Parina Daswaney

For industry people, the opportunity pockets opening up for product innovation are right underneath new consumer needs–think about the skincare formulations that Ekta Yadav mentioned. The "Ozempic Economy" is skewing the luxury industry in that direction in most categories, and there's room for all of them to find solutions to concerns just over the horizon. For consumers, that means wider access to the drug fairly soon. As with anything you put on or in your body, pay close and careful attention to long-term effects. The market is forecasting what those effects will look like. Decide whether engaging is worth the time, money, and energy you will likely invest later. Keeping a close eye on size inclusivity will be important. “[Plus-size] will be the most at risk category if Ozempic becomes mainstream outside of medical and celebrity usage. Even when the body acceptance movement was at its peak, the industry wasn’t responding fast enough.” - Kayla Marci, EDITED market analyst #Luxury #Trends #Predictions

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🔍 Career Insights for Beauty Professionals: Renting Your Own Space vs. Working in a Salon Are you navigating the next step in your beauty career? Our latest blog from Long Island Beauty School dives deep into a common career question: Should you rent your own space or work in a salon? This article lays out the key advantages and challenges of both paths, from the freedom of managing your own space to the supportive, collaborative nature of salon work. Discover which choice aligns best with your professional goals and lifestyle. 💡 Gain valuable insights and make an informed decision for your future: https://bit.ly/4hytIbm Stay empowered and take control of your beauty career journey! 🌟 #BeautyCareer #BeautyProfessionals #SalonLife #RentOwnSpace #CareerDecisions #ProfessionalGoals #LongIslandBeautySchool #EmpoweredBeautyCareer

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Here are the five key takeaways from BeautyMatter’s FUTURE50 panel discussion on three-dimensional storytelling featuring Akash Mehta, Co-Founder and CEO at Fable and Mane, Lach Hall, Founding Partner and Executive Chair of Marketing at Vacation Inc., and Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty. 🌟 What is Ulta looking for when it’s bringing on a new brand? First, what’s the reason for being? What's the value add that the brand is bringing? What's the consumer gap that the brand is solving for? Next, and maybe most important is PRODUCT. It has to be efficacious, innovative, and give consumers the results they’re looking for. Finally, Ulta is looking for brands that have the ability to connect to the consumer across all social and digital spaces. 🌟 Think of your brand as the kingdom. The products are the citizens, and you’re inviting consumers to come and visit you on your personal little island. Everything you do has to tie back to this ecosystem that you’re building. Fable and Mane once hosted a safari-themed pop up where consumers had to scavenge for samples. Every touchpoint should make consumers feel like they’re visiting that island. 🌟 Vacation’s the brand aesthetic harkens back to a time when sunscreen was more fun. They sift every single aspect of the brand through this unique filter, which imbues their marketing efforts with a sense of fun that also feels incredibly cohesive. 🌟 What consumers love most about Ulta is its assortment. Approximately 80% of Ulta guests actually want to shop in stores. From a merchandising standpoint, Ulta works with a brand founder to understand what product or aspect of the brand needs to stand out. For a brand like Half Magic, the pigments and shimmer within the products is very important. Ulta created unique lighting to highlight the shimmer in the formula. 🌟 When it comes to finding inspiration for creative campaign ideas, Vacation often starts by asking “What would we do if we didn’t have any money?” This kind of restraint leads to the most creative ideas that don’t break the bank. 🌟 “We’re overflowing with inspiration at Vacation. It almost feels like an art project. It’s an artistic endeavor, what we’re doing. Many brands are created in a formulaic way. We did the opposite. We created a brand that’s almost like a radio signal to see if other people would resonate with it, and thankfully they did. By doing that, we attracted an incredible team that also think in that same wavelength. We have an abundance of creative ideas for the brand, because it’s just natural,” - Lach Hall, Founding Partner and Executive Chair of Marketing at Vacation. #storytelling #indiebeauty #beautyretail #beautyindustry #retailactivations

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Ulta Beauty Reveals Transition Strategy for 2024-2026: a. New stores -200 net new stores over the next three years. b. Increase shopper loyalty -50 million loyalty program members by 2028 -Expand product range with exclusives, new brand partnerships, & a larger Ulta Beauty collection -Elevating omnichannel retail through in-store associate investments, unique services, and enhanced online personalized shopping c. Share buy backs -Share repurchase worth $3.0 billion Ulta's strategy is investing to improve the entire funnel: penetration, loyalty, product assortment & consumer experience while they create a long-term strategy to differentiate Thoughts? https://lnkd.in/gHEsvp9f #shoppingandtheretailindustry #beauty #retail #cosmetics

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Success in #cpg it's about two fundamental steps. 1. How do you get it on the shelf? 2. How do you get it off the shelf? Once your brand gets retail placement, the REAL work begins. Going to retail without a fully conceived marketing plan and budget is a recipe for failure. You need a team of seasoned experts who not only understand financial planning but also the supply chain. The margins must support the operations and marketing. Quality must be perfect at the manufacturer. This includes palletization and shipping information. The supply chain must be locked in... Out of stock means out of sales. #beautyindustry #cosmoprof

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Beauty is booming. Prestige #beauty, prestige fragrance and #dupes are all on an upward trajectory 📈. In fact, prestige fragrance sales grew by 12% in the first half of this year. And shoppers want to buy that #fragrance online. However, selling and shipping perfumes and other dangerous goods is a hassle - especially selling and shipping into international markets. But with so much demand, can your brand afford to sit out? Or is it time to find a solution and start seeing revenue?

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#Ulta Beauty’s on the offensive to turn the tide on a Q1 sales slowdown. While Prestige Beauty continues to face challenges, the retailer is still outpacing the growth of mass market brands. Among Ulta Beauty’s upcoming sales-drivers: ✨ Strengthening assortment with 25 new brands, including exclusives from Serena Williams and Bella Hadid 📲 Accelerating social relevance by scaling their creator network 🌐 Enhancing the consumer digital experience 🛍️ Leveraging their loyalty program 🎯 Evolving promotional levers. For a topline summary and our takeaways, check out Market Performance Group's Ulta Beauty Earnings Recap. Ulta is poised to weather these headwinds, but strong omni-channel strategies are crucial for brands to stay relevant and see high performance. Want deeper insights tailored to your brand? Reach out to Jennifer Cutelli.   #UltaBeauty #specialtybeauty #omnichannel #omnicommerce #earningsreport #MPG #marketperformancegroup

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Beauty industry experts at the recent Dealmaker Summit and Uplink Expo New York weighed in on what it takes for brands to create legacy and prepare for a possible lucrative exit. Click below to read their insights, and let us know your thoughts in the comments. #beautyindustry #beautybrands #strategics #expertinsights #acquisition #founderstories #leadership

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𝑾𝒉𝒂𝒕'𝒔 𝒉𝒂𝒑𝒑𝒆𝒏𝒊𝒏𝒈, 𝒕𝒐𝒅𝒂𝒚🫠. At the Vanity Wagon (NAPSA Pvt. Ltd) HQ? Today, I met Anshita Mehrotra 👩‍🏫,  the incredible founder of a revolutionary brand- Fix My Curls! And, walked with her, Through her journey🏃‍♀️, Her struggles with her own curly hair  To creating a solution that empowers countless others! We conversed about: ✦ Launching Fix My Curls and the challenges of solving her own problems. ✦ Breaking down common myths about Curly Hair and reminding you that Keratin is not the ultimate solution. ✦ The importance of clean ingredients and their impact on our well-being🧿. ✦ What top ingredients, one must avoid in their formulations? ✦ Lastly, how can you easily measure your hair porosity? Stay tuned for more inspiring stories and valuable discussions in the upcoming episodes of Clean Talks with Naina Ruhail! Let me know in the comments below what Clean Beauty Notions you'd like to see covered! #CleanBeauty #IndianBeauty #womenfounders #foundertalks #founderinsights

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L'Oréal CEO's revised growth forecast for the global beauty market has spurred industry interest in India's surging market, anticipated to reach $28.9 billion by 2026. Read the full press release here: https://lnkd.in/ejmva-Pp #JOMA #Loreal #MedicalAesthetics #Market #BeautyMarket #MarketForecast

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🌟 Grateful for an Inspiring Conversation on Brand Strategy 🌟 I recently had the privilege of spending 45 minutes with Vanshika Mehta, the founder of The Fingerprint Labs (TFL), and wow—what a game-changer! 🙌 As the founder of Alimentary Skincare, I’ve been working hard to build my brand, but after our discussion on brand building, I feel we have a lot more areas those are needed to covered and it's a long way to go for us and all credit goes to her. Vanshika’s deep understanding of brand strategy, especially for challenger brands like mine, left me inspired and full of actionable insights. She has this incredible ability to simplify complex concepts and align them with the heart of your business. If you’re an entrepreneur who needs help with: - Finding clarity in your brand’s message - Aligning your brand with your business goals - Unlocking growth by tapping into your customers' emotions I can’t recommend her enough. Her approach is strategic, thoughtful, and impactful! 💡 If you’re stuck or want to elevate your brand, definitely reach out to Vanshika. You won’t regret it! Thanks Nimit Ramaiya for arranging this amazing session and your guidance means a lot for Roots for Good Company. #BrandStrategy #Entrepreneurship #SkincareBusiness #GrowthMindset #BrandBuilding #TFL

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