Pat Oldenburg

Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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Intent data only gets you so far. You still need to know *who* exactly is giving you the signal. Our new Bring Your Own Intent signal makes sure reps have enough info to take action on their intent data from Demandbase and 6sense. It combines your existing intent data with UserGems' people signals. That way, you can identify the right contacts within each account and craft the perfect outbound message.

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The average enterprise GTM tech stack has 23 core technologies. Woah… If you work in sales, you’re likely all too familiar with the challenges of managing an ever-growing tech stack. The issue is that adding more tools to your tech stack doesn’t automatically equate to getting more done. 66% of sales reps feel like they’re drowning in technology. How do we give our teams less and allow them to do more? The solution, as we see it, is a fairly simple one: Transfer as many different facets of a specific workflow, like prospecting, over to AI. GTM Partners just dropped a comprehensive ROI study, based on an analysis of G2 customer reviews and conversations with real Regie.ai customers. If you are looking for a deeper understanding of how to apply AI to solve business-critical challenges and expected results from doing it, this guide is your, well, guide.

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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Looking to transform your ABM strategy & maximize ROI? See how G2 Buyer Intent Data + Factors.ai can help! Their latest eBook breaks down how intent signals boost pipeline velocity & increase win rates. Link below to check out the full report. 🗓️ But don't stop there—join our upcoming webinar next week with Factors.ai & Upflow to see these insights in action! RSVP here: https://lnkd.in/eKDhN_qp

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Revenue Leaders: Hear how one Revcast customer discovered they were OVERPAYING RAMPING REPS. They discovered this after loading their data into Revcast, which surfaced those (and more) insights for them. #revops #revenue #salesleadership #salesmanagement #cro #chiefrevenueofficer https://lnkd.in/enHXKYGp

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Most marketers don’t know this... The secret to channel marketing success? It’s all about how you set up your program. THAT’S your ticket to revenue growth. Because the more you optimize your program to cater to your partners’ priorities, the more you can expect them to market. Not sure how to get started? Learn more here: https://lnkd.in/g4jFw3G5

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Our team at Agent3 has just posted the second of a two-part guide on ABM at Scale. If scaling ABM programs is a challenge you're trying to crack, this is a must-read, full of the latest thinking, insights, models and workflows. Part 1 of the Guide covered the '𝙬𝙝𝙖𝙩' of ABM at Scale and '𝙬𝙝𝙮' now the time is right, and Part 2 covers '𝙝𝙤𝙬' to scale ABM programs successfully. Ready to take your ABM strategy to the next level? Check out our Guides now! Part 1 - https://hubs.li/Q02sT8h60 Part 2 - https://hubs.li/Q02sTqfX0 #ABM #MarketingInsights #ABMStrategy #ABMatScale #customeracquisitioncost #customerlifetimevalue #b2bmarketing

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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The success of your ABM program hinges on a solid partnership between marketing and sales teams. But how can marketing get buy-in from sales? At Propensity, we've put together a comprehensive guide that breaks down 10 proactive strategies you can adopt to keep your teams in lock-step. This document has been designed based on best practices we’ve noticed after years of work with clients across a variety of industries and will help you craft your own internal processes to ensure long-term ABM success. https://ow.ly/611M50T362n #ABM #SalesAndMarketing #B2BMarketing #SalesAlignment #GTM #Propensity

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Running an account-based marketing campaign to 100 target accounts can be a lot of work. Now imagine scaling this to 1000s of target accounts... 😅 Snowflake's secret to driving personalized account engagement at scale might just be the answer you're looking for. By structuring their ABM organization to align directly with their sales teams, Snowflake could assign marketers to support their Account Executives. This allowed them to personalize outreach and content for each target account, without sacrificing efficiency. Want to learn more about how Snowflake used this approach to drive an 80% increase in average customer value and 150% more sales-qualified pipeline? Check out their full ABM Playbook—available now: https://lnkd.in/epm_dk3V

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Simply put: You can’t win the quarter without consistent pipeline generation. But most revenue pros struggle to gain insights into identifying and improving pipe-gen health. What should you measure to determine what’s needed to hit your target? You need proven tactics. To learn them, join Clari Live: Optimize Your Top of Funnel Health. We’re bringing top GTM experts together to deliver three — that’s right, three! — info-packed sessions on pipeline growth. September 11 — Clari Live: How to Measure Top of Funnel Health September 25 — Clari Live: Using Top of Funnel Metrics to Take Action October 9 — Clari Live: How to Build Top of Funnel Reporting Walk in with your pipeline challenges. Walk out with the tactics you need to nail top of funnel. Ready to improve your pipe-gen? Register here: https://bit.ly/4e9zDkO

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Track buyer journeys from awareness to conversion and beyond with RevSure's Full-funnel Attribution Solution. Select the stages, events, touches, or activities of the journeys and filter them by segment, region, channel, or source. You can even trace journeys across the SDR/BDR/Sales motion and more. Learn more about RevSure's Customer Journey Analysis capability here: https://lnkd.in/g9C6RrH8 #B2Bmarketing #marketingattribution

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