Nate Loucks

Elisa Padilla, MBA, CMO of New York Red Bulls came on the TOP CMO Podcast and spoke with host Ben Kaplan about the world of sports marketing. ⚽Creating Fan-First Experiences: We dig into how the New York Red Bulls put their fans at the heart of everything they do, from community engagement to fan activations. ⚽Data-Driven Strategy: The importance of using data to understand who’s coming to matches and how to reach younger audiences. ⚽Navigating a Crowded Market: Competing in a market with 13 other professional sports teams and how to stand out. ⚽The Messi Effect: How Lionel Messi’s presence in MLS is boosting visibility and ticket sales across the league. Have a listen 👇 APPLE: https://lnkd.in/ewFW5z3Q SPOTIFY: https://lnkd.in/e8n8kksr YouTube: https://lnkd.in/eKuxWEeZ #redbull #newyorkredbulls #marketing #topcmo

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Investing in Women's Sports advertising is a win-win for brands looking to align with values of diversity and inclusion. Not only does it offer access to a growing and engaged audience, but it also enhances brand visibility. By supporting the growth and visibility of Women's Sports, brands contribute to a more equitable sports industry. Join the movement towards a more inclusive future and invest in Women's Sports advertising today. #WomenInSports #DiversityandInclusion #EquitableSportsIndustry #ctv #ott #programmatic #Sports #womenssports #Olympics #advertising #media

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✅🖥️ DIGIDAY (9/20): “The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at the center of its NFL+ premium customer offering. At the same time, European soccer leagues including France’s Ligue 1 and Italy’s Serie A have pushed forward with their streaming efforts, with the former’s games now shown online only in the crucial U.K. and Ireland market. Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. NBA games, for example, are set to be split across four different media providers, while English Premier League fans would have to subscribe to Sky Sports, TNT Sport and Amazon Prime Video to follow their club’s season in its entirety. RedZone is priced lower than cable or streaming packages — $35.99 a year, compared to $59.99 for CBS and Peacock, for example — and has been available through the NFL+ subscription package as a standalone streaming service since 2023. It’s now the centerpiece of the NFL’s digital app, and a major component of the NFL’s attempt to answer that consumer demand for simplicity. The service itself is simple enough — a subscription simulcast that pulls from CBS and Fox’s live Sunday coverage, bouncing between games with no breaks and no ads (though, there is room for advertisers around the edges — DraftKings, for example, currently sponsors RedZone). The result, said Lauren Manning, the NFL’s head of product design, UX and research, is “one of the best kind of lean-back ways to watch football of any variety, on any device.” ⬇️🏈⚽️ #streaming #ctv #ott #avod #svod #tvos #cordcutting

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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The evolution of TV ad pricing reflects the profound changes in media consumption. With traditional TV ad rates dropping—scripted shows especially—it’s clear that streaming’s rise is shaping where brands invest. Interesting to see live sports still commanding premium prices, especially for spots like NBC’s Sunday Night Football. It’s a reminder that even in a streaming-dominant world, live events retain unique ad value. #AdTrends #TVAdvertising #Streaming

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✅🖥️ Yahoo Finance (9/12): “In an early renewal of their multi-year deal, the companies said an ad-supported version of Max, which includes all HBO and Discovery+ content, will be available to all Spectrum TV Select packages. Charter is the nation's largest pay TV company. Max and Discovery+ will be added to Spectrum's bundle, which already includes streaming platforms such as Disney+, ESPN+ and Paramount+. As part of the agreement, Spectrum will continue to carry Warner Bros Discovery's TV network portfolio, including sports network TNT, CNN, Food Network and Discovery. The media and entertainment giant's TV business has been struggling due to cord-cutting by consumers and weak recovery in the advertising market.” ⬇️ #streamingtv #ctv #ott #mvpd #cordcutting #avod https://lnkd.in/ey68mGEB

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Our Leaders in Live Q&A series explores the unique challenges and opportunities of live sports advertising. This episode covers the exciting growth of sports streaming audiences in Australia, and how Foxtel Media are optimizing the ad break for viewers and advertisers alike.

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✅🖥️ Variety (10/2): “NBCU and Charter announced a new multiyear distribution deal that will make the Peacock Premium ad-supported streaming service for “no additional cost” to Spectrum TV Select video customers. The addition of Peacock to the Spectrum TV lineup comes after Charter inked similar deals for Disney+ and ESPN+, Warner Bros. Discovery’s Max and Discovery+, Paramount Global’s Paramount+ and BET+, AMC Networks’ AMC+ and Univision’s Vix. All told, according to Charter, through the programming deals reached over the past year, the cable operator will soon provide Spectrum TV Select video customers up to $65/month of retail direct-to-consumer streaming value. Charter is understood to be paying a per-subscriber wholesale fee to the media companies for the rights to bundle their streaming services with Spectrum TV. So while the streaming services are “free” to some of Charter’s cable TV customers, it seems likely that the company will be raising monthly subscription rates to account for the additional linear-plus-streaming programming. Charter also will allow video customers to upgrade to the the ad-free Peacock Premium+ tier. In addition, the operator will make both Peacock products available for purchase to its broadband-only customers in 2025.” ⬇️ #streaming #ctv #ott #avod #mvpd #cordcutting #svod

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There's no shortage of sports events and athletes for brands to partner with. Finding the right fit is important though. In my latest blog post, I walk through several tips for brands interested in the sports sponsorship world.

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In the competitive world of brand sponsorships, data can make or break the success of any partnership. 🤝 We’re taking a look at how AT&T is maximizing sponsorship impact with Gen Z by leveraging SponsorPulse data. 📊 Read more for actionable insights, growth opportunities, and strategies for enhancing brand engagement across sports and cultural platforms. Check it out here: https://lnkd.in/gNSTqerJ #Sponsorship #Sponsorshipmarketing #Sponsorshipstrategy

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What’s Captifying the Paris 2024 Olympics? Captifys real-time onsite search data shows that skateboarding is taking off and swimmer Léon Marchand is making a splash. Dive into our latest trends piece for the scoop on the hottest topics of the first week of the games; https://buff.ly/46DibT1 #Paris2024 #Olympics #BrandMarketing #SearchTrends #ShiftHappens #SearchIntelligence

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🚨 Just released! Sports Innovation Lab’s 2025 Winning Audiences Media Planning Guide is here (https://lnkd.in/gSKv2U4E)! 🎉 This isn’t just another playbook—it’s your data-driven roadmap to reach and convert the most valuable sports and entertainment consumers in 2025. 📈 From all the major sporting events and categories, we’ve broken it all down with actionable insights, audience recommendations, and even a complete 2025 major events calendar to simplify your planning. Some highlights: 🏈 Super Bowl LVIX: Find out how OTT and Sports Betting markets surge during the big game, plus how to connect with the ultimate up and coming fanbase: Swiftie NFL Fans! ✨ 🏀 March Madness: Unlock strategies to connect with the unique, passionate fan communities that rally around one of the most exciting tournaments of the year. 📺 Streaming & OTT: Discover how sports fandom drives subscriptions and boost conversions with customized audiences. 💰 Sports Betting: Target the most valuable bettors and explore niche audiences like International Sports Fans and Collectibles Enthusiasts. 🏋️‍♂️ Fitness: Dive into advanced segmentation with personas like Luxury Lifters and Wellness Warriors to make every campaign count. After all, New Year's resolutions are coming... 🌟 Women’s Sports: Tap into this booming market with insights on audience growth, key events, and strategies to authentically connect with fans who are reshaping the sports landscape. Whether it’s Youth Sports, preparing for the World Cup, or tapping into behavioral trends, we’ve got you covered. Pro Tip: Your media team will thank you for this. Download the guide here: https://hubs.la/Q02Z28g60, or send me a note and I'll send you a copy. Get in the game—we’ve already done half the work for you. 😉 🏆

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✅🖥️ Nielsen (10/15): “Nielsen’s September 2024 report of The Gauge™ revealed that NFL viewership this month notably reflected audiences’ familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%. Peacock also benefited from NFL-driven audiences with its exclusive coverage of Green Bay vs. Philadelphia on September 6. The NFL’s debut in São Paulo, Brazil garnered 2.6B viewing minutes, making the game the 11th most streamed program in September. The resurgence of the NFL was also evident on the broadcast side, as NFL games accounted for 14 of the top 15 broadcast telecasts in September, with the top three garnering over 3B viewing minutes each on NBC, CBS and FOX. Additionally, broadcast sports viewing was up nearly 9% compared to August, despite already coming off a 44% increase the previous month due to the surge from the Olympics. Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Amazon Prime Video exhibited the largest monthly growth among all reported streaming platforms in September (+12%), driven by the aforementioned Thursday Night NFL Football, as well as its original series The Rings of Power, which was this month’s third most watched streaming title with 4.3B viewing minutes.” ⬇️🏈 #streaming #tv #ctv #ott #avod #livesports #cordcutting https://lnkd.in/eJ5Js6Qq

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📈 NBCUniversal achieved remarkable success in August, surpassing a 13% share, as reported by Nielsen. The company experienced a significant 41% increase from July, showcasing continuous growth. The Olympics played a pivotal role, boosting USA viewership by 47%. Notably, Peacock, the streaming platform, saw a 39% surge, while NBC broadcast affiliates soared by an impressive 62%! Exciting times ahead for NBCU! Peacock remains at the forefront of innovation, offering new captivating shows, exclusive sports, and news content. The platform's commitment to ad innovation and advanced data partnerships sets it apart. Leveraging insights from major events like the Summer Olympics, Big10, and NFL coverage, NBCU is dedicated to expanding and enhancing the viewer experience. Stay tuned for more engaging content and technological advancements! 🌟📺 #NBCUniversal #Peacock #ContentInnovation

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The National Basketball Association (NBA) and Prime Video & Amazon Studios are reportedly finalizing a deal that could change the game for sports media, and putting pressure on Warner Bros. Discovery and NBCUniversal According to executives with direct knowledge of the talks, the streaming service is set to become a major home for the league’s games. Prime Video's package is expected to include significant regular season and postseason games, and possibly even some conference finals. The contract is anticipated to be for at least a decade and slated to begin during the 2025-2026 season. Article via The Athletic #NBA #AmazonPrimeVideo #SportsMedia #sportsbiz #sportbusiness #sportsmarketing #streaming #marketing #media #sponsorships #sportssponsorships #ai #mensio #hive

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If you're headed to Cannes and if any (or all of these) topics are a focus for you, hit me up. 1) Creative: in display, video, CTV, gaming 2) Data: advanced contextual audience targeting & insights or attention measurement 3) Sports sponsorships: measurement attribution If you're curious about how combining these solutions can help inform smarter media spend & a greater bottom line, then we should definitely chat :) https://lnkd.in/gtTtArkQ.

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The latest trends for engaging audiences include: 1️⃣ Battle of the AI Bots 2️⃣ Women’s Sports 3️⃣ JOMO 4️⃣ GenZ Sleuthing Learn how to incorporate these trends in your #events here 👇

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