Patrick Stox

Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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Here's your crash course in Matched Market Testing, from VP, Data Intelligence, Scott Zakrajsek.

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Worried about how Google's AI Overviews (formerly SGE) might impact your brand's SEO? Don't be, iPullRank's Garrett Sussman is here to help. In this incredible guide, Garrett breaks down what AI Overviews mean for marketers and the future of SEO, as well as how your brand can prepare (and potentially optimize) for Google AI Overviews👇 📝 Read here: https://lnkd.in/gdS24Y9n

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EXPOSED: The Silent Drain on Your App Marketing Budget Most mobile marketers obsess over CPI and ROAS, but there's a critical threat lurking beneath the surface: SDK spoofing. What you need to know: - SDK spoofing simulates real app installs and user activities - Your marketing decisions are based on compromised data - Real user acquisition suffers as budgets go to waste The reality? This isn't just another fraud type. It's a sophisticated attack that's costing the industry millions. At Apptrove, we're changing this narrative. Our enterprise-grade solution: → Detects fraudulent patterns in real-time → Provides actionable intelligence → Protects your marketing investment → Ensures your budget reaches real users Think your campaigns are immune? The data might surprise you. Interested in a fraud exposure analysis for your app? Let's talk. #MobileMarketing #AppGrowth #MarTech #DigitalMarketing #FraudPrevention #Apptrove #AppSuccess

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Ever wonder how CRO agencies claim "We generated $4 million in additional revenue"? Let's demystify these eye-catching numbers. - Revenue per session is the key metric—not flashy totals. This granular approach gives a true picture of impact. - A seemingly small $0.23 increase per user can translate to $23,000 more monthly revenue for a site with 100,000 sessions. - Market fluctuations make perfect calculations impossible. Conversion rates and AOV can vary daily, weekly, and monthly. - Averages are used to account for these variations, providing a more stable and reliable measure of impact. - Real CRO success is measured in consistent, granular lifts over time, not just one-time spikes. Understanding these nuances is crucial for interpreting CRO results accurately. It's not just about big numbers, but sustainable, measurable improvements. #CROReality #EcommerceMetrics #DigitalAdvertising #CRO

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How did Ahrefs build the most popular YouTube channel in the SEO niche? 🔥 Catch Sam Oh, VP of marketing at Ahrefs, onstage this October at Ahrefs Evolve where he’ll: 👉 Break down the key stages of B2B YouTube growth 👉 Reveal how to leverage SEO to accelerate channel growth

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🎉 Calling all Agencies - ALERT! 🚨 The Dokin connector for Looker has landed! 🌟 Now you can stream the freshest data directly from hotspots like Adjust, TikTok, Google Ads, etc., straight into Looker's dynamic dashboards. 📊 Keep your finger on the pulse of your agency’s performance – all in real-time, all atop your dashboards. Ready for the scoop on how to transform your client reporting? Interested in learning more? 📧 DM: Virginie Cazol Jacopo Proietti #marketingagency #etl #looker #datavisualization #marketingdashboard

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SaaS marketers, if you’re chasing page one rankings for “best [KW] software,” check this out. We looked at GA4 data across 70+ “best [KW] software” pages and found the highest performers all had 3 key features: 1. They all have a "What is [blank]?” section, but keep it brief. 2. They all include "Best for [blank]" TOCs. Helps users find products faster. 3. They all have simple, encompassing UX: Large fonts and less white space (including the sidebar) make the content easy to read. The benchmark data for the highest performers? An average engagement time of 1:05, and an average pages/visit of 1.29.

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Marketing Operations Pro Tip: Power up your VLOOKUPs to save time and frustration! Before the final list import file, MOPs folks and marketers oftentimes find themselves wrestling data across multiple spreadsheets so here are some pro tips to power up your VLOOKUPs: 1. Defining Results More often than not we want to know whether or not the people (the email address) on our current spreadsheet, are on other spreadsheets. The classic VLOOKUP scenario but by using the combination of IF (ISNA) and a VLOOKUP give you the ability to easily run a pass/fail test. In layman's terms, we can say if this person is NOT found (error) give me this unique custom text (e.g. 'not found) but if they ARE found (no error) give me a different unique custom text (e.g. 'found'). Furthermore, if you make error = '1' and no error = '0', you can easily count how many matches were found simply by counting the column. EX: IF(ISNA(…), "text_if_error", "text_if_no_error") 2. Handling Returned Errors Just looking for a cleaner way to handle errors produced by your VLOOKUP? Add the IFERROR function before your VLOOKUP! If you'd like to replace the standard error returned (N/A) with custom text, you can type any text you want in the 2nd argument (value_if_error) (e.g. 'Unable to Find'). If you want to leave the value returned BLANK, just use "". EX: IFERROR(VLOOKUP(…),"Unable to Find") OR IFERROR(VLOOKUP(…),"") #data #datanalysis #microsoftexcel #excel #vlookup #datamanagement #marketingoperations #marketingops #mops #marketingautomation #listimport #listcleaning #listmanagement #datacleanliness #marketing

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Are your surveys mobile-friendly? It’s not just Google that cares about mobile optimization, but survey respondents too! Here are 5 ways to make your survey mobile-friendly: 1️⃣ Add only one vertical column for multiple-choice questions A vertical column ensures the text doesn’t get wrapped in weird ways (making it hard to read and answer). Instead, the choices will be displayed as you initially intended. 2️⃣ Limit the number of open-ended questions Typing on smartphones’ small keyboards allows for errors. So limit the number of open-ended questions without disrupting the survey’s balance. 3️⃣ Limit the amount of photos and videos Videos can take more time to load on mobiles, especially as most users use mobile data (which is - shockingly - slower than Ethernet or Wi-fi). Be cautious when adding multimedia to your surveys, as a slow-loading video can result in an abandoned, uncompleted survey. 4️⃣ Use small logos and progression bars The top of the page is precious screen real estate. Make sure your logo and progression bar are small enough to not take up much space. 5️⃣ Keep it short Most respondents who use smartphones will probably be on the go. Keep your survey short to maximize the competition rate. Keeping surveys short is also a generally good idea. What else would you add to this list? #MobileOptimization #Survey #MarketResearch #Brainactive #Brainy

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Many marketers have likely noticed the significant impact of AI Overviews on organic search performance and click-through rates. 🤔 If you're eager to know more about the subject, join industry thought leaders Michael King (iPullRank), Kevin Indig (Reddit, Inc.), and Eli Schwartz (Product Led SEO) as they share expert insights on the subject. 😉 Hosted by Nitin Manchanda (Botpresso), this snippet provides actionable strategies for adapting your SEO approach to the AIO era.  🤖 Watch the full video from our recent virtual event, "Reshaping SEO in the AI Overview (AIO) Era", co-sponsored by SEOvigil and SE Ranking: https://shorturl.at/Fxz9A #AIinSEO #OrganicCTR #SearchEngineOptimization #SEOWebinars #DigitalMarketing

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Tired of juggling affiliate programs without seeing results? Meet Aff.tech – high-performance affiliate platform that puts you in control. Aff.tech delivers real-time data and precision tools that push affiliate marketing to a whole new level. Decide faster, grow smarter, and own the affiliate game. 👥 Catch the Aff.tech team at SiGMA World Malta to see what high-performance affiliate marketing looks like. 📍 Booth 2163 #AffiliateMarketing #iGaming #AffiliatePlatform

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Boost your SEM strategy with these key tactics! 🚀 Learn how to: ✨ Use Brand Bidding to capture competitor traffic 🔑 Optimize with Dynamic Keyword Insertion (DKI) 📊 Target high-value customers with Custom Affinity Audiences 🔗 Integrate Search & Display for maximum impact Read our blog for insights and tips to outpace your competitors! 👉 https://lnkd.in/dCc-EFeU

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Don’t Let Missing Metrics Haunt Your BFCM—Get Data-Ready Now! As BFCM looms, missing key metrics could lead to haunting surprises. But imagine: You’ve prepped all year, only to be haunted by stockouts, missed opportunities, and one-time buyers. Sound familiar? Here are the top 4 nightmares brands encounter: → Inventory Stockouts: High demand can lead to sold-out products, forcing brands to shift focus to less popular items. → Low-Quality Customer Acquisition: Pushing alternate products often attracts one-time buyers instead of loyal customers. → Underperforming Campaigns: Campaigns focused on these items fail to attract high-value customers, leaving inventory unsold. → Excess Inventory: Unconverted stock accumulates, tying up capital and limiting future growth. Each challenge fuels the next. Let’s make sure you’re fully prepared for BFCM! Book a free strategy session to ensure nothing is overlooked. https://lnkd.in/di-u3itx #halloween #bfcm #dataanalytics

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