Nicholas Webb

I will share with you why you should avoid the vast survey industry, and how to get real insights about what your employees want and need in order to build a workplace that your competitors will envy. Your newly forged happiness initiative will attract and keep the best talent in your marketplace, drive the best innovations, build scalable and predictable revenue growth, and significantly improve the returns on your organizational strategies.

This book contains both deep research and… Show more

I will share with you why you should avoid the vast survey industry, and how to get real insights about what your employees want and need in order to build a workplace that your competitors will envy. Your newly forged happiness initiative will attract and keep the best talent in your marketplace, drive the best innovations, build scalable and predictable revenue growth, and significantly improve the returns on your organizational strategies.

This book contains both deep research and thirty years of practical experience. It is my sincere hope that you will leverage these insights to avoid the common mistakes and enjoy the benefits of proven methods that deliver real results. If applied properly with the correct infrastructure and training, your organization will achieve some or all of the following benefits:
• Attract and keep the best talent in your market.
• Significant increases in employee productivity and presentism.
• Reduced workforce stress and healthcare costs.
• Improved returns on enterprise strategy.
• Major improvements in customer experience.
• Predictable and measurable increases in revenue.
• Improvements and cost reduction and efficiency.
• Predictable improvements and innovation.

We live in challenging times. All over the world, employees of companies large and small are questioning their career choices. Instead of taking their life path for granted and settling for what society offers them, many are asking, “Is this all there is? Why should I commute to a boring or distasteful job with little future, just to pay my mortgage? I want to do something that has meaning to me. I want to get up and go to work with a smile on my face.” Show less

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.

Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they’re also taking steps to proactively avoid the things that customers hate. These… Show more

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.

Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they’re also taking steps to proactively avoid the things that customers hate. These companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market.

No company, brand, or service enjoys 100 percent love. There will always be some degree of hate in the mix. Hate is a source of friction, and if there is too much friction, the process of moving products and services— regardless of their high quality—into the hands of customers will grind to a halt.
What Customers Hate will show you how to avoid the common pitfalls that have damaged some of the best organizations, and best teams in the world, and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity. This customer experience playbook will give you actionable takeaways that include:

How to turn an upset customer into a customer for life, in five easy steps.
Why “haters” will determine your organization’s growth and profitability.
How to thrive in the “experience economy.”
The importance of the five-touch journey mapping.
The impact of hate-love personification.
How to turn your customers into “Evangelists.”
The power of: Attraction, Promotion, Retention, and Avoiding Deflection.
The secrets of the best organizations in the world.
This book is the product of many years of front-line work with some of the top brands in the world and their customers. Set aside the theories and concepts, this is the playbook you need. Show less

A top healthcare futurist and consultant shows healthcare professionals and stakeholders how to redirect resources and leverage innovation to improve wellness and lower costs.

Despite being the wealthiest nation on earth, the United States spends much of its healthcare money and resources pursuing the wrong goal: curing people after they get sick. In this provocative book, Nicholas J. Webb charts a bold new path that puts the focus not on reactionary treatment but on anticipation and… Show more

A top healthcare futurist and consultant shows healthcare professionals and stakeholders how to redirect resources and leverage innovation to improve wellness and lower costs.

Despite being the wealthiest nation on earth, the United States spends much of its healthcare money and resources pursuing the wrong goal: curing people after they get sick. In this provocative book, Nicholas J. Webb charts a bold new path that puts the focus not on reactionary treatment but on anticipation and prevention. Webb argues that we have a unique opportunity to leverage disruptive innovation to fulfill these goals. Emerging digital technologies now make it possible to collect, analyze, and act upon the enormous quantities of health-related data that every individual generates every day. This data often foreshadows disease and can alert the healthcare provider to the existence of a life-threatening condition before there are any outward symptoms, thereby enabling caregivers to pivot from treatment after the fact to anticipation, prevention, and, when necessary, reduced treatment to correct a smaller problem.

This is The Healthcare Mandate―a powerful and illuminating guide to the new tools that healthcare professionals can start using right now to:

See their clients not only as patients to be cured but as constituents to keep healthy.
Identify and respond to emerging health problems as early as possible.
Access and share constituent data with other healthcare providers.
Navigate the increasingly complex world of patient data rights.
Meet the challenge of non-medical online healthcare providers.
Address constituent lifestyle choices that lead to obesity, diabetes, and heart disease.
Respond to the increasing consumerization of healthcare.
Drawing upon his decades of experience as an industry expert with dozens of medical patents, Webb offers a positive and achievable vision for the future of healthcare. Show less

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and… Show more

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the book offers a five-point checklist to ensure your company is innovation ready. Show less

The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. How well do you know your customers? "What Customers Crave" examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with… Show more

The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. How well do you know your customers? "What Customers Crave" examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, "What Customers Crave" helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about - Use listening posts and Contact Point Innovation to refine customer types - Engineer experiences for each micromarket that are not only exceptional, but insanely relevant - Connect across the five most important touchpoints - Co-create with your customers - And much more When you learn to provide your customers with exactly what they want, they not only buy--they come back again and again...and bring their friends. Show less

The present state of business leadership is changing so fast it’s barely perceptible to the human eye. There are two reasons these changes remain mostly undetected.
The first is habit. There’s a long tradition of managing in very tried and true ways. The problem with this approach is that it no longer holds up. The demands from management are changing as rapidly as the market, the workforce, and the customer are today.
This brings us to the second reason why these changes remain largely… Show more

The present state of business leadership is changing so fast it’s barely perceptible to the human eye. There are two reasons these changes remain mostly undetected.
The first is habit. There’s a long tradition of managing in very tried and true ways. The problem with this approach is that it no longer holds up. The demands from management are changing as rapidly as the market, the workforce, and the customer are today.
This brings us to the second reason why these changes remain largely unrecognized: Technology and its advances are thought of in a vacuum. What this means is that most people – from executives to consumers – think new technologies are separate from themselves, the workforce, the consumer. The rapid and daily introduction of new technologies, the interconnected devices, and the transparent nature of the internet have changed everything. Each new “update” changes the behavior, culture, and expectations from buyer to employee alike. As a result, both employees and customers expect more value from enterprises.
The new workforce expects a connective, rather than authoritative, management style from its leaders. In the past, employees had to deal with the hand they were dealt. This isn’t the case anymore. Employees have options today. The most innovative companies on the globe have grown smart to this desire, realizing that marketing to talent is as important as marketing to customers. If your most valuable employees are unhappy and feel undervalued, they can – and will! – find something better. The customer is no different, expecting innovation (nowadays for free) and evolving value. The problem is that while all these changes are occurring, management styles and strategies stay the same. A bit backwards, don’t you think?
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As a successful inventor Nicholas walks through the process of what it takes to find great ideas and to turn those ideas into marketable products, technologies and services. The book also provides real-world advice from Patent Attorney Robert Siminski a world-renowned patent attorney.

A complete and practical road map to achieving unprecedented business success through digital innovation excellence. In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening."

The Innovation Playbook - is one of the top innovation books providing detailed insights on how to make innovation REAL in your enterprise. The book includes case studies of some of the best organizations in the world and how they have leveraged a wide range of tools and business practices to win at innovation.