Natalie Stezovsky

In a virtual sales world, B2B marketers can position salespeople as industry experts in order to foster a more efficient sales process and build the brand’s image.

Sales can be an interesting, fun, and challenging journey, to say the least. Especially during times of uncertainty, agility is the name of the game, as uncertain periods are when communication norms, customer expectations, and buying habits change the most. Salespeople have to be in tune with the world around them so they can understand and adapt to what their buyers might be going through and how the world around them is impacting business.



But simply being agile isn't enough.… Show more

Sales can be an interesting, fun, and challenging journey, to say the least. Especially during times of uncertainty, agility is the name of the game, as uncertain periods are when communication norms, customer expectations, and buying habits change the most. Salespeople have to be in tune with the world around them so they can understand and adapt to what their buyers might be going through and how the world around them is impacting business.



But simply being agile isn't enough. Salespeople have to have empathy.



If you're not empathetic, you'll come across as harsh and thoughtless during sales conversations, which can position your brand as out-of-touch and send your sales numbers down the drain. Show less

Sellers are having to work harder, get more “yeses,” and get more company stakeholders on the same page about ”why you?” and ”why now?” than ever before. And that last part is the hardest aspect of just about any sale.

In B2B sales, getting multiple decision makers on board is a dream. And these days, it’s becoming more and more necessary.

This might sound overwhelming, but it’s doable. It all boils down to your discovery process. Instead of tailoring it to an individual, focus on… Show more

Sellers are having to work harder, get more “yeses,” and get more company stakeholders on the same page about ”why you?” and ”why now?” than ever before. And that last part is the hardest aspect of just about any sale.

In B2B sales, getting multiple decision makers on board is a dream. And these days, it’s becoming more and more necessary.

This might sound overwhelming, but it’s doable. It all boils down to your discovery process. Instead of tailoring it to an individual, focus on the entire organization. Focus on how your services can help the organization and each individual department.

There are six key questions you need to consider to get to the core of how your services can help your prospective clients’ businesses. We’ll look at each one, and identify how you can use it to successfully sell to multiple decision makers across departments. Show less

Michelle Garrett talks to Influence & Co. an agency that specializes in helping brands do just that to discuss how brands need to be thinking about contributed content and how they can do that successfully.

Make sure you are taking the right steps in 2018 to create data-driven content that is personalized, engaging, speaks to your audience and is what publication editors are looking for. In this article and webinar, we dive deeper into how you can do just that and provide amazing resources you won’t want to create content without.

Creating original content is easier said than done. Unless you have a fully dedicated content marketing team handling this stuff for you, then it’s easy to let these efforts dwindle. Want to learn how to actually pull it off? This article and webinar takes an in-depth look at how to do just that.

During this presentation, I help attendees learn the following:

• Why sending personalized email content is the way to go and how segmenting your audience will allow you to send more personalized email content.

• How to use content to put together weekly newsletters for your subscribers.

• How to craft drip campaigns, using your existing content, to address the specific needs of each of your leads.

• Why automating your emails will help contribute to your overall… Show more

During this presentation, I help attendees learn the following:

• Why sending personalized email content is the way to go and how segmenting your audience will allow you to send more personalized email content.

• How to use content to put together weekly newsletters for your subscribers.

• How to craft drip campaigns, using your existing content, to address the specific needs of each of your leads.

• Why automating your emails will help contribute to your overall success and make the process easier. Show less

Rejection is never easy, whether it’s in your personal life or your professional one. And when you work in sales, it’s unavoidable. No matter how solid your pitch is or how many calls you take, you’re simply not going to win every single deal you’re going after. Rejection is part of the job; what matters is how you handle it.

It’s important to understand that spending money on your growth, as individuals and as a company, is a worthwhile investment. You can meet top business and thought leaders, network, and even talk to potential investors at conferences

And for the most part, ad agencies produce really great things for their clients. But do agencies ever take a moment to look in the mirror? For the most part, they don’t. But that’s not because they don’t want to or don’t understand the importance of it — it comes down to a time issue.

As an agency, you’ve got a very specific set of skills, and you’re really good at those skills. It shows in the work you produce for your clients. But it’s also important to understand how prospective… Show more

And for the most part, ad agencies produce really great things for their clients. But do agencies ever take a moment to look in the mirror? For the most part, they don’t. But that’s not because they don’t want to or don’t understand the importance of it — it comes down to a time issue.

As an agency, you’ve got a very specific set of skills, and you’re really good at those skills. It shows in the work you produce for your clients. But it’s also important to understand how prospective clients and the industry views you. You need to show off those skills. And that’s where most agencies fail. They lack the time to focus. Show less

Kansas City is suddenly “the next hot thing” in entrepreneurs’ minds. In fact, Kansas City just landed on the Top 30 list for Under30CEO’s Best Cities for Young Entrepreneurs. It’s not surprising that companies like Google are flocking to this Midwestern town — big things are happening under its big skyline.

The first EverywhereElse tech conference, a conference for American innovators from across the nation- except Silicon Valley and New York - aims to cater to markets that are often overlooked; specifically startups in the America's Heartland. From February 9th-12th, in Memphis, TN the first annual conference will host over 1,500 entrepreneurs, startup founders, investors, designers, and developers.

The Dallas Digital Summit, presented by TechMedia, promotes thought leadership on web-oriented entrepreneurial activity and innovation. More than 700 digital directors, bloggers, senior marketers and web strategists will gather at Union Station in Dallas on December 4-5. It’s an incredible opportunity for you to learn about the latest digital developments and to network with other experts in the field.

Utilizing content that your company’s distributing can be a strong tool in attracting and recruiting top talent. What your business publishes online isn’t just an indicator of your industry expertise; it’s also a great demonstration of what your culture is all about.

Some people are squeamish about partnerships. They believe that partnerships devolve into competitive contests or result in irritation and hard feelings on both sides. The prospect of what could go wrong outweighs, in their minds, what could go right.

In reality, developing partnerships is about collaboration; it’s about working together to accomplish a common goal and sharing responsibilities. Partnerships grant you access to resources you previously didn’t have, bringing the strengths… Show more

Some people are squeamish about partnerships. They believe that partnerships devolve into competitive contests or result in irritation and hard feelings on both sides. The prospect of what could go wrong outweighs, in their minds, what could go right.

In reality, developing partnerships is about collaboration; it’s about working together to accomplish a common goal and sharing responsibilities. Partnerships grant you access to resources you previously didn’t have, bringing the strengths of both partners to the forefront to provide the best solution.

Here are a few tips to ensure a successful partnership: Show less

Agency business development is a tricky endeavor. How are you attracting new clients? How are clients finding you? What does your online presence look like? How can you differentiate yourself from other agencies online?

So many questions, so few answers. Or, rather, there’s one big, smart answer: content marketing.