Nicole Vinson

If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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More than just media.

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gvkYGNV9

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Explore the world of clean rooms with The Hershey Company! Join this a live webinar with Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan on May 22 to: ➡ Discover what’s motivating Hershey’s to adopt clean rooms and how they’re making an impact on the company’s success ➡ Explore how clean room technology is transforming everything they do ➡ Gain inside access to Hershey’s early learnings and expert advice, especially for CPG companies and brands looking to navigate the ad tech landscape Ready to uncover the secret to sweet success? 🍫 Save your spot:

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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🌟 Celebrating the Ascendant Network, Ascendant 10 Conference on Digital and Retail Media! 🌟 This week in Silicon Valley, the Ascendant 10 Conference brought together the brightest minds in digital and retail media. Here are some key insights that stood out: 1. Embrace the Next S Curve with AI: We must approach this new era with Urgent Optimism. AI is transforming our industry, and it’s crucial to stay ahead of the curve. 2. AI Governance and Ethics: As we integrate AI into our strategies, ensuring bulletproof governance and ethics is non-negotiable. Trust and transparency are paramount. 3. From FMOT and SMOT to PMOT: We’ve evolved to the Prompt Moment of Truth (PMOT). This shift emphasizes the importance of real-time, contextually relevant interactions. BrandRank.AI 4. RMN’s Measurement Evolution and Standardization: The urgency for evolution and standardization in Retail Media Networks (RMNs) cannot be overstated. Accurate measurement is key to success. 5. Breaking Down Budget Silos: To deliver a fully connected and measurable Full Funnel Experience, we must dismantle budget silos. Collaboration across departments is essential for holistic growth. Let’s continue to innovate and lead the way in AI and retail media! 🚀 #Ascendant10 #DigitalMedia #RetailMedia #AI #Innovation #FullFunnelExperience #brandrankai

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Retail Media Monthly: Coca-Cola and Oreo, BFF's Two iconic brands, one unexpected pairing. Promoting the September release, The Coca-Cola Company executed a robust #RetailMedia campaign, generating 75M impressions across eight different retail media networks, leveraging four different channels (TikTok, Facebook, Instagram, & Display). With Walmart playing the lead role, accounting for 69% of impressions, the brands dipped their coca-cola-cookie into a mix of big-box stores, grocery chains, and drugstores as Meijer and Walgreens tempted shoppers close to the point of purchase with on-site display ads. Want more Retail Media Insights into this cookie-cola-co-marketing-campaign-combination (say that 5 times fast)? Check out our newest Retail Media Monthly blog post here: https://ow.ly/3OCk30sHSb8 #OreoCookie #CocaCola #DigitalAdvertising #CompetitiveInsights #CoMarketing #RetailMediaInsights

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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The Mars Agency's Retail Media Report Card Deep Dive webinar is now available to watch on demand! Tune in to hear insights from Andy Howard, Katy Jordan, and Kayla Corridon on how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxbWQ7mC #retailmedia #webinar #retailmediareportcard

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Continuing my sharing of posts about brand growth; a lot to unpack here. The real meat is in the link below, but me key takeaways are... - 💡 Kantar unveiled a blueprint for brand growth, analyzing 6.5 billion global data points (that is a lot!). - 📊 Emphasizes creating meaningful differences for volume and market share growth. - 🌐 Increased presence across customer journey touchpoints boosts buyer engagement. - 🚀 Focus on finding new spaces leads to revenue growth. - 💰 Prioritizes profitability over volume sales. - 🎯 Differentiation crucial for consumer connections and commercial success. - 🍺 Brands like Guinness exemplify meaningful differentiation. - 📈 Emotional connections crucial for boosting sales and loyalty. ... as they say, we can take that to the bank! https://lnkd.in/gBCycziQ

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"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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Commerce has evolved rapidly, rendering your old strategies obsolete. That is of course assuming you have a commerce strategy. In this new era, foresight & agility are key for Consumer Brands. The Interpublic Group (IPG)'s Guidebook for Winning in Commerce provides a roadmap for navigating the emerging challenges, such as how ... 🔍 Invisible commerce is reshaping traditional touchpoints. 💸 Demand for convenience is challenging margins. 💬 Product communities are democratizing brand trust. Addressing these is crucial to stay competitive and win profitable share. Use this link - https://lnkd.in/gh_3EF8f - to download the pdf report and learn how to turn these challenges into your opportunities. #Commerce #ConsumerBrands #DigitalTransformation #Strategy

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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Did you know Cyber 5 spending in 2023 reached $38 billion? This five-day window is a vital time for brands looking to win both online and offline. If you want to get ahead, check out The Mars Agency's latest report presenting 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window!

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Check out the amazing results from one of our recent partners below. And hit me up, if you'd like to learn more about ways Chase Media Solutions can help your business drive incremental sales!

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

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I agree with this article, TV simply needs to step away from the spot attribution model. I also love the analogy about drinking 5 pints of beer and 1 glass of wine then coming to the conclusion that its wine that makes you drunk..... 🍷 #tvmeasurement

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