing federal buildings or your local offices with BCBS employees. If you really want to microtarget you can even improve the relevance of all the above by adding keyword-contextual targeting for users who searched for relevant keywords like "dental implant" or denture-related keywords. This doesn't just apply to DSOs, we've seen effectiveness in other verticals. Attend our summit Scaling Up in October where all the media wizards will share their secrets. #healthcaremarketing #AmericaneedsaThirdParty

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✨ Healthcare SEO: Essential Trends and Strategies for 2025 ✨ Search engine optimization (SEO) strategies for healthcare providers evolve rapidly. As we enter 2025, understanding emerging SEO trends is crucial for maintaining visibility and attracting new patients. Let’s explore how you can integrate some of the top trends into your SEO marketing strategies in the coming year: 💫 A high-ranking local search result can give your practice a competitive edge. Optimize for AI-driven search results by tailoring your content for regional health-related queries and providing content that answers patient questions in conversational and contextually rich ways. 💻 Core algorithm changes have created an increased focus on user experience. Healthcare practitioners must prioritize user-friendly online experiences, and creating content that includes expertise indicators, authority signals, and trustworthiness factors. 🗺️ Local SEO best practices will be the key to greater visibility and enhanced lead generation in 2025. Optimize your local content develop and leverage your Google Business Profile to create a competitive edge for your practice. ⚙️ Evolving search engine standards means that it’s time to assess your website, core web vitals, and data structure to ensure an ideal user experience and improve your search rankings. 📝Leverage your content to improve your search results. Focus on providing high quality, personalized and accessible content tailored to meet the needs and expectations of your ideal clients. 👨‍💻 Improve your clients’ online experience with your practice by investing in navigation enhancement and conversion optimization updates. 📊 Leading healthcare practitioners should leverage tools like AI-driven analytics and patient-centric metrics to analyze the success of their SEO marketing strategies. By integrating emerging SEO trends and strategies in 2025, Healthcare practitioners can create a seamless client experience that is personal, accessible, and truly patient-centric. Discover more tips and tools that enhance your healthcare SEO strategies at https://bit.ly/4gnKnx5

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In January, many healthcare marketers will wake up to find that Meta started blocking conversion data. Without a HIPAA-compliant data solution in place, those marketers won’t have any response. Fortunately, we’ve been helping our clients build and manage systems that give them control of their marketing data and the ability to react to changes like these for years. In fact, years before the infamous OCR bulletin of 2022. We also know how to drive advertising performance across channels in a compliant way using those same systems. Whether the change is regulatory or at the whim of your advertising platforms, you need control of your data so you can respond, and keep driving value through your marketing. We give our clients control of their marketing data, and the ability to drive performance, by leveraging our expertise, and a host of different platforms, many of which you probably already own. All while maintaining compliance.

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There are strategic ways to get the most out of your ppc campaigns for your multi location healthcare operation to drive revenue. #ppc #paidsearch #digitalstrategies #growthstrategy

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In today’s speedy-paced virtual world, the healthcare enterprise isn’t always exempt from the developing need for effective digital medical advertising agencies for healthcare. With extra professionals and patients moving online, healthcare businesses must reach their audience through the right platforms. This is where the top digital medical advertising companies come into play. These businesses have the know-how to design targeted campaigns that meet enterprise standards and regulatory necessities, ensuring compliance and effectiveness. By participating with specialized companies, healthcare specialists can recognize patient care even as their brand grows online. 👉Follow me ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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10 Examples of Native Healthcare Ads and landers. There are 5 DTC and 5 HCP here.

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Digital advertising has become an essential component of any healthcare marketing strategy. With the right approach, it can significantly boost patient acquisition, brand awareness, and overall growth. However, maximizing your return on investment (ROI) requires a strategic understanding of various digital platforms and how to utilize them effectively. #HealthcareMarketing #Healthtech #SEO #SEM #ROI #HealthcareStartups

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The best marketing delivers on the promise it makes. Internally: in how you turn the interested people into patients And externally: in your ability to provide the solutions to your customers/patients. Bonus points for exceptional service, processes, attitude & outcomes. #marketing #patientvisits #DTC #patientacquisition #healthconsumers #healthcaremarketing

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🏥 Medical practice marketers 🏥 Local SEO should be driving new patients into your waiting room on a regular basis. Check out these Google Business Profile results for one of our medical clients year over year... Q1 2024 vs Q1 2023: ↗️ Profile Views Up 167.4% ↗️ Profile Interactions up 87.8% ↗️ Phone Calls Up 84.5% ↗️ Direction Requests Up 39.4% ↗️ Website Clicks Up 126.3% If you need help putting together a strategy that will get you in front of new patients and actually get them to pick up the phone to schedule a consult, send me a message.

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