Niсk Synov

Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at [email protected].

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Racoon SEO Link Checker crossed the 1000 users mark🙌 Early, I wrote a post that CollaboratorPro acquired a very useful Google Chrome extension for SEOs, marketers, and link builders. And yes, we see that Racoon is truly useful and helps specialists to save their time. Check more information here, install Racoon and optimise the routine for you and your team https://lnkd.in/dMncJNe6 👈

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🚀 SEO Tip of the Day: Optimize Your Top-Level Navigation for Better SEO on WordPress! 🚀 🔗 Are you disabling your top-level menu links? Stop! You could be missing out on SEO benefits. Instead, use that top-level link as a hub or archive page that features snippets and links to the sub-level pages. 💡 Bonus Tip for WordPress Users: If you're using WordPress, consider creating a Custom Post Type (CPT) for services (or whatever your top-level content is). Here’s why: 1️⃣ Automatic Archive Page: You’ll automatically generate a page that links to all related subpages—perfect for internal linking. 2️⃣ Schema Markup: Add schema to your CPT, making it easier for search engines to understand your content and improve search results. 3️⃣ Organize with Taxonomies: Use taxonomies like "Service Type" to group and target different keywords. 🎯 Example: Instead of creating "Pages" for services, use Custom Post Types: 🔹 For lawyers, use "Legal Services". 🔹 For plumbers, use "Plumbing Services". 🔹 For marketing agencies, use "Marketing Services". 📏 URL Structure Matters: Simplify your URLs! Rather than /services/copy-writing/, go for /copy-writing/. Keywords closer to the root domain are better for SEO. To achieve this easily in WordPress, use the Permalink Manager Pro plugin.

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Optimized Speed of Wordpress eCommerce Store having over 2.4K Pages (Who Spend $500 on Speed before me but Results failed) Here is how I get 90+!! Background Context: 3-Weeks ago I reached out to a eCommerce Website owner from Netherland who spend over $500 for Speed Optimization with a guy on Fiverr (Screenshot attached) but Optimization was poorly done.. When I ran a test on PageSpeed Insight, Site was badly failing and while having a conversation with store owner he told me the Fiverr guy helped them get 75 Score for Mobile but Site started having issues with Images not loading, header Search bar layout breaking on Desktop and many more. Upon checking I found the Fiverr guy installed WP Rocket and Perfmatter at the same time and enabled similar Option in both. For example Lazyloaded Images and Iframes both in WP Rocket and Perfmatter just to get better score on PageSpeed Insight without caring how much it would affect user experience. In the end the Site owner had to disable plugins like Perfmatter and Lazyload for images in WP Rocket to get site to atleast function well. But in doing so Speed went again down below 50. I was shocked to find out that WP Rocket that Fiverr guy used was actually a Nulled Version. Furthermore, Site Owner told me that he has lot of Images on his site which were over 8K and the Fiverr guy installed ShortPixel for Images Optimization but it has no credits left and he can't optimize further. Anyway here are some of the main issues site was having after Optimization by that Fiverr Guy: 1. Site Layout was breaking in some parts of the site including Search bar in homepage Header. 2. Images were not properly loading or taking too long to load ruining user experience. 3. WP Rocket and Perfmatter were used at the same time that would have led to major fatal errors in the Site. 4. WP Rocket used in Site was Nulled Plugin. 5. ShortPixel had no Credits left and it was Paid and would have cost hundreds of more dollars for image Optimization. 6. Site images weren't being served in Webp format. So, Anyway after understanding all the issues and doing an audit we struck a Good deal and he decided to do a deal through Fiverr for transparency and Trust. Now Here is How I optimized the Site: Since Site had lot of images, the first thing I did is 1. Converted All the images from different formats to Webp (which took One and half day to complete). 2. After Webp Conversion I minify CSS and JS of Site. 3. Optimized delivery of CSS and JS with inline method. 4. Then I defer and Async load CSS and JS based on their severity 5. Since Site had lot of Pages and also high traffic I implemented a Cache Plugin. After Implementing these changes which took me around 3 days to Complete. We were able to get pass 90+ Mark for Mobile and 99/100 for Desktop (Screenshot Attached). In the end Client was very happy with Results and his Feedback is attached (Swipe to Check). Btw he gave quite a compliment hahah.

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The main difference between us and 99.99% of the SEO industry is instead of spending all our time doing fancy technical audits, we spend almost all of our time analyzing SERPs and competitors. You don't need huge actions if you know exactly what it requires to rank. It’s all about executing on the right signals at the right time, targeting what’s moving the needle in your niche or industry. This approach saves time, cuts through the noise, and delivers results faster than messing around with every technical aspect that SEO gurus obsess over. If you've been in the SEO game long enough, you'd realize the real advantage comes from focusing on what actually works. Analyze what your competitors are doing that gives them the edge and dissect the SERPs (Search Engine Results Pages) to understand the patterns. Sometimes, it’s not even about outdoing them, it’s about finding their weak spots and exploiting them...

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Customers mistyping emails? Boost email accuracy and opt-ins by renaming your checkout's label to “Email (required for order confirmation)” in Shopify In Shopify, go to Themes > Edit Default Content > Checkout Contact > Email Label. Hat tip to Matthew Stafford from Build Grow Scale for the tip.

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SEO SaaS platform Semrush just announced their Q3, 2024 results. Some highlights: - Revenue of $97.4M (up 24% YoY) 📈 - ARR of $401M (up 24% YoY) 📊 - Customers paying >$10K annually grew 44% YoY 📈 - Non-GAAP income from operations of $12.1M 💰 - Q3 free cash flow of $6.2M 💵 Semrush now has over 117,000 paying customers, up ~1,000 on the previous quarter and 10% YoY. (They don't always give specifics here so my comparisons in the chart aren't perfect here).  They ended Q3 with 1M registered free active customers which is ~100,000 fewer than they reported in Q2. There might be a logical explanation for this e.g. limiting the data you get for free. I'll listen in on the earnings call in an hour to see if it's mentioned. New deals for their Enterprise SEO offering have been made with the likes of Salesforce, LG, Samsung and Sony. You've probably seen the news they acquired Search Engine Land (via Third Door Media) but that will be part of Q4 numbers. Disclosures: I'm a paying Semrush customer but not invested in them. I've read hundreds of these reports but I'm not qualified in this area so there may be mistakes above. Always do your own research. I hope you found this interesting. Thanks for reading 🙏🏻

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SEO agencies should have a productised loss leader service priced between $1000 - $5000. A competitively priced service that has a simple inputs, short lead time, and small project scope. Some kind of money back guarantee is ideal too. Run all marketing and ads to this offer to get new business. This makes selling, and buying easy. Ideas: - 10 revenue focused blog posts - 1 Digital PR campaign - 5 Links - 1 SEO audit - 1 Consultation Do an excellent job, gain trust and set up longterm 12-18 month retainers on the back end.

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Your 10-Minute SEO Audit: How to Spot Quick Wins on Your Website  Overhaul your SEO performance in just 10 minutes with these quick tips:  1) Check Your Page Titles:   ↳ Many websites have generic or duplicate titles that hurt rankings.   ↳ Solution: Ensure each page has a unique, keyword-rich title that reflects its content.  2) Inspect Your Meta Descriptions: ↳ Missing or weak meta descriptions can lower your click-through rates.   ↳ Solution: Write compelling meta descriptions that include primary keywords and a call-to-action.  3) Test Your Page Load Speed:   ↳ A slow-loading website frustrates users and reduces rankings.   ↳ Solution: Use tools like Google PageSpeed Insights to identify issues and optimise your images, code, or hosting.  4) Check for Mobile-Friendliness:   ↳ If your site isn’t optimised for mobile, you’re losing traffic and rankings.   ↳ Solution: Use Google’s Mobile-Friendly Test to ensure your site is responsive and user-friendly on all devices.  5) Review Your URLs:   ↳ Long, messy URLs confuse both users and search engines.   ↳ Solution: Keep URLs short, descriptive, and include your target keywords.  6) Analyse Your Internal Links:   ↳ Missing or poorly optimised internal links can hurt navigation and SEO.   ↳ Solution: Add links to related pages on your site to improve user experience and boost SEO.  7) Identify Broken Links:   ↳ Broken links lead to poor user experiences and lower search rankings.   ↳ Solution: Use tools like Screaming Frog or Broken Link Checker to fix or remove broken links.  8) Optimise Your Header Tags:   ↳ Missing or misused header tags make content harder to read and rank.   ↳ Solution: Use H1 for the main title and H2/H3 for subheadings with relevant keywords.  9) Scan for Thin Content:   ↳ Pages with little content struggle to rank on search engines.   ↳ Solution: Add more valuable, keyword-focused information to underperforming pages.  10) Track Your Analytics:   ↳ Without data, you’re flying blind.   ↳ Solution: Set up Google Analytics and Search Console to track performance and identify areas for improvement.  Tackle these quick fixes today,   And watch your rankings and traffic improve in no time!  P.S. Ready to take your SEO game to the next level? DM me now, and let’s uncover the hidden opportunities on your website to drive more traffic and boost your rankings! 

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Thanks Benjamin Strusnik for calling this out, I've had multiple conversations in the last 2 months about website speed optimisations, specifically on Shopify and it is crazy how easy it is to deceive people around this. Yes - increasing site speed can result in better user experience and typically an increased conversion rate, but there are literally scripts available to manipulate how certain website performance websites read your Shopify store. DON'T FALL FOR THIS 🤬 If the service is anywhere from $100 - $1,000 AUD, I'd suggest it is too good to be true and you should dig a bit deeper 😉 #dontbescammed #peoplesuck #websitespeed #shopify #stores #sitespeed #scripts #manipulation #bebetter #digitalmarketing #digitalagency #reformdigital #websavvy #aboveand

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These are the best 5 SEO LinkedIn posts and articles I read last week: 1. Types of SEO 2. More than Keywords 3. How to unlock more growth 4. 11 SEO Myths Debunked 5. Understanding technical SEO Let's read 'em below! 👇🏼 1. Find out the different type of SEO that exists in this post by Jairo David Guerrero Vasquez: https://lnkd.in/eM2AJgta 2. SEO is not only about keywords. James Reynolds https://lnkd.in/e4pMEmyY 3. Amazing tips from Jeff Collins on the different ways to grow your SEO: https://lnkd.in/eGGsJjyX 4. 11 SEO Myths debunked by Rob Hoffman: https://lnkd.in/eziictkB 5. Great post to better understand Technical SEO by Md. Hasan Ali https://lnkd.in/eHjt_dRj - Did you like this post? → Follow me for next week's roundup → Hit the 🔔 on my profile to be notified when I post -> Check your SEO Score here: https://lnkd.in/enRdYzss #seo #seoroundup

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AI is transforming PPC in 2024. But not how you might think. Here's what I've learned: 1. AI-driven smart bidding is a game-changer It's optimizing campaigns in real-time, boosting efficiency 2. Generative AI is revolutionizing ad creation We're seeing personalized copy for each audience segment 3. First-party data is king With privacy regulations tightening, it's our most valuable asset 4. Voice search is the next frontier Long-tail, conversational keywords are essential 5. Visual and AR ads are booming They're providing immersive experiences, especially in retail The key? Embracing these trends while maintaining a human touch. AI is a tool, not a replacement for strategy. How are you leveraging AI in your PPC campaigns? Share your experiences below! #PPC #AIMarketing #AI #Traffic #Revenue #Entrepreneurship #Business

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What's coming up on ParasiteSEO.com: -- ORM database integration. • Powerful search features (profiles +companies) -- Parasite rank tracker. • Track your rankings • Identify competing parasite pages for your keywords -- Marketplace. • Skip the outreach hassle • Purchase posts directly from vetted vendors -- Enhanced Trending UI. • Spot trending and rising parasites monthly • Real-time SERP domination alerts -- Parasite Fundamentals Course. • In-depth training videos • Cutting-edge tactics and strategies • Master the art of parasite SEO -- Expanded Affiliate Opportunities. • New affiliate networks • Curated product offers • Maximize your earning potential -- Video Search Integration. • Discover video parasite opportunities • Dominate YouTube and video SERPs -- SGE (Search Generative Experience) Insights. • Adapt to AI-enhanced search results • Optimize for the future of search -- AI Planner Improvements. • Smarter content strategies • Automated opportunity identification • Personalized parasite recommendations and much more.

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5 Shopify APPS YOU MUST PAY ATTENTION TO 1. OptiMonk Hands-down the best tool for website popups in 2024. While Klaviyo will call a 5% sign-up rate excellent, with Optimonk you will easily get to 10%+ in most cases. Ohh.. and they are investing into AI-based website CRO heavily recently. Setup and forget your website AB tests and automate/schedule them using AI. 2. Recart Great solution for Shopify ecommerce SMS marketing for 7-9 figure brands especially in North America. Also, they are smart regarding sigup forms. When it comes to SMS, signups is the name of the game (since once they are subscribed, the conversion is usually great). 3. ReConvert Our favorite post-purchase upsell tool. Reasonably priced, works as promised, and you can also add surveys and thank you videos to your post-purchase page. 4. Triple Whale Attribution is something you can't ignore in 2024 and Triple Whale does the best job when it comes not only to delivering the right data but also presenting it in the most understandable way for marketers and busienss owners. 5. PostPilot It's time to utilize one of the oldest marketing channels, phyiscal mail! Unlike email and SMS, nobody needs to subscribe here, so you can actually target your unsubscribed list as well using postcards and mails. Plus, it integrates with Klaviyo as well. Give Postpilot a shot!

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PPC Ninja won first place in the Sponsor Speaker talks at the Billion Dollar Seller Summit last week 🔥🔥 I spoke about how to use AI to make your Sponsored Brand Ads pop. Here are some of the AI tools I recommended, that you should be using too: 🔶 MidJourney - Insert your image technique 🔶 ChatGPT4 - Lookalike technique 🔶 Canva AI - Magic Create, Magic Media, Bulk Create to create 200 posts in under 10 minutes, and more... In addition I spoke about the hacks to make your Custom images stand out for the highest CTR and best conversion rates! I will be sharing more tips about using AI for advertising, feel free to share yours in the comments. I would LOVE to hear them. And stay tuned for more! #amazonadvertising #amazonppc #amazonads #amazon #amazonseller #amazonfba #ppcninja #amazonfbaseller #amazonjapan #amazonagency  #amazonconsulting  #amazonfba #amazonseller #amazonfbaseller #amazonjapan #amazonindia #sponsoredbrands Amazon Ads Partners Amazon Ads Partners Kevin King

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𝟗 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞: eCommerce is the best skill for anyone in digital business. You can spend hundreds on courses, or learn for free on these channels: 1/ Casual Ecommerce ◾ Specializes in Shopify and eCommerce advertising, with tutorials on Facebook Ads and Google Ads. ◾ 👉 You can check his channel from here https://lnkd.in/eQKHr7YA 2/ Neil Patel ◾ Covers everything from SEO to marketing and sales strategies for scaling eCommerce stores. ◾ 👉 You can check his channel from here https://lnkd.in/ejx4EX8K 3/ Davie Fogarty ◾ Provides insights on Shopify, apps, and Facebook Ads to help online store owners succeed. ◾ 👉 You can check his channel from here https://lnkd.in/e-ci4y_p 4/ Marketing 360® ◾ A comprehensive channel focused on eCommerce marketing and entrepreneurship ◾ 👉 You can check his channel from here https://lnkd.in/eki8C2re 5/ Oberlo ◾ Known for drop shipping tips, Shopify advice, and trending product ideas. ◾ 👉 You can check his channel from here https://lnkd.in/eJEcG_ji 6/ Santrel Media ◾ Beginner-friendly guides on platforms like Shopify and Big Commerce. ◾ 👉 You can check his channel from here https://lnkd.in/eKHbHRca 7/ LearnWithShopify ◾ Official Shopify channel offering expert advice on building and scaling online stores. ◾ 👉 You can check his channel from here https://lnkd.in/ewkggYNi 8/ Ezra Firestone ◾ Delivers actionable marketing strategies, especially for Shopify and Facebook Ads. ◾ 👉 You can check the channel from here https://lnkd.in/eBHB7UYv 9/ THE ECOM KING ◾ Shares advanced Shopify and drop shipping strategies with real-life case studies. ◾ 👉 You can check his channel from here https://lnkd.in/eBHB7UYv Follow these channels to master eCommerce without spending a fortune! Follow Meredith Judge for more insight!

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3 critical CRO strategies for BFCM And how to implement them: Ever wondered how to optimize your e-commerce site for BFCM? The strategies might be different than you think. It's easy to stick to your regular CRO plan. But during BFCM, shoppers are: - More impulsive - Highly price-sensitive - Motivated by urgency Your strategy needs to adapt. Boost your BFCM conversions By focusing on these key areas: 1. Optimize Your Offer ↳ Test different bundles across your site ↳ Experiment with upsells and cross-sells ↳ Try various subscription incentives 2. Avoid Certain Tests ↳ Don't run tests on value propositions ↳ Skip major headline or layout changes ↳ Pause audience demographic targeting tests 3. Address Low-Hanging Fruits ↳ Conduct a full conversion walkthrough ↳ Test on various devices and browser. ↳ Fix usability issues and friction points - - - - Which strategy do you think is most crucial for BFCM success? ♻️ Repost to help others prepare for BFCM.

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3 critical CRO strategies for BFCM And how to implement them: Ever wondered how to optimize your e-commerce site for BFCM? The strategies might be different than you think. It's easy to stick to your regular CRO plan. But during BFCM, shoppers are: - More impulsive - Highly price-sensitive - Motivated by urgency Your strategy needs to adapt. Boost your BFCM conversions By focusing on these key areas: 1. Optimize Your Offer ↳ Test different bundles across your site ↳ Experiment with upsells and cross-sells ↳ Try various subscription incentives 2. Avoid Certain Tests ↳ Don't run tests on value propositions ↳ Skip major headline or layout changes ↳ Pause audience demographic targeting tests 3. Address Low-Hanging Fruits ↳ Conduct a full conversion walkthrough ↳ Test on various devices and browsers ↳ Fix usability issues and friction points - - - - Which strategy do you think is most crucial for BFCM success? ♻️ Repost to help others prepare for BFCM.

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Most important metrics to be tracking: - 180 Day LTV - CAC - LTV:CAC Ratio - Time to breakeven on ad funnel - Cold emails sent per lead - YouTube videos per week - Newsletters sent per week - Hours worked (focused) - Income vs. Expenses - Net Margin Create a basic spreadsheet for this

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