Patrick Sheridan

Every time a prospect raises an objection that salespeople can't overcome, it takes a bite out of their confidence. Without confidence salespeople can't pick up the phone, negotiate, close deals, etc, etc. In other words they can't function. Grab our playbook and take back control of your sales conversations.

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Here are six reasons why cold calling isn’t dead 😵 1. Cognism’s data says It’s not dead The research done by Cognism in their state of cold calling report on 10,000 cold calls shows that it remains highly effective. Having contact details also helps. 2. More SDRs are entering into sales SDRs are no longer limited to startups. Aaron Ross highlights the importance of SDRs even in established industries. SDRs are crucial for mainstreaming B2B sales. 3. Executives love it! The RAIN Report shows that 57% of C-level and VP buyers prefer cold calls as the first point of contact. Cognism’s data reveals that C-suite executives will likely pick up the phone. 4. It Provides value to prospects (they can’t find anywhere else) Experienced salespeople can turn cold calls into meaningful conversations by identifying prospects’ pain points. The goal is sales discovery—finding out if the prospect has a problem you can solve. 5. Rejection is part of the process Rejection is part of cold calling. Sometimes, it’s about timing or reaching the wrong person. If your stats don’t add up, review your list and target industries, sizes, and job titles that fit your customer base. 6. Cold calling isn’t as saturated as other channels Email has become oversaturated, making it harder to book meetings. Cold calling cuts through the noise with direct conversations. Cognism’s data shows a 75% chance of prospects picking up on the first attempt. What are your thoughts on this? Let us know in the comments 👇

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Here are six reasons why cold calling isn’t dead 😵 1. Cognism’s data says It’s not dead The research done by Cognism in their state of cold calling report on 10,000 cold calls shows that it remains highly effective. Having contact details also helps. 2. More SDRs are entering into sales SDRs are no longer limited to startups. Aaron Ross highlights the importance of SDRs even in established industries. SDRs are crucial for mainstreaming B2B sales. 3. Executives love it! The RAIN Report shows that 57% of C-level and VP buyers prefer cold calls as the first point of contact. Cognism’s data reveals that C-suite executives will likely pick up the phone. 4. It Provides value to prospects (they can’t find anywhere else) Experienced salespeople can turn cold calls into meaningful conversations by identifying prospects’ pain points. The goal is sales discovery—finding out if the prospect has a problem you can solve. 5. Rejection is part of the process Rejection is part of cold calling. Sometimes, it’s about timing or reaching the wrong person. If your stats don’t add up, review your list and target industries, sizes, and job titles that fit your customer base. 6. Cold calling isn’t as saturated as other channels Email has become oversaturated, making it harder to book meetings. Cold calling cuts through the noise with direct conversations. Cognism’s data shows a 75% chance of prospects picking up on the first attempt. What are your thoughts on this? Let us know in the comments 👇

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SDR Dashboards - what do you want to see? Gimme your top 3 stats/charts/reports you like to see on YOUR dashboard for pipeline gen. There's the obvious activity levels and SQL/SAL volumes but what else do you like to see.....

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Most sales people who try cold calling are unsuccessful - fact Messaging is a key part of being successful with cold calling - fact Most sales people are equipped with bad messaging - my opinion It’s like using bad tires and expecting to win a nascar race. Bad messaging looks like this: -We are the best in this category. -We have 10 megatons of data or any quantity of anything. -CROs come to us when they need help with growth. -What’s top of mind for you in 2025? If companies want to be successful with cold calling they need to bring their A game with every aspect. That begins with messaging. Did you like the messaging they gave you? #sales #coldcalling #messaging

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SDRs in 2020: Focused on hitting activity quotas Sending out mass, generic emails Cold calling until they break KPIs SDRs in 2025: Building relationships, not just pipelines Letting AI handle the boring, repetitive stuff Turning LinkedIn into a conversation starter Leveraging social media to stay top of mind Focusing on quality, not quantity The truth? Traditional SDR is fading fast. The future is clear: SDRs + AI + LinkedIn. Who’s ready to adapt? #ai #linkedin #coldemails #sales

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This really resonates with me. understanding the broader industry trends and potential disruptions can significantly differentiate us from the competition. It's about being the strategic partner that execs can rely on! #SalesTips #ExecutiveInsights #ValueSelling #ProactiveApproach #StrategicSelling

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Here's a multi-threading opportunity most sellers miss post-demo: 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝘀𝗲𝗹𝗹𝗲𝗿𝘀: Send a recap/thank you email to the entire group 𝗚𝗼𝗼𝗱 𝘀𝗲𝗹𝗹𝗲𝗿𝘀: Send a recap/thank you email to the entire group Send a 1-off email to each attendee with a question: "Did we miss anything you were hoping we'd cover?" 𝗘𝗹𝗶𝘁𝗲 𝗦𝗲𝗹𝗹𝗲𝗿𝘀: Send a recap/thank you email to the entire group Watch the recording - See who was confused or excited. Tailor a 1-off email to each with that in mind. Confused: [𝘕𝘢𝘮𝘦] - 𝘐 𝘸𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘢𝘯𝘥 𝘸𝘢𝘵𝘤𝘩𝘦𝘥 𝘵𝘩𝘦 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘦𝘦𝘮𝘴 𝘵𝘩𝘦𝘳𝘦 𝘸𝘢𝘴 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯 𝘢𝘳𝘰𝘶𝘯𝘥 [𝘹]. 𝘐 𝘱𝘶𝘵 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘢 𝘴𝘩𝘰𝘳𝘵 𝘷𝘪𝘥𝘦𝘰 𝘵𝘰 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘵𝘩𝘪𝘴 𝘧𝘶𝘳𝘵𝘩𝘦𝘳. 𝘈𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘦𝘭𝘴𝘦 𝘸𝘦 𝘤𝘢𝘯 𝘤𝘭𝘦𝘢𝘳 𝘶𝘱? Excited: [𝘕𝘢𝘮𝘦] - 𝘗𝘶𝘮𝘱𝘦𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘩𝘰𝘸 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘧𝘰𝘳 [𝘹 𝘧𝘦𝘢𝘵𝘶𝘳𝘦]. 𝘛𝘩𝘰𝘶𝘨𝘩𝘵 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘦𝘯𝘫𝘰𝘺 𝘵𝘩𝘪𝘴 𝘸𝘳𝘪𝘵𝘦-𝘶𝘱 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘥𝘦𝘵𝘢𝘪𝘭. Champions are great. A team of champions is better.

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To all SDRs or anyone entering B2B sales, read this post to avoid falling into common traps. 1. The most successful AEs I have met were the best SDRs. 2. SDRs who didn’t excel in the role and are now AEs are still struggling to generate their own pipeline. 3. AEs who skipped the SDR role, often due to an MBA or strong interview skills, fear switching jobs and roles without inbound leads. They’ve never faced the grind of building a pipeline from scratch, filled with rejections. 4. AEs who have never been an SDR majorly rely on their SDRs or Inbound leads from marketing to help them build pipeline and if any Quarter they don't get inbound or enough meetings from SDRs they sh** in their pants. 5. When these AEs become managers, they often question their team—"Where are the numbers?" or "Why isn’t there a pipeline?"—instead of guiding them on building it. Lacking experience in pipeline generation, they fail to lead by example and eventually lose the respect of their team. Learn the art and science of being an SDR and excel at this job at any cost, you will never have to look back or depend on anyone for pipeline EVER. Prospecting and Generating Pipelines is fundamental to Sales whether you are an SDR, AE, Sr Manager, or VP if you don't know how to do OUTBOUND you will continuously live a sales life of fear and anxiety. So SDRs ask yourselves do you want to be such AE and Managers in the future who depend on others to determine their performance and faith or would you like to own your job? #sales #prospecting #outbound #pipeline #sdr #ae #b2b #saas

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Be honest with why you need experience for your SDR/BDR role? You could be saving yourself huge amounts of money for the same results by going with an entry level hire. Legit reasons for needing experience - Complex sell with a tough buyer profile (CISO, CTO, CRO etc) - You don't have an outbound process or manager who can train. Non legit reasons - You're too lazy to train - You think hiring with experience improves your retention (it's the opposite) Analyse your SDR culture, could you be going with no experience?? #sdrjobs #sdrteam #salesjobs

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COLD CALLING TIP: Mirroring your prospect helps makes them feel more comfortable to be on a random call with this stranger If they whisper, you whisper. If they speak fast, you speak fast.

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Hey SDRs and SDR Leaders. important update of skills you must have Software Defined Radio Sustainability Disclosure Requirement keep an eye here for more tounge and cheek hints.

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When building a prospecting list, it seems like plenty of reps get too in the weeds with mapping out their ICP to an exact science Try this instead: Instead of obsessing about competitors or throwing darts at lookalike customers, don't forget a third option - Integrations. Ask yourself the question: What are our customers already using and how can we fit into that existing workflow? You'll find new ways to focus your Outbound efforts that won't be as much of a lift for your potential buyers. Win-win! Give it a shot and let me know if it works for you :) P.S. If you know anyone in the mental health industry struggling with their current telehealth workflow or falling behind on taking notes - DM me to see if I can help!

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SDRs pursuing AE promotion: Don't be disheartened if you don't get it. Promoting to AE has never been harder: 𝟭. 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗳𝗲𝘄 & 𝗳𝗮𝗿 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 ↳ Meaning they're more far competitive. 𝟮. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗲𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 (𝗯𝗮𝗱) ↳ Meaning experience has more value. Truth is, it might take you 2 or 3 times. (and that would be totally normal) Just focus on: ✅ Actioning interview feedback ✅ Bolstering your internal brand ✅ Continuing to deliver your quota ✅ Mentoring from top-performing AEs ✅ Owning your development like a CEO Your time will come.

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Most sales reps trigger sales resistance. It’s not their fault, but it's their problem. Top 1% salespeople know how to get their prospects to lower their guard. Here’s how to get ANY prospect to open up and go below the surface Scenario: Prospect tells you the problem or emotional pain they are feeling. ✅ How long has that been going for? Follow-up with: ✅ Ok so you’ve been having this problem for the last 18 months. Has that…has that had an impact on you/your business? They’ll probably say yes in some way. Then, ask this: ✅ Well, in what way though? When you get to this point, you want to ask NEPQ probing questions. Here are a few: ✅ Oh what you mean by that? ✅ Can you tell me more about that? ✅ Can you tell me more about that? ✅ What does that means for you when that happens? ✅ Can you unwrap that for me? ✅ Can you unpack that for me? When you ask probing questions like these, two things happen: 1. You show your prospect you’re concerned about their problems 2. The prospect will tell themselves how those problems are affecting them This makes closing the sale way easier because they feel so much “Internal tension” from where they are to where they want to be, that they feel massive urgency to want to CHANGE. Credit: JeremyLeeMiner on Twitter/X

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Should you outsource SDRs or build a team internally? Depends... Building internally pros: 📈 You'll build a pipeline of future sellers made for your business. 📓 You'll own all the messaging, call talk tracks, playbooks, etc. that you'll utilize repeatedly beyond your SDR organization 📊 Control over metrics, data, KPIs, process, etc. ✅ Reduced risk around brand reputation + more control and visibility into the day to day 💡 Most of the benefit is about control and posterity for your business. Building internally cons: ❌ Doing it "wrong" Many business make the mistake of setting unrealistic expectations and create a broken SDR organization based on bad info or a lack of it. 💳 Cost You'll pay a premium to build your team internally. Health and other benefits can cost upwards of 15-20% of annual salaries. You (should) hire an SDR manager, sales ops support, etc. build your SDR function which can be costly for some teams Purchasing an SDR tech stack isn't cheap 🤑 Outsourcing benefits: 💰 Huge savings You don't pay for health benefits, hardware, etc. which can cost upwards of 15-20% of their annual salary You won't have to hire an SDR manager $100k+ You won't need to purchase as much tech to get the job done ⏰ Time savings You won't need to manage the day to day of an early career SDR who needs coaching regularly, not to mention you might have no idea how to coach an SDR and when to pivot 🙅‍♂️ Reduced risk You can outsource all or some of the recruiting efforts, training and the management process of the SDR team giving you time back and reducing burden on management. 🤓 You'll learn SDR best practices, i.e. what does and doesn't work Outsourcing cons: 🤒 Picking the wrong team to outsource can hurt A lot of teams opt for overseas SDRs. You could hurt your brand with poor messaging and a negative customer experience. Too many of these companies are still using the spray and pray mass messaging model 🎮 Less control over your sales process There are massive benefits to either model ✅ Unsure which is right for your team? Ask me 📥 #SDR

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Imagine this scenario... You've got: 400 full-cycle sales reps 80% of their time spent on non-selling activities Avg revenue per closed deal: $210k Avg close rate of reps: 12% 80% of their time spent on managing tools, data entry, and internal meetings is absolutely costing you. Want to know how much? -$6,005,414 lost over 2 years if left unaddressed 😬 On an annual basis, your sales team could potentially unlock $25,022,556 in additional pipeline value and $3,002,707 in additional revenue by reducing time spent on non-selling activities by just 5%.* Want to know what non-selling time is costing you? Give our calculator a try: https://lnkd.in/eaXR7QVC

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Hey SDRs, You’re not a sales rep, if you’re not juggling multiple leads and struggling to keep track of where each prospect is in the buying journey 😥 It’s a struggle to remember which prospects need more nurturing, who’s ready for a demo, and who’s just about to make a decision. It's like trying to navigate a maze without a map – confusing, time-consuming, and inefficient 🤔 This often leads to missed opportunities and slower deal closures. But what if there was a way to simplify this process? ✅ CONTACT STAGES With Salesgear’s contact stages, you can organize and track your buyers’ journey [for each contact, yes!] 🤩 Knowing which stage a contact is in, you can: 💠 Set rules to move contacts to different stages based on their engagement, making it easier to focus on the most engaged users. 💠 Personalize interactions based on their specific needs. 💠 Offer relevant information that resonates with their buying stage. 💠 Address their concerns precisely and move them confidently towards conversion. You can customize each contact stage to fit your specific needs, like creating, renaming, or deleting a stage. Contact Stages help you streamline your sales process, eliminate confusion, and propel you towards closing deals faster. Try Salesgear's Contact Stages for FREE! Link in comments 👇 #contactstages #salesgear #sales #salestips #sdr #sdrlife #saleslife #buyersjourney #buyers #leadnurturing

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HIRING NOW: ENTERPRISE & COMMERCIAL AE - SaaS - Automation - $ALES & MARKETING account signals and insights SaaS tool 💸 Commercial Account Executive: $125k base 50/50 split - $1m quota 💸 Enterprise Account Executive: $150k base 50/50 split- $1.2m quota Actual inbound leads - $20k - $500k deal sizes - 6 months sales cycle You keep account in your book of business for upsells while CSMs are responsible for renewal #seriesbstartup, working under one of our longer term #vpofsales who JUST started - you must have experience - at an earlier stage org of less than 200 employees - selling a complex solution - ideal experience selling into #gtm #salesleaders or desire to Selling into other SaaS orgs! work with clients like GitLab Notion MongoDB and MORE - providing insights on how their #gtm can do more with less, and make more $$ In a world of tech, where everything is connected it is more possible than ever before to build connections between your current clients, and your ideal prospects This solution combines Sales, Marketing, Community and Operations and uses AI to enrich, score and analyze intent - $ignals are one of the most important aspects of monitoring what is working, and the best way to target, support and optimize every account. An ideal rep understands sales strategies including #productledgrowth and #productledsales MUST BE HUNGRY, LOVE BUILDING PROCESSES and have experience working in a startup get on my schedule! 206 747 9724 #accountexecutive #commercialaccountexecutive #enterpriseaccountexecutive #gtmsaas #gtmsales #salesjobs #salescareers #bestfootforward #softwaresales #saassales #salesdevelopment

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