Paul do Forno

Paul do Forno

Columbus, Ohio Metropolitan Area
17K followers 500+ connections

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About

Paul is a Managing Director at Deloitte Digital, where he leads the Commerce Practice and…

Contributions

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Activity

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Experience

  • Deloitte Digital Graphic

    Deloitte Digital

    Columbus, Ohio Area

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    Columbus, Ohio, United States

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    Greater Chicago Area

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    Greater Chicago Area

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    Greater Chicago Area

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    columb

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    Columbus, Ohio Area

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    Columbus, Ohio Area

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    Greater Chicago Area

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    Toronto, Canada Area

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    Ottawa, Canada Area

Education

  • University of Waterloo Graphic

    University of Waterloo

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    Activities and Societies: Business Club, Entrepeneur's Club, Varsity Soccer

    My program was a Five year year round School and Co-op program.
    Attended St. Jeromes College while at University of Waterloo.

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    Activities and Societies: I was enrolled at St. Jerome's as part of Univeristy of Waterloo

    2019 Lifetime Alumni Achievement Award

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    High School

Volunteer Experience

  • Catholic Social Services of Columbus Graphic

    Director Board of Directors

    Catholic Social Services of Columbus

    - Present 6 years 3 months

    Poverty Alleviation

    Chair of the technology committee, Executive committee

  • PALCUS (Portuguese American Leadership Council of the United States) Graphic

    Board Of Directors

    PALCUS (Portuguese American Leadership Council of the United States)

    - 7 years 2 months

    Civil Rights and Social Action

    Board Member Starting in 2018.
    Treasurer
    Chair of the Marketing and Technology Committee

  • National Retail Federation Graphic

    Associate Members Council

    National Retail Federation

    - 5 years 1 month

    I was selected by NRF to represent the Partner community to provide feedback and guidance to the NRF.

  • i.c.stars Graphic

    Marketing Committee

    i.c.stars

    - 2 years 1 month

    Economic Empowerment

    Part of the Marketing Committee to help bring opportunities for youth that want to take have careers in technology and marketing areas.

Publications

  • Busting B2B Commerce Myths That Cause Resistance From Sales Teams

    Manufacturer Business Technology

    B2B buyers’ growing expectations for the fast and convenient service they get in their personal lives are putting major pressure on salespeople to keep up with demand. According to Salesforce research, 80 percent of business buyers expect B2B companies to respond and interact with them in real time. With customers on the line, businesses need new ways to create a faster and more streamlined process for buyers to purchase. That’s where self-service technology comes in.

    Other authors
    See publication

  • Three ingredients to a great commerce strategy

    Adobe Digital Marketing Blog

    The Ingredients of a Great Commerce Strategy

    Activate a customer-centric commerce experience that enhances how they interact with your brand. For instance, many brands now offer checkout counter customers the option of receiving an email receipt instead of paper. Too simple? Yes and that’s what customers want.
    Business transformation needs to encompass required deliverables such as website design, CRM and engagement funnels. Then provide the flexibility of broad scale transformation…

    The Ingredients of a Great Commerce Strategy

    Activate a customer-centric commerce experience that enhances how they interact with your brand. For instance, many brands now offer checkout counter customers the option of receiving an email receipt instead of paper. Too simple? Yes and that’s what customers want.
    Business transformation needs to encompass required deliverables such as website design, CRM and engagement funnels. Then provide the flexibility of broad scale transformation while being agile enough to deliver more interactive technology both online and inside the store. We mix that methodology by offering our client partners an agile approach to respond to the changing needs and shopping preferences of customers.
    Create a powerful customer experience by implementing hard-wired analytics. For example, tracking what customers buy into a metric-driven database allows us to pinpoint products and services they may buy in the future and develop marketing campaigns to support their needs.

    See publication

  • How To Sell To The Generation That Has Grown Up With Touch Technology

    Forbes

    The generation currently edging towards the 20-year-old mark has, in the minds of marketers, generally been tacked on to the back-end of the “Millennials." But not only is this demographic swath bigger than the Millennial one (27% of the population is now 19 or under vs. 20% aged 20-35, according to the U.S. Census Bureau, 2012), it has radically different expectations of how e-tailers should interact with them as consumers. This is Generation Touch, and they represent a big, but potentially…

    The generation currently edging towards the 20-year-old mark has, in the minds of marketers, generally been tacked on to the back-end of the “Millennials." But not only is this demographic swath bigger than the Millennial one (27% of the population is now 19 or under vs. 20% aged 20-35, according to the U.S. Census Bureau, 2012), it has radically different expectations of how e-tailers should interact with them as consumers. This is Generation Touch, and they represent a big, but potentially rewarding, challenge for vendors vying for their dollars....

    See publication

  • E-Commerce, M-Commerce, Omnichannel Commerce — Regardless of the Spelling, It’s All About the C-u-s-t-o-m-e-r

    Razorfish 5

    Customer-centered omnichannel commerce can help you increase revenues and lower costs by offering better value to your most-profitable customer segments. However, doing this right is a lot of work. We explore the good, the bad and the ugly of customer-centered commerce.

    Other authors
    See publication

Honors & Awards

  • University of Waterloo / St. Jerome's Lifetime Alumni Achievement Award

    University of Waterloo / St. Jerome's

    About the Fr. Norm Choate, C.R., Lifetime Achievement Award
    Named for Fr. Norm Choate, C.R., a Past President of St. Jerome's University, this award is presented annually to an alumnus/a who has demonstrated extraordinary accomplishment in his or her professional life. This prestigious award represents the highest level of recognition we can give our alumni.

Languages

  • English

    Native or bilingual proficiency

  • Portuguese

    Native or bilingual proficiency

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