Nick Lioudis

In the ever-evolving world of market research, we're constantly weighing the benefits of in-person versus virtual focus groups. Check out some valuable insights in this article to help you choose the best approach for your qualitative projects ⬇ https://lnkd.in/gcVmv8zH #qualitativeresearch #focusgroups #inpersonfocusgroup #virtualfocusgroup #openmindstrategy

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🌟 Ready to Level Up Your Agency? 🌟 If you’re looking to enhance your agency’s efficiency without spending a dime, you’re in the right place! Our latest blog reveals the incredible features of Agency Simplifier's Free Plan that you won’t want to miss. ✨ Discover Game-Changing Features available for FREE! 🔍 See How It Compares with other tools out there—knowledge is key! ⚖️ Explore the Pros and Cons to find the perfect fit for your needs. 🚀 Uncover Real Benefits that can propel your agency forward! This is your chance to take charge and make smarter choices for your agency’s future. 👉 Check out the blog now and unlock your agency’s potential! https://lnkd.in/gMYi-dWx #AgencySimplifier #FreePlan #AgencyRevolution #SmartChoices #NewBlog #AgencyManagement

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“They’re really good marketers, but they don’t understand financial services.” If you’ve ever worked with a general digital marketing agency, this sentiment from Kelly Waltrich and Melissa Thomas’ recent RIA CMO roundtable probably hits home. Of course, industry understanding is the single biggest benefit of choosing a more specialized marketing firm. The time it takes to get up and running with a team that already knows your audience and speaks your language is a fraction of the time and effort you’ll spend educating general B2B marketers about TAMPs and tax-loss harvesting. But the advantages don’t stop there. 🔍Specialized marketing firms don’t just understand the industry as a whole. They understand the nuances of why people might be looking for certain services, tools, or solutions, and can optimize digital strategies according to intent. (This becomes especially important when you’re bidding on keywords. A fintech platform shouldn’t be wasting precious marketing dollars bidding on ‘financial advisor near me.’) 🤝Industry-focused marketing firms also have deep, valuable connections that they can put to work for you. If you need to pressure-test messaging or pilot a new product, a specialized agency can curate the right audience to help you do so. 👀Finally, by the very nature of their specialization, a marketing firm focused on financial services also has a unique view into the competitive landscape. They can help you identify gaps and opportunities, steer you away from pockets of extreme market saturation, and even advise on product or service strategies. We go into even more detail about the competitive advantage of specialized agencies on the blog. 👇

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🧭 Navigating the choppy waters of survey engagement? Meet FARE - your new compass! 🗺️ The Framework for Assessing Respondent Engagement examines 12 key factors affecting survey success. From incentives to gamification, it's your roadmap to better research! https://hubs.ly/Q02X1Svg0 #FAREFramework #SurveyImprovement #ResearchInnovation

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🎯 High-quality survey responses lead to smarter business decisions. So, how can you drive thoughtful engagement? It may come down to how you're framing your questions. The right balance between open- and closed-ended questions can yield better insights. 🤿 Let's go for a deep dive. https://hubs.ly/Q02x0cmm0 #marketresearch #mrx

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Tilt Publishing authors are bringing their expertise to #CMWorld next week, with two workshops you won’t want to miss: 🛠 Workshop 1: Optimizing Content Strategy for Effective Go-to-Market (GTM) Planning Led by Pam Didner, this session will help you refine your content strategy to align with your GTM goals. It’s a game-changer for marketers looking to connect the dots between strategy and execution! Pam's newest book series (The Modern AI Marketer in the GPT Era) are available now. 📊 Workshop 2: Measure the Impact and Value of Your Search Optimization Discover how to accurately assess and communicate the ROI of your search efforts, with this session led by Brian Piper. Perfect for marketers who want to tie their SEO performance to real business outcomes! Whether you're refining your GTM strategy or boosting SEO results, these workshops are designed to give you actionable insights. If you are interested in Pam's newest book series (The Modern AI Marketer in the GPT Era) or Brian's latest tome (Epic Content Marketing for Higher Education) be sure to check out the Tilt Publishing Featured Authors page for more info. #ContentStrategy #SEO #GoToMarket #ContentMarketing #TiltPublishing

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𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗸𝗲𝘆! Discover the 𝘁𝗼𝗽 𝟱 𝘄𝗮𝘆𝘀 understanding your audience can take your strategy to the next level. Dive into this 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 to learn how to turn insights into actions that 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀! https://lnkd.in/dBjg3m88 #UserBehavior #DataDrivenMarketing #ConversionRates #DigitalStrategy #ContentWiz #Contentmarketing

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We’ve distilled key insights from HubSpot's 2024 Social Media Trends Report (HubSpot, Bryna Corcoran) into easy-to-digest highlights tailored for small business owners. No, this report isn't hot off the presses, but we were recently analyzing its insights again (they're GREAT!) and thought it would be helpful to provide some key takeaways: 🔥 YouTube is Now King: YouTube has overtaken Facebook and Instagram for brand engagement, with long-form video content leading the charge. Tip: Create a video series that answers your audience’s FAQs. If you’re in real estate, create a series called “Real Estate 101,” covering topics like "How to Get Pre-Approved for a Loan" or "How to Choose the Right Neighborhood." 🔥 Creators Hold the Power: Consumers trust influencers for product recommendations. With 1 in 5 people now identifying as creators, the creator economy is booming. Tip: Reach out to micro-influencers by offering them free products or services in exchange for a genuine review. If you own a fitness studio, offer local fitness influencers a free class and ask them to share their experience with their followers. 🔥 AI is Revolutionizing Content Creation: 80% of marketers are using AI to streamline content creation and make it more targeted. Tip: Use AI tools like ChatGPT or Jasper to repurpose long-form content into social media snippets. Take a blog post and break it down into 5 bite-sized social posts, each highlighting a key takeaway. 🔥 Social Media Shopping is Booming: Social commerce is up 40% year-over-year, with platforms like TikTok and Instagram becoming key shopping destinations. Tip: Set up Instagram or TikTok Shopping and create a “limited-time offer” post. Create a post featuring a product with a discount code valid for 24 hours, driving urgency and quick conversions. 🔥 Short-Form Video is Essential: Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are driving significant engagement and ROI. Tip: Create a weekly “Tip Tuesday” short-form video series. If you’re a restaurant, post 15-30 second videos of quick cooking tips or recipes to keep your audience engaged. 🔥 Authenticity is Key: Consumers want real, relatable content—63% say authenticity drives their engagement. Tip: Share a “day in the life” video that gives your audience a behind-the-scenes look at how you run your business. If you own a boutique, show the process of selecting new items for your store. 🔥 Humor Wins: Humor and memes are outperforming traditional, polished content, driving higher engagement. Tip: Use a trending meme format, but add a fun twist related to your industry. If you run a coffee shop, create a meme around the phrase "But first, coffee" with a funny image of a chaotic morning that leads to the need for your product. Want to discuss how to apply these trends to your business? Let’s chat! #SocialMediaTrends #ContentStrategy #AIinMarketing #InfluencerMarketing #ShortFormVideo #HeatwaveMedia #SmallBusinessMarketing

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#RFPs: Time-consuming, limiting, and often counterproductive. Gini Dietrich shares why it's time to rethink your #agency selection process https://lnkd.in/gB-ZWMRm

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Customers connect with stories, not slogans. This article by Sarah Caminker Weiss dives into the power of storytelling for lasting brand impact. Learn how to craft narratives that resonate and build customer loyalty. #marketing #branding #storytelling

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Will AI Replace Email Marketers? Dan Oshinsky, founder of Inbox Collective and former Director of Newsletters at The New Yorker and BuzzFeed, offers expert insights on AI's role in email marketing. Learn strategic tips for crafting compelling calls to action and explore whether your email list can be transformed into a profitable business. https://buff.ly/3Mw61SQ #AImarketing #EmailMarketingAI #PersonalisedEmail #MarketingAutomation

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Qualitative feedback can uncover potential product pitfalls. Learn how a well-designed research plan can drive success in this article. https://hubs.ly/Q02D2sQ30

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There is a growing momentum among independent agencies that offer clients alternative compensation models, ranging from hybrid subscription-based pricing to equity or profit-sharing options. “Independent agencies are much more in control of profit and margin and can afford to be flexible and experiment with new pricing without the fear of missing targets," shared R3's Moya Fry. Ultimately, the best-fit remuneration structure largely depends on brand goals, the scale of work, and partnership expectations. Contact us to discover how we can help you create the best-fit model for your brand's needs. Full article here: https://lnkd.in/gUxsHfP5

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New blogs for your soon-to-be summer reading! 📚⬇️ 🏠 Get some guidance on whether in-house marketing or working with an agency is right for you: https://hubs.la/Q02BYJ_q0 💈 Check out the 4 key elements of a successful pillar content strategy, and 6 steps to create one yourself: https://hubs.la/Q02BYBZz0 ✨ Learn how to create PPC reports that will impress the heck out of your clients: https://hubs.la/Q02BYN4n0

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2024 Book Marketing Forecast: The Top 10 Trends to Watch, by BadRedhead Media via Substack https://ow.ly/hBh550RhgyN Book marketing continues to evolve with the changing landscape of technology, the publishing industry, and consumer behavior. Whether you’re new to publishing or a vet, the one thing we can count on in book marketing is that it’s always changing. Here are some key shifts and trends happening now: 1. Digital Dominance: With the rise of e-books and audiobooks over the past decade, especially during the pandemic, digital marketing remains central to book promotion. Social media may not be ‘new,’ but the algorithms are constantly changing. Social media platforms, email marketing, and author websites are more crucial than ever for reaching our readers and increasing visibility. Look for industry reports from organizations like the Association of American Publishers, which publishes data on digital book sales and trends. 2. Personalization and Data-Driven Marketing: As technology advances, so does the ability to personalize marketing efforts. Publishers and authors are increasingly using data analytics to understand our target audience and tailor our marketing strategies accordingly. Marketing journals and blogs, such as the Journal of Marketing or HubSpot's blog (free and fantastic), often discuss the latest trends in data-driven marketing and personalization. I also highly recommend free Booklinker for writers - free universal links. This is a HUGE timesaver (and free!). 3. Influencer Marketing: Book influencers on platforms like Instagram, TikTok, and YouTube continue to play a pretty significant role in promoting books. Collaborations with influencers who have a dedicated following can significantly boost visibility. *Move cautiously here. Many self-proclaimed “influencers” are not what they claim. Do your due diligence. Click to read the rest! FREE to subscribe. #writingcommunity #writers #bookmarketing

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How could Batman have improved Gotham's safety with market segmentation? Our blog explores this fantastical scenario and offers best practices for marketers (and caped crusaders): https://bit.ly/3NAwRtk #Brafton #MarketSegmentation #MarketingStrategies #MarketingBlog #MarketingIdeas

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