Myria Crawford

Some encounters leave an indelible mark on both your career and your life. My experience working with the legendary Dr. Halder is one of those moments. Dr. Halder isn’t just a pioneering orthopedic surgeon—he’s a visionary who has completely reinvented the field. Collaborating with him wasn’t just about understanding groundbreaking techniques; it was about witnessing firsthand how innovation, vision, and a relentless drive for excellence can reshape an entire industry. Together, we didn’t just challenge the norms—we redefined the future of orthopedic surgery. What stood out most? His humility. Despite being one of the most recognized names in his field, Dr. Halder exudes grace and simplicity. He taught me that no matter how far you go, it’s the hard work and the people you uplift along the way that truly define your legacy. Who has been the client or mentor in your life that helped you see things from a different perspective? #leadershipinspiration #medicalinnovation #healthcareexcellence #careermilestones #personalgrowth

67

4 Comments

It’s happened a few times in my entrepreneurial career – that feeling you get while watching a surgeon’s face light up when using your latest technology. You can see their brain working – thinking about how many more patients they can help because the technology you’ve spent years developing is meeting long-overdue unmet needs.    Nothing beats the satisfaction of knowing that our technology is enhancing patient care and empowering brilliant, dedicated surgeons to revolutionize traditional surgical approaches. Hearing accolades from some of the world's leading neurosurgeons about our latest product innovation, the Myriad SPECTRA, fills me with pride for the NICO team and for the surgeons who embrace innovation.   The impact of the SPECTRA in fluorescence-guided surgical removal of high-grade glioma brain tumors cannot be overstated!  See the difference! Read more about this technology and why neurosurgeons are loving it -> https://bit.ly/3wjGzLP #brainsurgery #glioma #HGG #bluelight #revolutionary #AANS2024 #neurosurgeon #GBM #fluorescence #innovation

5

Dealing with high growth and constant change? I get it—many of my clients are juggling tighter budgets and no new hires. As a seasoned MedTech leader, I've been there. That's why investing in your team's talent is more important than ever. Let's skip the long assessments and dive straight into practical strategies that work. Book a no-obligation discovery session and get a free diagnostic summary with tailored recommendations. Let’s elevate your and your team’s potential: https://lnkd.in/dEykrgjr #MedTech #Leadership #CareerGrowth #ExecutiveCoaching #ProfessionalDevelopment

24

OMG you guys! 🎉 Heading to the DEO Summit and I'm already buzzing to share all the juicy info with you! One thing I'm super pumped about is this session on using data to CRUSH patient care and LEVEL UP your practice. 📊 We all know data is king these days, but using it like a boss is the real secret weapon! Struggle is real: Ever feel overwhelmed by data but unsure how to make it work for you? 😅 Yeah, me too! This session promises to crack the code and show us exactly what data, systems, and setups we need to GROW without burning out. Imagine having the data you need to make CONFIDENT decisions that skyrocket your practice! 💥 That's what we're talking about! Join me at the DEO Summit and let's unlock the power of data together! #DEOsummit2024 #leadershipconference #businessgrowth #networkingevent #professionaldevelopment #innovation #industryinsights #keynotespeakers #futureofwork P.S. This session sounds like it'll spill the tea on: ❌ Scaling mistakes to avoid (been there, done that!) ‍♀️ 🧻 Building a data-driven dream team 📊 Metrics that matter for happy patients, booming revenue, and $$ 👥 How to hold yourself (and your team) accountable 🧠 Working smarter, not harder (because delegation is a lifesaver) 🥅 Prioritizing like a pro and CRUSHING your goals with data Shoutout to: DEO: The Dentist Entrepreneur Organization for making this happen!

24

7 Comments

Yes predictive models and planning in the structural heart space are cool, but they go way beyond being cool! In the most recent episode of the bleeding edge with Mike Moore we discussed how the 100% procedural success rate in the FEops HEARTguide arm of the randomized PREDICT-LAA trial translates in dollar savings ... for both the hospitals and the device manufacturers Abbott and Boston Scientific ... Links to the whole episode below in the comments! Yes, I finally made it to spotify ;)

71

3 Comments

Confessions of a Medtech Newbie I came into medical device sales thinking it was instant gratification central. I pictured myself closing deals left and right, and playing golf all afternoon. But what I quickly learned is this industry is all about the long game. Have you heard of the Stanford marshmallow experiment? They put a marshmallow in front of a kid and said “If you can wait 15 minutes, you get two marshmallows!" Some of the children settled for one marshmallow, but some waited for two. They then followed those children for 40 years. The children who were willing to delay gratification and waited for that second marshmallow ended up having higher SAT scores, lower levels of substance abuse, lower likelihood of obesity, better responses to stress, better social skills as reported by their parents, and generally better scores in a range of other life measures. to go with your product - can take months, sometimes even years, of planting seeds and nurturing relationships. In med device sales it's not uncommon for the path to success to be paved with multiple touchpoints, follow ups, and nurturing of relationships. It's about waiting for that second marshmallow. So how do we stay sane (and motivated) while we wait for those sweet, sweet marshmallows? Celebrate the Small Wins. Didn't get the sale this time? That's okay! Focus on the progress you made. A great conversation with a key decision-maker, a positive email exchange. These small wins add up and keep you moving forward. Find Your Why. Beyond the paycheck what drives you? Is it helping improve patient outcomes? Seeing the impact your device has on a doctor's practice? Remind yourself of your "why" when the waiting game gets tough. This week I finally booked a sawbones lab with a doctor I've been prospecting for months! Maybe it's not two marshmallows, but it's a win that keeps me pumped for the bigger rewards to come. What are your tips for dealing with delayed gratification in sales? Share them in the comments! #meddevice #mindset #CST

9

2 Comments

The executive level gerrymandering in the mid-caps and especially the large strategics is one of the greatest liabilities in the development of complex medical device platforms. The brightest and most antagonistic minds are too often navigated around by the well tuned career politicians. That is not a poke, it is a fact. The further you get away from emerging tech startups, and the more difficult the technology, the more apparent it is that a reward system that is in place of managing a career is in direct conflict with one that develops a technology. Failure is the breadcrumb trail to success. The fool precedes the master. The incredibly complex medical device platforms that incorporate technologies like imaging, robotics, navigation, AR/VR, and telehealth are not any more important than a bioresorbable stent, or an implantable valve, but they are most definitely more complex and require levels of expertise that are non-negotiable. The constantly evolving technologies by design must have a healthy level of required less than optimal outcomes. Yet, the larger the corporation, the more reward systems index to not tolerating failure. When that happens, a series of compounding less than optimal decisions are made in the technology, a direct result of compromised career impacting decisions which drive "play it safe and do not challenge up the proverbial food chain" and you get a terrible product platform. It is difficult to debate that the current corporate construct of the large strategics who are attempting to bring incredibly complex surgical platforms to market are going to continue to put good money towards bad money. In the billions. And healthcare is damn hard. We may want to think twice about putting Executive level people into the head leadership roles of digital and robotics if they did not grow up in the medical device and healthcare setting. Check the track record of nearly every one that is installed in those leadership roles at the large strategics, they cycle out nearly without exception in less than 18 months. As you make your career decisions, understand how the game is designed and what you are willing to tolerate and thereby design your own consequences.

273

34 Comments

Transgender Patients and Pelvic Ultrasound June is Pride Month. Let us have an eye on Transgender Health. Many transgender people don't seek routine health screenings, and those who do may be reluctant to bring up "gender incongruent" organs. They may expect their providers to broach the subject. Healthcare professionals should proactively address these issues, emphasizing ultrasound's role in cancer detection and ensuring patient comfort. Sensitivity to their concerns is key, especially related to gender dysphoria and confidentiality. Conversations should occur in private settings. A complete health history should be obtained. Hormone therapies and surgeries need to be discussed because they can affect pelvic scans. It's important to avoid gendering body parts and use the patient's preferred terminology to discuss their body. For example, some may prefer "genitals" to "vagina" or "penis" or "chest tissue" to breasts. Asking transgender and gender diverse people what terms they prefer shows consideration. Flexible appointment scheduling accommodates patients who may have concerns about privacy and want to visit during less crowded times. Transvaginal ultrasound can be uncomfortable, even traumatic, for some transgender men—but sometimes it's essential for detecting endometrial cancer in men, so take time to ensure they understand the process. When it comes to the actual scan, address the patient's need for privacy and comfort, including appropriate draping. Discuss these measures with the patient and let them know their options. These are just a few examples. The goal is to fully inform patients, mitigate anxiety, and make them as comfortable as possible. Read more about Transgender Health and the importance of Pelvic Ultrasound in Cancer Screening here: https://lnkd.in/eBratzB7 #pelvicfloor #ultrasound #pride #transgenderhealth #obgyn #voluson

1

Surgery Wait Times Got You Stressed? There's an AI Solution! PT Medical Technologies spotlights a new innovation in healthcare: Here's the scoop: AI optimizes hospital OR scheduling: Reduces wait times and boosts efficiency. Maximizes resource allocation: Saves hospitals money and generates new revenue. Solves staffing shortage struggles: Empowers healthcare professionals in a challenging time. PT Medical Technologies is excited about the future of AI in healthcare! Learn more by @‌med-technews here: https://lnkd.in/guna38Sy Source: med-technews PT Medical Technologies, INC - One Source for All Medical Equipment, Buy, Sell, and Trade with us. #HealthcareAI #OpmedAI #MedicalInnovation

1

5 Things You Need to Create a Highly Successful Career in Femtech: 1. Commitment to women, not just to the “total available market". 2. Champion compelling technology that you believe in: Women’s health deserves more than window dressing. 3. Value data: It can’t be said enough. 4. Gather a great team: Commercializing new technologies for women’s health is hard. 5. Think out of the box and never, never quit. A snippet from an interview with Samantha (Mandy) Pulliam of Axena Health https://lnkd.in/eFsB3Nsk

37

🔊🍏✨ Exciting News Alert! 🌟🎧 Did you hear? The FDA has just given the green light for the first OTC hearing aid software to be utilized in Apple's AirPods Pro! 🎉 This groundbreaking step is set to revolutionize the way we approach hearing loss treatment, prevention and early intervention. But here's the kicker - while cutting-edge technology like this is undeniably game-changing, let's not forget that the key to successful intervention lies in best practices rather than just relying on the latest technology. When it comes to enhancing the quality of life for individuals with hearing impairments, it's crucial to emphasize that the best technology alone isn't a magic fix. Incorporating tried-and-true practices like conducting in-situ real-ear measurements (REM) alongside subjective perceived benefit questionnaires is paramount. These practices ensure that the technology is not just there but also optimally serving its purpose. 👂🔬 So, why do these best practices matter? Let's break it down: 1️⃣ **Precision Matters**: Real-ear measurements allow audiologists to fine-tune the settings of the hearing aids to match the individual's unique hearing profile, ensuring maximum effectiveness. 2️⃣ **Client-Centered Care**: Subjective questionnaires provide valuable insights into how the individual perceives the benefits of the technology in their daily life, ensuring a customized approach to their treatment. 3️⃣ **Holistic Approach**: By combining REM and subjective feedback, we create a comprehensive picture that goes beyond the pure technical capabilities of the device, focusing on real-world usability AND satisfaction. It's essential to strike a balance between embracing innovation and upholding established best practices. While the integration of OTC hearing aid software into AirPods Pro opens up exciting possibilities, the true transformative potential of any new hearing aid technology lies in how effectively the device is implemented alongside best practices. So, to my fellow audiologists, let's champion a mindset that recognizes the symbiotic relationship between cutting-edge technology and time-tested methodologies. By pairing innovation with current best practices, we can truly amplify the impact and accessibility of hearing interventions for all. Let's not merely chase after the allure of new technology but instead harness its power through the lens of best practices to create meaningful change in the lives of those with hearing impairments. Together, we can pave the way for a future where everyone can remain connected and enjoy the sounds of life to the fullest👂. #HearingHealth #InnovationInHealthcare #BestPractices #HearingAids #TechAndHealthcare #AccessibilityMatters #FDAApproval #EmpowerThroughTechnology

28

1 Comment

“Everyone knew the procedure. Everyone had context around the innovation. We were all in it together.” I was having a discussion with a veteran of medtech and we were thinking back around the earlier days of medical device. The conversation went back in particular, around Guidant, Advanced Cardiovascular Systems, and U.S. Surgical. Perhaps I am a romantic with euphoric recall. When you are on a team where everyone involved understands in detail, the product you are making or the service you are providing and what it does, how it performs, and the problem it is solving, innovation and breakthroughs often come from outside the “specialized experts” and an intellectually connected motivated team will move more powerfully. Great leaders insinuate the process and product into every role in the organization. No matter how large the organization is. It starts with hiring the team members who insist on learning be one of their daily goals. Then taking the time to build an environment that each team member, regardless of company size, be provided the opportunity and perhaps the mandate to experience as much of the product / process use as those who are internal experts. It seems that organizations are narrowing the technology pathway which then creates a barrier to contribute and disincentivizes those who want to bring value to the company mission. Span that over time and creeping apathy starts to take hold. It is difficult to do this. But everything is difficult. Choose your difficult is proactive by your choice and empowering. Having difficult choose you is brutal, causes you to be reactive, and draining.

107

17 Comments

From Page 217 of the Bahna Pyramid of Selling Effectiveness. Leaving the product on the table and not talking about it to create curiosity led to one of our companies being founded with a $10 million+ deal! “In sales, the phrase "Oh, by the way" is used as part of a technique known as the Columbo technique. This technique involves asking for referrals or important questions at the end of a conversation to engage the other person effectively. It is inspired by the famous police Lieutenant Columbo from the TV show, who would often return to ask a final question that led to significant revelations. The Columbo technique, popularized by real estate coach Brian Buffini, aims to create a more relaxed atmosphere after an interaction, making it easier for the other person to engage and provide valuable information. Use the fact that people are curious by nature to your advantage. A few ideas to consider in the right situations:     >Place a product or solution on the table/desk and do not talk about it. Do not even address it unless they bring it up until the end. >Leave a brochure or in your follow-up communications suggest that this would be the next step. >Tell stories of how customers adopted this solution soon after the other solution was brought on board and what they experienced.” https://lnkd.in/gPcC5TAM Photo credit: collider.com #curiosity #columbo #salestechniques

10

1 Comment

Today is American National Morse Code Day - Morse code is a way to transmit text through a series of signals. Each character or alphabet in a language is represented by a sequence of dots and dashes. SOS - SOS - SOS - SOS - SOS - SOS First demonstrated on January 11, 1838 by Alfred Vail and Samuel Morse, Morse code soon became commonly used by the military and the aviation industry worldwide. Until 1999 the distress signal "SOS", or "··· – – – ···" in Morse code, was used to communicate distress by ships and naval vessels around the world. Although it does not stand for anything it has been remembered as "Save Our Souls" or "Save Our Ship". It was replaced by the Global Maritime Distress Safety System in 1999, but is still widely recognised as a distress signal today. How to celebrate? Why not learn how to spell out your name in Morse code. 😀 ..-. .-. . . / ..- -.- .-. .- .. -. .

68

13 Comments

Active participation is great, too, if it can be inserted. Insert interactive surveys that require responses from your customers to provide real-time feedback. Demonstrating how the customers rank against their peers in regard to their answers to those particular questions is an exciting new way to use presentations. For example, instead of asking your customer what they think about a point you just made, have them complete a multiple-choice question and then automatically tabulate the answers to the same question. Once they select their response, a graph should pop up, showing them the percentage of responses to the four choices—and demonstrating to them that they are in or out of the mainstream in comparison to others who have answered that same question. It is very interactive and helpful for engaging the audience. How interactive can you make your sales presentations? Read Rule #23 Point of Slide here: https://lnkd.in/gz4qFpzH #salesmanager #salesmanagement #sales #salesprofessional #salestip #powerpoint

2

1 Comment

"𝐎𝐮𝐫 𝐬𝐭𝐚𝐟𝐟 𝐚𝐫𝐞 𝐨𝐯𝐞𝐫𝐰𝐨𝐫𝐤𝐞𝐝. 𝐖𝐞 𝐡𝐚𝐯𝐞 𝐚 𝐧𝐮𝐫𝐬𝐢𝐧𝐠 𝐬𝐡𝐨𝐫𝐭𝐚𝐠𝐞" Pam Krnavek is an RN. She worked in the OR. She's also done Value Analysis for largest For-Profit health System in country. Pam is the System Manager for PeaceHealth. She knows what she's talking about. 𝐒𝐡𝐞 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐠𝐮𝐞𝐬𝐭 𝐨𝐧 𝐒𝐮𝐭𝐮𝐫𝐞𝐬 𝐚𝐧𝐝 𝐂𝐞𝐧𝐭𝐬. Does your product help hospitals and ASCs do more with less nurses? Listen to how Pam describes it. The Link is in the comments. #sales #medicaldevices

30

8 Comments

Your tools make you efficient. Your processes make you effective. QBRs are more than meetings. They are becoming more and more popular in the medical sales world with various stakeholders. They're deeper, more strategic. And far more impactful. → QBRs are about relationships, not just business reviews. Great QBRs don't just assess; they connect. They understand the needs and goals of your customer in a robust fashion. → It's collaboration, not just reporting. The best QBRs involve customers in the process. They design the agenda together, work together to find solutions and drive success. → It's value, not just metrics. Effective QBRs highlight the value provided. They show how the partnership benefits the customer. → It's vision, not just numbers. QBRs offer a future outlook. They align on long-term goals and strategies. → It's trust, not just transactions. Successful QBRs build trust with transparency. They create a space where customers feel valued. In each QBR, you leave an impression. Engage with purpose, not just process. This way, you do more than retain customers... 🔑 You build loyalty. 🔑 You foster growth. 🔑 You strengthen partnerships. Conduct QBRs with the purpose to go beyond performance: REINFORCE RELATIONSHIPS. Oh, and predictable business is the best kind of business. Your business will be pleased with the forecasting result 📈

5

3 Comments

Incredible news for healthcare in the US! Patients have been demanding care at home, and it turns out this shift in care could also lead to better clinical and financial outcomes for providers. A new bill is making its way through the House, and we can only hope for its smooth sailing. This could be a significant step towards a permanent change in healthcare, as quality care transitions out of traditional care settings and into the home. Let's keep our fingers crossed! #healthcare #careathome #patients #providers #clinicaloutcomes #financialoutcomes #qualitycare #traditionalcaresettings #homehealthcare https://lnkd.in/ecMer_Ex

17

1 Comment