Neal Sinno

“The UK music industry, with support from the UK Government, is seeking your help to identify resources that raise awareness of the significance of metadata in ensuring creators are fairly paid and credited for their tracks. In music, metadata is information which describes who contributed to a track’s creation, and how – such as who wrote a song, who performed on a recording, and who owns the individual rights in the work or recording. Metadata includes unique identifiers, such as the ISWC, ISRC, IPI and IPN, as well as title and contributor information. Education and awareness of the importance of metadata is vital for all parts of the creative value chain, from those creating songs and recordings, through to those responsible for delivering data to platforms, CMOs and others, including artist managers and A&R departments. Your responses to this survey will inform the work of the Metadata Education Group, one of the expert industry working groups formed to help deliver improvements to metadata practice as part of the UK Metadata Agreement. The Group is working to map out existing resources that educate and raise awareness of the importance of music metadata, maximise access to these resources, and identify gaps in current provision.” Read the post and the survey below for more: #Metadata #UK #Creators #CMOs #ISWC #ISRC #IPI #IPN #Artists #Songwriters #MusicPublishing #IP #IntelectualProperty #Copyright #DerechoDeAutor #DroitdAuteur #Music #MusicBusiness #Musica #MusicIndustry #Musique #Musik #MusicBiz #IPO

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Great article from Rob Wile at NBC News on why FAST services like Pluto TV or Tubi are already incredibly successful and why we are still scratching the surface of something way bigger🚀 💵 .Ross Compton, CFA provides a spot-on analysis that resonates with our vision a decade ago when we spearheaded the FAST market with Pluto TV. "It’s a repackaged version of the old method of distribution, noting that the original broadcast networks were all supported by advertising and the only investment a viewer had to make was in a TV set and an antenna. Now, it’s the same thing, just over the internet. The demand for FAST channels is sustainable — for one simple reason. You really can’t beat free." (Ross Compton, CFA) Free and easy access combined with high-quality content shaped the golden age of TV. The same ingredients are needed for FAST, even if we needed to rethink channel programming and curation in the new era of internet, social networks and the overabundance of video content. Same is true for advertising, it has funded so much of the best TV content over the decades. FAST advertising is like TV advertising but with more data, targeting and measurement! So YES, there is such a brillant future in front of the FAST business! 📺 #FAST #PlutoTV #Tubi #NBCnews #fastchannel #Avod #streaming

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10 Ways to get your Game funded …

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A couple of months ago I posted about RIAA suing Verison. Last month Verizon shot back: https://lnkd.in/g23p4KSX What will be the end result of this “conversation’ playing out in court. In the long term. Is this a result of technology (streaming services) not addressing the problem that they were trying to solve? Perhaps this is a signal that further innovation is needed in how content is managed, distributed, and monetized online. There's a strong argument that, while tech helped create more accessible music platforms, it hasn't fully addressed the concerns of artists, songwriters, and other creators. Is this lawsuit an opportunity to revisit those revenue-sharing models and perhaps craft something fairer?  We want to move forward and not limit creativity as it seems the problem is still not solved. Where do we go from here?

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IYKYK. Spectrum Reach is helping "harness the chaos" of the media ecosystem on both the linear AND streaming front. That's why we are the #1 multiscreen video partner in our markets. Combine that with 30MM+ addressable households...and you can see how we help our partners spend more time optimizing outcomes and less time aggregating audience.

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Actionable insights that will move the needle for any business. IYKYK...and if you don't, come join us at #CIMMSummitt and find out how we do what we do. Innovid, Blockgraph, Spectrum Reach Krista Panoff Tameka Kee Jason Manningham

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First of all, how hilarious would it be if the spin-off was named Kable Town?! Second, what Evan Shapīro is saying that logically they would spin-off ALL the TV assets together makes sense on the surface, but not all TV assets are created equal. NBC & Sports are still hugely valuable to them (Olympics is a gold mine), and to Peacock, the other assets are not. They want to be making content for The Cock, not USA and definitely not ScyFy. But if they keep USA 8 ScyFy, they to have to make content for them even if their ratings decline every day. Third, MSNBC is just a pain in the ass. It’s a massive management distraction because every time Joy Reid or Morning Joe say something crazy - which is every time they go on air - Comcast execs get a flurry of phone calls. So it’s a constant distraction. Which was worth putting up with when the ratings were high and they could make a lot of ad dollars off it. But ratings are in the toilet. The other reason to own a news network is political clout but MSNBC does the opposite, it just pisses people off. They will have much more political clout by retaining NBC News alone. And this is to a large degree an effort to save what’s left of the journalistic reputation of NBC News from the dumpster fire that is MSNBC. Fourth, when I was at Comcast even several years ago, the attitude was that the pay TV business was a low margin business and when people cut the cord, they just bought more broadband and Comcast didn’t have to pay Disney and all the rest their random money for cable nets like ESPN. The reason they got into running their own cable nets was as leverage in negotiations with other cable carriers and the ad dollars on cable TV, neither of which are worth near as much now as they were then. It’s just businesses that are no longer strategically valuable and can probably be run more efficiently as a standalone company without consuming management bandwidth anymore.

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It's NOT. But what this really is about is a call-to-action and reaction to the industry earthquakes of the past year or so. One thing's clear: It's never going to be same again. And to be honest, things will probably be worse for a while longer before they get better - if they even do get better. But we have to change. We have to adapt. That's just the way it is, folks. #animation #cartoons #cartoonnetwork https://lnkd.in/gn3T-9fP

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Some additional information on how CKE Restaurants, Inc. and PMG are leveraging video-level contextual data via the IRIS_ID to target their CTV campaigns and drive actual bottom funnel conversion results! 📈 35% increase in incremental foot traffic 📈 152% increase in incremental sales lift Reach out to us if your a brand looking to increase the performance of your CTV campaigns or if you’re a publisher looking to increase your yield. IRIS.TV #ctv #data #performanceadvertising #contextual Digiday

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The Growing Importance of TV Operating Systems in the Media Market The significance of TV operating systems (OS) in the media market is increasing rapidly. While Google and Apple dominate the mobile sector, TV platforms evolve beyond their influence. TV manufacturers create their own ecosystems through proprietary OS, offering consumers more choices. Media professionals must understand each manufacturer’s TV OS to grasp the unique content and user experiences provided. Historically, TVs were broadcast receivers. Today, they are smart media hubs led by platforms like Samsung’s Tizen, LG’s WebOS, Hisense’s VIDAA, and the recently launched Titan OS by Philips TV in February 2024. While Netflix, Amazon, Disney Plus, and YouTube are still central, proprietary platforms from TV manufacturers are growing, creating new revenue streams. From a global perspective, this discussion excludes Amazon Fire TV and Roku. Samsung’s Tizen OS is known for its intuitive interface and extensive content. Samsung TV Plus offers free content, enhancing user satisfaction. Samsung has also adopted FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video on Demand) content, strengthening its platform. Similarly, LG’s WebOS, through LG Channels, provides diverse content with an OTT-like interface. LG has embraced FAST channels and AVOD content, offering a richer media experience. Their revenue model mirrors the advertising models of other OTT services, essentially providing free access to content. Hisense’s VIDAA OS, via VIDAA Channels, offers a wide range of free content, improving usability. However, Hisense lags behind Samsung and LG in adopting FAST and AVOD content. However, their growth has been the most remarkable recently. Meanwhile, Philips TV introduced Titan OS in February 2024, with user-customized content and a proprietary FAST platform. TCL uses various OSs, like Google and Roku, but also maintains proprietary platforms like TCL Channel and TCL TV+. These platforms offer unique content and services, differentiating user experiences through their ecosystems. Industry professionals must pay attention to TV manufacturers’ strategies. Leveraging these platforms is a critical opportunity for content distribution, opening new avenues for reaching audiences. TV OS has evolved to become central to the user experience. Major manufacturers like Samsung, LG, Hisense, Philips, and TCL offer distinct content and services through their OS. Samsung and LG, in particular, have enhanced their competitiveness by integrating FAST channels and AVOD content. As TV OS’s importance grows, understanding and utilizing these platforms will be essential for successful business ventures. #tvos #tizen #webos #vidaa #samsung #tcl #lg #hisense #titanos #philips

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