Melissa Reffel

Learn about #distributor #incentive program best practices and how to use data to adapt programs to your target audience’s needs. https://bit.ly/4c2V19F #ChannelIncentives #ITAGroup

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🚨⚡RedFlash Tip: What are some must-haves for marketing success? Knowing your key audiences, positioning, messaging, strategies and initial tactics are key elements of a marketing roadmap. https://hubs.li/Q02sBLHR0 #publicsafety #marketing

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In a recent episode of Communicast: A Communication Skills Podcast, Scott D'Amico and Carlos A. Alvarenga discussed what it means to be a great communicator. Carlos shared these three essential skills: persuasion, audience understanding, and advanced listening. Discover how these strategies can transform your professional interactions. #CommunicationSkills #Persuasion #ActiveListening

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The wait is over! Our next Intro to AI for Marketers is kicking off in just a few hours at 12pm ET/9am PT. Learn from industry experts Paul Roetzer and Cathy McPhillips. https://hubs.li/Q02Q9Hyz0 #AI #FreeClass

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The wait is over! Our next Intro to AI for Marketers is kicking off in just a few hours at 12pm ET/9am PT. Learn from industry experts Paul Roetzer and Cathy McPhillips. https://hubs.li/Q02RMDkZ0 #AI #FreeClass

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As the marketing resource industry faces economic challenges, new technologies, and talent shortages, a conundrum arises. Marketing leaders must rethink their operational strategies around benefits. In this article, Jennifer Ross, a leading authority in marketing organizational design, offers suggestions to help B2B teams rethink their operations. #contentmarketing #B2B #operations https://trib.al/AQUlcp0

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Our EVP, Measurement Michael Cross is cross-examining what makes a good marketing strategy. 🔎 Over on our blog, he shares his tips for ensuring marketing effectiveness measurement is robust, defendable and clear 📈—including considerations for in-housing measurement, setting targets and some general watch-outs. 👀 “In times of economic uncertainty, there is often more scrutiny than usual on marketing budgets, and increased pressure to cut investment, but how do you know which piece to trim? What cost saving will be least detrimental to sales or profit? That’s where establishing a marketing effectiveness evaluation and measurement plan is crucial,” he explains. Read the full article 👇🏿

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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Enhance your B2B brand's mission-critical comms. Captivate your audience and engage stakeholders, using the quick tips in our infographic. Discover 5 ways to unleash the potential of strategic comms here: https://hubs.ly/Q02qJ5lj0 #B2BMarketing #CorporateStrategy

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Catch the replay of our powerful #MarketingCenterOfExcellence episode! Dive back into valuable insights on Centers of Excellence with Lisa Goolsbee and Stewart Schaffer as they share tips for achieving excellence in healthcare and marketing. 🌟📈 Links to watch are in the comments below! #BusinessExcellence #StrategyUnleashed

Marketing leaders’ jobs are becoming harder than ever. Hear about the top challenges CMOs are facing and how #artificialintelligence tools can help teams produce content at scale in this report. Download your copy here: ➡ https://bit.ly/4ew0EyV #marketing #AI #DAM #digitalassetmanagement #socialmediastrategy

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Struggling to get your marketing message noticed? Learn how to create impactful direct mail campaigns that stand out! Our latest blog post, "How to Launch a Direct Mail Campaign in 12 Steps," provides: ✅ Step-by-step guidance ✅ Expert tips for compelling design and copy ✅ Insights on personalizing your message ✅ Strategies to measure and optimize results Don't let your marketing efforts go unnoticed! LINK to the post in the comments below. #DirectMail #MarketingTips #MarketingStrategy #Sharpdots 

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Simply writing a press release isn't enough — you need a strategic distribution plan to maximize impact. Get 10 quick tips to ensure your story reaches the right audience ➡️ https://ow.ly/S4wo50Teo7x #PublicRelations #PR #PressReleases

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