Molly (Whitlock) Luppi

Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Our latest report with Bank of America shows gift cards are not just popular, but they’re also driving business growth. In fact, 49% of consumers use gift cards to explore new businesses – sounds like a win-win!    Explore more in our report: https://lnkd.in/gQNeguGW    #TSGPayments #GiftCards #ConsumerTrends #TSGInsights #BankofAmerica 

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“As outlined by the Head of Marketing Strategy at a major U.S. bank, ‘There’s so much dysfunction in delivering on strategic technology investments. That’s why it’s so important to have a strategic partnership with an expert third party.’” This sentiment coming from a large brand in financial services makes the following clear: To succeed with martech, partnerships are one of the most strategic decisions a financial services brand can make. Read more here and from Acxiom’s research report, The Mass Martech Modernization:

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Our Q2 2024 Consumer Pulse Study highlighted that 80% of Gen Z and 77% of Millennials said rising interest rates will impact whether or not they apply for credit in the next year. Read today’s press release: https://gag.gl/XfvV5d #ConsumerPulse #CreditTrends #ConsumerCredit

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A recent TransUnion survey showed increased interest in earning money via a gig platform across all generations — with Millennials leading the charge. Read our report for more information on gig workers across age groups: https://gag.gl/1QfhGX #GigEconomy #IncomeGeneration #IncomeGeneration

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📆 Save the date! June 25, 2:00 p.m. ET. Discover how optimizing communications and leveraging analytics can lead to an improved payment experience for both the customer and the company. Don't miss our insightful webinar - 'The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments.' Your seat awaits: https://lnkd.in/gik7ewMX.

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What price increases are causing the most concern for US consumers? Download this TransUnion infographic for a snapshot of consumers’ recent personal finance and fraud experiences: https://lnkd.in/gtYJ54py

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The cost of account takeover fraud is high. Discover insights and strategies to better safeguard your customers’ identities and accounts in this new TransUnion guide. https://gag.gl/pAgxlO

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💡Going into the busiest shopping season of the year, I'm asking the question: How are brands making meaningful connections with the demographic responsible for 85% of those spending decisions ... women? 💵 Despite inflation tightening household budgets, holiday spending is projected to rise this year, and yet, too many brands default to outdated stereotypes, overlooking women’s unique needs and challenges. Businesses have a choice: - Double down on curiosity, innovation, and inclusivity to meet the demands of this $20 trillion market, or - Continue leaving opportunities (and loyal customers) on the table. So, as the holiday campaigns roll out, I’ll be watching. 👀 Which brands are leading with intention and empathy? Which ones are challenging the status quo? And which are still stuck in the past? #HolidaySpending #ConsumerPower #WomeninBusiness

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The TransUnion Spring 2024 Gig Economy Report is here and reveals important factors to better understand attitudes and behaviors of consumers who use gig platforms. Download the report for deeper insights about the strong user demand among Millennials and Gen Z consumers. https://lnkd.in/eU2HRXmv

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As Pennsylvania becomes the top target for election ads, Philadelphia marketers must innovate to combat ad fatigue. Here are seven strategies to make your message heard in 2024.

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I am totally inspired by the future of customer experience. I just got off stage at #INBOUND24 from talking to Michelle Peluso, the Chief Customer & Experience Officer from CVS Health and she blew my mind. A few takeaways: 1) don’t ask for feedback if you’re not going to act on it! Proactively engaging detractors is key. 2) balance AI with humanity by using it to both help customers and help team members. 3) delighting customers matters! CVS reduces churn by 3x if they can make someone a promotor. And they do it by taking big, bold brand swings.

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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If your business has been impacted by Oracle’s exit from the advertising space, you’re not alone. TransUnion offers a suite of advanced audience and identity solutions to help you maximize your marketing effectiveness without missing a beat. Learn more here: https://gag.gl/7Xfp8c #OracleAdvertising #DigitalMarketing #AdTech #Identity

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Retail media networks are booming, becoming the fastest-growing segment in the advertising industry, projected to reach $8.32 billion by 2027, accounting for 16% of total digital ad revenue. Jessica Miles from Integral Ad Science shares insights with AdNews Australia on how marketers can leverage the expansive reach of retail media networks while ensuring #viewable, #brandsafe, and #optimised ad placements, leading to superior campaign results in the rapidly expanding retail media sector. Read the story for more insights: https://bit.ly/40cG5n8

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Leaders with executive presence: ✅ Are more likely to get promoted ✅ Receive a more significant share of enterprise resources ✅ Have confidential information shared with them more often Improve your executive presence and influence with Gartner. #Leadership #PersonalBrand #Executive

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