Parker Moss

BIA projects $1B to be spent on #CTV and #OTT ads for #Election2024. Our latest podcast episode with JamLoop dives into how streaming is set to play a MASSIVE role in the presidential race and key ballot initiatives. Listen now to understand the local impacts of this advertising trend that may shape the election outcome. #PoliticalAdvertising #ElectionStrategy

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/g8J-Bme9

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in @Adweek (link in comments) #KrogerPrecisionMarketing @8451 #RetailMedia #Programmatic

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I am officially picking a fight with attribution. We overcomplicated attribution and want every single individual tactic to be tracked and monitored and assigned a score and some team or tactic getting "credit" for the lead. As my latest guest on The SCORRcast Oliver Pearce says, "attribution is a dangerous game." I am pushing to reframe attribution in the sales funnel. Attribution is a way to identify your best clients, align with your best prospects, and a good way to disqualify bad prospects. Instead of using attribution as a way to fight over "who gets credit for a lead", let's use attribution as a way to determine the value, the health, and the education of a prospect in their buyer's journey. #marketingattribution #lifesciences #SCORRcast #marketingstrategy

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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For those paying attention to earnings there is a divide coming. Major platforms are going to be pushing brands for deeper black box data optimization tools. (See Meta earnings.) "Give us budget (and your data) and we will give you customers." It's an easy button, that only takes your customer file to participate. Of course you won't know much about your prospects. You won't be able to take those data learnings off platform. Your data will be training Al that can be leveraged by other brands. In short, you will be a data renter. On the other hand, there is a booming ecosystem emerging of brands who are taking full ownership of data and AI strategy. The barriers to entry via cloud, clean room and AI have never been lower. Brands leveraging it are building on their data asset through enrichment, AI model training and establishing clear ownership. This data can be used in any environment, from email marketing optimization, website personalizat to yes... Meta advertising. Importantly the infrastructure and learnings are owned an portable. If you are considering a data strategy your ROI will be in line with your investment. You can invest little or nothing, and generate customers at the long term detriment of your business. Or you can invest upfront and build durable, dynamic long-term data infrastructure that is owned by your business, not leased from a platform. #datadriven

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𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐭𝐨 𝐀𝐦𝐚𝐳𝐨𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐬𝐚𝐰 𝐚 ~500% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐑𝐎𝐀𝐒 𝐝𝐮𝐫𝐢𝐧𝐠 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 '24. The graph below (with data from thousands of Ampd campaigns) showcases an outsized opportunity for brands to win category share via off-site ads during Amazon deal event days. Analysis of our data found that Google to Amazon ROAS ballooned during Prime day; up over 500% from the previous baseline We are looking at a completely untapped opportunity here for brands to scale Google Search to Amazon effectively during Prime Day, Big Deal Days, Turkey 11, etc. #primeday #bigdealdays #turkey11 #googleads #ampd

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Reaching the right target during the election is critical. Partnering with OnSpot Data allows you to find real world people at political events, fundraisers, and easily launch campaigns to those targets. Use our data and DSP to drive fundraising, site visits, or look at attribution. #political #data #DMP #DSP #CRM #fundraising #election2024 #media #campaigns

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JUST.CAN'T.GET.ENOUGH!! 💪 Are you looking to absorb as much data as possible on the women's sports movement? See what Nielsen Sports has to say in terms of fueling growth. And hear from some of the best brands who are pioneers in the space like Google's Molly Beck who spoke at our recent "Driving Value through Women’s Sports" Webinar. “[Women’s sports] didn’t get here by using the same playbook as men’s sports”  – Molly Beck, Sports and Entertainment Strategy Lead, Google Insights are incredible and if you missed the webinar => DM me for a link to the recording. #womenssports #linkedinsports #insights #sportsdata #wnba

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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"GA is also probably singularly responsible for billions and billions of dollars of wasted ad spend when used (as it is by far too many companies) as the single source of truth for marketing analytics." Hot take...Or common sense? See what else Andrew Covato has to say about GA, marketing performance, and the RIGHT way to use Google Analytics. https://okt.to/xRN5Ge #MarketingAnalytics #GoogleAnalytics

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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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Cuebiq's journey to provide actionable insights and analysis is taking a huge step thanks to our awesome new partnership with Attain! Reach out to [email protected] to talk about how we can help you optimize your media campaigns to drive store visits and sales!

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Big news: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in ADWEEK (link to article in comments below) #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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