Melanie Asher, MBA

Melanie Asher, MBA

Olympia, Washington, United States
4K followers 500+ connections

Join to follow

About

I specialize in delivering brand clarity, marketing strategy, and operational efficiency…

Services

Request proposal

Articles by Melanie

See all articles

Contributions

Join now to see all contributions

Activity

Experience

  • Lucky Badger Graphic

    Lucky Badger

  • -

    Greater Seattle Area

  • -

    United States

  • -

    Greater Seattle Area

Licenses & Certifications

Publications

  • The Picture of Success: How Five Speakers Use Instagram

    Speaker Magazine

    I interviewed five speakers on how they use Instagram for their business. Not too surprising, they had five completely different strategies for how they use the app and how they determine results. This article shares the highlights from the interviews, links to the video interviews, and tips on how to be successful with your Instagram marketing.

    See publication

  • Gelotte Hommas Architecture: Designs Bearing the Countenance of Principle

    Builder + Architect Magazine / Puget Sound

    We've often heard clients say, "€˜We thought you only did this style or that style."€ Curtis Gelotte explains how their clients are often unaware of the versatility and breadth of the work they do. Their client base is primarily residential work on the Eastside of Seattle with about half of their designs being traditional-style and the other half, various shades of contemporary.

    See publication

  • Tenhulzen Remodeling: Award Winning Quality & Integrity

    Builder + Architect Magazine

    Today, Tenhulzen Remodeling is a company committed to industry standards and prioritizing quality, honesty and integrity. Located just outside of downtown Redmond, the proof is evident when you walk in the door and see their wall of awards on display and the list on their website. They have been awarded 47 awards over the last 22 years.

    See publication

  • Bjarko|Serra Architects: Designs Honoring Utility, Efficiency and Restraint Without the Loss of Spirit or Craft

    Seattle Builder + Architect Magazine

    Each of their projects is custom and very different from each other with subtle undertones of modern design. “The aesthetics of our projects adapt to each clients’ desire, the context of the project and the budget” Chris explains the BjarkoSerra approach. They seek modern design solutions that are crafted to each project’s set of unique circumstances.

    See publication

  • Omicle: Creating a 'Contagious Culture' of Success

    Western Business Exchange: Building Capacity through Diversity

    As a member of Skanska's Seattle CAT, I was featured on pg. 3 of the monthly publication.

    See publication

  • Murphy Building Company: Approachable, Reachable, Personable

    Seattle Builder + Architect

    Brothers Bob, John, and Terry Murphy are second generation builders that have been around constructing and remodeling fine homes since 1986.

    See publication

  • Hiring a Contractor: Don't Just Get it Done, Get it Done RIGHT!

    Brand or Culture

    Learn how to hire the right contractor. This workbook provides step by step instructions to guide you through the process, as well as explaining the jargon you will hear and why it is important that you understand it. This workbook contains a very thorough process and all of the resources you will need to find more information to help you make the right decision. This workbook is focused on the hiring criteria for the American residential construction industry.

    See publication

  • Contractors: Doing it Right Not Just Getting it Done

    Brand or Culture

    Just how important is a strong corporate culture? Based on case studies of companies interviewed over a two year period, CONTRACTORS: Doing it Right Not Just Getting It Done answers that question with real life examples of companies that have seen outstanding results in one of the toughest markets around: construction contracting. Readers will gain an understanding of the importance of building and maintaining a strong culture as the key for the longevity and success of their business…

    Just how important is a strong corporate culture? Based on case studies of companies interviewed over a two year period, CONTRACTORS: Doing it Right Not Just Getting It Done answers that question with real life examples of companies that have seen outstanding results in one of the toughest markets around: construction contracting. Readers will gain an understanding of the importance of building and maintaining a strong culture as the key for the longevity and success of their business. Companies featured do not see themselves as competitors of the "two guys, a truck and a dog" (Oh yeah, don't forget the 90's style boom box!).Rather they strive to go far beyond that, providing a complete service to their customers, partnering with them, working to delight them in a wide variety of ways - from exceptional quality and craftsmanship to outstanding customer service. This book looks at elements of culture and branding as they relate specifically to the American construction industry. The companies reveal how their cultures began, have grown and changed and where they are going in the future. Challenges they have faced and are facing are also discussed. Interestingly, being a company that does the right thing is often a challenge itself! Mid-to large size companies in the construction industry will benefit from the stories and lessons learned discussed. Topics include: hiring, perception of your company, understanding the client perception, marketing and implementing change.

    See publication

  • Contagious Think Pad

    CreateSpace

    Contagious Think Pad is a collection of short thoughts related to creating a Contagious Culture-one that spreads throughout your company and into the market. Each thought is presented on a single page to allow for notes and brainstorming ideas around it.

    See publication

Projects

  • Social Brilliance IMPACT! #sbIMPACT -Social media training

    -

    In this 5-week online social media consulting program, Social Brilliance IMPACT! helps companies learn how to use the social media programs to become an industry influencer. We cover how to use social media, developing social media content, and creating a digital marketing strategy to drive awareness to your targeted community and increase brand awareness. The social media platforms covered are Facebook, YouTube, Twitter, and LinkedIn.

    We cover Facebook, Twitter, YouTube, LinkedIn and…

    In this 5-week online social media consulting program, Social Brilliance IMPACT! helps companies learn how to use the social media programs to become an industry influencer. We cover how to use social media, developing social media content, and creating a digital marketing strategy to drive awareness to your targeted community and increase brand awareness. The social media platforms covered are Facebook, YouTube, Twitter, and LinkedIn.

    We cover Facebook, Twitter, YouTube, LinkedIn and then a special session on integrating social media into your marketing strategy.

    Other creators
    See project

  • Feature Article Writer for Builder / Architect Magazine Puget Sound Region

    -

    I interviewed and wrote about the monthly featured company.

Organizations

  • Category Thinkers

    Ambassador

    - Present

    Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different.

  • Thurston County Chamber of Commerce

    Member

    - Present

  • Duvall Chamber of Commerce

    Member

    -

  • National Speakers Association

    Professional Member, Chapter Leadership Consultant, Speaker Magazine

    -

    #SpeakerMagazine Social Media Coordinator (2017-2018): - Develop the social media marketing plan to help spread the word of each magazine release and generate interest in reading the magazine and taking the conversation online. - Manage a team of volunteers who have a variety of reach in the association to help them develop non-salesy content to promote the magazine, identify topics of interest for future articles, and improve their social media interaction skills. Chapter Leadership…

    #SpeakerMagazine Social Media Coordinator (2017-2018): - Develop the social media marketing plan to help spread the word of each magazine release and generate interest in reading the magazine and taking the conversation online. - Manage a team of volunteers who have a variety of reach in the association to help them develop non-salesy content to promote the magazine, identify topics of interest for future articles, and improve their social media interaction skills. Chapter Leadership Consultant (2016-2018): - I have two chapters that I am responsible for mentoring the President-Elects to help prepare them for their term as Chapter President. I work with them on strategy development, team building, board dynamics, leadership, and just being a sounding board. - I am responsible for managing the technology and technology training for the CLC team, the Chapter Leadership Institute (three day training for the President-Elects) and the follow-up training in the six months before their term as President begins. In simpler terms, I've been renamed the "Tech Sherpa". Professional Member (2014-present)

  • Washington DECA

    Professional Member

    -

  • Tabor 100

    Member, Public Affairs Chair (2011-2012)

    -

  • Toastmasters International

    Member, Membership Chair

    -

  • Seattle GiveCamp

    Professional Volunteer

    -

  • Associated Builders and Contractors Western Washington

    Diversity Committee, Membership Committee

    -

Recommendations received

27 people have recommended Melanie

Join now to view

View Melanie’s full profile

  • See who you know in common
  • Get introduced
  • Contact Melanie directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses